全球串流音樂市場：市場展望

預計到2024年全球音樂市場將成長 10%，達到 460億美元。大部分成長是由串流媒體推動的，儘管串流媒體已經開始穩定，但仍推動唱片音樂市場的成長，預計到2024年底將佔所有消費者音樂支出的85%。預計到2024年底，串流媒體服務全球訂閱用戶數量將達到 8.07億，零售價值將達到 390億英鎊。

本報告對串流音樂的市場和競爭格局提供了見解和分析，重點關注更廣泛的音樂市場背景下主要服務的發展、採用和特點。除了市場規模之外，它還包括對主要行業趨勢的回顧，特別是 TikTok、虛擬藝術家和人工智慧。 Excel 資料表也提供了2020年至2027年的詳細市場資料。

目錄

• 依格式劃分的期望
• 全球唱片音樂支出
• 2022年各國音樂市場表現
• CD 與唱片消費支出展望
• 全球串流訂閱用戶數及地區分佈
• 串流媒體人口滲透率
• 串流服務訂閱用戶摘要：2022年
• 串流服務用戶成長：2016-2022年
• 串流訂閱：競爭概述
• Spotify概述
• Apple Music概述
• Amazon Music概述
• YouTube Music概述
• Deezer概述
• 美國優質廣播服務概述
• 串流服務如何脫穎而出？
• 區域概覽
• 北美洲
• 西歐
• 其他地區
• 整個產業的主要趨勢

This report focuses on insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market, highlighting key service developments, uptake and characteristics.

• Included alongside market sizing is a review of key industry trends, specifically looking at TikTok, Virtual Artists and AI.
• Subscriptions do not include free tiers unless otherwise stated.
• Detailed market data for the period 2020-2027 is also provided in an Excel datasheet.
• This report also complements Futuresource's wider work in the audio sector, including its ongoing detailed tracking of the audio hardware markets and its annual Audio Tech Lifestyles consumer survey.

Current market trends:

The global music market is anticipated to grow 10% in 2024 to reach $46bn. Most of this growth can be attributed to streaming, which despite starting to stabilise, continues to deliver growth in the recorded music market and is set to represent 85% of total consumer spend on music by the end of 2024. Streaming services globally are expected to count 807m subscribers by the end of 2024, generating a retail value of Pound-39bn.

Areas Explored:

• Global music streaming market share
• Insights and analysis relating to the streaming music subscription market
• The competitive streaming environment in the context of the wider music market
• Key service developments, uptake and characteristics
• Detailed market data

Did you Know?

Futuresource has been tracking, researching and consulting on the international entertainment landscape for more than 30 years. This publication is one in a series of market insight reports, produced to provide businesses with a fully rounded view of the consumer audio market and the music streaming industry market share.

Any business operating within the audio streaming space and its related sectors will benefit from this report, particularly:

• Content providers, labels and streaming services
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Expectations by Format
• Global Spend on Recorded Music
• 2022 Music Market Performance by Country
• CD vs Vinyl Consumer Spend Outlook
• Global Streaming Subscriber Uptake & Regional Breakdown
• Streaming Population Penetration
• Streaming Services Subscriber Summary: 2022
• Streaming Services Subscriber Growth 2016-2022
• Streaming Subscriptions: Competitive Overview
• Spotify Overview
• Apple Music Overview
• Amazon Music Overview
• YouTube Music Overview
• Deezer Overview
• Overview of US Premium Radio Services
• How can Streaming Services Differentiate
• Regional Summaries
• North America
• Western Europe
• RoW/Other
• Key Wider Industry Trends