鮭魚市場報告：2030 年趨勢、預測與競爭分析

鮭魚趨勢和預測

全球鮭魚市場的未來看起來充滿希望，新鮮、冷凍和罐頭市場充滿機會。 2024年至2030年，全球鮭魚市場預計複合年成長率為3.4%。該市場的主要驅動力是水產品消費的增加、鮭魚作為Omega-3脂肪酸和優質蛋白質的來源的日益普及，以及水產養殖技術的不斷進步。

• Lucintel 預測，在物種類別中，粉紅鮭魚在預測期內仍將是最大的部分。
• 在最終產品類型中，冷凍鮭魚預計在預測期內成長最快。
• 按地區分類，亞太地區預計將成為預測期內最大的地區。

鮭魚市場的策略性成長機會

隨著消費者和產業需求的變化，鮭魚市場在各種應用領域提供了許多策略成長機會。這些成長機會對於促進市場成長和創新至關重要。

• 健康意識產品：基於鮭魚的產品，包括添加Omega-3 的產品，對健康意識日益增強的市場具有吸引力。生產商需要有效地推銷鮭魚的健康益處。
• 已烹調產品和已烹調食品：對已調理食品的需求正在增加。推出已烹調魚晚餐和其他已烹調鮭魚菜餚，以滿足尋求健康和便利選擇的忙碌人士的需求。
• 進入開拓的市場：隨著許多新興國家魚類消費量的增加，鮭魚生產商存在巨大的開拓市場潛力。透過關注這些潛在市場，我們有望擴大市場並增加我們的佔有率。
• 創新的包裝設計：永續包裝的變化為產品付加提供了機會，特別是對於注重健康的消費者而言。使用環保包裝可以幫助您在爭奪消費者注意力的競爭中脫穎而出。
• 電子商務發展：透過更多線上銷售管道提高消費者覆蓋率和可及性至關重要。生產商必須投資電子商務才能利用網路購物趨勢。

鮭魚市場開拓正在積極利用這些成長機會，推動產品的創造和開發，以滿足消費者不斷變化的需求。

鮭魚市場推廣因素/問題

健康意識的提高導致消費者對鮭魚的健康益處（例如Omega-3脂肪酸）的興趣增加，從而導致需求增加。這一趨勢正在增加各個年齡層的消費。

推動鮭魚市場的因素是：

• 消費者對負責任採購的認知：對鮭魚的需求正在影響生產實踐的變化，人們越來越關注負責任的採購。
• 技術進步：水產養殖越來越受到基於技術的干涉措施的推動，這些干預措施提高了生產力並改善了飼養和飼養方法，以滿足不斷成長的需求。
• 水產品消費增加：對鮭魚產品的需求增加是由魚貝類和其他水產品消費增加所推動的。隨著消費者偏好轉向更健康的蛋白質來源，對鮭魚的需求正在增加。
• 電子商務的成長：建立電子商務部門和線上雜貨服務的努力正在為鮭魚產品創造替代零售選擇並增加消費，特別是在都市區。

鮭魚市場面臨的挑戰包括：

• 環境問題： 環境問題：漁獲量增加和棲地破壞是鮭魚永續供應的障礙。生產者必須解決有關生態學問題的法律和社會問題。
• 價格波動：鮭魚價格波動會對大型生產者和零售商的盈利產生負面影響。經濟因素和供應鏈問題導致了這種不穩定。
• 食品安全法規：滿足食品安全標準並維持必要的認證對生產者來說很困難，並且阻礙了行銷工作。

了解這些促進因素和挑戰如何影響鮭魚市場動態、成長前景和策略管理至關重要。該領域的企業將能夠更好地利用出現的市場機會。

目錄

第1章執行摘要

第2章全球鮭魚市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球鮭魚市場趨勢（2018-2023）與預測（2024-2030）
• 按類型分類的全球鮭魚市場
  • 鮭魚王
  • 銀鮭魚
  • 粉紅鮭魚
  • 紅鮭魚
  • 薩爾莫薩拉赫
  • 銀色亮鮭魚
• 按最終產品類型分類的全球鮭魚市場
  • 新鮮的
  • 冷凍的
  • 罐頭
  • 其他

第4章 2018-2030年區域市場趨勢及預測分析

• 按地區分類的全球鮭魚市場
• 北美鮭魚市場
• 歐洲鮭魚市場
• 亞太鮭魚市場
• 其他地區的鮭魚市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 按類型分類的全球鮭魚市場成長機會
  • 按最終產品類型分類的全球鮭魚市場成長機會
  • 按地區分類的全球鮭魚市場成長機會
• 全球鮭魚市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球鮭魚市場的產能
  • 全球鮭魚市場的併購、收購與合資企業
  • 認證和許可

第7章主要企業概況

• Greig Seafood
• Nova Sea
• Salmones Camanchaca
• Blumar
• Nordlaks
• Mowi
• SalMar
• Bakkafrost
• Cremaq
• Leroy Seafood

Salmon Trends and Forecast

The future of the global salmon market looks promising with opportunities in the fresh, frozen, and canned markets. The global salmon market is expected to grow with a CAGR of 3.4% from 2024 to 2030. The major drivers for this market are the rise in seafood consumption, the increasing popularity of salmon as a source of omega-3 fatty acids and high-quality protein, and ongoing advances in aquaculture technologies.

• Lucintel forecasts that, within the type category, pink salmon will remain the largest segment over the forecast period.
• Within the end product type category, frozen is expected to witness the highest growth over the forecast period.
• In terms of regions, APAC is expected to witness the largest region over the forecast period.

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Emerging Trends in the Salmon Market

The salmon market is progressing with new developments that are changing consumer habits and production levels. These trends indicate the scalability of an industry to adapt to changes in market conditions and consumer needs.

• Sustainability Initiatives: As novel aquaculture elements attract attention, the focus on adopting sustainable farming practices is increasing. Manufacturers are turning to eco-label accreditation to meet the ever-increasing demand for seafood from sustainable sources.
• Health and Wellness Awareness: Online shoppers, who are more aware of the health benefits that salmon provides, specifically omega-3 fats, are more likely to buy it regularly. This trend is stimulating growth among health-oriented marketers.
• Convenience Products: Ready-to-eat and other easy-to-use forms, such as pre-marinated fillets and smoked salmon, are becoming more popular. This trend serves busy individuals who want a quick way to prepare dinner.
• E-commerce Growth: The way people purchase salmon is changing due to the rise in online grocery shopping. Access to fresh and frozen products is becoming easier with e-commerce platforms, increasing market development in urban areas.
• Innovation in Processing: The adoption of new processing technologies is improving the quality and range of salmon product offerings. Innovative packaging and more effective preservation methods are extending shelf life and keeping products fresh.

These trends are transforming the dynamics of the salmon market, emphasizing sustainability, convenience for consumers, and innovation in product development to enable growth and survival in a competitive environment.

Recent Developments in the Salmon Market

The changes occurring in the salmon market reflect an industry that is constantly evolving to meet diverse consumer needs, technological advancements, and regulatory requirements. The following are five key developments influencing the market:

• Improvements in Sustainability of Tools and Production: To reduce environmental impact, producers are embracing more sustainable aquaculture methods. This trend is leading to an increase in the number of certifications and eco-friendly appeals in the market.
• Technological Improvements: The introduction of new technologies in aquaculture, such as improved feed and health management solutions, is enhancing productivity and sustainability, meeting rising global demand.
• Changing Demand for Value-Added Salmon Products: Ready-to-cook and ready-to-eat salmon products have become popular, prompting manufacturers to diversify their offerings. More smoked and marinated salmon products are opening up new market avenues.
• Growth of E-commerce Channels: Given the increasing trend of urbanization, online grocery shopping is becoming a preferred outlet for salmon products, making it easier and more convenient for consumers.
• Evolving Standards in Food Safety and Traceability: Due to stringent food safety compliance and growing public demand, producers are implementing sophisticated tracking systems for their products. These measures focus on quality control and building consumer confidence.

Such trends have positive implications for the salmon market by increasing sustainability, offering improved products, and making high-quality seafood accessible to consumers.

Strategic Growth Opportunities for Salmon Market

As consumer and industry needs shift, the salmon market presents numerous strategic growth opportunities across various applications. These opportunities are vital for enhancing market growth and innovation.

• Health-Oriented Products: Products made from salmon, such as omega-3 enriched options, are appealing to a growing health-conscious market. Producers should effectively market the health benefits of salmon.
• Ready-to-Cook and Ready-to-Eat Products: There is a rising demand for ready meals. Introducing ready-to-cook salmon dinners and other pre-prepared salmon meals can cater to busy individuals seeking healthy, quick options.
• Market Penetration into Untapped Regions: There is significant potential for salmon producers in untapped markets, as fish consumption is increasing in many emerging economies. Focusing on this potential market can lead to growth and a larger market share.
• Innovative Packaging Design: The changing landscape of sustainable packaging presents opportunities to add value to products, particularly those aimed at health-conscious consumers. Competition for consumer attention can be won through the use of eco-friendly packaging.
• E-commerce Development: Increasing the coverage and accessibility for consumers through more online sales channels is essential. Producers must invest in e-commerce to capitalize on the trend of online grocery shopping.

Salmon marketers will actively utilize these growth opportunities to encourage product creation and development that meets the evolving needs of consumers.

Salmon Market Driver and Challenges

Growing health awareness is increasing consumer interest in the health benefits of salmon, such as omega-3 fatty acids, leading to higher demand. This trend expands consumption across various age groups.

The factors driving the salmon market include:

• Consumer Awareness Toward Responsible Sourcing: Demand for salmon is increasingly focused on responsible sourcing, influencing changes in production practices.
• Technological Advancements: The dynamics of aquaculture are increasingly driven by technology-based interventions and better breeding and feeding practices that improve productivity to meet growing demand.
• Increase in Seafood Consumption: The growing appetite for salmon products is driven by increased consumption of fish and other seafood. Demand for salmon is rising as consumer preferences shift toward healthier protein sources.
• Growth of E-commerce: The e-commerce sector and initiatives aimed at establishing online grocery services have created alternative retailing options for salmon products, thus increasing consumption, especially in urban areas.

Challenges in the salmon market include:

• Environmental Issues: Increasing fish capture and habitat destruction are barriers to a sustainable supply of salmon. Producers must address laws and public concerns about ecological issues.
• Price Instability: Fluctuations in salmon prices can negatively affect the profitability of large producers and retailers. Economic factors and supply chain issues contribute to this instability.
• Food Safety Regulations: Meeting food safety standards and maintaining necessary certifications can be challenging for producers, hindering marketing activities in the market.

Understanding how these drivers and challenges shape the dynamics of the salmon market, its growth prospects, and strategic management is crucial. Those engaged in this field will be better prepared to capitalize on market opportunities as they arise.

List of Salmon Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies salmon companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the salmon companies profiled in this report include-

• Greig Seafood
• Nova Sea
• Salmones Camanchaca
• Blumar
• Nordlaks
• Mowi
• SalMar
• Bakkafrost
• Cremaq
• Leroy Seafood

Salmon by Segment

The study includes a forecast for the global salmon by type, end product type, and region.

Salmon Market by Type [Analysis by Value from 2018 to 2030]:

• Chinook Salmon
• Coho Salmon
• Pink Salmon
• Red Salmon
• Salmo Salar
• Silverbrite Salmon

Salmon Market by End Product Type [Analysis by Value from 2018 to 2030]:

• Fresh
• Frozen
• Canned
• Others

Salmon Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Salmon Market

Recent developments in the salmon market are marked by remarkable changes driven by shifting consumer tastes, increasing concern for sustainability, and technological advancements. Major markets, including the United States and China, are constantly evolving to respond to heightened awareness of health benefits and rising seafood consumption worldwide. Coupled with transformations in the socio-economic characteristics of people in each market, there are unique developments in each region that influence the production, distribution, and consumption of salmon in different ways. This positively impacts the consumer-oriented dynamics of each region.

• United States: In the United States, the salmon market is growing steadily, with farmed salmon being one of the most promising market segments. Salmon is increasingly consumed by health-conscious individuals due to its beneficial omega-3 fatty acids and lean protein. There is a notable shift away from traditional practices that are not environmentally friendly as better fish production practices emerge. Additionally, the trend of ready-to-eat products, such as smoked or marinated salmon, is growing due to consumers' busy schedules. The U.S. market has also embraced traceability and transparency for consumers.
• China: China is entering the salmon industry, fueled by increasing demand driven by improved earnings and better eating habits. The state promotes aquaculture development to enhance local supply and minimize imports. Salmon is gaining popularity among Chinese consumers for its health benefits. The rise of online grocery shopping is making fresh and frozen salmon products more accessible, thus spurring market growth. However, the market faces challenges related to food safety regulations and import standards.
• Germany: Sustainability is a mainstream attribute of Germany's salmon market. Increased environmental awareness among consumers has raised the demand for salmon with eco-friendly labeling. A shift toward healthy food consumption contributes to the growth in sales of fresh and smoked salmon. Offerings also include salmon in sauces and soups, ready to be reheated. Additionally, there is a demand for local products among German consumers, encouraging domestic policies on aquaculture, although the market primarily relies on imports.
• India: The salmon market in India, although still in its infancy, shows promising potential. Rapid urbanization and increasing disposable income lead to greater seafood consumption, including salmon. There is a general shift in diet as more people recognize the importance of eating fish. However, challenges remain with the existing aquaculture infrastructure. Efforts are underway to enhance cold chain logistics and distribution, and the state is promoting seafood farming to increase local supply and reduce imports.
• Japan: Japan's salmon market is also evolving, with changes in conventional consumption patterns. Salmon is a staple in many meals in Japan; however, the rise in culinary culture is driving demand for value-added farmed salmon for sushi and sashimi preparation. Consumers are increasingly concerned about safety, seeking healthy and ethically sourced fish. Convenience is also boosting the demand for ready-to-eat salmon, such as pre-packaged products. Innovations in packaging and preservation are enhancing product quality and freshness.

Features of the Global Salmon Market

Market Size Estimates: Salmon market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Salmon market size by type, end product type, and region in terms of value ($B).

Regional Analysis: Salmon market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, end product types, and regions for the salmon market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the salmon market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the salmon market by type (chinook salmon, coho salmon, pink salmon, red salmon, salmo salar, and silverbrite salmon), end product type (fresh, frozen, canned , and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Salmon Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Salmon Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Salmon Market by Type
  • 3.3.1: Chinook Salmon
  • 3.3.2: Coho Salmon
  • 3.3.3: Pink Salmon
  • 3.3.4: Red Salmon
  • 3.3.5: Salmo Salar
  • 3.3.6: Silverbrite Salmon
• 3.4: Global Salmon Market by End Product Type
  • 3.4.1: Fresh
  • 3.4.2: Frozen
  • 3.4.3: Canned
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Salmon Market by Region
• 4.2: North American Salmon Market
  • 4.2.1: North American Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.2.2: North American Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.3: European Salmon Market
  • 4.3.1: European Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.3.2: European Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.4: APAC Salmon Market
  • 4.4.1: APAC Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.4.2: APAC Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.5: ROW Salmon Market
  • 4.5.1: ROW Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.5.2: ROW Market by End Product Type: Fresh, Frozen, Canned , and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Salmon Market by Type
  • 6.1.2: Growth Opportunities for the Global Salmon Market by End Product Type
  • 6.1.3: Growth Opportunities for the Global Salmon Market by Region
• 6.2: Emerging Trends in the Global Salmon Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Salmon Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Salmon Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Greig Seafood
• 7.2: Nova Sea
• 7.3: Salmones Camanchaca
• 7.4: Blumar
• 7.5: Nordlaks
• 7.6: Mowi
• 7.7: SalMar
• 7.8: Bakkafrost
• 7.9: Cremaq
• 7.10: Leroy Seafood