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線上活動門票市場報告：至2030年的趨勢、預測和競爭分析

Online Event Ticketing Market Report: Trends, Forecast and Competitive Analysis to 2030

出版日期: 2024年12月02日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

線上活動門票的趨勢和預測

全球線上活動票務市場的未來看起來體育、音樂和電影市場將有機會。到2030年，全球線上活動門票市場預計將達到 16,417億美元，2024年至2030年年複合成長率為 3.5%。該市場的主要促進因素是網際網路的日益廣泛使用以及使用行動應用程式購買實況活動門票的習慣日益成長。

根據 Lucintel 的預測，在所有平台類別中，由於 4G 和 3G 高速連接的使用不斷增加，桌面平台預計將在預測期內實現最高成長。
在這一活動類型類別中，由於人們對沉浸式和獨特體驗的興趣增加以及現場音樂活動的日益流行，音樂預計將經歷最高的成長。
從地區來看，由於寬頻使用量的增加、向更西方的生活方式的轉變、新時代劇院的開業等，預計亞太地區將在預測期內實現最高的成長。

線上活動票務市場的策略性成長機會

由於新技術、不斷變化的偏好以及對集中高效的活動組織流程的需求不斷增加，線上活動門票銷售市場提供了多種成長機會。以下是目前影響市場的五個策略成長機會。

行動票務發展：隨著智慧型手機的普及，行動票務變得更加容易並且是一個不斷發展的領域。透過採用涵蓋整個活動門票和活動本身的行動優先方法，平台可以從消費者需求的變化中受益。這種方法不僅促進了銷售量的增加，也提高了消費者的舒適度和安全性。
線上平台的地理擴張：將線上平台擴展到尚未開發的地區，尤其是新興市場，可以創造巨大的成長機會。在東南亞和非洲等地區，網路存取的改善和可支配收入的增加推動線上購買活動門票的需求，為國際平台創造新的商機。
結合活動串流平台：隨著虛擬活動和直播成為新趨勢，票務與串流平台的結合也是一個關鍵的成長機會。世界各地的觀眾對透過數位方式觀看音樂會、體育賽事和會議的需求不斷成長。擴大虛擬活動門票平台的可用性將開啟新的銷售和受眾。
與活動組織者和場館的夥伴關係：也可將線上票務服務與活動組織者和場館整合，以提供獨家票務服務。這增加了可用於特定活動的平台數量，鞏固了平台在市場中的地位，並擴大了其消費者基礎。
採用區塊鏈進行透明門票銷售：另一個可以為這項業務的發展做出重大貢獻的領域是使用區塊鏈技術來保證門票的真實性並減少詐欺。擁有更有效率、更透明系統的平台將吸引消費者並提高品牌知名度，因為消費者更有可能光顧和推廣這些平台。

這些策略性成長機會凸顯了線上活動票務市場不斷變化的動態。平台擴展到新的地區、改進的行動票務功能以及透過虛擬事件流引進區塊鏈將繼續推動行業複雜性和範圍擴展。這使得消費者能夠輕鬆、安全地預訂活動。

線上活動門票市集推廣因素/問題

線上活動門票市場受到技術、經濟和監管促進因素和挑戰的影響。為了在市場上取得成功並維持進一步成長，了解這些因素非常重要。以下是影響市場的主要促進因素/挑戰。

推動線上活動門票市場的因素包括：

行動票務的進步：行動科技的出現是影響線上票務市場成長的主要因素之一。行動門票為客戶提供了更有效率、更安全的取得、儲存和出示門票的方式。智慧型手機和行動應用程式的興起為該行業提供了進一步的成長機會。
更多活動發生：音樂會、體育比賽、會議和節日等實況活動一直推動著線上票券市場的發展。隨著越來越多的消費者參加更多的活動，對方便、安全購票的線上平台的需求也相應增加。
資料分析和人工智慧支援線上票務：票務平台利用資料分析和人工智慧來改善客戶體驗，提供個人化提案以增加銷售並吸引客戶。此人工智慧平台根據客戶資料提案活動，有助於增加出席率和收益。
對非接觸式門票的需求增加：COVID-19 大流行引發了非接觸式門票的加速採用。數位票務（消費者只需用行動電話掃描門票）因其方便和安全而成為首選方式。因此，這些平台的採用率增加。
政府對數位票務解決方案的支持：政府和監管機構積極鼓勵使用電子付款方式，這對線上票務行業來說很有吸引力。這些政策讓交易更加安全順暢，讓消費者更方便在線上購票，擴大了市場規模。

線上活動門票市場面臨的挑戰：

黃牛票和詐欺銷售：黃牛票和詐欺銷售是線上票務行業長期存在的問題。平台必須利用區塊鏈等更先進的解決方案來確保門票正品，確保銷售的準確性。
競爭和定價壓力：線上活動門票市場競爭激烈，多個平台爭奪市場佔有率。消費者價格敏感度低是盈利的障礙，尤其是在高需求活動期間。
部分地區門票市場監管：各國有關線上門票銷售和消費者保護的法律並不統一。對於尋求進入具有不同法律體制的市場的平台遊戲來說，此類法律障礙可能會令人困惑。

行動技術、實況活動的成長以及人工智慧的整合是推動線上活動票務系統的關鍵因素。然而，必須解決門票詐騙、競爭和區域法規等挑戰，以防止對市場成長產生不利影響。總體而言，市場不斷發展，明確關注新技術、消費者保護和滿意度。

成長機會分析
- 全球線上活動門票市場成長機會，依平台
- 全球線上活動門票市場成長機會，依活動類型
- 全球線上活動門票市場成長機會，依地區
全球線上活動門票市場新趨勢
戰略分析
- 新產品開發
- 擴大全球線上活動門票市場的容量
- 全球線上活動門票市場的合併、收購和合資
- 認證和許可

第7章主要企業概況

AOL
Bigtree
Carnival Cinemas
Cinemark Holdings
Cineplex
KyaZoonga
PVR
EasyMovies
VOX Cinemas
TickPick

簡介目錄

Online Event Ticketing Trends and Forecast

The future of the global online event ticketing market looks promising with opportunities in the sports, music, and movie markets. The global online event ticketing market is expected to reach an estimated $1641.7 billion by 2030 with a CAGR of 3.5% from 2024 to 2030. The major drivers for this market are the increased internet usage and proliferation, along with the expanding practice of using mobile applications to purchase tickets for live events.

Lucintel forecasts that, within the platform category, the desktop is expected to witness the highest growth over the forecast period due to the increasing use of 4G and 3G high-speed connectivity.
Within this event type category, music is expected to witness the highest growth due to the rising interest in immersive and distinctive experiences, as well as the growing popularity of live music events.
In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the rise in broadband usage, a move toward a more Western way of life, and the opening of new-age theaters.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Online Event Ticketing Market

With the growth of the digital era, several factors such as consumer requirements, advancements in technologies, and regulatory requirements are driving changes in the online event ticketing market. These trends seek to improve the user experience, widen the scope of payment methods, and ease access to services or events.

Adoption of Mobile Ticketing and QR Codes: Mobile ticketing has become a trend, particularly among consumers, as the majority prefer using smartphones for ticket purchases, storage, and access at events. QR code integration makes it possible to gain entry without physical contact, improving security and privacy. Solutions incorporating mobile devices have become the norm, adding to the ability of platforms to create and maintain strong user engagement.
Use of Blockchain Technology to Prevent Fraud: Blockchain technology is gaining traction for offering secure ticket transactions and preventing ticket abuse. Smart contracts and decentralized ledger systems make it impossible for fraudsters to sell counterfeit tickets on the platform, as real tickets are linked to their verified owners. This not only greatly reduces ticket fraud but also creates a more equitable and dependable platform.
AI Recommendation Systems Become the Future: AI-based recommendation engines are increasingly being integrated into online ticketing systems. These systems suggest purchases based on an individual's past purchases or searches. Artificial intelligence enables users to search for events matching their preferences, thus enhancing ticket sales and improving consumers' experiences.
Multievent Platform Expansion: There is a growing trend of multi-event platforms where consumers can buy tickets for various types of events, such as concerts, sports, or even conferences, from the same platform. This trend creates convenience for users, as they can plan for multiple events and buy tickets all at once from a single site, thus promoting ticket sales through event marketing.
Green Event Saga and Ticketing Options: Environmental preservation is becoming increasingly relevant for the ticketing industry as well. Fewer printed tickets and fewer paper-based solutions are being utilized as firms strive to increase environmental performance and reduce waste. Some companies are exploring ways to reduce the energy consumption of blockchain technology, which can improve their environmental credentials and appeal to audiences who care about sustainability.

These trends are transforming the online event ticketing market by enhancing ease of use, improving security, and providing personalized and greener options. AI, blockchain, and mobile-first solutions will continue to be the driving forces in the evolution of the ticketing market, as technology advances and allows customers to buy event tickets in a simpler, more secure, and more efficient manner.

Recent Developments in the Online Event Ticketing Market

The mistakes involving the expenditure of cash and the purchase of tickets are being resolved due to contactless ticketing through mobile submissions and QR codes. The causes of such market evolution can be directly linked to the development of technology, shifting consumer behavior, and an increasingly competitive environment. Below are five critical developments currently shaping the market.

Growth of Contactless & Mobile Ticketing: As consumers have embraced the concept of contacting event hosts online, ticketing systems have undergone modernization, including multilingual approaches. Additionally, more customers are using QR codes as an easy way to display mobile tickets for attendance, which are stored in separate applications. This trend has been especially emphasized post-pandemic, where a more effective and safe way to attend such events is provided.
Integration of Blockchain Technology for Ticket Authenticity: Blockchain technology is increasingly being integrated into online ticketing platforms to prevent ticket fraud and ensure authenticity. With this technology, ticket ownership and sales are recorded, allowing for greater transparency in the market. This helps curb ticket scalping and assures consumers when buying tickets.
Personalized Ticket Suggestions Using AI: The application of artificial intelligence has improved the efficiency of how consumers buy their tickets. AI recommendation engines suggest tickets based on users' preferences, purchase history, and search activity. This development enhances the user experience by ensuring consumers are directed to events they are more likely to attend, thus increasing sales and customer retention.
Emergence of Multi-event Platforms: Convenience has been a key driver of the multi-event platforms trend, as more users seek simpler solutions. Consumers are increasingly using platforms that sell tickets for concerts, sports events, and theater performances. Engagement increases, as does the ease of purchasing, which boosts inter-event sales and customer retention.
Rise of Sustainable Ticketing Options: Sustainability is becoming a vital factor for consumers and event organizers alike. Ticketing platforms are now emphasizing paperless ticketing and minimizing carbon footprints by adopting fully electronic ticketing. This eco-friendly shift aligns with global trends and attracts environmentally conscious consumers, branding platforms as responsible and future-oriented.

These advancements have enhanced the market for online event tickets by emphasizing convenience, safety, and ecological sustainability. Mobile ticketing, blockchain technology, AI, and multi-event platforms represent innovations that show how the industry is evolving towards faster, more customized, and eco-friendly services. These trends will continue to influence the expansion prospects of the industry.

Strategic Growth Opportunities for Online Event Ticketing Market

The market for online event ticket sales presents several opportunities for growth, which are enhanced by new technologies, changing preferences, and increasing demand for focused, efficient processes in hosting events. Below are five strategic growth opportunities currently impacting the market.

Development of Mobile Ticketing: With the ever-increasing use of smartphones, mobile ticketing has become much easier and is a growth area. Platforms can benefit from shifts in consumer demand by implementing mobile-first approaches that cover the entire event ticketing and the event itself. This method not only facilitates higher sales but also enhances consumer comfort and security.
Geographical Expansion of Online Platforms: There is a significant opportunity for growth by expanding online platforms into untapped regions, especially emerging markets. The rising demand for purchasing event tickets online, driven by increased internet access and rising disposable incomes in regions such as Southeast Asia and Africa, presents new revenue opportunities for international platforms.
Combination with Event Streaming Platforms: An important growth opportunity lies in combining the sale of tickets with streaming platforms, as virtual events and live streaming become the new trend. There is a high demand for digital access to concerts, sports events, and conferences among global audiences. Expanding the availability of platforms for virtual event ticketing will open up new sales and audiences.
Partnerships with Event Organizers and Venues: A case can be made for the integration of online ticketing services with event organizers and venues to offer exclusive ticketing services. This helps increase the number of platforms available for a particular event, thus solidifying the platform's position in the market and expanding the consumer base.
Adoption of Blockchain for Transparent Ticketing: Another area that can significantly contribute to the development of this business is the use of blockchain technology, which guarantees ticket authenticity and reduces fraud. If implemented, platforms with more efficient and transparent systems will attract consumers, who will be more likely to patronize these platforms and help advertise them, thereby improving brand perception.

These strategic growth opportunities highlight the changing dynamics of the online event ticketing market. The expansion of platforms into new regions, improvements in mobile ticketing features, and the introduction of blockchain with virtual event streaming will continue to drive the industry's growth in complexity and scope. This will enable consumers to easily and securely book events.

Online Event Ticketing Market Driver and Challenges

The online event ticketing market is influenced by technological, economic, and regulatory drivers and challenges. It is important to recognize these factors to be successful in the market and sustain further growth. Below are the main drivers and challenges impacting the market.

The factors driving the online event ticketing market include:

Advances in Mobile Tickets: The emergence of mobile technology is one of the key factors influencing the growth of the online ticketing market. Mobile ticketing offers customers a more efficient and secure means of acquiring, storing, and presenting tickets. The increasing number of smartphones and mobile apps is creating more opportunities for growth in this sector.
More Events Being Held: Live events such as concerts, sports games, conferences, and festivals have always fueled the online ticketing market, and they continue to do so. With a growing number of consumers attending more events, there is a proportional increase in demand for online platforms that facilitate easy and secure ticket purchases.
Data Analytics and AI Assist in Online Ticketing Sales: Ticketing platforms can leverage data analytics and AI to better engage clients by offering personalized recommendations that enhance their experience and increase sales. AI-driven platforms can suggest events based on customer profiles, which helps increase attendance and revenue.
Increasing Demand for Contactless Ticketing: The COVID-19 pandemic acted as a catalyst for the acceleration of contactless ticketing. Digital ticketing, where consumers simply scan tickets on their phones, has become the preferred method due to its convenience and safety. Adoption of these platforms has grown as a result.
Government Support for Digital Ticketing Solutions: Governments and regulators are actively encouraging the use of electronic payment methods, which is attractive to the online ticketing sector. These policies help increase the security and smoothness of transactions, making it easier for consumers to buy tickets online, thereby expanding the market size.

Challenges in the online event ticketing market:

Ticket Scalping and Ticket Fraud: Ticket scalping and fraudulent sales are persistent issues in the online ticketing industry. Platforms must use more sophisticated solutions, such as blockchain, to secure legitimate tickets and ensure accuracy in sales.
Competition and Pricing Pressure: The online event ticketing market is highly competitive, with several platforms vying for market share. Consumers' low price sensitivity presents barriers to profitability, especially for high-demand events.
Restrictions on the Ticket Market in Some Regions: There is no uniformity in legislation across countries regarding online ticketing and consumer protection laws. Such legal hurdles can be perplexing for platforms seeking to enter markets with differing legal frameworks.

Mobile technologies, the growth of live events, and AI integration are the primary factors pushing the online event ticketing system forward. However, challenges such as ticket fraud, competition, and regional restrictions must be addressed to prevent harm to market growth. Overall, the market is progressing with a clear focus on new technologies, consumer protection, and satisfaction.

List of Online Event Ticketing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online event ticketing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online event ticketing companies profiled in this report include-

AOL
Bigtree
Carnival Cinemas
Cinemark Holdings
Cineplex
KyaZoonga
PVR
EasyMovies
VOX Cinemas
TickPick

Online Event Ticketing by Segment

The study includes a forecast for the global online event ticketing by platform, event type, and region.

Online Event Ticketing Market by Platform [Analysis by Value from 2018 to 2030]:

Desktop
Mobile

Online Event Ticketing Market by Event Type [Analysis by Value from 2018 to 2030]:

Sports
Music
Movies

Online Event Ticketing Market by Region [Analysis by Value from 2018 to 2030]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Online Event Ticketing Market

The online event ticketing industry has been on a constant upward trajectory and undergoing rapid changes in various regions across the globe due to technological developments, changes in individuals' consumption patterns, and the emergence of mobile-centric solutions to the problem of event ticketing. However, this trend is shifting due to the increasing number of people in countries such as the USA, China, Germany, India, and Japan utilizing the Internet to buy tickets for various events, whether concerts, sporting shows, theater, or conferences.

United States: Increase in Mobile App Ticket Sales and Contactless Ticketing: Contactless ticketing has not been widely adopted, but even post-pandemic, it continues to fuel growth. Online ticketing has also shifted to mobile-based ticketing, with mobile applications offering ticket sales to users for increased accessibility and speed. Companies are adopting new technologies such as blockchain for payment and ticketing, and AI, which provides tailored recommendations for redirection to kiosks or stores.
China: Local Event Platforms and E-Commerce Integration: In the China region, players like Damai and Maoyan, which are engaged in online event ticketing, are prevalent due to effective e-commerce linkages with pivotal players such as the Alibaba and Tencent ecosystems. The growing number of live events, especially concerts and esports competitions, coupled with an increase in demand for ready-to-consume digital content, are primary factors fueling the growth of the market. More and more events are being made cashless, as is the case across China.
Germany: Prioritization of Security and Sustainability: German authorities are working to improve security elements in online ticket purchasing systems by enhancing two-factor authentication and implementing fraud detection features. A shift toward paperless ticketing is also gaining traction, aimed at saving paper and supporting electronic tickets. To be more eco-friendly, ticketing platforms are increasingly shifting toward environmentally friendly practices due to customer concerns about sustainability.
India: Growing Preference for Mobile and Cashless Payments: Mobile ticketing in India is on the rise, with over 600 million people in the total population owning a smartphone, a number that is increasing alongside the acceptance of digital payments. Mobile applications and QR code tickets are easily available through platforms like Book My Show, enabling bill payments. The demand for the industry is further strengthened by exciting events, including Bollywood concerts and other sports leagues within the region.
Japan: Synergy with Tourism and Other Events: Japan online event ticket sales are expanding, and platforms like Lawson Ticket and Pia are rising due to strong links with tourism and international events. With a surge in worldwide travel to Japan, there is a demand for such platforms for tickets to events like traditional festivals, sporting events, and pop culture shows. Furthermore, the market also has a strong focus on providing multidimensional, secure online payment systems.

Features of the Global Online Event Ticketing Market

Market Size Estimates: Online event ticketing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Online event ticketing market size by platform, event type, and region in terms of value ($B).

Regional Analysis: Online event ticketing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, event type, and regions for the online event ticketing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online event ticketing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the online event ticketing market by platform (desktop and mobile), event type (sports, music, and movies), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Online Event Ticketing Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Online Event Ticketing Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Online Event Ticketing Market by Platform
- 3.3.1: Desktop
- 3.3.2: Mobile
3.4: Global Online Event Ticketing Market by Event Type
- 3.4.1: Sports
- 3.4.2: Music
- 3.4.3: Movies

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

4.1: Global Online Event Ticketing Market by Region
4.2: North American Online Event Ticketing Market
- 4.2.1: North American Market by Platform: Desktop and Mobile
- 4.2.2: North American Market by Event Type: Sports, Music, and Movies
4.3: European Online Event Ticketing Market
- 4.3.1: European Market by Platform: Desktop and Mobile
- 4.3.2: European Market by Event Type: Sports, Music, and Movies
4.4: APAC Online Event Ticketing Market
- 4.4.1: APAC Market by Platform: Desktop and Mobile
- 4.4.2: APAC Market by Event Type: Sports, Music, and Movies
4.5: ROW Online Event Ticketing Market
- 4.5.1: ROW Market by Platform: Desktop and Mobile
- 4.5.2: ROW Market by Event Type: Sports, Music, and Movies

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Online Event Ticketing Market by Platform
- 6.1.2: Growth Opportunities for the Global Online Event Ticketing Market by Event Type
- 6.1.3: Growth Opportunities for the Global Online Event Ticketing Market by Region
6.2: Emerging Trends in the Global Online Event Ticketing Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Online Event Ticketing Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Event Ticketing Market
- 6.3.4: Certification and Licensing