線上活動票務市場規模、佔有率及成長分析（按平台、活動類型和地區）－2025 年至 2032 年產業預測

Online Event Ticketing Market Size, Share, and Growth Analysis, By Platform (Desktop, Mobile), By Event Type (Sports, Music), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月07日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年線上活動票務市值將達到 567.5 億美元，並從 2024 年的 606.1 億美元成長到 2032 年的 1025.9 億美元，預測期內（2025-2032 年）的複合年成長率為 6.8%。

新興市場的消費者可支配收入顯著增加，推動了娛樂和休閒產業的成長。電影、音樂會、體育賽事和單口喜劇方面的可自由支配支出的增加表明了該行業的韌性。技術進步改變了購買行為，迫使公司轉向網路來降低行銷成本並提高競爭力。消費者現在可以更輕鬆地進行價格比較，從而推動該服務的採用。全球網路用戶數量的不斷成長為電子行銷商創造了豐厚的利潤機會。為了佔領這個市場，服務供應商正在提供有吸引力的交易並推出方便用戶使用的解決方案，例如改進的網站、行動應用程式和先進的線上票務系統。我們正在推出預留座位和條碼行動票等功能，以改善客戶體驗並加強市場定位。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Live Nation Entertainment（United States）
Eventbrite（United States）
Vivid Seats（United States）
CTS Eventim（Germany）
Ticketek（Australia）
See Tickets（United Kingdom）
BookMyShow（India）
TickPick（United States）
SeatGeek（United States）
TicketCity（United States）
Tickets.com（United States）
TicketIQ（United States）
TicketNetwork（United States）
Viagogo（Switzerland）
Ticketmaster（United States）
AXS（United States）
TicketLiquidator（United States）
Humanitix（Australia）

結論和建議

簡介目錄

Product Code: SQMIG45A2500

Online Event Ticketing Market size was valued at USD 56.75 billion in 2023 and is poised to grow from USD 60.61 billion in 2024 to USD 102.59 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

Emerging markets are witnessing a notable increase in consumer disposable income, significantly driving growth in the entertainment and leisure sector. Higher discretionary spending on movies, music concerts, sports events, and stand-up comedy signifies the sector's resilience. Technological advances have transformed purchasing behaviors, compelling companies to leverage the Internet for marketing cost reduction and competitiveness. Consumers now benefit from easier price comparisons, enhancing service adoption. The global rise in Internet users presents lucrative opportunities for e-marketers. To capture this market, service providers are offering attractive deals and implementing user-friendly solutions such as redesigned websites, mobile apps, and advanced online ticketing systems. Features like seating preferences and mobile tickets with barcodes are being introduced to elevate customer experience and strengthen market positioning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Event Ticketing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Event Ticketing Market Segments Analysis

Global Online Event Ticketing Market is segmented by Platform, Event Type and region. Based on Platform, the market is segmented into Desktop and Mobile. Based on Event Type, the market is segmented into Sports, Music, Movies, Stand-Up Comedy, Opera Shows and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Event Ticketing Market

The online event ticketing market is being driven by the ongoing digital transformation across transportation networks, which is characterized by rising digitization and enhanced connectivity. This shift is particularly evident in urban environments worldwide, where the focus is on delivering superior service, improving operational efficiencies, and elevating customer satisfaction. Various sectors, including public transportation, sports, and entertainment, are increasingly adopting electronic ticketing systems, drawn by their speed, security, and user-friendly attributes. These ticketing solutions provide a cost-effective and streamlined approach for passengers to effectively manage their journeys on public transport, thereby further propelling the growth of the online event ticketing market.

Restraints in the Online Event Ticketing Market

The Online Event Ticketing market faces certain challenges, primarily due to the intricate requirements of electronic ticketing systems, which are predominantly utilized in public transportation and sports events. The successful deployment of these systems necessitates collaboration among diverse stakeholders, including component manufacturers, infrastructure providers, governmental bodies, service providers, and user groups. This multi-faceted involvement demands a robust and sophisticated infrastructure, which can act as a significant restraint on the rapid expansion of ticketing solutions. Additionally, the complexity of coordinating efforts across various sectors can delay implementation and increase costs, posing further challenges to market growth.

Market Trends of the Online Event Ticketing Market

The Online Event Ticketing market is experiencing a significant trend towards the integration of advanced technologies, particularly in smart ticketing solutions. The adoption of Near Field Communication (NFC) technology is revolutionizing the way tickets are purchased and validated at various events, including concerts and sports. This innovation facilitates quick, contactless transactions, enhancing user convenience and streamlining event entry processes. As consumers increasingly demand seamless experiences, the market is shifting towards systems that utilize NFC and similar technologies to improve efficiency while reducing wait times. This trend is expected to drive growth and reshape the future landscape of online event ticketing.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement

Global Online Event Ticketing Market Size by Platform & CAGR (2025-2032)

Market Overview
Desktop
Mobile

Global Online Event Ticketing Market Size by Event Type & CAGR (2025-2032)

Market Overview
Sports
Music
Movies
Stand-Up Comedy
Opera Shows
Others

Global Online Event Ticketing Market Size & CAGR (2025-2032)

North America (Platform, Event Type)
- US
- Canada
Europe (Platform, Event Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Platform, Event Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Platform, Event Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Platform, Event Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Live Nation Entertainment (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eventbrite (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vivid Seats (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CTS Eventim (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ticketek (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
See Tickets (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BookMyShow (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TickPick (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SeatGeek (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TicketCity (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tickets.com (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TicketIQ (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TicketNetwork (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viagogo (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ticketmaster (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AXS (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TicketLiquidator (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Humanitix (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments