市場調查報告書
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1627699
線上電影票務服務市場:預測(2025-2030)Online Movie Ticketing Services Market - Forecasts from 2025 to 2030 |
預計2025年至2030年,全球線上電影票務服務市場將以23.77%的複合年成長率成長。
由於數位化和網路普及率的提高,線上電影票服務市場不斷成長,越來越多的人使用網路進行電子零售服務,例如線上預訂電影票,以方便和節省時間。市場參與企業增加投資以使預訂網站和行動應用程式更易於使用,這進一步促進了該市場的全球成長。
但是,作為線上電影票預訂的替代方案,您可以在某些市場上在商店購買電影票。商店購買的門票相對便宜,因為不收取便利費和網路費。這限制了線上電影票務服務的市場成長。
線上電影票務服務市場的促進因素
電影的類型是其產生收益的一個非常重要的因素,因為它取決於許多人喜歡什麼。電影有多種類型,如動作片、喜劇片、冒險片、懸疑片、驚悚片和恐怖片。人們希望根據自己喜歡的類型觀看電影,以便享受電影的放映時間。懸疑、驚悚和恐怖類型預計將佔據很大的市場佔有率,這是因為這類電影讓人們在整部電影中保持參與和娛樂,讓他們想知道下一個場景或最後會發生什麼。人們擔心不存在這樣的事情。此外,由於喜劇電影是青少年以及20多歲和30多歲的人常見的類型,因此預計它們將為市場成長做出貢獻。
從地區來看,線上電影票務服務市場分為北美、南美、歐洲、中東和非洲以及亞太地區。亞太地區是線上電影票務服務市場的最大成長動力。有幾個因素推動了這種快速成長。都市化和可支配收入的增加正在推動消費者在看電影等休閒活動上花費更多。例如,根據國家統計局的數據,中國的都市化(表示城鎮居民佔總人口的比例)自1949年以來提高了55.52個百分點,到2023年終達到66.16%。國家統計局在報告中表示,新中國成立75年來,經歷了世界史上規模最大、最快的都市化進程。
智慧型手機的普及和網路連線的擴展等技術進步使得存取線上票務平台變得更加容易。消費者偏好的變化對便利性和數位解決方案的青睞正在推動向線上售票的轉變。政策改革和數位化措施等有利的政府措施正在支持該地區線上電影票務產業的擴張。
此外,多種因素正在推動北美線上電影票務服務市場的發展。高網際網路普及率和成熟的數位基礎設施可實現線上平台的無縫存取。精通技術的人被該地區所吸引,並且是線上票務服務的主要消費者。經驗豐富的參與者和創新新興企業的存在創造了競爭,並不斷提高線上電影票銷售的用戶體驗品質。對便利性的強烈偏好和避免實體排隊的願望進一步推動了北美線上電影票務服務市場的成長。
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The global online movie ticketing services market is projected to grow at a CAGR of 23.77% between 2025 and 2030.
The online movie ticketing service market is estimated to surge over the forecast period due to increasing digitalization and Internet penetration, raising the number of people using the Internet for e-retail services, including booking movie tickets online for convenience and saving time. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to this market's growth globally.
However, there is the availability of a substitute for online movie ticketing in the market, which is purchasing over-the-counter tickets. The convenience charges and internet handling fees are not applied to over-the-counter ticket purchases, making them relatively cheaper. Hence, this factor is restraining the market growth of online movie ticketing services.
Online movie ticketing services market drivers
The genre of the movie is a very important factor in the revenue it generates, as it depends on what most people like. Different movie genres are available, such as action, comedy, adventure, suspense, thriller, horror, etc. People want to watch a movie based on the genre of their liking so they can enjoy the movie's run-time. The suspense, thriller, and horror genres are expected to hold a significant share in the market, which is attributable to the fact that the movies of this genre keep people engrossed and entertained throughout the movie and aid in creating uncertainty among people as to what is going to happen in the next scene or at the end. In addition, comedy movies are also expected to contribute to the market growth because they are a commonly watched genre among the teenage population and the population between the ages of 20-30.
Geography-wise, the online movie ticketing services market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia Pacific region is the biggest growth driver for the online movie ticketing services market. Several factors are collectively fueling this rapid growth. Urbanization and increased disposable incomes are empowering consumers to spend more on leisure activities like movie-going. For instance, China's urbanization rate, which measures the ratio of permanent urban residents relative to the total population, rose by 55.52 percentage points from 1949 to 66.16 percent by the end of 2023, according to the National Bureau of Statistics (NBS). Over the past 75 years since the founding of the People's Republic of China, the country has undergone the largest and fastest urbanization process in world history, the NBS said in a report.
Technological advancements, such as the widespread adoption of smartphones and the expansion of internet connectivity, have made online ticketing platforms easily accessible. Changing consumer preferences, with a growing preference for convenience and digital solutions, are driving the shift towards online ticketing. Favorable government initiatives, such as policy reforms and digitalization efforts, are supporting the regional online movie ticketing industry's expansion.
Moreover, a confluence of factors drives the North American online movie ticketing services market. High internet penetration and a mature digital infrastructure enable seamless access to online platforms. Tech-savvy individuals are drawn towards this region, resulting in prime consumers for online ticketing services. The presence of experienced players and innovative startups creates competition and continuously improves the quality of user experiences in online movie ticketing. The strong preference for convenience and the desire to avoid physical queues further propel North America's online movie ticketing services market growth.
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