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市場調查報告書
商品編碼
1666302
2031 年亞太地區智慧票務市場預測 - 區域分析 - 按組件、支付系統和最終用戶Asia Pacific Smart Ticketing Market Forecast to 2031 - Regional Analysis - by Component, Payment System, and End User |
2023年亞太地區智慧票務市值為15.0801億美元,預計2031年將達39.1957億美元;預計 2023 年至 2031 年的複合年成長率為 12.7%。
智慧體育場館投資不斷增加推動亞太地區智慧票務市場發展
近年來,全球對非接觸式體驗系統的需求加速了智慧票務在體育場和活動銷售過程中的使用。智慧票務為體育場和活動組織者提供了一種更簡單的方式來更有效地營運,避免了管理費用和程序瓶頸。這至關重要,因為傳統的紙本售票需要更多的勞動力和資源,因此它是一種不永續的組織體育賽事的方法。智慧票務系統的實施可以讓球迷查看自己喜歡的座位的空餘情況並訂購符合自己喜好的門票,從而大幅提高門票銷售。從這些預訂中獲得的重要資料使組織者能夠確定粉絲最感興趣的區域,從而製定吸引特定受眾群體的針對性票務策略。透過智慧票務負責票務驗證,體育場工作人員可以重新分配以改善球迷體驗,協助人群管理,提供資訊和指導,或支援需要人工干預的關鍵區域。智慧票務透過簡化售票操作充分利用了工作人員,提高了營運效率並提升了觀眾的整個體育場體驗。例如,在 2013 年國際足總聯合會盃、2014 年國際足總世界盃、2017 年國際足總聯合會盃、2018 年國際足總世界盃、2021 年國際足總阿拉伯盃和 2022 年卡達國際足總世界盃期間,數百萬支持者使用了 RFID 門票。國際足總已任命 HID 為其官方票務生產商。因此,增加對智慧體育場的投資以使用戶支付體驗無縫銜接,有望為智慧票務市場擴張創造豐厚的機會。
亞太地區智慧票務市場概覽
亞太地區智慧票務市場正在經歷顯著成長,這歸因於人口密集國家擴大採用先進技術為各個領域提供便利。預計該市場將受益於日益發展的區域數位化。例如,2023 年 4 月,中國推出了一款統一的行動應用程式,整合了來自 140 多個國家的各種售票平台,這是該領域的一個顯著發展。這項舉措體現了該地區對智慧票務解決方案的日益關注,以提高交通系統的效率並滿足大量民眾的需求。根據中國鐵道科學研究院介紹,該系統是專門為中國「一帶一路」計劃參與國打造的,將連接和協調各國的售票平台。
此外,智慧票務市場的成長很大程度上歸因於人們對非接觸式支付的偏好日益增加。由於各行業的企業都尋求利用非接觸式支付解決方案提供的便利性和安全性,消費者行為的轉變已成為智慧票務產業的重要促進因素。
亞太地區智慧票務市場收入及 2031 年預測(百萬美元)
亞太地區智慧票務市場細分
亞太地區智慧票務市場分為組件、支付系統、最終用戶和國家。
根據組成部分,亞太地區智慧票務市場分為硬體、軟體和服務。 2023 年,硬體領域佔據了最大的市場佔有率。
根據支付系統,亞太地區智慧票務市場分為開放支付系統、智慧卡和 NFC。智慧卡領域在 2023 年佔據了最大的市場。
根據最終用戶,亞太地區智慧票務市場分為交通、體育和娛樂、停車和其他。 2023 年,運輸領域佔據了最大的市場。
依國家分類,亞太地區智慧票務市場分為印度、中國、日本、韓國、澳洲和亞太其他地區。 2023年,中國將佔據亞太地區智慧票務市場的主導佔有率。
英飛凌科技股份公司、恩智浦半導體公司、全錄控股公司、Cubic Corp、IDEMIA France SAS、泰雷茲公司、Confidex、HID Global Corp 和西門子能源股份公司是亞太地區智慧票務市場的一些領先公司。
The Asia Pacific smart ticketing market was valued at US$ 1,508.01 million in 2023 and is expected to reach US$ 3,919.57 million by 2031; it is estimated to record a CAGR of 12.7% from 2023 to 2031 .
Rising Investments in Smart Stadiums Boost Asia Pacific Smart Ticketing Market
In recent years, the global need for contactless experience systems has accelerated the use of smart ticketing in stadium and event sales processes. Smart ticketing provides an easy way for stadium and event organizers to run their operations more efficiently, avoiding overhead costs and procedural bottlenecks. This is crucial since traditional paper-based ticketing needs more labor and resources, rendering it an unsustainable method of organizing sporting events. The implementation of a smart ticketing system can dramatically enhance ticket sales by allowing fans to check the availability of their favorite seats and order tickets that match their preferences. The significant data acquired from these bookings allows organizers to determine which areas fans are most interested in, resulting in the development of targeted ticketing strategies that appeal to specific audience segments. With smart ticketing taking care of ticket validation, the stadium staff may be reallocated to improve fan experiences, assist with crowd management, provide information and guidance, or support key areas that require human intervention. Smart ticketing makes the best use of workers by streamlining ticketing operations, boosting both operational efficiency and the entire stadium experience for attendees. For instance, RFID tickets were utilized by millions of supporters during the FIFA Confederations Cup in 2013, the FIFA World Cup in 2014, the FIFA Confederations Cup in 2017, the FIFA World Cup in 2018, the FIFA Arab Cup in 2021, and the FIFA World Cup 2022 in Qatar. FIFA had appointed HID as its official ticket producer. Thus, increasing investments in smart stadiums to make the user payment experience seamless is expected to create lucrative opportunities for the smart ticketing market expansion.
Asia Pacific Smart Ticketing Market Overview
The APAC smart ticketing market is witnessing significant growth, attributed to the increasing adoption of advanced technologies to provide convenience across various sectors in highly populated countries. The market is expected to benefit from the growing regional digitization. For example, in April 2023, China's launch of a unified mobile application integrating various ticket-selling platforms from over 140 nations is a notable development in this space. This initiative reflects the region's increasing focus on smart ticketing solutions to enhance the efficiency of transit systems and cater to the needs of a large population. According to the China Academy of Railway Sciences Company, the system, created specifically for the nations taking part in China's Belt and Road Initiative, would link and coordinate their platforms for selling tickets.
Moreover, the smart ticketing market growth is largely attributed to the increasing preference for contactless payments. This shift in consumer behavior has become a significant driving factor for the smart ticketing industry, as businesses across various sectors seek to capitalize on the convenience and security offered by contactless payment solutions.
Asia Pacific Smart Ticketing Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Smart Ticketing Market Segmentation
The Asia Pacific smart ticketing market is categorized into component, payment system, end user, and country.
Based on component, the Asia Pacific smart ticketing market is segmented into hardware, software, and services. The hardware segment held the largest market share in 2023.
By payment system, the Asia Pacific smart ticketing market is segmented into open payment system, smart card, and NFC. The smart card segment held the largest market share in 2023.
Based on end user, the Asia Pacific smart ticketing market is segmented into transportation, sport and entertainment, parking, and others. The transportation segment held the largest market share in 2023.
By country, the Asia Pacific smart ticketing market is segmented into India, China, Japan, South Korea, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific smart ticketing market share in 2023.
Infineon Technologies AG, NXP Semiconductors NV, Xerox Holdings Corp, Cubic Corp, IDEMIA France SAS, Thales SA, Confidex, HID Global Corp, and Siemens Energy AG are some of the leading companies operating in the Asia Pacific smart ticketing market.