Market Overview
The Middle East and North Africa (MENA) frozen bakery market is expected to grow at a CAGR of 4.05% over the forecast duration of 2022-2030. Many variables influence the selling of frozen bread, including convenience, improved shelf life, global flux, and high demand for imported processed baked goods. Culture is boosting the growth of the frozen bread market as consumers desire new varieties of frozen bread from other areas.
Additionally, frozen bread is healthier than commercially available traditional bread because it doesn't contain artificial preservatives. The demand for frozen bread has increased as consumer knowledge of the long-term harmful health impacts of artificial chemicals has increased.
The Middle East and North Africa (MENA) frozen bakery market was valued at USD 701.24 million in 2021 and is expected to reach USD 992.75 million by 2030, registering a CAGR of 4.05% over the forecast duration. Middle East accounts for the largest market share (75.41%) followed by North Africa (24.53%). Middle East is expected to register the highest CAGR (4.34%) followed by North Africa (3.12%) over the forecast duration of 2022-2030.
Frozen bakery products are long-lasting food items with a frozen shelf life of 6 to 18 months because they stop the water in the product from moving, freezing it into ice crystals, which stops microbiological food deterioration. In the Middle East & Africa region, there are likely to be significant potential opportunities for the market for frozen bakery products. The rising embrace of western culture, the increased impact of western eating habits on the region's young population, and hectic work schedules are the main causes of the region's rising need for convenience food. Consumers' greater purchasing power, modern lifestyles, and rapid urbanization have altered their purchasing patterns. To cut down on the time and effort needed for cooking, consumers tend to spend more on convenience food products. In the upcoming years, it is projected that these factors would help the market for frozen bakery items in the region grow.
Market Segmentation
The frozen bakery market is segmented based on Ingredients, category, type, and region. Based on the Ingredient, the market has been segmented into Emulsifiers, Enzymes, Starches, Baking Powder & Mixes, Fats & Shortenings, Color & Flavors, and Dough Conditioners. Of them, the Starches segment is the largest segment of the frozen bakery market. Based on category, the market is segmented into au Ready to Bake (RTB) and Ready to Serve (RTS). The RTS segment accounted for the largest share of the market in 2021. By type, the market is segmented into bread, cakes, biscuits & cookies, puffs pastry, donuts, seasoned snacks, and other bakery products. The biscuits & cookies segment held the largest share of the market in 2021.
Major Players
Modern Bakery LLC, SwitzGroup, Bakemart International FZ LLC, Sunbulah Group, AGRANA Beteiligungs-AG, and Puratos Group.
COVID 19 Impacts
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
- 1.1 MIDDLE EAST AND NORTH AFRICA (MENA) FROZEN BAKERY MARKET, BY INGREDIENTS
- 1.2 MIDDLE EAST AND NORTH AFRICA (MENA) FROZEN BAKERY MARKET, BY CATEGORY
- 1.3 MIDDLE EAST AND NORTH AFRICA (MENA) FROZEN BAKERY MARKET, BY TYPE
- 1.4 MIDDLE EAST AND NORTH AFRICA (MENA) FROZEN BAKERY MARKET, BY REGION
2 MARKET INTRODUCTION
- 2.1 DEFINITION
- 2.2 SCOPE OF THE STUDY
- 2.3 MARKET STRUCTURE
- 2.4 KEY BUYING CRITERIA
3 RESEARCH METHODOLOGY
- 3.1 RESEARCH PROCESS
- 3.2 PRIMARY RESEARCH
- 3.3 SECONDARY RESEARCH
- 3.4 MARKET SIZE ESTIMATION
- 3.5 TOP DOWN & BOTTOM-UP APPROACH
- 3.6 FORECAST MODEL
- 3.7 LIST OF ASSUMPTIONS
4 MARKET DYNAMICS
- 4.1 INTRODUCTION
- 4.2 DRIVERS
- 4.2.1 INCREASING DEMAND FOR CONVENIENCE FOOD PRODUCTS
- 4.2.2 RISE IN THE NUMBER OF RETAIL CHANNELS AND QUICK SERVING RESTAURANTS
- 4.2.3 DRIVERS IMPACT ANALYSIS
- 4.3 RESTRAINTS
- 4.3.1 PREFERENCE FOR FRESHLY BAKED FOODS AND LACK OF TRANSPORTATION FACILITIES IN
EMERGING NATIONS 27
- 4.3.2 RESTRAINTS IMPACT ANALYSIS
- 4.4 OPPORTUNITIES
- 4.4.1 ADOPTION OF INDIVIDUAL QUICK FROZEN (IQF) TECHNOLOGY
- 4.5 IMPACT OF COVID-19 ON GLOBAL ECONOMY
- 4.6 IMPACT OF COVID-19 ON THE MIDDLE EAST AND NORTH AFRICA (MENA) FROZEN BAKERY MARKET
- 4.7 SUPPLY CHAIN IMPACT
- 4.7.1 IMPACT ON MANUFACTURER/DEVELOPER
- 4.7.2 IMPACT ON DISTRIBUTION/LOGISTICS
5 MARKET FACTOR ANALYSIS
- 5.1 SUPPLY/VALUE CHAIN ANALYSIS
- 5.1.1 R&D
- 5.1.2 MANUFACTURING & ASSEMBLY
- 5.1.3 DISTRIBUTION & SALES
- 5.1.4 POST-SALES MONITORING
- 5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 THREAT OF NEW ENTRANTS
- 5.2.2 BARGAINING POWER OF SUPPLIERS
- 5.2.3 BARGAINING POWER OF BUYERS
- 5.2.4 THREAT OF SUBSTITUTES
- 5.2.5 INTENSITY OF RIVALRY
6 MENA FROZEN BAKERY MARKET, BY INGREDIENTS
- 6.1 OVERVIEW
- 6.2 MENA FROZEN BAKERY MARKET SIZE, MARKET ESTIMATES & FORECAST BY INGREDIENTS, 2018-2030
- 6.2.1 MENA FROZEN BAKERY MARKET SIZE: MARKET ESTIMATES & FORECAST BY INGREDIENTS, 2018-2030
7 MENA FROZEN BAKERY MARKET, BY CATEGORY
- 7.1 OVERVIEW
- 7.2 MENA FROZEN BAKERY MARKET SIZE, MARKET ESTIMATES & FORECAST BY CATEGORY, 2018-2030
- 7.2.1 MENA FROZEN BAKERY MARKET SIZE: MARKET ESTIMATES & FORECAST BY CATEGORY, 2018-2030
8 MENA FROZEN BAKERY MARKET, BY TYPE
- 8.1 OVERVIEW
- 8.2 MENA FROZEN BAKERY MARKET SIZE, MARKET ESTIMATES & FORECAST BY TYPE, 2018-2030
- 8.2.1 MENA FROZEN BAKERY MARKET SIZE: MARKET ESTIMATES & FORECAST BY TYPE, 2018-2030
9 MENA FROZEN BAKERY MARKET, BY REGION
- 9.1 OVERVIEW
- 9.2 MIDDLE EAST
- 9.3 NORTH AFRICA
10 COMPETITIVE LANDSCAPE
- 10.1 COMPETITIVE OVERVIEW
- 10.2 COMPETITIVE BENCHMARKING
- 10.3 MAJOR PLAYERS IN THE MENA FROZEN BAKERY MARKET
- 10.4 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 10.4.1 JOINT VENTURE/ACQUISITION
11 COMPANY PROFILES
- 11.1 MODERN BAKERY LLC
- 11.1.1 COMPANY OVERVIEW
- 11.1.2 FINANCIAL OVERVIEW
- 11.1.3 PRODUCTS/SERVICES OFFERED
- 11.1.4 KEY DEVELOPMENTS
- 11.1.5 SWOT ANALYSIS
- 11.1.6 KEY STRATEGIES
- 11.2 SWITZGROUP
- 11.2.1 COMPANY OVERVIEW
- 11.2.2 FINANCIAL OVERVIEW
- 11.2.3 PRODUCTS/SERVICES OFFERED
- 11.2.4 KEY DEVELOPMENTS
- 11.2.5 SWOT ANALYSIS
- 11.2.6 KEY STRATEGIES
- 11.3 BAKEMART INTERNATIONAL FZ LLC
- 11.3.1 COMPANY OVERVIEW
- 11.3.2 FINANCIAL OVERVIEW
- 11.3.3 PRODUCTS OFFERED
- 11.3.4 KEY DEVELOPMENTS
- 11.3.5 SWOT ANALYSIS
- 11.3.6 KEY STRATEGIES
- 11.4 SUNBULAH GROUP
- 11.4.1 COMPANY OVERVIEW
- 11.4.2 FINANCIAL OVERVIEW
- 11.4.3 PRODUCTS/SERVICES OFFERED
- 11.4.4 KEY DEVELOPMENTS
- 11.4.5 SWOT ANALYSIS
- 11.4.6 KEY STRATEGIES
- 11.5 AGRANA BETEILIGUNGS-AG
- 11.5.1 COMPANY OVERVIEW
- 11.5.2 FINANCIAL OVERVIEW
- 11.5.3 PRODUCTS/SERVICES OFFERED
- 11.5.4 KEY DEVELOPMENTS
- 11.5.5 SWOT ANALYSIS
- 11.5.6 KEY STRATEGIES
- 11.6 PURATOS GROUP
- 11.6.1 COMPANY OVERVIEW
- 11.6.2 FINANCIAL OVERVIEW
- 11.6.3 PRODUCTS OFFERED
- 11.6.4 KEY DEVELOPMENTS
- 11.6.5 SWOT ANALYSIS
- 11.6.6 KEY STRATEGIES
- 11.7 ZEELANDIA INTERNATIONAL
- 11.7.1 COMPANY OVERVIEW
- 11.7.2 FINANCIAL OVERVIEW
- 11.7.3 PRODUCTS OFFERED
- 11.7.4 KEY DEVELOPMENTS
- 11.8 MASTER BAKER
- 11.8.1 COMPANY OVERVIEW
- 11.8.2 FINANCIAL OVERVIEW
- 11.8.3 PRODUCTS/SERVICES OFFERED
- 11.8.4 KEY DEVELOPMENTS
- 11.9 ATYAB FOOD INDUSTRIES (ATYAB BAKERY)
- 11.9.1 COMPANY OVERVIEW
- 11.9.2 FINANCIAL OVERVIEW
- 11.9.3 PRODUCTS OFFERED
- 11.9.4 KEY DEVELOPMENTS
- 11.10 EGYPT BAKERY STORES S.A.E. (GRACE)
- 11.10.1 COMPANY OVERVIEW
- 11.10.2 FINANCIAL OVERVIEW
- 11.10.3 PRODUCTS OFFERED
- 11.10.4 KEY DEVELOPMENTS
- 11.11 PRISTINE BAKING SOLUTIONS
- 11.11.1 COMPANY OVERVIEW
- 11.11.2 FINANCIAL OVERVIEW
- 11.11.3 PRODUCTS/SERVICES OFFERED
- 11.11.4 KEY DEVELOPMENTS
- 11.12 ADVANCED BAKING CONCEPT LLC
- 11.12.1 COMPANY OVERVIEW
- 11.12.2 FINANCIAL OVERVIEW
- 11.12.3 PRODUCTS OFFERED
- 11.12.4 KEY DEVELOPMENTS
- 11.13 BACKALDRIN ARAB JORDAN LTD.
- 11.13.1 COMPANY OVERVIEW
- 11.13.2 FINANCIAL OVERVIEW
- 11.13.3 PRODUCTS OFFERED
- 11.13.4 KEY DEVELOPMENTS
- 11.14 BAKELS WORLDWIDE
- 11.14.1 COMPANY OVERVIEW
- 11.14.2 FINANCIAL OVERVIEW
- 11.14.3 PRODUCTS/SERVICES OFFERED
- 11.14.4 KEY DEVELOPMENTS
12 APPENDIX