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早餐麥片市場增長、趨勢和預測 (2023-2028)
市場調查報告書
商品編碼
1190143

早餐麥片市場增長、趨勢和預測 (2023-2028)

Breakfast Cereals Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 167 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

未來五年，早餐麥片市場預計將以 5.08% 的複合年增長率增長。

市場的增長是由不斷變化的飲食習慣和消費者飲食的變化推動的，因為它為容易獲得的食物提供了一種方便的解決方案，無需進一步準備就可以優化消費的便利性。由於西方文化對模式的影響而增加。 消費者對日常營養和健康食品的偏好也推動了市場的發展。 此外，便利店的強勁增長推動了品牌知名度，也推動了早餐麥片市場的增長。

早餐麥片市場的增長可歸因於一些因素，例如熱門麥片細分市場的複蘇和對優質產品的需求增加。 熱麥片部分包括在食用前加熱的產品，粥就是一個典型的例子。 預計未來五年對熱麥片的需求將繼續增加。

主要市場趨勢

對健康和營養食品的需求不斷增長

隨著時代的發展，消費者的健康意識越來越強，對營養食品的需求越來越大。 消費者發現在他們的飲食中添加高纖維和高蛋白對於保持身體健康和增強免疫力很重要。 Kellogg、Nestle SA 和 General Mills 等公司提供各種口味和類型的營養穀物。 2021 年，由於消費者的高營養需求，General Mills 推出了一系列速溶燕麥片。 對營養穀物的需求在大流行期間增加，並在大流行後繼續增長。 對增強免疫力的穀物的需求增長，公司開始開發新產品以響應不斷變化的客戶需求。

由於城市化進程、中產階級的壯大、職業女性人數的增加以及可支配收入的增加，全球發達國家和發展中國家對早餐麥片的需求正在增加。 據美國農業部稱，早餐麥片在印度的銷量增長了 60%。 此外，據 APEDA 稱，美國、加拿大和英國的早餐麥片銷量將在 2021 年增長。 儘管這些地區的人口僅佔世界人口的 6%，但它們加起來佔全球早餐麥片消費量的 54%。 因此，對健康和營養食品的需求不斷增加正在推動全球早餐麥片市場的發展。

亞太地區發展迅速。

在亞太地區，中國的市場份額最大，其次是日本和澳大利亞。 這是由於早餐麥片消費模式的改變和更健康產品的趨勢。 此外，越來越多地採用西方生活方式是推動市場銷售的另一個因素。 最近的發展表明早餐麥片細分市場的增長。 在日本等亞洲國家，穀物選擇僅限於基本的玉米片和同類產品。 然而，在日本，每年都有公司推出甜味早餐麥片，而且品種越來越多。

磨砂薄片在日本很受歡迎。 與在美國等其他國家/地區銷售的磨砂薄片不同，它們含有較少的糖分。 這反映了日本人的健康意識，公司試圖通過讓他們的早餐麥片更健康來吸引更多的日本消費者。 產品開發是亞太地區早餐麥片市場採用最多的戰略之一。 例如，2021 年，Kellogg India 將 Froot Loops 引入其早餐麥片系列，並受益於 COVID 後市場激增導致國內包裝產品消費量的增加。 低碳水化合物、高纖維、高穀物、強化早餐穀物產品的開發引發了市場增長，這些產品吸引了注重健康的消費者。

競爭格局

早餐麥片市場競爭激烈，許多國內外公司都在爭奪市場份額。 主要參與者包括 Kellogg Company、General Mills Inc.、Nestle SA、Post Holdings Inc. 和 Campbell Soup Company。 領先的市場參與者正在大力投資早餐麥片市場的研發活動，以滿足新興的消費者對更健康、更清潔標籤食品的需求，從而引入新的和創新的變化。 我們還看到公司之間的合作，以戰略性地執行獨特的營銷活動。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動因素
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 類型
    • 煮熟的麥片
    • RTE 系列
  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 在線商店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙特阿拉伯
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Campbell Soup Company（Freedom Foods）
    • General Mills Inc
    • The Oetker Group
    • Bob's Red Mill Natural Foods
    • Back to Nature's Food Company LLC
    • Calbee Inc,
    • B & G Foods Inc.
    • The Kellogg Company
    • Post Holdings, Inc.
    • Nestle SA

第7章 市場機會今後動向

簡介目錄
Product Code: 46378

The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.

The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.

Key Market Trends

Increasing Demand for Healthy and Nutritious Food

Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. Companies like Kellogg, Nestle SA, and General Mills have a variety of nutritious cereals in various flavors and types. In 2021, General Mills launched a series of instant oatmeal cereals, owing to the high nutrition requirement of consumers. There was an increasing demand for nutritious cereals during the pandemic, and it has continued to grow post-pandemic. The demand for immunity-boosting cereal rose, and companies started innovating new products according to the changing customer demands.

With the rise in urbanization, the growing middle-class population, the increase in the number of working women, and the rise in disposable income, the developed and developing regions across the globe are witnessing a rising demand for breakfast cereals. They are more convenient, unlike complex traditional home-made items, which take much longer to prepare. According to USDA, there was a 60% increase in the sales of breakfast cereals in India. Furthermore, according to the APEDA, in 2021, United States, Canada, and United Kingdom witnessed growth in sales of breakfast cereals. These regions collectively represented 54% of world breakfast cereal consumption despite having only 6% of the global population. Hence, the increase in demand for healthy and nutritious food is driving the breakfast cereal market across the globe.

Asia-Pacific is the Fastest Growing Region

In the Asia-Pacific region, China dominates the market, holding the largest market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption patterns and inclination toward healthier products. Also, the increased adoption of the western lifestyle is one of the driving factors of the market sales. The recent trends indicate the growth in the breakfast cereal segment. In Asian countries like Japan, cereal options were limited to basic cornflakes and comparable items. But every year, companies keep launching a greater variety of sweet and flavored breakfast cereals in Japan.

Frosted flakes are very popular in Japan. It contains less sugar, unlike the frosted flakes sold in other countries like United States. This reflects the health-conscious nature of the Japanese people, and companies are trying to attract a more Japanese consumer base by making breakfast cereals healthy. Product development is one of the most adopted strategies in the Asia-Pacific breakfast cereal market. For instance, in 2021, Kellogg India introduced Froot Loops to its breakfast cereal range to get the benefit of increased in-home consumption of packaged products, owing to the post-covid surge in the market. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers triggered the market's growth.

Competitive Landscape

The breakfast cereals market is competitive in nature, with a large number of domestic and global players competing for market share. Some of the major key players in the market include Kellogg Company, General Mills Inc., Nestle SA, Post Holdings Inc., and Campbell Soup Company. The key market players are significantly investing in research and development activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean labeled foods products. The market also sees collaborations between companies to strategize unique marketing campaigns.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Ready-to-cook Cereals
    • 5.1.2 Ready-to-eat Cereals
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Campbell Soup Company (Freedom Foods)
    • 6.3.2 General Mills Inc
    • 6.3.3 The Oetker Group
    • 6.3.4 Bob's Red Mill Natural Foods
    • 6.3.5 Back to Nature's Food Company LLC
    • 6.3.6 Calbee Inc,
    • 6.3.7 B & G Foods Inc.
    • 6.3.8 The Kellogg Company
    • 6.3.9 Post Holdings, Inc.
    • 6.3.10 Nestle SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS