首頁 > 市場調查報告書 > 通訊

虛擬實境

市場調查報告書

商品編碼

1441667

AR（擴增實境）：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Augmented Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

AR（擴增實境）市場規模預計在2024年為424.8億美元，預計到2029年將達到2,483.8億美元，在預測期內（2024-2029年）複合年成長率為42.36%。

AR 有潛力提供新的方式來吸引和擴展零售商的能力。 AR 的可能性是無限的，尤其是與不斷發展的無線技術相結合時。這使得行動裝置和消費性電子產品能夠整合，為最終用戶提供增強的連接體驗。生物技術和醫療保健領域的巨大潛在機會預計將在預測期內推動 AR 市場的成長。

主要亮點

儘管AR距離充分發揮其市場潛力還有十多年的時間，但太空產業的技術進步在過去兩年加速了市場探索。內容可用性的增加和 ARKit 等開發人員工具的推出正在推動該區隔市場的成長。提高雲端的採用率和可用性也是 AR 市場的關鍵驅動力。提供平台和基礎設施來解決本地 AR 體驗的可擴展性限制。
預計在預測期內，約 8 億部智慧型手機將配備支援 AR 的硬體、處理單元、圖形處理單元 (GPU)、數位訊號處理器 (DSP) 以及為其提供動力的神經晶片。標準作業系統內的專用AR 支援預計將在不久的將來降低 AR 應用程式的開發成本並擴大已開發的市場。
汽車產業也在向AR業務邁進。許多汽車公司正在利用人工智慧技術和 AR（透過抬頭顯示器）在市場上展現自己的存在。 BMW、梅賽德斯-貝茲、雪佛蘭、豐田和沃爾沃等製造商已經配備了 AR 功能。此外，新興汽車製造商正在該領域進行投資，探索新的應用。
AR 技術改變室內導航的潛力。例如，軟體開發公司MobiDev使用AR技術來修改車載導航。該公司的 ARcore 技術可讓您提案前往所需位置的最佳途徑，並將其顯示在您的行動裝置上。在戶外導航方面，AR技術可以透過AR為基礎的虛擬旅遊幫助遊客找到旅遊景點和合適的住宿設施。例如，Premier Inn 旗下的 Hub Hotels 使用 AR 技術將其客房轉變為城市地圖，引導遊客前往該地區的熱門景點。因此，隨著導航中 AR 技術的增加，旅行和旅遊業的現有參與者預計將尋求更多基於 AR 的解決方案。
此外，COVID-19 危機期間關鍵地區的實體封鎖可能會對 AR/VR 硬體需求產生正面影響。世界各地的公司都在試圖弄清楚其內部和地理位置分散的團隊如何在危機期間溝通、協作並找到前進的道路。這場危機可能會加速企業採用 AR/VR 的既有趨勢。

AR市場趨勢

硬體呈現更高成長

AR技術的一大特點是所使用的硬體類型，因為AR可以在沒有任何外部設備的情況下實現。從硬體角度來看，具有早期人工智慧 (AI) 形式的抬頭顯示器迫使組織嘗試利用 AR 潛力的工具。 AR 可以透過將數位資訊和物件疊加在實體環境的“之上”，將消費者互動提升到一個新的水平。
Daqri、Meta、ODG、Vuzix、Options 等大多數公司都為其設備創建了專注於企業應用的 AR 耳機。例如，2022年9月，Magic Leap企業AR平台的第二版推出，即Magic Leap 2。 Magic Leap 2 現已可供全球所有消費者使用。 Magic Leap 2 是專為企業打造的最小、最輕的 AR 工具。由於硬體設備的可用性不斷增加，市場在預測期內可能會成長。
此外，隨著競爭激烈的消費性電子領域的公司不斷提高行動電話、筆記型電腦、數位錄音機和其他設備的質量，晶片消費量也將增加。遊戲社群的成長、行動裝置和遊戲主機的採用以及技術進步將在預測期內推動這種擴張。
由於對硬體的高度依賴，預計對精確測量的需求將推動硬體的變化，特別是所有涉及感測器的時脈同步。預計將開發與各種紅外線感測器和 IMU 相結合的高解析度相機以及 3D 空間中的精確估計。預計半導體公司也會出現類似的趨勢，他們將這些技術融入最新的晶片中，以支援精確的 AR 框架。
此外，公司依靠 MR 設備透過將資訊疊加到現實世界來顯著增加人們對世界的了解。您還可以透過允許遠端團隊即時查看他們的工作並提供更好、更準確的回饋來改善協作。對於娛樂產業來說，成功的混合實境內容需要觀眾與體驗之間建立情感連結。

北美地區錄得顯著成長

由於眾多供應商對市場創新的大量投資以及美國在全球軟體市場的主導地位，預計北美 AR 市場在預測期內將大幅成長。
該地區是最尖端科技的中心。工業化和工業安全意識的提高被認為是市場擴張的原因。此外，AR在零售和汽車行業的不斷成長的應用正在支撐市場規模。
美國預計將成為最具創新性的 AR 市場之一。大多數在這項技術上取得進展的公司都位於美國。先進技術和智慧型設備的易用性創造了一個強大的區域 AR 市場。微軟的AR產品Hololens首先在美國和加拿大發布，並獲得了該國消費者的積極回應。
此外，該地區的智慧型裝置採用率最高，特別是智慧型手錶和智慧眼鏡。由於智慧型裝置（尤其是智慧型手機）在 AR 市場的發展中發揮關鍵作用，因此該地區在預測期內為受訪市場提供了巨大的機會。
智慧眼鏡是 AR 技術在該地區顯著普及的另一個領域，預計在預測期內將顯著成長。例如，2022 年初，Snapchat 宣布推出新的 AR 購物體驗、裝扮工具等。利用 Snapchat 的最新技術，品牌商店可以開發 AR 鏡頭，讓顧客可以在 AR 中試穿自有品牌鞋款和服裝。

AR產業概況

AR市場的競爭變得越來越激烈。許多公司透過贏得新合約和開拓新市場來擴大其市場佔有率。 Vuzix 和 Meta 等公司正在與財富 500 強公司以及Caterpillar、保時捷和 SAP 等大型科技公司合作，以增加 AR 智慧眼鏡的銷售量。

2022 年 2 月 - AR 提供者 Altoida Inc. 與 Click Therapeutics 合作，使用 AR 技術來了解基準認知指標及其對患者結果的影響。已宣布。
2022 年 9 月 - Meta Immersive Learning 與教育科技技能平台 Simplilearn 合作創建培訓產品 Spark AR。該程式使用 AR 來提供有關創建基本效果所需的能力的知識。學生可以使用 Spark AR Studio 的 3D 建模、紋理和其他功能來提高他們的研究和專業知識。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月分析師支持

依類型
- 硬體
- 軟體
依最終用戶
- 遊戲
- 教育
- 衛生保健
- 零售/行銷
- 車
- 軍事/國防
- 其他
地區
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 德國
  - 英國
  - 法國
  - 義大利
  - 其他歐洲國家
- 亞太地區
  - 印度
  - 中國
  - 日本
  - 其他亞太地區
- 世界其他地區

第8章競爭形勢

公司簡介
- Google LLC（ALPHABET INC.）
- Seiko Epson Corporation
- Vuzix Corporation
- Realwear Inc.
- Dynabook Europe GmbH
- Daqri
- Optinvent
- Kopin Corporation
- Lenovo Group Limited
- Fujitsu Limited

第9章投資分析

第10章市場機會與展望

簡介目錄

Product Code: 47276

The Augmented Reality Market size is estimated at USD 42.48 billion in 2024, and is expected to reach USD 248.38 billion by 2029, growing at a CAGR of 42.36% during the forecast period (2024-2029).

Augmented reality will likely present a new way to engage and expand retailers' abilities. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances to provide an enhanced connected experience for the end-users. Tremendous potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

Key Highlights

While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, drive this segment's growth. Also, the growing adoption and availability of the cloud have been significant drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
During the forecast period, around 800 million smartphones are expected to be equipped with AR-supported hardware, processing units, graphics processing units (GPUs), digital signal processors (DSPs), and neural chips to power them. Dedicated AR support within a standard OS with lower costs of developing AR apps is expected to augment the market studied in the near future.
The automobile industry is also moving toward the augmented reality business. Many automobile companies are using artificial intelligence technologies and augmented reality (through head-up displays) to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, have already included augmented reality features. Furthermore, new auto manufacturers are investing in this space to explore new applications.
The potential of augmented reality technology to transform interior navigation; for instance, the software development company MobiDev has changed interior navigation using AR technology. With the aid of the company's ARcore technology, the best path to the desired location can be suggested and displayed on a mobile device. Regarding outdoor navigation, augmented reality (AR) technology can assist tourists in finding tourist attractions and suitable lodging via AR-based virtual tours. For instance, Hub Hotels by Premier Inn uses augmented reality technology to turn its rooms into city maps that direct visitors to the area's top attractions. As a result, it is anticipated that existing players in the travel and tourism sector will want more AR-based solutions as AR technology in navigation increases.
Additionally, amidst the COVID-19 crisis, physical lockdowns across significant regions may positively affect the AR/VR hardware demand. Enterprises worldwide are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. This crisis can act as an accelerator to the existing trends for enterprise AR/VR adoption.

Augmented Reality (AR) Market Trends

Hardware to Exhibit Higher Growth

One of the outstanding features of AR technology is the type of hardware used, as AR can be achieved without any external devices. From the hardware perspective, heads-up displays with early forms of artificial intelligence (AI) have compelled organizations to experiment with tools that tap into augmented reality (AR) possibilities. By overlaying digital information and objects "on top" of physical environments, AR can take consumer interactions to the next level.
Most companies, like Daqri, Meta, ODG, Vuzix, Options, etc., made AR headsets focusing on enterprise applications for their devices. For instance, in September 2022, the second edition of Magic Leap's augmented reality platform for businesses, known as Magic Leap 2, has now gone on sale. The Magic Leap 2 is currently accessible to all consumers worldwide. The smallest and lightest augmented reality tool created for businesses is the Magic Leap 2. The market will likely grow during the forecast period due to the increased availability of hardware devices.
Further, as companies in the competitive consumer electronics sector keep improving the quality of cell phones, laptops, digital recorders, and other devices, the consumption of chips will rise. During the focal period, a growing gaming community, the adoption of mobile devices and gaming consoles, and technological advancements will fuel this expansion.
With a strong dependency on hardware, the demand for accurate measurement is expected to drive hardware changes, particularly clock synchronization of all the sensors involved. The camera with high resolution, combined with a range of IR sensors and IMUs, is expected to be developed in line with estimating precisely in the 3D space. Similar trends are anticipated among the semiconductor companies incorporating these technologies into their latest chips to support accurate AR frameworks.
Additionally, businesses rely on MR devices to vastly increase people's knowledge of the world by overlaying information in the real world. It can also improve collaboration by enabling remote teams to see the work in real-time to provide better feedback precisely. For the entertainment sector, successful mixed reality content requires an emotional connection between the viewer and their experience.

North America to Register Significant Growth

The North American AR market is expected to grow significantly over the forecast period, owing to a large number of vendors also making considerable investments in market innovation, coupled with the dominance of the United States in the global software market.
The region serves as a center for cutting-edge technology. Industrialization and increasing awareness of industrial safety is blamed for the market's expansion. Additionally, the expanding applications of augmented reality in the retail and automotive industries support the market size.
The United States is expected to be one of the most highly innovative AR markets. Most companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a solid regional AR market. Microsoft's AR product, Hololens, was first released in the United States and Canada, and it received a positive response from consumers in the country.
Further, the region has the highest adoption rate of smart devices, especially smartwatches and smart glasses. As smart devices, especially smartphones, play a significant role in developing the AR market, the region offers a vast opportunity for the market studied over the forecast period.
Smart glass is another segment witnessing a massive penetration of AR technologies in the region, and it is estimated to grow significantly in the forecast period. For instance, in early 2022, Snapchat revealed new augmented reality shopping experiences, the Dress Up tool, and more. With the help of Snapchat's latest technology, brand shops may develop AR Lenses that let customers try on shoes or apparel from their brands in augmented reality.

Augmented Reality (AR) Industry Overview

The augmented reality market is gaining competitiveness. Many companies are increasing their market presence by securing new contracts and tapping new markets. Companies like Vuzix, and Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, and SAP, to increase the sales of their AR smart glasses.

February 2022 - Altoida Inc., a provider of augmented reality, announced a collaboration with Click Therapeutics to use AR technology to understand better baseline cognition metrics and how they may influence patient outcomes.
September 2022 - Meta Immersive Learning and Simplilearn, an ed-tech skilling platform, cooperated to create the training product Spark AR. The program uses augmented reality to provide knowledge of the abilities needed to produce fundamental effects. Students can research using Spark AR Studio's 3D modeling, texturing, and other capabilities to advance their professions.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Market Definition and Scope
1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Stakeholder Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Applications of Augmented Reality
- 5.1.2 High Demand for Mobile-based Augmented Reality
5.2 Market Challenges
- 5.2.1 Technical and Regulatory Issues
5.3 IMPACT OF COVID-19 ON THE AR AND ALLIED MARKETS

6 KEY TECHNOLOGY INVESTMENTS

6.1 Cloud Technology
6.2 Artificial Intelligence
6.3 Cyber Security
6.4 Digital Services

7 MARKET SEGMENTATION

7.1 By Type
- 7.1.1 Hardware
  - 7.1.1.1 Standalone
  - 7.1.1.2 Tethered
  - 7.1.1.3 Screenless Viewer
- 7.1.2 Software
7.2 By End User
- 7.2.1 Gaming
- 7.2.2 Education
- 7.2.3 Healthcare
- 7.2.4 Retail and Marketing
- 7.2.5 Automotive
- 7.2.6 Military and Defense
- 7.2.7 Other End-user Verticals
7.3 Geography
- 7.3.1 North America
  - 7.3.1.1 US
  - 7.3.1.2 Canada
- 7.3.2 Europe
  - 7.3.2.1 Germany
  - 7.3.2.2 UK
  - 7.3.2.3 France
  - 7.3.2.4 Italy
  - 7.3.2.5 Rest of Europe
- 7.3.3 Asia Pacific
  - 7.3.3.1 India
  - 7.3.3.2 China
  - 7.3.3.3 Japan
  - 7.3.3.4 Rest of Asia-Pacific
- 7.3.4 Rest of the World

8 COMPETITIVE LANDSCAPE

8.1 Company Profiles
- 8.1.1 Google LLC (ALPHABET INC.)
- 8.1.2 Seiko Epson Corporation
- 8.1.3 Vuzix Corporation
- 8.1.4 Realwear Inc.
- 8.1.5 Dynabook Europe GmbH
- 8.1.6 Daqri
- 8.1.7 Optinvent
- 8.1.8 Kopin Corporation
- 8.1.9 Lenovo Group Limited
- 8.1.10 Fujitsu Limited