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1626901

歐洲活性與智慧包裝：市場佔有率分析、產業趨勢與成長預測（2025-2030）

Europe Active And Intelligent Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 107 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲活性和智慧包裝市場規模預計到 2025 年為 46.3 億美元，預計到 2030 年將達到 59.2 億美元，預測期內（2025-2030 年）複合年成長率為 5.04%。

歐洲主動智慧包裝-市場-IMG1

主要亮點

  • 為了應對不斷變化的消費者偏好，製造商正在採取全面的包裝方法。智慧包裝市場參與企業正在整合 NFC 晶片、LED 和螢幕等技術，以提供有利於消費者、醫療保健專業人員、製造商和醫療機構的附加功能。
  • 智慧包裝系統包含小型、經濟高效的智慧型裝置、標籤和標記，可擷取、儲存和傳輸有關包裝內食品參數、特徵和屬性的資訊。
  • 政府措施正顯著推動德國智慧包裝市場的發展。聯邦食品和農業部致力於減少食品廢棄物，並推出了多項措施來促進創新包裝趨勢。據該部稱，德國每年產生約 1200 萬噸食品廢棄物。
  • 各種計劃已經到位，包括減少食品廢棄物的國家戰略。該策略旨在到 2030 年減少生產和供應鏈中的食品損失，包括收穫後損失，並減少德國零售和消費者層面的人均食品浪費。
  • 歐盟委員會和德國政府致力於實現聯合國永續目標（ SDG）的目標12.3，其目標是到2030年減少生產鏈中的食品浪費，並將零售和消費者層面的食物浪費減少一半。這些活動預計將擴大主動智慧包裝解決方案在零售和其他最終用戶產業的部署，並支援智慧包裝市場的成長。
  • 活性和智慧包裝市場的主要優勢是其能夠與封裝產品相互作用並在其保存中發揮動態作用。該過程追蹤整個供應鏈中的標記資訊。活性包裝可以改變食品的成分或有機特性，前提是這種變化符合食品法規。
  • 然而，這種包裝也引起了污染問題，因為塑膠滲入食品可能會導致健康併發症。由於缺乏對其好處的認知，傳統客戶常常對此類包裝解決方案猶豫不決。這是因為塑膠含有芳香胺和其他物質，包括殘留單體和聚合副產物，這些物質會影響所含食品的品質。

歐洲活性和智慧包裝市場趨勢

醫療保健產業預計將顯著成長

  • 醫療保健產業面臨眾多包裝挑戰，包括產品法規、法規和指令。藥品包裝優先考慮防篡改和防兒童開啟的設計。然而，仿冒品可以模仿這些包裝特徵，以顯得真實。
  • 在德國，隨著醫院更加重視醫療設備的無菌和消毒包裝，醫療器材包裝正在擴大。不斷上升的病毒感染和嚴格的政府安全法規正在推動這一趨勢。
  • 技術正在迅速發展，以實現感測器、無線射頻識別 (RFID)、可編程警報、電子防篡改保護和追蹤系統等功能。發展可實現大規模生產並降低成本的供應鏈是將主動智慧包裝推向市場的關鍵。
  • 流程創新中心有限公司 (CPI) 報告醫療保健產業的重大變化。預期壽命的延長、慢性病盛行率的增加以及向先進、個人化治療方法的轉變等因素正在推動這些變化。隨著越來越多的人服用多種藥物，國家醫療服務體系 (NHS) 需要準確追蹤藥物分佈和患者依從性。該行業擴大轉向主動包裝和智慧包裝等技術來應對這些挑戰。
  • 先進封裝可以變得智慧化，並透過結合感測和無線通訊等先進功能來提供關鍵功能。除了保護藥品和提供資訊之外，這種包裝還可以作為支援物聯網的連網型系統的一部分提供更多功能。
  • 根據GOV.UK的數據，英國政府醫療保健支出從2022-2023年的2,645.5億美元增加到2023-2024年的2,748.8億美元。這種支出的增加可能會創造對創新包裝解決方案的需求，從而促進歐洲主動和智慧包裝市場的成長。這些解決方案旨在提高醫療產品的安全性、可追溯性和效率，並有可能反映人們對醫療保健的日益關注，並推動包裝技術的進步，以滿足不斷變化的行業需求。

英國正在經歷顯著的成長

  • 英國活性智慧包裝市場正在經歷顯著成長，主要由食品、飲料和製藥業推動。特別是在食品和飲料領域，智慧包裝解決方案正在被採用來延長冷凍食品的保存期限，在全國範圍內受到歡迎。
  • 英國的消費者趨勢表明，人們越來越偏好更健康的選擇，並且越來越願意花更多錢購買高品質食品。這項變化導致零售貨架上健康食品的增加，從而推動食品和飲料行業對活性和智慧包裝的需求。
  • 英國WRAP的一項研究發現，60%的家庭食品浪費是由於消費者沒有及時使用可食用物品而產生的。該報告還強調了消費者對在打開前後保持食品新鮮度的包裝以及有關食品保存的更清晰的包裝訊息的興趣。
  • 為了滿足消費者對互動、智慧、方便用戶使用、連網型和環保包裝的需求，品牌擴大採用主動和智慧的包裝解決方案。例如，英國跨國公司吉百利在其牛奶托盤包裝上推出了帶有MAXQ2D碼的智慧包裝，以加強與客戶的聯繫。
  • 過去十年，亞馬遜在英國的銷售額大幅成長，淨銷售額從 2019 年的約 175 億美元增加到 2023 年的近 336 億美元。電子商務銷售的激增增加了對包裝解決方案的需求。主動智慧包裝技術，包括 RFID 標籤、感測器和智慧標籤，對於確保電子商務產業安全且有效率的產品交付變得越來越重要。

歐洲活性與智慧包裝產業概況

歐洲活性和智慧包裝市場處於半固體，由 Amcor Group GmbH、Honeywell International Inc.、Crown Holdings Inc. 和 Ball Corporation 等幾家主要參與者組成。公司持續投資於策略夥伴關係和產品開發，以增加市場佔有率。

  • 歐洲研發中心將於 2024 年 5 月在比利時開幕。該工廠將與區域品牌和零售商合作開發包裝解決方案，以增強消費者體驗和環境永續性。該中心旨在開拓新材料技術並創造更永續和高性能的包裝設計。這些創新旨在提高產品在零售環境中的可見度並增強消費者的可用性。
  • 2024 年 4 月 全球材料科學與數位辨識解決方案公司 Avery Dennison 與藥品供應鏈數位轉型專家 Controlant 建立夥伴關係。該合作夥伴關係旨在提高即時端到端可見度並支持製藥業的永續措施。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 產業價值鏈分析

第5章市場動態

  • 市場促進因素
    • 更長的保存期限和消費者生活方式的改變
    • 對新鮮、高品質食品的需求不斷成長
  • 市場限制因素
    • 智慧包裝的安全和隱私問題

第6章 市場細分

  • 按類型
    • 活性包裝
      • 氣體清除器/發送器
      • 水分清除劑
      • 微波基座
      • 其他活性封裝技術
    • 智慧包裝
      • 編碼和標記
      • 天線（RFID 和 NFC）
      • 感測器和輸出設備
      • 其他智慧包裝技術
  • 按最終用戶產業
    • 食品
    • 飲料
    • 衛生保健
    • 個人護理
    • 其他行業
  • 按國家/地區
    • 英國
    • 德國
    • 法國

第7章 競爭格局

  • 公司簡介
    • Amcor Group GmbH
    • Honeywell International Inc.
    • Crown Holdings Inc.
    • Ball Corporation
    • Sonoco Products Company
    • Avery Dennison Corporation
    • Timestrip UK Ltd
    • Coveris Holdings SA
    • Sealed Air Corporation
    • Dessicare Inc.
    • WestRock Company

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 48742

The Europe Active And Intelligent Packaging Market size is estimated at USD 4.63 billion in 2025, and is expected to reach USD 5.92 billion by 2030, at a CAGR of 5.04% during the forecast period (2025-2030).

Europe Active And Intelligent Packaging - Market - IMG1

Key Highlights

  • Manufacturers are adopting a comprehensive approach to packaging in response to changing consumer preferences. Intelligent packaging market participants integrate technologies such as NFC chips, LEDs, and screens to provide additional functionalities that benefit consumers, healthcare professionals, manufacturers, and medical facilities.
  • Intelligent packaging systems incorporate small, cost-effective smart devices, labels, or tags that acquire, store, and transfer information about the food's parameters, functions, and properties within the package.
  • Government initiatives in Germany are significantly driving the intelligent packaging market. The Federal Ministry of Food and Agriculture's focus on reducing food waste has led to several initiatives promoting innovative packaging trends. According to the ministry, Germany generates approximately 12 million tonnes of food waste annually.
  • Various programs have been implemented, including the National Strategy for Food Waste Reduction. This strategy aims to reduce food losses along production and supply chains, including post-harvest losses, and decrease per-capita food waste in Germany at retail and consumer levels by 2030.
  • The European Commission and the German government are committed to the United Nations Sustainable Development Goal (SDG) target 12.3, which aims to reduce food waste along production chains and halve it at retail and consumer levels by 2030. These initiatives are expected to increase the deployment of active and intelligent packaging solutions in retail and other end-user industries, supporting the growth of the intelligent packaging market.
  • The primary advantage of active and intelligent packaging is its ability to interact with the enclosed product, playing a dynamic role in preservation. The process tracks tagged information throughout the supply chain. Active packaging may alter food composition and organoleptic characteristics, provided the changes comply with food regulations.
  • However, this packaging also raises contamination concerns, as plastic seepage into foods may lead to health complications. Due to limited awareness of its advantages, conventional customers are often uncomfortable with such packaging solutions. There have been genuine contamination cases, as plastics contain aromatic amines and other substances, including residual monomers and polymerization by-products, which can affect the food quality they contain.

Europe Active And Intelligent Packaging Market Trends

Healthcare Industry is Anticipated to Witness Significant Growth

  • The healthcare industry faces numerous packaging challenges, including product regulations, stipulations, and instructions. Pharmaceutical packaging prioritizes tamper-proof and child-resistant designs. However, counterfeit operations can replicate these packaging features, creating the illusion of legitimate products.
  • In Germany, healthcare device packaging is growing as hospitals focus more on the sterile and disinfected packaging of medical devices. Increased viral infections and stringent government safety regulations drive this trend.
  • Rapid progress is being made in technologies enabling features such as sensors, radio-frequency identification (RFID), programmable alerts, electronic anti-tamper safeguards, and tracking systems. While costs are decreasing, developing its supply chain to facilitate larger-scale production is key to bringing active and intelligent packaging to market.
  • The Centre for Process Innovation Limited (CPI) reports significant changes in the healthcare industry. Factors including longer life expectancies, an increase in chronic diseases, and a shift toward advanced and personalized therapies drive these changes. With more individuals taking multiple medicines, there is pressure on the National Health Service (NHS) to track drug distribution and patient adherence accurately. The industry is increasingly looking to technologies like active and intelligent packaging to address these challenges.
  • Packaging can become intelligent and provide critical functionality by incorporating advanced features such as sensing and wireless communication. Beyond protecting the drug and providing information, this packaging can offer additional features as part of an IoT-enabled connected system.
  • According to GOV.UK, the UK government's healthcare spending increased from USD 264.55 billion during 2022-2023 to USD 274.88 billion during 2023-2024. This increased expenditure could potentially contribute to the growth of the European active and intelligent packaging market by creating demand for innovative packaging solutions. These solutions aim to enhance medical product safety, traceability, and efficiency, reflecting a growing emphasis on healthcare and potentially driving advancements in packaging technologies to meet evolving industry needs.

The United Kingdom is Observing Notable Growth

  • The UK active and intelligent packaging market is experiencing significant growth, driven primarily by the food, beverage, and pharmaceutical industries. The food and beverage sector, in particular, is adopting smart packaging solutions to extend the shelf life of frozen foods, which are gaining popularity nationwide.
  • Consumer trends in the United Kingdom show an increasing willingness to spend more on high-quality food products, with a growing preference for healthier options. This shift has led to a rise in healthier food products on retail shelves, consequently boosting the demand for active and intelligent packaging in the food and beverage sector.
  • A study by WRAP in the United Kingdom revealed that 60% of household food waste occurs due to consumers not using edible goods in time. The report also highlighted consumer interest in packaging that can maintain food freshness before and after opening and clearer on-pack messages about food storage.
  • Brands are increasingly adopting active and intelligent packaging solutions to meet consumer demands for interactive, smart, user-friendly, connected, and eco-friendly packaging. For example, Cadbury, a British multinational company, has implemented smart packaging to enhance customer connections, utilizing MAXQ QR codes on its milk tray packaging.
  • Amazon's sales in the United Kingdom have shown substantial growth over the past decade, with net sales rising from approximately USD 17.5 billion in 2019 to nearly USD 33.6 billion in 2023. This surge in e-commerce sales has increased demand for packaging solutions. Active and intelligent packaging technologies, including RFID tags, sensors, and smart labels, have become increasingly important in ensuring safe and efficient product delivery in the e-commerce industry.

Europe Active And Intelligent Packaging Industry Overview

The European active and intelligent packaging market is semi-consolidated and consists of a few significant companies like Amcor Group GmbH, Honeywell International Inc., Crown Holdings Inc., and Ball Corporation. The companies continuously invest in strategic partnerships and product developments to gain market share.

  • May 2024: Amcor launched its European Innovation Center in Belgium. This facility will collaborate with regional brands and retailers to develop packaging solutions that enhance consumer experience and environmental sustainability. The center aims to pioneer new material technologies, creating more sustainable and high-performing packaging designs. These innovations will strive to improve product visibility in retail environments and increase consumer user-friendliness.
  • April 2024: Avery Dennison, a global materials science and digital identification solutions company, formed a partnership with Controlant, a specialist in pharmaceutical supply chain digital transformation. This collaboration aims to improve real-time, end-to-end visibility and support sustainability efforts in the pharmaceutical industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Longer Shelf Life and Changing Consumer Lifestyle
    • 5.1.2 Growing Demand for Fresh and Quality Food Products
  • 5.2 Market Restraints
    • 5.2.1 Security and Privacy Issues in the Case of Intelligent Packaging

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Active Packaging
      • 6.1.1.1 Gas Scavengers/Emitters
      • 6.1.1.2 Moisture Scavenger
      • 6.1.1.3 Microwave Susceptors
      • 6.1.1.4 Other Active Packaging Technologies
    • 6.1.2 Intelligent Packaging
      • 6.1.2.1 Coding and Markings
      • 6.1.2.2 Antenna (RFID and NFC)
      • 6.1.2.3 Sensors and Output Devices
      • 6.1.2.4 Other Intelligent Packaging Technologies
  • 6.2 By End-user Vertical
    • 6.2.1 Food
    • 6.2.2 Beverage
    • 6.2.3 Healthcare
    • 6.2.4 Personal Care
    • 6.2.5 Other End-user Verticals
  • 6.3 By Country
    • 6.3.1 United Kingdom
    • 6.3.2 Germany
    • 6.3.3 France

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 Honeywell International Inc.
    • 7.1.3 Crown Holdings Inc.
    • 7.1.4 Ball Corporation
    • 7.1.5 Sonoco Products Company
    • 7.1.6 Avery Dennison Corporation
    • 7.1.7 Timestrip UK Ltd
    • 7.1.8 Coveris Holdings SA
    • 7.1.9 Sealed Air Corporation
    • 7.1.10 Dessicare Inc.
    • 7.1.11 WestRock Company

8 INVESTMENT ANLAYSIS

9 FUTURE OUTLOOK OF THE MARKET