市場調查報告書
商品編碼
1620383
主動和智慧包裝的全球市場規模:按產品、按應用、按地區、範圍和預測Global Active & Intelligent Packaging Market Size By Product (Paper, Plastic, Metal), By Application (Food & Beverages, Pharmaceuticals), By Geographic Scope and Forecast |
2024 年,活性和智慧包裝市場規模為 198.4 億美元,預計到 2031 年將達到 334.1 億美元,2024 年至 2031 年複合年增長率為 6.73%。主動智慧包裝(AIP)是指與內容物和周圍環境相互作用的包裝解決方案,以延長保質期、檢查新鮮度並提高安全性和便利性。這些包裝利用水分管理、除氧和感測器等技術來主動維持產品品質。AIP 的應用廣泛,包括食品飲料產業、製藥和物流,確保產品在供應鏈中保持良好狀態。
塑造活躍智慧包裝市場的關鍵市場動態
主要市場推動因素:
日益關注食品安全和減少食品浪費:
日益關注食品安全和減少食品浪費:消費者對食品安全的認識不斷提高,並渴望減少食品浪費,這推動了對主動和智慧包裝選擇的需求。根據聯合國糧食及農業組織 (FAO) 統計,全球每年約有 13 億噸糧食被浪費,約佔消費糧食總量的三分之一。根據《Journal of Food Science and Technology》2018 年發表的一項研究,活性包裝可以將易腐食品的保質期延長高達 40%,從而可以顯著減少食品浪費。這種減少廢物的潛力正在推動活性包裝技術在食品行業的廣泛使用。
對藥品安全和可追溯性的需求不斷增長:
製藥業對提高藥品安全性、真實性和供應鏈可追溯性的需求正在推動智慧包裝的使用增加。世界衛生組織 (WHO) 估計,每年交易的假藥品價值達 730 億歐元,這突顯了反假冒措施的必要性。這種擴張主要是由於追蹤技術和智慧標籤在藥品包裝中的使用增加。
電子商務的擴張以及提高供應鏈可見性的需求:
電子商務趨勢進一步加速了電子商務的擴張,推動了對提供即時追蹤和狀態監控的智慧包裝系統的需求。根據美國商務部的數據,2020 年電子商務銷售額佔零售總額的 14.0%,高於 2019 年的 11.0%。Smithers Pillar 預測,2021 年至 2026 年,電商智慧包裝市場將以每年 29% 的速度成長,2026 年達到 78 億美元。這是因為人們希望提高供應鏈可視性、減少運輸途中的損壞,以及透過即時包裹追蹤和狀態監控等服務來改善客戶體驗。
主要挑戰
成本:
主動和智慧包裝技術通常比傳統包裝選項具有更高的啟動成本。整合感測器、智慧標籤和其他主動組件會增加製造成本,從而造成採用障礙,特別是對於中小型企業而言。
相容性和標準:
要保持多種活性和智慧包裝技術的兼容性和標準是很困難的。不同的技術、通訊協定和資料格式並不總是相容,這使得整個供應鏈的整合和資料交換變得複雜。
主要趨勢:
可持續性:
在客戶需求和環境問題的推動下,永續性在包裝解決方案中變得越來越重要。正在開發主動和智慧包裝解決方案,以減少浪費、減少環境影響並提高資源利用率。
智慧感測器整合:
智慧感測器越來越多地應用於包裝解決方案中,以即時監控溫度、濕度、新鮮度和產品完整性。這些感測器收集整個供應鏈的關鍵數據,從而增強決策、品質控制和可追溯性。
區塊鏈技術:
正在研究區塊鏈技術以提高供應鏈的透明度和安全性。透過利用區塊鏈,主動智慧包裝可以提供產品歷史、認證和合規性的不可變記錄,保護商品從製造到消費的完整性和安全性。
個性化和互動包裝:
主動智慧包裝正在不斷發展,為消費者提供更客製化和互動的體驗。這包括擴增實境標籤、近場通訊 (NFC) 標籤和二維碼等元素,使客戶能夠存取產品資訊、促銷和互動內容,以提高參與度和品牌忠誠度。
下載樣本
Active & Intelligent Packaging Market size was valued at USD 19.84 Billion in 2024 and is projected to reach USD 33.41 Billion by 2031 , growing at a CAGR of 6.73% from 2024 to 2031. Active Intelligent Packaging (AIP) refers to packaging solutions that interact with their contents and surroundings to increase shelf life, check freshness, and improve safety and convenience. These packages use technologies including moisture management, oxygen scavenging, and sensors to actively maintain product quality. AIP has a wide range of applications in the food and beverage industry, medicines, and logistics, guaranteeing that items remain in good condition along the supply chain.
The key market dynamics that are shaping the active & intelligent packaging market include:
Key Market Drivers:
Growing Concern for Food Safety and Reduction of Food Waste:
The growing consumer awareness of food safety and the desire to reduce food waste is driving demand for active and intelligent packaging options. According to the Food and Agriculture Organization (FAO) of the United Nations, around 1.3 billion tons of food are wasted worldwide each year, accounting for roughly one-third of all food produced for consumption. According to a 2018 study published in the Journal of Food Science and Technology, active packaging can increase the shelf life of perishable goods by up to 40%, resulting in significant food waste reduction. This potential for waste reduction is driving the widespread use of active packaging technology in the food industry.
Rising Demand for Pharmaceutical Safety and Traceability:
The pharmaceutical industry's requirement for improved medicine safety, authenticity verification, and supply chain traceability is driving increasing the use of intelligent packaging. The World Health Organization (WHO) estimates that counterfeit pharmaceuticals worth €73 billion are trafficked each year, highlighting the need for anti-counterfeiting measures. This expansion is largely due to the increased use of track-and-trace technologies and smart labeling in pharmaceutical packaging.
Expansion of E-commerce and Need for Enhanced Supply Chain Visibility:
The growing growth of e-commerce, exacerbated by the COVID-19 epidemic, is boosting demand for intelligent packaging systems that offer real-time tracking and condition monitoring. According to the US Department of Commerce, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. Smithers Pira estimates that the market for smart packaging in e-commerce will increase at a 29% annual pace between 2021 and 2026, reaching USD 7.8 Billion by 2026. This rise is driven by the desire for improved supply chain visibility, less transit damage, and improved customer experience via services such as real-time package tracking and condition monitoring.
Key Challenges:
Cost:
Active intelligent packaging technologies generally have greater startup costs than traditional packaging options. Integrating sensors, smart labels, and other active components raises production costs, which is a barrier to adoption, particularly among small and medium-sized firms.
Compatibility and Standards:
Maintaining compatibility and standards across several active intelligent packaging technologies are difficult. Different technologies, communication protocols, and data formats are not always compatible, complicating integration and data exchange across the supply chain.
Key Trends:
Sustainability:
Sustainability is becoming increasingly important in packaging solutions, driven by customer demand and environmental concerns. Active intelligent packaging solutions are being developed to reduce waste, lowering environmental impact, and improve resource usage.
Integration of Smart Sensors:
Smart sensors are increasingly being used in packaging solutions to monitor temperature, humidity, freshness, and product integrity in real time. These sensors collect essential data across the supply chain, allowing for enhanced decision-making, quality control, and traceability.
Blockchain Technology:
Blockchain technology is being researched to improve supply chain transparency and security. Using blockchain, active intelligent packaging may provide immutable records of product history, authentication, and compliance, safeguarding the integrity and safety of goods from manufacture to consumption.
Personalized and Interactive Packaging:
Active intelligent packaging is evolving to provide consumers with more tailored and interactive experiences. This includes elements like augmented reality labels, NFC (Near Field Communication) tags, and QR codes that allow customers to access product information, promotions, and interactive content, hence increasing engagement and brand loyalty.
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Global Active & Intelligent Packaging Market: Regional Analysis
Here is a more detailed regional analysis of the active & intelligent packaging market:
North America:
North America is estimated to dominate the market during the forecast period. North America, particularly the United States, has rigorous food safety rules and a high level of consumer awareness, which encourages the use of active and intelligent packaging. According to the United States Food and Drug Administration (FDA), roughly 48 million cases of foodborne disease occur in the United States each year, resulting in an estimated economic cost of USD 15.6 Billion. The FDA Food Safety Modernization Act (FSMA) promotes prevention-based controls across the food system, which has resulted in the growing use of intelligent packaging technologies.
Furthermore, North America has a sizable pharmaceutical business that is increasingly using intelligent packaging for drug safety and anti-counterfeiting purposes. According to the Pharmaceutical Research and Manufacturers of America (PhRMA), the US biopharmaceutical industry invested an estimated USD 91 Billion in research and development in 2020. According to the World Health Organization, up to 10% of medical items in low- and middle-income countries are substandard or fabricated, highlighting the need for anti-counterfeiting measures.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing and developing a middle class, which is driving up demand for packaged goods and beverages with longer shelf lives and higher quality. According to the United Nations, Asia's urban population is expected to increase from 2.3 billion in 2020 to 3.5 billion in 2050. According to the World Bank, Asia Pacific's middle class has increased from 1.5 billion in 2010 to 2 billion in 2020 and is anticipated to reach 3.5 billion by 2030. This demographic shift is increasing the demand for active and intelligent packaging solutions.
Furthermore, the increasing rise of e-commerce in the Asia Pacific is driving demand for intelligent packaging solutions that can protect product integrity and provide real-time tracking. According to eMarketer, Asia Pacific e-commerce sales reached USD 2.9 Trillion in 2021, accounting for 61.4% of the global total. China alone is predicted to create USD 3.3 Trillion in e-commerce revenue by 2025. This tremendous rise is fueling the introduction of smart packaging.
The Global Active & Intelligent Packaging Market is segmented on the basis of Product, Application, and Geography.
Based on Product, the Active & Intelligent Packaging Market is segmented into Paper, Plastic, and Metal. The plastic segment dominates due to its adaptability, durability, and widespread application in the development of packaging solutions that combine smart technologies like sensors and moisture management. Paper is the fastest-growing market, driven by rising consumer and business demand for sustainable and environmentally friendly packaging options.
Based on Application, the Active & Intelligent Packaging Market is segmented into Food & Beverages, Pharmaceuticals, and Others. The food and beverage market is dominant, driven by strong demand for longer shelf life, freshness monitoring, and improved perishable product safety. The pharmaceuticals segment is the fastest expanding, driven by the increased demand for secure, tamper-evident, and temperature-sensitive packaging solutions to safeguard the integrity and efficacy of medicinal items.
Based on Geography, the Active & Intelligent Packaging Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The North American region currently dominates the worldwide Active & Intelligent Packaging Market, owing to increased technological adoption, high demand from the food and beverage and pharmaceutical industries, and major expenditures in smart packaging solutions. The Asia Pacific area is the fastest-growing segment, driven by increased industrialization, expanding consumer awareness of food safety, and rapid economic expansion, all of which increase demand for novel packaging technologies.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.