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市場調查報告書
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1631587

企業 AR 軟體 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Enterprise AR Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

企業 AR 軟體市場預計在預測期內複合年成長率為 28.12%

企業AR軟體-市場-IMG1

主要亮點

  • AR已成為各種以員工為中心的企業場景的有力工具，企業AR的應用範圍不斷擴大，幾乎所有行業，如製造、教育、娛樂、醫療、現場服務、行銷等，都在尋找應用方法AR 技術可改善流程和生產力。
  • 擴增實境(AR) 將電腦生成的數位內容疊加到現實生活環境中，已成為當今最大的科技趨勢之一，並將成為我日常生活的一部分。企業正在利用擴增實境來簡化工作流程、降低物流和營運成本並提高效率。
  • 此外，當前的市場場景已將注意力集中在創建與智慧型手機更親和性的內容和工具上。預計這將由逼真的 AR 驅動，透過軟體和硬體進步的結合而成為可能，這是智慧型手機作業系統中 AR 特定框架最重要的推出之一。
  • COVID-19 大流行對全球商業格局產生了前所未有的影響，包括大規模關閉、實體店關閉、基本電子商務交付有限以及供應鏈中斷。然而，積極的一面是，疫情導致遠端工作加速、雲端基礎設施服務的採用增加以及專業軟體的支出增加。企業擴增實境軟體市場預計將獲得牽引力，因為混合工作模式即使在疫情後時代也將持續下去。
  • AR 軟體適用於平板電腦、手機和耳機等設備，並支援分析、遠端援助和內容管理等功能。預計這將推動在不同地理位置擁有設施的公司轉向 AR 軟體，因為它有助於管理少量人員的大型設置。

企業 AR 軟體市場趨勢

零售業成長步伐加快

  • AR 可以添加到現有的應用程式和平台中，例如用於客戶參與的遊戲化、AR 應用程式、基於社交媒體的行銷以及用於統一工作場所通訊的企業協作（例如用於保險風險評估的Microsoft HoloLens ）。此外，遊戲開發商預計將使用 AR 作為差異化因素來推動新的下載。
  • 儘管AR距離充分發揮其市場潛力還有十多年的時間，太空產業的技術進步在過去兩年加速了市場研究。內容的增加和 ARKit 等開發工具的出現正在推動這一領域的成長。不斷上升的雲端滲透率和可用性是 AR 市場的關鍵驅動力。雲端描述了一個平台和基礎設施，用於解決本地 AR 體驗的可擴展性限制。
  • 例如，ScopeAR 提供 WorkLink 平台，這是一套支援智慧型手機、平板電腦和穿戴式裝置的擴增實境應用程式。旨在捕獲任何 CAD 模型格式，領先的公司可以輕鬆地將策劃的說明擴展到現實世界的物件上以指導使用者。如果使用者偏離規定程序，它還可以發出警報，以避免違規和安全事故。
  • 此外，室內定位服務的準確性也顯著提高，從而實現了 AR 定位功能，可在車輛、校園和建築物內進行導航和感知。借助影像識別功能，企業現在可以使用 AR 來識別和顯示對象，並提供即時決策支援。
  • AR 市場的未來預計將透過虛擬世界和實體世界的整合而擴大，創造新的、引人入勝的、互動的和個人化的體驗，這將使客戶和企業受益。

亞太地區主導企業 AR 市場

  • 亞太地區是企業 AR 技術最重要的市場之一，預計在預測期內將實現最高成長。該地區是 AR 軟體最大的企業應用市場之一。此外，越來越多的政府計畫支持AR技術的發展也刺激了當地供應商投資研究市場。
  • 韓國也已成為企業 AR 技術的主要市場之一。這是由於政府對所研究市場的投資增加以及該國最終用戶應用程式擴大採用 AR 技術。例如，韓國領先的電信業者LG Uplus Corp. 宣布推出全球首款基於 5G 的擴增實境(AR) 眼鏡。該產品是與中國混合實境產品開發商Nreal和晶片製造商高通合作開發的。
  • 此外，由於 COVID-19 大流行，該地區大幅推動了企業 AR 技術的採用。對虛擬會議、遠端協作、更有效率的工作流程和更低的 IT 成本的快速成長的需求正在推動企業採用 AR 技術。例如，總部位於印度的 VeativeLabs 為電力、石油和天然氣行業的員工提供安全的培訓環境，讓他們可以在模擬世界中學習，而不會將自己置於危險之中。
  • 雖然中國已成為遊戲領域的主要企業，但日本是第三大市場。該國的遊戲公司是全球採用先進 AR 技術的主要企業之一。根據電腦娛樂協會預測，到 2025 年，日本遊戲市場規模預計將達到約 1.59 兆日圓。 AR 軟體領域著名的日本參與企業包括 GrapeCity、Cluster 和 HADO (Meleap Inc.)。
  • 此外，亞太地區的醫療領域正在崛起，並已成為 AR 技術的主要市場之一。 AR正在徹底改變遠端醫療，預計AR技術也將被納入復健、治療方法和慢性病護理常規中。

企業AR軟體產業概況

企業AR軟體市場競爭適中，由多個參與企業組成。由於各行業的使用案例數量不斷增加，預計新參與企業將進入，並且在預測期內，市場企業發展參與企業之間的競爭預計將加劇。許多公司透過推出新產品、擴展業務以及進行策略併購來擴大市場佔有率。市場上營運的一些主要企業包括 Seiko Epson Corporation、Librestream、Scope AR 和 PTC。

2023 年 9 月，服務於教育和商業界的擴增實境(AR) 科技公司 Supernova Academy Inc. 宣布與教育科技平台 Domain-U 建立新的策略合作夥伴關係。透過兩家公司的合作，超新星學院將透過Domain-U的線上培訓電子平台提供全套醫學教育課程。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • COVID-19 對市場的影響
  • 市場促進因素
    • 各行業對 3D 視覺化軟體的需求不斷增加
    • AR在業界的接受度更高
  • 市場問題
    • 技術和監管問題

第5章市場區隔

  • 類別
    • 教育
    • 醫療保健
    • 零售
    • 製造業
    • 其他最終用戶產業
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 其他

第6章 競爭狀況

  • 公司簡介
    • Ubimax GmbH
    • Atheer, Inc
    • Scope AR
    • RE'FLEKT GmbH
    • Vuforia（PTC Inc.）
    • Blippar Ltd
    • Upskill
    • Librestream
    • Fieldbit
    • XMReality
    • Third Eye Gen Inc
    • Seiko Epson Corporation

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 71746

The Enterprise AR Software Market is expected to register a CAGR of 28.12% during the forecast period.

Enterprise AR Software - Market - IMG1

Key Highlights

  • AR has become a powerful tool for a variety of employee-oriented enterprise scenarios as the application of Enterprise AR is expanding, and almost every industry, including manufacturing, education, entertainment, healthcare, field service, and marketing, has found ways to apply AR technology to improve the process and productivity.
  • Augmented Reality (AR) is an overlay of computer-generated digital content over the real-world environment and has emerged as one of the biggest technology trends currently and is on the verge of becoming a part of everyday life. Companies are leveraging augmented reality to streamline their workflow, cut down on logistics and operational costs, and improve efficiency.
  • Furthermore, the current market scenario has observed a greater focus on creating content and tools with more smartphone compatibility. This is expected to be driven by photorealistic AR, enabled by the combination of software and hardware advances, one of the most significant launches of dedicated AR frameworks in the smartphone operating systems.
  • The COVID-19 pandemic has created an unprecedented impact across the global business landscape with widespread lockdowns, brick-and-mortar retail closures, essential ecommerce delivery limitations, and supply chain disruption. However, from a positive perspective, the pandemic has caused an acceleration of remote working and has increased the adoption of cloud infrastructure services and spending on specialized software. As the hybrid working model is expected to stay even in the post-pandemic age, the enterprise AR software market is expected to gain traction.
  • AR software works with devices such as tablets, phones, headsets, and more and supports features such as analytics, remote assistance, content management, etc. This is expected to encourage companies to have their facilities located at different geographical locations towards AR software as this can help them manage a large setup using a small group of people.

Enterprise AR Software Market Trends

Retail Segment would grow at a higher pace

  • AR has witnessed an increasing implementation in existing applications and platforms, including gamification for customer engagement, AR applications, social media-based marketing, and enterprise collaboration for unified workplace communications (such as Microsoft HoloLens, for assessing insurance risks). In addition, game developers are anticipated to use AR as a differentiator that could encourage new downloads.
  • While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, are driving the growth of this segment. The rising adoption and availability of the cloud have been major drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
  • For example, the WorkLink platform offered by ScopeAR is an augmented reality application suite that supports smartphones, tablets, and wearables. It is designed to ingest any CAD model format, making it easy for leading organizations to augment curated procedures over real-world objects to guide users. It also enables them to alert the user to avoid non-compliance or a safety incident if they deviate from the prescribed procedure.
  • Furthermore, the precision of indoor location services has grown significantly, enabling AR location features for vehicles, campus, and in-building navigation and identification. Image recognition capabilities have allowed enterprises to use AR for object identification and display by assisting real-time decision-making.
  • The future of the AR market is expected to be augmented by the amalgamation of the virtual and physical worlds to generate new, engaging, interactive, and personalized experiences that benefit both customers and the business.

Asia Pacific to Dominate Enterprise AR Market

  • Asia-Pacific is one of the most important markets for Enterprise AR technology and is supposed to record the largest growth over the forecast period. The region offers one of the largest enterprise applications markets for AR software. Moreover, the increasing government programs favoring the development of AR technologies are also motivating local vendors to invest in the studied market.
  • South Korea is also emerging as one of the significant markets for enterprise AR technologies, owing to the increasing government investments in the market studied and the rising adoption of AR technologies amongst the country's end-user applications. For instance, LG Uplus Corp., a major South Korean telecom firm, unveiled the world's first 5G-based augmented reality (AR) glass. The product was developed in partnership with Chinese mixed-reality product developer Nreal and chipmaker Qualcomm.
  • Furthermore, as a result of the COVID-19 pandemic, there has been a big push for more adoption of enterprise AR technology in the region. The sudden need for virtual meetings, remote collaboration, more efficient workflows, and reduced IT costs favors AR technology in the enterprise. For instance, VeativeLabs, headquartered in India, offers employees in the power, oil, and gas industry a safe training atmosphere wherein they can learn in a simulated world without being exposed to hazards.
  • Although China has emerged as a major player in the gaming sector, Japan is the third-largest market. The country's gaming companies are some of the major adopters of advanced AR technologies at a global level. According to the Computer Entertainment Supplier's Association, the Japanese gaming market is expected to reach approximately JPY 1.59 trillion by 2025. Some notable Japanese players in the AR software space include names such as GrapeCity, Cluster, and HADO (Meleap Inc.).
  • Furthermore, the healthcare sector in the Asia-Pacific region is on the rise and has emerged as one of the key markets for AR technology. AR is revolutionizing telehealth, and AR tech is also expected to be incorporated into rehabilitation, treatment methods, and chronic care routines.

Enterprise AR Software Industry Overview

The Enterprise AR software market is moderately competitive and consists of several players. The increasing use cases across various industries are expected to attract new players, resulting in increased competition among the players operating in the market during the forecast period. Many companies are increasing their market presence by introducing new products, expanding their operations, or entering into strategic mergers and acquisitions. Some key players operating in the market include Seiko Epson Corporation, Librestream, Scope AR, and PTC, among others.

In September 2023, Supernova Academy Inc., an augmented reality (AR) technology company serving the educational and business community, announced a new strategic partnership with Domain-U, an education technology platform. As a result of the collaboration between the two organizations, Supernova Academy will be offering its suite of medical educational courses through Domain-U's leading online training e-platform.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitutes
  • 4.4 Impact of COVID-19 on the market
  • 4.5 Market Drivers
    • 4.5.1 Increased demand for 3D visualization software across various industries.
    • 4.5.2 Increasing acceptance of AR across industry verticals
  • 4.6 Market Challenges
    • 4.6.1 Technical and Regulatory Issues

5 MARKET SEGMENTATION

  • 5.1 Category
    • 5.1.1 Education
    • 5.1.2 Healthcare
    • 5.1.3 Retail
    • 5.1.4 Manufacturing
    • 5.1.5 Other End-user Verticals
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Ubimax GmbH
    • 6.1.2 Atheer, Inc
    • 6.1.3 Scope AR
    • 6.1.4 RE'FLEKT GmbH
    • 6.1.5 Vuforia (PTC Inc.)
    • 6.1.6 Blippar Ltd
    • 6.1.7 Upskill
    • 6.1.8 Librestream
    • 6.1.9 Fieldbit
    • 6.1.10 XMReality
    • 6.1.11 Third Eye Gen Inc
    • 6.1.12 Seiko Epson Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET