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1636615

東南亞國協智慧家庭：市場佔有率分析、產業趨勢、成長預測（2025-2030）

ASEAN Smart Homes - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

東南亞國協智慧家庭市場預計在預測期內複合年成長率為21%

東協智慧家庭-市場-IMG1

主要亮點

  • 由於遠距工作和在家工作的增加，COVID-19 進一步增加了對家庭自動化的需求。東南亞多個城市已形成國家經濟救助措施的有效實施管道。由於大規模的社會援助計畫需要時間來設計和實施，事實證明，擁有更好數位基礎設施的城市在向目標受益者提供救援物資方面相對更有效。
  • 此外，由於疫情後對智慧家庭產品的需求增加，一些解決方案提供者的收益增加。 2020 年 5 月，當地廚具品牌 MMX Malaysia 報告稱，其銷售額在 COVID-19 期間翻了兩番。主要需求是烹調器具和調理台。
  • 市場上幾家現有企業的擴張活動也是推動智慧家庭市場成長的主要因素。智慧家庭生態系統正在快速擴張，亞馬遜以約 10 億美元收購連網門鈴和攝影機製造商 Ring 就是一個例子。
  • 近年來，隨著智慧家庭的出現，視訊監控系統在住宅領域越來越受到關注。本部分介紹的監控系統用於多種目的，包括監控和存取控制。這些系統還包括運動偵測和夜視等功能。

東南亞國協智慧家庭市場趨勢

該地區消費者數位教育的增加

  • 在東南亞，隨著網路使用者數量的增加，數位意識正在迅速提高。不斷改善的網路連線網路和數位市場趨勢正在影響該地區網路用戶的成長。
  • 該地區的消費者不熟悉智慧家居，也不知道如何整合它們，因為這是一個全新的範例。人們發現，採用智慧家庭服務的潛在障礙之一是缺乏對智慧家庭技術的足夠了解。
  • 新加坡等國家透過智慧家庭實現節能的調查（能源政策報告）發現，人們投資智慧技術的主要動機是節能和舒適，其次是安全問題。將感測器整合到燈和揚聲器等常見產品中變得越來越普遍，相反，人們期望失去與操作的互動並簡化消費者的使用案例，而家用電子電器產品越來越傾向於解決這一問題。
  • 根據印尼物聯網論壇資料顯示，大約嵌入了4億個感測器設備，其中16%在零售業，15%在醫療產業，11%在保險業，10%在銀行和證券業工業、零售、美容、電腦維修業約佔8%。約7%用於政府辦公，6%用於交通，5%用於公共產業，4%用於房地產、商業和農業服務，其餘3%用於住宅。隨著工作空間變得數位化，我們希望消費者在家中也能數位化同樣的事情。

網路普及率不斷上升，政府對整合智慧科技的興趣日益濃厚

  • 政府引進智慧家庭技術的舉措是預測期內推動市場成長的主要趨勢之一。在東南亞國協，中國資本正透過大型基礎設施計劃加速湧入，這些項目主要包含智慧城市元素，如森林城市新山、新克拉克城、新馬尼拉灣珍珠城以及泰國東部經濟走廊等。中國也對該地區規劃的新城鎮計劃表現出濃厚的興趣，包括印尼的東加里曼丹新首都和仰光新城。
  • 據馬來西亞投資發展局 (MIDA) 稱，馬來西亞政府已開始強制在 2020 年之前使用工業化建築系統 (IBS)，作為推動智慧家庭技術採用的第一步。鼓勵投資者利用與智慧家庭技術相關的激勵措施，例如投資稅收以及電氣和電子產品及零件的激勵措施。
  • 同樣，2021 年 7 月，新加坡政府重申致力於繼續投資於釋放數位革命全部潛力的計劃和舉措，並將繼續投資於研發以支持該市的技術力。
  • 政府的智慧城市措施也推動了智慧家庭市場的成長。胡志明市專注於新技術，力求在 2025 年成為智慧城市。在河內、胡志明市、峴港等越南大城市，智慧公寓正成為歡迎新科技的現代居民的新趨勢。施耐德電機在印尼巴淡島營運智慧工廠，生產電力和 IA 產品，並於 2017 年在越南開設了一家耗資 4,500 萬美元的製造工廠，生產智慧家庭的電子產品和佈線。
  • 同樣，泰國也有望成為東南亞國家聯盟（ASEAN）10個成員國中第一個在2020年下半年全面商用部署第五代寬頻網路（5G）的國家。 5G的出現預計將進一步加速物聯網的普及。
  • 此外，2020年12月，日本政府宣布計畫向日本企業在東南亞地區開發智慧城市計劃提供2,500億日圓資金。目標城市包括河內、胡志明市、雅加達、曼谷、新加坡和吉隆坡。

東南亞國協智慧家居產業概況

目前，東南亞國協的智慧家庭市場較為細分，但競爭十分激烈，全球和參與企業參與企業在爭奪該地區的業務一角。主要供應商包括西門子、施耐德、伊頓、LG、索尼、三星和谷歌。

市場的關鍵驅動力是添加現代技術和客製化以吸引最終用戶。供應商主要專注於提供創新產品和解決方案，以最佳化能源消耗並支援建築物的高級自動化。夥伴關係和協作在市場上很常見，通常是為了增強產品供應。

  • 2020年12月－塗鴉智慧與Near加強夥伴關係，共同開拓新加坡物聯網市場。 Near自2018年底開始與塗鴉智慧合作，是新加坡首個由塗鴉支持的官方智慧照明品牌，塗鴉參與了Near產品開發週期的各個方面，從PCB設計到UI客製化，已成為必不可少的組成部分。
  • 2020 年 11 月 - 大金新加坡與 L3 業務集團簽署合作備忘錄，為所有住宅計劃開發提供大金智慧解決方案。透過此次夥伴關係，大金新加坡將為該地區的住宅計劃提供家庭自動化解決方案，包括私人公寓和著名的公共住宅開發項目，例如新加坡建屋發展局的第一個智慧和永續發展城鎮，具有綠色特色和智慧技術的登加鎮（Tengah Township）。此次合作也將促使 FIbaro 解決方案在大金的計劃中採用。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • COVID-19 對市場的影響

第5章市場動態

  • 市場促進因素
    • 重視家庭能源效率
    • 安防和照明領域的高需求
    • 一體化智慧家庭概念的出現
  • 市場限制因素
    • 由於市場的性質，智慧家庭產品被認為是便利主導的，而不是由需求主導的。
    • 大規模的更換週期和加劇的競爭給製造商帶來了挑戰。
  • 比較分析：東協與其他國家
  • 主要相關人員分析

第6章 馬來西亞智慧家庭市場

  • 目前的市場狀況
  • 主要市場影響者
  • 市場區隔
    • 依產品類型
      • 照明產品
      • 能源管理
      • 安全
      • 連接性
      • 能源管理系統
      • 家庭娛樂和智慧家用電子電器
  • 主要基礎指標
  • 馬來西亞主要產品供應商和系統整合企業發展分析

第7章 泰國智慧家庭市場

  • 目前的市場狀況
  • 主要市場影響者
  • 市場區隔
    • 依產品類型
      • 照明產品
      • 能源管理
      • 安全
      • 連接性
      • 能源管理系統
      • 家庭娛樂和智慧家用電子電器
  • 關鍵指標
  • 泰國主要產品供應商和系統整合企業發展分析

第8章 新加坡智慧家庭市場

  • 目前的市場狀況
  • 主要市場影響者
  • 市場區隔
    • 依產品類型
      • 照明產品
      • 能源管理
      • 安全
      • 連接性
      • 能源管理系統
      • 家庭娛樂和智慧家用電子電器
  • 主要基礎指標
  • 在新加坡營運的主要產品供應商和系統整合商分析

第9章 印尼智慧家庭市場

  • 目前的市場狀況
  • 主要市場影響者
  • 市場區隔
    • 依產品類型
      • 照明產品
      • 能源管理
      • 安全
      • 連接性
      • 能源管理系統
      • 家庭娛樂和智慧家用電子電器
  • 關鍵指標
  • 印尼主要產品供應商和系統整合商分析

第10章 越南智慧家庭市場

  • 目前的市場狀況
  • 主要市場影響者
  • 市場區隔
    • 依產品類型
      • 照明產品
      • 能源管理
      • 安全
      • 連接性
      • 能源管理系統
      • 家庭娛樂和智慧家用電子電器
  • 主要基礎指標
  • 在越南營運的主要供應商和系統整合商分析

第11章競爭格局

  • 公司簡介
    • Cisco Systems Inc.
    • Siemens AG
    • Emerson Electric Co.
    • Honeywell International Inc.
    • Schneider Electric SE
    • Google Inc.
    • Samsung Electronics Co. Ltd
    • LG Electronics Inc.
    • Sony Corporation
    • Xiaomi Corporation
    • Smart home Indonesia
    • Karsyte
    • Koble
    • Fibaro
    • Doorbird
    • IBM Corporation

第12章市場展望

  • 投資分析
  • 市場機會及未來趨勢
簡介目錄
Product Code: 72410

The ASEAN Smart Homes Market is expected to register a CAGR of 21% during the forecast period.

ASEAN Smart Homes - Market - IMG1

Key Highlights

  • Covid-19 has further enhanced the demand for home automation due to the growing remote working and work from home scenarios. Several cities in South East Asia witnessed effective implementation channels of nationwide economic relief packages. As large-scale social assistance programs take time to design and deliver, cities equipped with better digital infrastructure were found to be relatively efficient in the targeted delivery of relief to intended beneficiaries.
  • Further, several solution providers viewed an increase in revenues owing to the growing demand for smart home products triggered by the pandemic. In May 2020, MMX Malaysia, a local kitchen appliance brand, reported that its sales quadrupled during the COVID-19. The major demand was coming from Cookware and Cooktops products.
  • Also, expansion activities of several market incumbents is another major factor driving the growth of the smart homes market. The smart home ecosystem is experiencing rapid expansion, represented by Amazon's acquisition of Ring, a maker of internet-connected doorbells and cameras, for an estimated USD 1 billion.
  • The emergence of smart homes has increased the prominence of video surveillance systems in the residential segment in the past few years. The surveillance systems implemented in this sector have varied applications, such as monitoring and access control. These systems are also equipped with features, such as motion detection and night vision.

ASEAN Smart Homes Market Trends

Increasing Digital Education of Consumers in the Region

  • Digital awareness is currently developing rapidly in line with the increase of internet users in the Southeast Asian region. The internet connectivity network that continues to improve and the existence of trending digital markets affect internet users' growth in the region.
  • Consumers in the region are unfamiliar with smart homes and have little knowledge about how to incorporate them in the smart home sense seeing as smart homes were a totally novel paradigm. One of the possible obstacles to smart home service implementation has been discovered to be insufficient familiarity with smart home technology.
  • Research on energy conservation through smart homes in countries like Singapore in an Energy Policy report reflected that people's investments in smart technology were primarily motivated by energy savings and comfort, followed by security concerns. The integration of sensors into common goods such as lamps and speakers has been slowly becoming the norm, in lieu of an increasing tendency for appliances that anticipate a loss of interaction with their operations and work towards simplifying use cases for their consumers.
  • According to data from the Indonesian Internet of Things Forum, approximately 400 million sensor devices are embedded, of which 16% are employed in retail, 15% in healthcare, and 11% in insurance, 10% in banking and securities, as well as someof the retail, beauty and computer maintenance industries which around 8%. Also, about 7% in government, 6% in transportation, 5% in public utilities, 4% in real estate and commercial and agricultural services, and the remaining 3% is used for housing. Increasingly digital workspaces are expected to encourage consumers to similarly digitize their homes.

Increasing Internet Penetration Rates, Encouraging Government Interest in the integration of Smart Technology

  • The initiatives taken by the government in line with the adoption of smart home technologies are one of the major key trends driving the growth of the market over the forecast period. ASEAN countries have seen a surge in Chinese capital flows through massive infrastructure projects that have significant smart city elements, including Forest City Johor Bahru, New Clark City, New Manila Bay City of Pearl, and Thailand's Eastern Economic Corridor. China has also shown a great interest in the region's newly planned township projects, including Indonesia's new capital city in East Kalimantan and New Yangon City.
  • According to the Malaysian Investment Development Authority (MIDA), the Malaysian government initiated mandatory compliance to use Industrialised Building Systems (IBS) by 2020 as the first step to encourage the adoption of smart homes technologies. Investors are encouraged to leverage the incentives related to smart homes technology, such as investment tax allowance, incentives for electrical and electronic products and components.
  • On similar lines, in July 2021, the Singapore government reiterated its commitment to continuously invest on projects and initiatives that will unlock the full potential of the digital revolution, injecting about USD 70 million into R&D to support the city's technological capabilities.
  • The smart city initiatives by the government is also augmenting the growth of the smart home market. Ho Chi Minh, City is focusing on new technologies to become a smart city by 2025. In big cities of Vietnam as Hanoi, Ho Chi Minh City, and Da Nang, smart apartments are becoming a new trend of modern residents who have welcomed the new technologies. Companies have also invested in developing the studied market in the region, Schneider Electric runs a smart factory in Batam, Indonesia for manufacturing power and IA products and opened a USD 45 million manufacturing plant in Viet Nam for the production of electronic products and wiring for smart homes in 2017.
  • Similarly, Thailand is poised to be the first country among the Association of Southeast Asia Nations (ASEAN) ten members states, to roll out the fifth generation of broadband internet (5G) for full commercial use in late 2020. The arrival of 5G will further accelerate the adoption of IoT.
  • Furthermore, In December 2020, The Japanese government announced plans to provide JPY 250 billion in funding to Japanese companies to develop smart city projects in the Southeast Asian region. The cities include Hanoi, Ho Chi Minh, Jakarta, Bangkok, Singapore and Kuala Lumpur.

ASEAN Smart Homes Industry Overview

The ASEAN smart homes market is currently fragmented but highly competitive, with the presence of established global and domestic players across the globe vying for a piece of the business in the region. Some major vendors include Siemens, Schneider, Eaton, LG, Sony, Samsung, and Google, among others.

The market is mainly driven by the addition of modern technologies and customizations to attract end-users. Vendors are concentrating primarily on offering innovative products and solutions that can optimize energy consumption and serve a high degree of automation in buildings. Partnerships and collaborations are common in the marketplace, generally to enhance offerings. A few include;

  • December 2020 - Tuya Smart and Near strengthened their partnership to enhance the capitalization of the Singapore IoT Market. Near has been working with Tuya Smart since late 2018 and is the first official Singaporean smart lighting brand to be Powered by Tuya, Tuya has been involved in all aspects of Near's product creation cycle from PCB design to UI customization making it an integral component.
  • November 2020 - Daikin Singapore signed an MOU with the L3 Business Group in November 2020 to provide Daikin Smart Solution for all residential project developments. The partnership will allow Daikin Singapore to implement Home Automation Solutions for Local Residential Projects in both Private Condominium and Prominent Public Housing Development such as the Singapore's HDB first Smart and Sustainable town, with green features and smart technologies, Tengah Township. The collaboration also ensues the use of FIbaro solutions in Daikin projects.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Emphasis on Energy Efficiency Among Households
    • 5.1.2 High demand in the Security and Lighting Sector
    • 5.1.3 Emergence of the Concept of Integrated Smart Homes
  • 5.2 Market Restraints
    • 5.2.1 Due to the Nature of The Market, Smart Home-based Products Being Perceived to be Convenience-driven as Opposed to Need Driven
    • 5.2.2 Large Replacement Cycles and Growing Competition Pose a Challenge for Manufacturers
  • 5.3 Comparative Analysis - ASEAN vs Rest of the World
  • 5.4 Key Stakeholder Analysis

6 Malaysia Smart Home Market

  • 6.1 Current Market Scenario
  • 6.2 Key Market Influencers
  • 6.3 MARKET SEGMENTATION
    • 6.3.1 By Product Type
      • 6.3.1.1 Lighting Products
      • 6.3.1.2 Energy Management
      • 6.3.1.3 Security
      • 6.3.1.4 Connectivity
      • 6.3.1.5 Energy Management systems
      • 6.3.1.6 Home Entertainment & Smart Appliances
  • 6.4 Key Base Indicators
  • 6.5 Analysis of the Key Product Vendors and System Integrators Operating in Malaysia

7 Thailand Smart Home Market

  • 7.1 Current Market Scenario
  • 7.2 Key Market Influencers
  • 7.3 MARKET SEGMENTATION
    • 7.3.1 By Product Type
      • 7.3.1.1 Lighting Products
      • 7.3.1.2 Energy Management
      • 7.3.1.3 Security
      • 7.3.1.4 Connectivity
      • 7.3.1.5 Energy Management systems
      • 7.3.1.6 Home Entertainment & Smart Appliances
  • 7.4 Key Base Indicators
  • 7.5 Analysis of the Key Product Vendors and System Integrators Operating in Thailand

8 Singapore Smart Home Market

  • 8.1 Current Market Scenario
  • 8.2 Key Market Influencers
  • 8.3 MARKET SEGMENTATION
    • 8.3.1 By Product Type
      • 8.3.1.1 Lighting Products
      • 8.3.1.2 Energy Management
      • 8.3.1.3 Security
      • 8.3.1.4 Connectivity
      • 8.3.1.5 Energy Management systems
      • 8.3.1.6 Home Entertainment & Smart Appliances
  • 8.4 Key Base Indicators
  • 8.5 Analysis of the Key Product Vendors and System Integrators Operating in Singapore

9 Indonesia Smart Home Market

  • 9.1 Current Market Scenario
  • 9.2 Key Market Influencers
  • 9.3 MARKET SEGMENTATION
    • 9.3.1 By Product Type
      • 9.3.1.1 Lighting Products
      • 9.3.1.2 Energy Management
      • 9.3.1.3 Security
      • 9.3.1.4 Connectivity
      • 9.3.1.5 Energy Management systems
      • 9.3.1.6 Home Entertainment & Smart Appliances
  • 9.4 Key Base Indicators
  • 9.5 Analysis of the Key Product Vendors and System Integrators Operating in Indonesia

10 Vietnam Smart Home Market

  • 10.1 Current Market Scenario
  • 10.2 Key Market Influencers
  • 10.3 MARKET SEGMENTATION
    • 10.3.1 By Product Type
      • 10.3.1.1 Lighting Products
      • 10.3.1.2 Energy Management
      • 10.3.1.3 Security
      • 10.3.1.4 Connectivity
      • 10.3.1.5 Energy Management systems
      • 10.3.1.6 Home Entertainment & Smart Appliances
  • 10.4 Key Base Indicators
  • 10.5 Analysis of the Key Product Vendors and System Integrators Operating in Vietnam

11 COMPETITIVE LANDSCAPE

  • 11.1 Company Profiles
    • 11.1.1 Cisco Systems Inc.
    • 11.1.2 Siemens AG
    • 11.1.3 Emerson Electric Co.
    • 11.1.4 Honeywell International Inc.
    • 11.1.5 Schneider Electric SE
    • 11.1.6 Google Inc.
    • 11.1.7 Samsung Electronics Co. Ltd
    • 11.1.8 LG Electronics Inc.
    • 11.1.9 Sony Corporation
    • 11.1.10 Xiaomi Corporation
    • 11.1.11 Smart home Indonesia
    • 11.1.12 Karsyte
    • 11.1.13 Koble
    • 11.1.14 Fibaro
    • 11.1.15 Doorbird
    • 11.1.16 IBM Corporation

12 MARKET OUTLOOK

  • 12.1 INVESTMENT ANALYSIS
  • 12.2 MARKET OPPORTUNITIES AND FUTURE TRENDS