商務用音訊：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Professional Audio - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年商務用音訊市場規模為 125 億美元，到 2030 年將達到 171.3 億美元，預測期內（2025-2030 年）的複合年成長率為 6.5%。

不斷發展的娛樂生態系統，包括實況活動/音樂會、演播室製作和網路製作，正在刺激市場對先進的耐噪音音頻設備的需求。

關鍵亮點

商務用音訊市場受益於數位化程度的提高、高速網路的普及以及智慧型手機的普及率的提高。它們為商業廣告、音樂錄音和其他專業活動製作無噪音、無錯誤的音訊混音。除了上述好處之外，它們還被酒吧、購物中心、運動場館、體育場等採用，以增強消費者/用戶體驗。例如，餐廳老闆正在使用商務用音響設備來增強用餐體驗。
由於對高清和超高清音質的需求不斷增加、基於 Wi-Fi 和藍牙的設備的普及率不斷提高以及網路存取更加便捷，研究市場正在不斷擴大。智慧網路和其他區域網路網路通訊的發展使得遠端存取音訊設備成為可能。
無線通訊的進步正在推動對商務用音訊設備的需求。此外，對語音智慧互動設備開發的投資不斷增加，為商務用音訊設備市場提供了有利的潛力。然而，高昂的初始設定和維護成本限制了市場的成長。
商務用音訊揚聲器有望與AR/VR設備融合。除了音樂之外，AR 裝置還會與音訊同步，提供虛擬體驗，反之亦然。聲音將像光環一樣環繞聽眾，3D 和環繞音響技術將開啟新的虛擬環境。在不久的將來，音樂可能會與虛擬世界結合，創造出全新的體驗。
其他成長動力包括多項技術發展，例如專業視音頻與物聯網和雲端運算平台的整合。這些技術適用於實況活動、協作、安全、會議、學習和監控。無人機、360 度攝影機和虛擬實境系統的建設以提供專業內容，以及通訊基礎設施的進步等其他因素預計將進一步推動市場發展。
預計媒體娛樂產業的投資增加將推動市場對專業 AV 系統的需求。據印度品牌資產基金會（IBEF）稱，到2024年，印度的媒體和娛樂產業規模預計將達到309億美元。
此外，商務用音訊設備可用於零售店中的多種用途。零售商可以使用商務用音響設備播放音樂來營造氣氛並為顧客提供愉快的購物體驗。音響系統也可用於向消費者發佈公告，如即將推出的促銷活動或商店關閉公告。它還可用於現場音樂會、作家朗讀會和其他特殊活動，為消費者創造更豐富、更身臨其境的體驗。
零售業對商務用音響產品的需求不斷成長，推動市場參與企業以投資研發和夥伴關係的形式創新新產品。例如，Black Box 於 2022 年 6 月宣布將為 Bose 公司的專業商務用音訊部門 Bose Professional 解決方案提供全面的設計和整合能力。此次夥伴關係將專注於滿足美洲高等教育和零售市場的需求。
商務用音訊設備的高價格以及支援高品質音訊系統所需的有限技術基礎設施（尤其是在新興國家）可能會在預測期內抑制研究市場的成長。
隨著通貨膨脹率上升，各經濟體艱難應對新冠疫情的後遺症，全球景氣衰退的可能性很高。全球各地的新興經濟體都有可能遭遇經濟停滯和支出削減。預計可支配收入的逐步下降將對市場成長產生負面影響。

商務用音響市場的趨勢

預計揚聲器市場將佔據主要市場佔有率

企業商務用的需求不斷增加將推動市場成長。隨著競爭的加劇，企業擴大使用音訊設備來促進和管理職場流程。如今，在企業部門的視訊會議系統中引入高階商務用揚聲器已經成為必要。然而，由於材料品質、設計、耐用性、重量和品牌認知度等因素導致的高階揚聲器高成本，對市場的成長構成了挑戰。
此外，物聯網和擴增實境（AR）等先進技術的出現為市場成長的發展提供了豐厚的機會，因為許多公司正在採用 AR 來製造用於音樂會、錄音和廣播工作室以及電影院等商業用途的創新專業揚聲器。
此外，在過去十年中，音樂節已成為競爭激烈的行業中重要的賺錢工具，每年都會舉辦許多活動，例如 Coachella 音樂節、Lollapalooza 音樂節和 Outside Lands 音樂節。隨著主流音樂節日益流行，數百個規模較小、小眾或特定類型的音樂節也蓬勃發展。
例如，Live Nation 在 2022 年在全球舉辦了超過 43,600 場活動，高於 2021 年的 17,200 場。此類活動中專業演講者的受歡迎程度激增，預計將推動專業揚聲器領域的巨大成長。
例如，在 2022 年 7 月底特律機芯節的許多舞池中，機芯的幾個舞台都配備了多功能的 JBL VTX 系列線陣列擴聲系統，由一個流線型鑽機組成，其中包括 JBL VTX A12 揚聲器和 B28 和 S28 低音炮。

預計歐洲市場將實現高成長

歐洲的技術進步很可能使製造商在預測期內實現可觀的利潤。 Skype 和 Zoom 等通訊應用程式的整合以及不斷成長的消費者需求預計將進一步推動商務用音訊市場的發展。
此外，消費者支出的增加也可能導致購買更多高階音訊和視訊設備。英國疫苗接種計劃的快速推行、與歐盟貿易關係的確定性增強以及監管的放鬆，推動了 2022 年的私人消費。這有望成為研究市場的一個成長機會。
一些組織正在轉向基於 IP 的基礎設施來增強其媒體管理工作流程。在歐洲，政府正在與多家公司合作，以加強市場上的錄製和串流媒體使用。例如，2022 年 9 月，Arbor 宣布推出基於 Matrox ST 2110 硬體和軟體技術建構的新型 IP SMPTE 2110 標準軟體產品組合。 Arbor 的新型基於 IP 的視訊管理解決方案支援歐洲政府機構和組織的各種串流媒體和錄製應用。
Arbor 的解決方案為政府機構提供廣播級音訊和視訊錄製，讓用戶完全控制所有音訊和視訊內容。 Arbor 為政府客戶提供專業廣播品質的影片、基於標準且面向未來的平台，這些平台對於廣泛的應用至關重要。預計政府推出的此類 AV 系統措施將促進市場對商務用音響系統的需求增加。
此外，市場上的供應商正在探索策略性投資，以透過新產品增加競爭力並滿足更廣泛的客戶群。例如，2022 年 1 月，為快速成長的內容創作市場提供高階品牌硬體產品和軟體解決方案的全球供應商 Vitec Imaging Solutions 宣布收購用於錄音室和現場表演音訊的高階麥克風品牌 Audix。
此外，2023 年 1 月，思科在 Integrated Systems Europe 上宣布了一系列適用於 Microsoft Teams 的全新協作設備，並推出了 Cisco Table Microphone Pro，這是一款適用於混合工作空間的數位多定向麥克風，具有先進的音訊互通性。

商務用音響行業概況

全球商務用音響市場由多家參與企業組成，包括松下、奧特蘭辛、三星電子（JBL、Harman）和創新科技有限公司。由於市場競爭激烈，企業不斷努力採用先進技術，創新整體產品。

2023 年 4 月-商務用音訊和照明品牌 ATI Pro 宣布計劃在新德里市中心開設商店，擴大其視野。即將開幕的展示室旨在成為技術先進產品的一站式解決方案，將在同一屋簷下包含多個部門。 60,000 平方英尺的公司空間將包括一個精心設計的展示室、一個專用的演示室、一個進出口部門、一個專用的服務中心、一個物流部門等。
2023 年 3 月 - 森海塞爾推出 Profile USB 麥克風，這是一款定向電容麥克風，為串流媒體和播客提供了簡單而時尚的解決方案。專業聲音，可直接存取所有功能，以便播客、串流媒體和遊戲玩家可以專注於他們的內容。側邊拾音麥克風是 MRP 10900 的桌上型支架版本，而 Profile Streaming Set 則配有三點式自鎖懸臂。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The professional audio market has profited from growing digitalization, the availability of high-speed internet, and increasing smartphone adoption. These create noise and error-free audio mixes for commercials, music recordings, and other professional endeavors. Apart from the advantages listed above, these are also employed to enhance the consumer or user experience in bars, malls, sports complexes, and stadiums. For instance, restaurant operators enhance dining experiences with professional audio equipment.
The studied market is expanding due to the growing demand for HD and Ultra HD sound quality, enhanced penetration of Wi-Fi & Bluetooth-based devices, and simplicity of network access. Audio equipment can now be accessed remotely due to the developments in communication via smart networks or other local area networks.
Advancements in wireless communication have boosted the demand for professional audio equipment. In addition, the increased investment in developing voice-enabled smart interactive gadgets presents a lucrative potential for the professional audio equipment market. However, the expensive initial setup and maintenance costs limit the market's growth.
Professional audio loudspeakers are anticipated to find their merger with AR/VR devices. Along with the music, AR devices would work in sync with the audio to provide a virtual experience or vice-versa. The sound would accompany listeners like a halo, opening up new virtual environments due to 3D and surround sound technology. Soon, music is likely to be able to be combined with virtual worlds to create an altogether new experience.
Other growth-promoting factors include the numerous technological developments, such as the incorporation of pro AV with the Internet of Things and cloud computing platforms. These technologies function well for live events, collaboration, security, conferencing, learning, and monitoring. It is anticipated that additional factors, like the creation of drones, 360-degree cameras, and virtual reality systems to provide specialized content, as well as advancements in the telecommunications infrastructure, are likely to fuel the market even more.
The increasing investments in the media and entertainment industry, is expected to promote the demand for pro AV systems in the market. As per the India Brand Equity Foundation (IBEF), by 2024, the Indian media and entertainment industry is expected to reach USD 30.9 billion.
Further, professional audio equipment can be used in various ways in retail stores. Retailers can use professional audio equipment to play the music that sets the mood and creates a pleasant shopping experience for customers. The audio systems can be used to make announcements to shoppers, such as upcoming promotions or store closing announcements. They can also be used for live musical performances, author readings, or other special events, creating a richer and more immersive experience for shoppers.
The increasing demand for professional audio products in the retail sector is driving the market players to innovate new products by way of investing in R&D and partnerships. For instance, in June 2022, Black Box announced that it would provide full design and integration capability for complete Bose Professional solutions, the division of Bose Corporation dedicated to pro audio ingenuity. The partnership would focus on addressing the requirements of higher education and retail markets across the Americas.
The high cost of professional audio equipment and the limited availability of technological infrastructure needed to support high-quality audio systems, especially in developing regions and countries, could restrain the growth of the studied market during the forecast period.
With inflation ballooning and economies still suffering the aftershocks of the Covid-19 pandemic, the onset of a global economic recession is likely to happen. Developed economies of the world would experience stagnation and compressed spending. A gradual erosion of disposable incomes is anticipated to impact market growth negatively.

Professional Audio Market Trends

The Loudspeakers Segment is Expected to Hold a Major Market Share

The increased demand for high-end professional loudspeakers in the corporate sector drives the market's growth. With increased competition, corporate organizations increasingly embrace sound equipment to ease and manage workplace workflow. Nowadays, implementing high-end professional speakers in video conferencing systems in the corporate sector has become necessary. However, the high cost of high-end speakers, due to the quality of materials, design, durability, weight, and branding, is challenging for the market's growth.
Further, the advent of advanced technologies like the IoT and augmented reality (AR) presents lucrative opportunities for the evolution of the growth of the market as several companies are adopting AR to manufacture innovative professional loudspeakers intended for usage in commercial purposes like music concerts, recording and broadcasting studios, and the cinemas.
Additionally, within the last decade, music festivals have become significant moneymakers in a competitive industry that sees numerous events yearly like Coachella, Lollapalooza, Outside Lands, etc. Hundreds of smaller, niche, or genre-specific festivals have flourished alongside the rise in mainstream music festivals' popularity.
For instance, Live Nation organized over 43.6 thousand events worldwide in 2022, an increase from 17.2 thousand events in 2021. The soaring popularity of professional speakers in these events is expected to offer tremendous growth to the professional loudspeakers segment.
For instance, in July 2022, many dancefloors at Detroit's Movement Festival deployed highly versatile JBL VTX Series line array sound reinforcement systems comprising streamlined rigs featuring JBL VTX A12 loudspeakers and B28 and S28 subwoofers for several of Movement's stages.

Europe is Expected to Witness a High Market Growth

Technological advances in Europe may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications like Skype and Zoom and growing consumer demand would further drive the Professional audio market forward.
Additionally, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending rose in 2022 due to the rapid rollout of the United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for the growth of the studied market.
Several organizations are migrating to IP-based infrastructures to enhance their media management workflow. In Europe, the government has been collaborating with various companies with the aim of enhancing its recording and streaming application in the market. For instance, in September 2022, Arbor launched a novel IP SMPTE 2110 standards-based software portfolio built on Matrox ST 2110 hardware and software technologies. Arbor's new IP-based video management solutions support a wide range of streaming and recording applications for Europe's government agencies and organizations.
Arbor Solutions would be providing government organizations with broadcast-grade audio and video recordings and enabling users complete control over all audio and video content. Arbor offers its products to its customers in the government space for diverse range of applications like professional broadcast-quality video, standards, and future-proof platforms as essential requirements. Such initiatives by the government to adopt AV systems are expected to contribute to the increase in the demand for professional audio systems in the market.
Moreover, the vendors in the market are looking for strategic investments to gain a competitive edge and cater to a broader customer base through new product offerings. For instance, in January 2022, Vitec Imaging Solutions, a global provider of premium branded hardware products and software solutions to the proliferating content creation market, announced the acquisition of Audix which is the premier microphone brand for studio and live performance audio.
Further, in January 2023, at Integrated Systems Europe, Cisco introduced its new range of collaboration devices for Microsoft Teams and launched the new Cisco Table Microphone Pro, a digital and multi-directional table microphone for hybrid workspaces with audio interoperability advancements.

Professional Audio Industry Overview

The global professional audio market is fragmented, with the presence of several players like Panasonic, Altec Lansing, Samsung Electronics (JBL, Harman), Creative Technology Ltd., etc. Since the market is heavily competitive, the market players constantly strive to adopt advanced technologies and innovate comprehensive products.

April 2023 - Pro audio & lighting brand 'ATI Pro' announced its plans to expand its horizons with an upcoming corporate in the heart of New Delhi. With an aim to be a one-stop solution for technologically advanced products, the company's forthcoming showroom would consist of multiple divisions under one roof. Spread across an area of 60000 sq. ft, the corporate space would include an elaborate showroom, exclusive demo rooms, an exports & imports department, a dedicated service center, a logistics division, and many more.
March 2023 - Sennheiser launched the Profile USB microphone, a cardioid condenser microphone that presents an easy and stylish solution for streaming and podcasting. It incorporates professional sound with direct accessibility of all functions, allowing podcasters, streamers, and gamers to focus on their content. The side-address microphone is a table stand version at an MRP 10900, and the Profile Streaming Set with a 3-point self-locking boom arm.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumption and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

2.1 Research Framework
2.2 Secondary Research
2.3 Primary Research
2.4 Primary Research Approach and Key Respondents
2.5 Data Triangulation and Insight Generation

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Value Chain Analysis
4.4 Assessment of the Impact of Macro Economic Trends on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Technological Advancements and Innovations
- 5.1.2 Increased Penetration of Wi-Fi- and Bluetooth-based devices
5.2 Market Restraints
- 5.2.1 High Equipment Cost

6 MARKET SEGMENTATION

6.1 By Product
- 6.1.1 Loudspeakers
- 6.1.2 Power Amplifiers
- 6.1.3 Mixing Consoles
- 6.1.4 Microphones
- 6.1.5 Headphones
- 6.1.6 Others
6.2 By Type
- 6.2.1 Wired
- 6.2.2 Wireless
6.3 By End-User Vertical
- 6.3.1 Corporate
- 6.3.2 Venues and Events
- 6.3.3 Retail
- 6.3.4 Media and Entertainment
- 6.3.5 Others
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Asia
- 6.4.3 Australia and New Zealand
- 6.4.4 Europe
- 6.4.5 Latin America
- 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Bose
- 7.1.2 Panasonic
- 7.1.3 Altec Lansing
- 7.1.4 Sony
- 7.1.5 Samsung Electronics (JBL, Harman)
- 7.1.6 Yamaha
- 7.1.7 Creative technology Ltd
- 7.1.8 Klipsch Group Inc.
- 7.1.9 Pioneer
- 7.1.10 LEWITT GmbH
- 7.1.11 Seismic Audio