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市場調查報告書
商品編碼
1617172
專業AV(視聽)市場至2030年的預測:按產品、服務、分銷管道、應用和地區的全球分析Pro AV (Audio-Visual) Market Forecasts to 2030 - Global Analysis By Product (Displays, AV Acquisition and Delivery Products, Projectors and Other Products), Services, Distribution Channel, Application and By Geography |
根據Stratistics MRC預測,2024年全球專業AV(視聽)市場規模達到45.7億美元,預測期內年複合成長率為14.0%,預計到2030年將達到100.3億美元。
專業AV(Professional Audio-Visual)是指為各行業專業使用而設計的先進視聽系統。這些系統包括高品質顯示器、音響系統、投影機、視訊會議工具以及用於演示、通訊和娛樂的整合解決方案。目標是透過提供根據特定組織或活動的需求量身定做的無縫整合、卓越性能和可擴展解決方案來提高參與度、生產力和體驗。
擴大跨產業的採用
在企業中,先進的AV工具透過無縫視訊會議和演示增強協作。教育機構使用專業的視聽系統進行互動學習和虛擬教室來激勵學生學習。醫療機構利用 AV 技術進行遠端醫療、培訓和病患溝通。零售和餐旅服務業採用數位電子看板和身臨其境型顯示器來豐富客戶體驗。實況活動和娛樂產業依靠尖端的AV系統來提供有影響力的表演。這種廣泛的整合證實了專業視聽解決方案在提高業務效率和使用者滿意度方面的重要作用。
複雜的安裝和整合
複雜的安裝和整合需要複雜的設置,其中包括多個組件,例如顯示器、音響系統、網路硬體和控制系統。這種複雜性往往會導致計劃完成的延遲並加劇維護挑戰。此外,實現舊有系統和現代系統之間的無縫互通性具有挑戰性。由於擔心實施期間營運中斷,公司可能會猶豫投資。最終,這限制了採用,特別是對於技術資源有限的小型組織。
身臨其境型體驗需求
企業和活動組織者擴大尋求視訊音訊解決方案,為觀眾提供引人入勝的多感官環境。 AR、VR 和 3D 投影等先進技術透過提供沉浸式互動體驗改變娛樂、教育和企業培訓。在零售和餐旅服務業,身臨其境型顯示器和音響系統提高客戶參與和品牌知名度。音樂會和體育賽事等實況活動利用尖端的AV 工具來吸引大量觀眾。此外,虛擬和混合活動需要高品質的AV設定來實現無縫和沈浸式通訊。這一趨勢清楚地表明,人們越來越依賴專業AV系統來講述有影響力的故事和創造體驗。
激烈的市場競爭
為了提供有競爭力的價格,創新和產品品質可能會受到損害。規模較小的企業很難在與擁有更大預算和全球影響力的知名品牌的競爭中生存。已開發市場的飽和限制了成長機會並進一步加劇了競爭。不斷變化的消費者偏好需要頻繁更新,增加成本和複雜性。高額的廣告成本對於那些想要脫穎而出的公司來說是一個負擔。
COVID-19 的影響
COVID-19 的爆發對專業 AV(視聽)市場產生了重大影響,最初導致了供應鏈中斷、計劃延誤以及大型設備支出減少。然而,向遠距工作、線上教育和虛擬活動的轉變推動了對會議系統、協作工具和直播解決方案的需求。各行業的因應措施是採用混合模式並推動對先進自動駕駛技術的投資。儘管面臨挑戰,疫情仍加速了數位轉型以及專業AV系統與各種應用的整合,重塑了市場優先事項和成長機會。
投影機領域預計將在預測期內成為最大的。
由於身臨其境型視覺解決方案,投影機市場預計將出現良好的成長。可以提供大尺寸高解析度顯示器的投影機非常適合企業演示、教育、實況活動等。雷射投影和 4K/8K 解析度等先進技術可透過提高影像清晰度和色彩準確性來推動需求。投影機廣泛應用於電影院和遊戲等娛樂領域,提供身臨其境的體驗。可攜式短焦投影機與緊湊的空間相容,推動在較小的場所採用。
預計教育領域在預測期內的年複合成長率最高
透過將傳統教學方法轉變為引人入勝的互動體驗,預計教育領域在預測期內將以最高的年複合成長率成長。智慧板、投影機和視訊會議系統等先進的AV工具可透過提供視覺和聽覺清晰度來增強學習效果。混合和遠距學習模式大幅增加了對確保無縫連接和協作的AV解決方案的需求。互動式顯示和虛擬實境工具支援體驗式學習,並使複雜的主題更容易理解。大學和學校擴大投資於數位教室和校園通訊的AV技術。
由於基礎設施、數位轉型和智慧技術投資的增加,預計亞太地區在預測期內將佔據最大的市場佔有率。快速都市化以及企業、教育、醫療保健和娛樂領域的擴張推動對先進AV解決方案的需求。虛擬和混合活動的興起,以及人工智慧和物聯網整合的採用,日益增加市場潛力。中國、印度和日本等國家在專業AV創新方面處於領先地位,為該地區各行業的高品質顯示、視訊會議和身臨其境型體驗創造了機會。
由於企業、教育、醫療保健、娛樂和零售等行業對先進AV解決方案的高需求,預計北美在預測期內將出現最高的年複合成長率。該地區的公司投資高品質顯示器、視訊會議系統以及虛擬實境和擴增實境等身臨其境型技術。向混合工作模式和數位通訊的轉變進一步推動了專業AV解決方案的採用。此外,實況活動、音樂會和體育場館繼續推動對創新音訊技術技術的需求。
According to Stratistics MRC, the Global Pro AV (Audio-Visual) Market is accounted for $4.57 billion in 2024 and is expected to reach $10.03 billion by 2030 growing at a CAGR of 14.0% during the forecast period. Pro AV (Professional Audio-Visual) refers to advanced audio and visual systems designed for professional use across various industries. These systems include high-quality displays, sound systems, projectors, video conferencing tools, and integrated solutions for presentations, communication, and entertainment. It aims to enhance engagement, productivity, and experiences by delivering seamless integration, superior performance, and scalable solutions tailored to specific organizational or event needs.
Growing adoption across industries
In the corporate sector, advanced audio-visual tools enhance collaboration through seamless video conferencing and presentations. Educational institutions leverage Pro AV systems for interactive learning and virtual classrooms, fostering better student engagement. Healthcare facilities utilize AV technology for telemedicine, training, and patient care communication. Retail and hospitality sectors adopt digital signage and immersive displays to enrich customer experiences. Live events and entertainment industries rely on cutting-edge AV systems for impactful performances. This widespread integration underscores the indispensable role of Pro AV solutions in driving operational efficiency and user satisfaction.
Complex installation and integration
Complex installation and integration require intricate setups involving multiple components, such as displays, sound systems, networking hardware, and control systems, which can overwhelm users without technical expertise. This complexity often leads to delays in project completion and escalates maintenance challenges. Additionally, achieving seamless interoperability between legacy and modern systems can be daunting. Businesses may hesitate to invest due to fears of operational disruption during installation. Ultimately, this limits adoption, especially among smaller organizations with limited technical resources.
Demand for immersive experiences
Businesses and event organizers increasingly seek AV solutions to create engaging, multisensory environments for audiences. Advanced technologies like AR, VR, and 3D projection are transforming entertainment, education, and corporate training by offering lifelike, interactive experiences. In retail and hospitality, immersive displays and sound systems enhance customer engagement and brand perception. Live events, including concerts and sports, leverage cutting-edge AV tools to captivate large audiences. Additionally, virtual and hybrid events necessitate high-quality AV setups for seamless, immersive communication. This trend underscores the growing reliance on Pro AV systems for impactful storytelling and experience creation.
Intense market competition
The race to offer competitive pricing often compromises innovation and product quality. Smaller players struggle to sustain operations against established brands with larger budgets and global reach. Market saturation in developed regions limits growth opportunities, intensifying rivalry further. Constantly shifting consumer preferences compel frequent updates, increasing costs and complexity. High advertising and promotional expenses burden companies aiming to differentiate their offerings.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Pro AV (Audio-Visual) market, initially causing disruptions in supply chains, project delays, and reduced spending on large-scale installations. However, the shift to remote work, online education, and virtual events drove demand for conferencing systems, collaboration tools, and live streaming solutions. Industries adapted by embracing hybrid models, boosting investments in advanced AV technologies. Despite challenges, the pandemic accelerated digital transformation and the integration of Pro AV systems into diverse applications, reshaping market priorities and growth opportunities.
The projectors segment is expected to be the largest during the forecast period
The projectors segment is estimated to have a lucrative growth, due to immersive visual solutions. Their ability to deliver large, high-resolution displays makes them ideal for corporate presentations, education, and live events. Advanced technologies like laser projection and 4K/8K resolution enhance image clarity and colour precision, driving demand. Projectors are widely used in entertainment, including cinemas and gaming, for immersive experiences. Portable and short-throw projectors cater to compact spaces, boosting adoption in small venues.
The education segment is expected to have the highest CAGR during the forecast period
The education segment is anticipated to witness the highest CAGR growth during the forecast period, by transforming traditional teaching methods into engaging, interactive experiences. Advanced AV tools like smart boards, projectors, and video conferencing systems enhance learning by enabling visual and auditory clarity. Hybrid and remote learning models have surged demand for AV solutions, ensuring seamless connectivity and collaboration. Interactive displays and virtual reality tools support experiential learning, making complex subjects easier to understand. Universities and schools increasingly invest in AV technologies for digital classrooms and campus-wide communication.
Asia Pacific is projected to hold the largest market share during the forecast period due to increased investments in infrastructure, digital transformation, and smart technologies. Rapid urbanization, coupled with the expanding corporate, education, healthcare, and entertainment sectors, is fuelling demand for advanced AV solutions. The rise of virtual and hybrid events, along with the adoption of AI and IoT integration, enhances market potential. Countries like China, India, and Japan are leading in Pro AV innovations, creating opportunities for high-quality displays, video conferencing, and immersive experiences across various industries in the region.
North America is projected to have the highest CAGR over the forecast period, owing to high demand for advanced AV solutions across sectors such as corporate, education, healthcare, entertainment, and retail. The region's businesses are investing in high-quality displays, video conferencing systems, and immersive technologies like virtual and augmented reality. The shift toward hybrid work models and digital communication has further boosted the adoption of Pro AV solutions. Additionally, live events, concerts, and sports venues continue to drive demand for innovative AV technologies.
Key players in the market
Some of the key players profiled in the Pro AV (Audio-Visual) Market include AVIXA, Crestron Electronics, Harman International, Barco, Sony Corporation, Shure Incorporated, Panasonic Corporation, Extron Electronics, Cisco Systems, Vutec Corporation, Epson America, Sennheiser, Biamp Systems and L-Acoustics.
In March 2024, Sony Corporation entered into a partnership with the United Nations Office for Project Services (UNOPS) aimed at promoting innovation and technology to support the Sustainable Development Goals (SDGs). The collaboration focuses on selecting startups that align with these goals and co-hosting workshops to foster innovation.
In January 2024, AVIXA and CEDIA continue their partnership for the Integrated Systems Europe (ISE) event. This collaboration aims to enhance professional development through various educational programs and events, including the annual AV Career Day, which promotes diversity in the AV industry.