亞太商務用視聽系統市場：佔有率分析、產業趨勢與成長預測（2025-2030 年）

APAC Professional Audio-Visual Systems - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

亞太地區商務用視聽系統市場規模預計在 2025 年為 498.5 億美元，預計到 2030 年將達到 652.7 億美元，預測期內（2025-2030 年）的複合年成長率為 5.54%。

視聽 (AV) 是一種由視覺和聲音部分組成的電子媒體。 AV 解決方案包括視訊會議、網路串流和直播服務。

關鍵亮點

由於音訊和顯示技術的快速進步、雲端解決方案的快速採用、智慧建築和物聯網的出現以及人工智慧（AI）的快速採用，亞太地區商務用視聽系統市場預計將在預測期內擴大。
隨著物聯網的發展，大多數企業可能會將 Web3、擴增實境、雲端數位雙胞胎結合起來開展各種基於元宇宙的計劃。隨著人工智慧 (AI) 和機器學習 (ML) 在幾乎所有領域和學習接觸點變得越來越普遍，硬體和軟體解決方案的靈活性和互通性將成為推動亞太商務用視聽系統市場成長的主要趨勢。
視聽系統也改變了互動環節，讓教師們可以直覺地觸摸顯示器、進行協作和共用。此外，節能的 LED 高清螢幕且無需更換燈泡或過濾器，有助於降低持續成本。
視聽系統在農村小學教育中扮演重要角色。例如，2022年2月，印度納格浦爾區將開設約40所數位化小學，配備數位螢幕、投影機和音響系統，為學生提供視聽教育。

亞太商務用視聽系統市場趨勢

預測期內零售業預計呈現最高成長率

電子商務平台的快速擴張對零售業構成了嚴重威脅。目前的技術可以提供透過網頁瀏覽器無法實現的體驗，這迫使實體商店進行翻新。這是推動零售業需求的主要因素之一。
視聽技術的使用增加了互動元素，提高了客戶參與度。在零售業中，品牌身份驗證和內容以創新傳遞給客戶。向數位化基礎設施的轉變增強了客戶體驗，為零售業創造了成長機會。
視聽技術在向消費者傳達令人放心的訊息方面也發揮著關鍵作用。音訊系統有助於提醒消費者保持適當的距離。影像預計將變得更加普及，一些新門市將設有螢幕，向消費者提供如何處理物品（包括已試穿過的衣服）的衛生建議。
此外，該地區零售額的成長顯示零售業正在穩定成長。為了維持這種成長，零售商有望採用數位技術，推動商務用視聽系統市場的發展。

韓國可望創下顯著成長率

亞太地區消費者對高畫質（HD）媒體內容的需求越來越大。廣播公司擴大轉向高清節目的製作和傳輸。這導致對高清攝影機和影像伺服器等設備的需求增加。因此，預計這些因素將在預測期內推動亞太地區商務用AV 系統市場的發展。
由於場館和活動的增加以及大型娛樂產業的存在，預計韓國將佔據較大的市場佔有率。在全球經濟重新開放和收益強勁的希望下，防彈少年團 (BTS) 和 Twice 等韓國流行歌手重返舞台，韓國娛樂股上漲。今年，元宇宙等新業務有望推動該產業的長期繁榮。
韓國娛樂公司韓國流行音樂樂團 BTS 儘管因疫情導致演唱會收入下降，但其收入仍有所成長。據該公司稱，Hype 去年的營業利潤成長了 30.8%。
此外，擴大不同地區和國家之間的合作也促進了市場成長率。例如，2022 年 3 月，斯里蘭卡商務用視聽解決方案供應商Dynamic AV Technologies 與 Softlogic Retail 合作推出了一系列向客戶提供合理價格的國際專業消費者產品。 JBL EON ONE Compact、桌面參考監視器、封閉式錄音室耳機、多模式 USB 麥克風、類比攪拌機和居家辦公室套裝都是可在 Dynamic AV 的 Softlogic Max展示室購買的 JBL 產品。

亞太地區商務用視聽系統產業概況

亞太地區商務用視聽系統市場預計將以中等速度成長，許多大大小小的參與企業將為國內和國際市場提供解決方案。市場集中度適中，領先公司採用產品創新和併購等策略來保持競爭優勢並擴大其地理覆蓋範圍。市場的主要企業包括索尼公司、松下公司、阿爾派電子公司、Planar Systems 公司和克萊默電子。

2023年6月，台灣訊騁科技在美國佛羅裡達州奧蘭多舉辦的商務用視聽展覽InfoComm上展出了新品。該公司展出了一系列智慧AV應用產品，包括AV-over-IP高清傳輸SoC“AST1530/1535”。同時展出的還有 Cupola360 系列，其中包括 360 度視訊會議設備。 AST1530/1535" HDMI 2.1 AVoIP SoC 支援高達 4K2K60 的高解析度。

2023 年 5 月，Coda Audio、Waves System 和 Pequod Acoustics 宣布進入印度市場，以加強其業務並提高其在印度的產品知名度。這些品牌已與位於孟買的音訊和視訊分銷公司 Alphatec 簽署了策略夥伴關係協議，作為其在印度各地設備的銷售合作夥伴。這些公司旨在透過提供尖端的音訊技術、毫不妥協的音質和高品質的商務用音訊揚聲器系統來增強用戶的整體音訊體驗。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

The Asia-Pacific professional audiovisual systems market is expected to propel over the forecast period due to rapid technological advancements in audio and display technology, rapid adoption of cloud solutions, the advent of smart buildings and the Internet of Things, and the rapid adoption of artificial intelligence (AI).
With the growth of the Internet of Things, most companies will use a combination of Web3, augmented reality, cloud, and digital twins in various metaverse-based projects. As artificial intelligence (AI) and machine learning (ML) become common for almost every business function and learning touchpoint, flexibility and interoperability of hardware and software solutions will be key trends driving the growth of the Asia-Pacific professional audiovisual systems market.
Also, audiovisual systems made a massive difference in interactive sessions with the teachers to intuitively touch, collaborate, and share the display. They further help to reduce the ongoing cost with energy-efficient LED HD screens and no bulbs or filters to be changed.
Audiovisual systems are playing a vital role in imparting education at primary schools in rural areas. For instance, in February 2022, around 40 digital anganwadis (primary schools) came up in districts of Nagpur, India, equipped with digital screens, projectors, and sound systems to support audiovisual methods of imparting education to the students.

Asia-Pacific Professional Audio-Visual Systems Market Trends

Retail is Analyzed to Witness Highest Growth Rate During the Forecast Period

E-commerce platforms, which are rapidly increasing, pose a serious threat to the retail sector. The capacity to connect current technologies to create experiences that a person cannot have through a web browser has mainly set the stage for physical establishments to undergo renewal. This is one of the primary factors boosting the retail segment's demand.
Adopting audio-visual technology increases customer engagement with an element of interactivity. In retail, brand identity and content are creatively delivered to customers. The move toward digital infrastructure for improving customer experience creates growth opportunities for the retail segment.
Audio-visual technology also plays a vital role in conveying a message to make shoppers feel safe. The audio systems can help in reminding shoppers to maintain a proper distance. The video is expected to be more ubiquitous, with screens in some new locations to offer shoppers hygiene advice on handling merchandise, such as tried-on clothing.
Moreover, the growing retail sales in the region show that the retail industry is steadily growing. Retailers are expected to implement digital technologies to keep that growth on a good path, thereby driving the market for professional audio-visual systems.

South Korea is Expected to Register the Significant Growth Rate

Asia-Pacific consumers are increasingly seeking high-definition (HD) media content. Broadcasters are increasingly focusing on producing and transmitting HD programming. As a result, demand for equipment such as HD cameras and video servers is increasing. As a result, these factors will likely boost the Asia Pacific professional AV systems market during the forecast period.
South Korea is analyzed to hold a significant market share owing to the country's growing venues and events and the presence of a vast entertainment sector. South Korean entertainment stocks rose as K-pop artists, such as BTS and Twice, returned to the stage amid a reopening of the global economy and rising expectations for robust revenues. This year, the industry is projected to gain traction in new businesses such as the metaverse, which will help it thrive in the long run.
The South Korean entertainment company K-pop band BTS posted an increase in revenue despite a drop in revenue from concerts due to the pandemic. According to the company, Hype's operating profits increased by 30.8 percent last year.
Further, the growing collaborations in various regions and countries contribute to the market growth rate. For instance, in March 2022, Dynamic AV Technologies, a Sri Lankan professional audio-visual solutions provider, collaborated with Softlogic Retail to launch a wide range of international prosumer products that offer clients reasonable prices. JBL EON ONE Compact, desktop reference monitors, closed-back studio headphones, multimode USB microphones, analog mixers, and work-at-home bundles are now among the JBL items available through Dynamic AV's Softlogic Max showrooms.

Asia-Pacific Professional Audio-Visual Systems Industry Overview

The Asia-Pacific professional audio-visual systems market is expected to be moderate owing to the presence of many small and large players in the market providing their solutions in domestic and international markets. The market is moderately concentrated, with the major players adopting strategies like product innovation and mergers and acquisitions to stay ahead of the competition and expand their geographic reach. Some major players in the market are Sony Corporation, Panasonic Corporation, Alpine Electronics, Inc., Planar Systems Inc., and Kramer Electronics, among others.

In June 2023, ASPEED Technology Inc., Taiwan, showcased its new products at the professional audio-visual exhibition InfoComm in Orlando, Florida. The company showcases a full range of Smart AV application products, including the "AST1530/1535" AV-over-IP high-definition transmission SoCs. It also features a series of Cupola360, which includes 360-degree video conferencing devices. It is primarily designed for high-end professional audio-visual (Pro AV) applications; the "AST1530/1535" HDMI 2.1 AVoIP SoC supports 4K2K60 high-definition resolution.

In May 2023, Coda Audio, Waves System, and Pequod Acoustics announced their entry into the Indian market to strengthen their operations in India and increase product awareness. The brands have signed a strategic partnership agreement with Alphatec, a Mumbai-based audio and video distribution company, as the distribution partner for the devices across India. These companies aim to improve users' overall audio experience by providing cutting-edge audio technology, uncompromising sound quality, and access to high-quality pro-audio speaker systems.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Value Chain / Supply Chain Analysis
4.4 Assessment of the Impact of COVID -19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rapid Adoption of Cloud Platforms
5.2 Market Restraints
- 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

6.1 By Type (Qualitative Analysis)
- 6.1.1 Capture and Production Equipment
- 6.1.2 Video Projection
- 6.1.3 Streaming Media, Storage and Distribution
- 6.1.4 Others Types
6.2 End-User Vertical
- 6.2.1 Corporate
- 6.2.2 Education
- 6.2.3 Healthcare
- 6.2.4 Hospitality
- 6.2.5 Venues and Events
- 6.2.6 Retail
- 6.2.7 Other End-user Verticals
6.3 Country
- 6.3.1 China
- 6.3.2 Japan
- 6.3.3 India
- 6.3.4 South Korea
- 6.3.5 Australia and New Zealand

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Sony Corporation
- 7.1.2 Panasonic Corporation
- 7.1.3 Alpine Electronics, Inc.
- 7.1.4 Kramer Electronics
- 7.1.5 Vega Global
- 7.1.6 Planar Systems Inc.
- 7.1.7 Elmo
- 7.1.8 Guangzhou Baolun Electronic Co.,Ltd
- 7.1.9 Guangzhou DSPPA Audio Co., Ltd.
- 7.1.10 Epson