首頁 > 市場調查報告書 > 工業機械

音樂

市場調查報告書

商品編碼

1689770

專業視聽系統：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Professional Audio Visual Systems - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

專業視聽系統市場規模預計在 2025 年為 2,951.8 億美元，預計到 2030 年將達到 3,704.9 億美元，預測期內（2025-2030 年）的複合年成長率為 4.65%。

視聽系統的需求受到多種因素的推動，包括音訊和顯示技術的進步、雲端解決方案的採用、物聯網 (IoT) 在智慧建築中的日益廣泛使用以及人工智慧 (AI) 的日益普及。

可以安裝專業 AV（Pro AV）系統用於商業性共用、廣告和行銷目的。在私人和公共建築中，它們用於電子系統來顯示影片、網路內容、圖形和文字。對於照明和音訊設備、數位電子看板、視訊會議系統、伴同性白板、錄音設備和投影機系統的需求，與為了更好地與觀眾互動而日益採用的基於音訊視訊的通訊方式成正比。

在合作、收購和產品創新的支持下，市場呈現出顯著的成長趨勢，以加強供應方並滿足日益成長的需求。 2024 年 4 月，Project Audio Visual 被 AVPM Group 收購，後者成為視聽零售商 AV Partsmaster 的姊妹公司，從而創建了新的市場領先的整合和零售巨頭。該聯盟結合資源、專業知識和無與倫比的技術經驗，為中小型企業和企業客戶提供從計劃啟動到完成的完整的承包AV 服務解決方案。

企業正在轉向雲端處理和視訊會議來保持競爭力。技術基礎設施和先進的 AV 系統的採用正在推動市場成長。雲端處理提高了即時通訊的可靠性，使得員工能夠與同事快速共用各種媒體。此外，使用合適的軟體，您的團隊可以無縫交換圖像和影片，確保您擁有最新、最高品質的資訊。

連線問題同樣有害。如果您的 AV 系統難以使用，它將會阻礙生產力並損害您的聲譽。有效的 AV 系統不僅僅提供技術印象；它提高了工作績效。選擇 AV 系統的重要因素包括觀眾規模、使用者數量和空間佈局，這些都會影響音響效果和顯示可見性。靈活性和主講人的移動性也很重要。這些因素決定了專業 AV 解決方案的複雜性和精密性。

在疫情爆發後，企業擴大採用視聽服務和視訊會議系統來提高工具品質並確保清晰的溝通。 2023 年 9 月，全球著名的專業 AV 解決方案提供商 Lumens Digital Optics Inc. 任命 Sonic Electronics 為 Lumens 產品線在卡達的獨家經銷商。該公司的產品包括 Lumens CamConnect Pro、PTZ 攝影機、自動追蹤攝影機、NDI 攝影機、盒式攝影機、媒體處理器、文件攝影機和 AV over IP 系統。該決定凸顯了卡達不斷成長的市場需求，並強調了全球向數傳播策略的轉變。

專業視聽系統市場的趨勢

建築業的成長將推動對家具產品的需求

與傳統有線和衛星電視相比，串流媒體服務越來越受歡迎，這推動了對專業內容創作解決方案的需求。隨著更高品質的內容製作吸引了更多的觀眾和用戶，對提供高品質內容的視聽系統的需求正在成長，從而增加了串流媒體服務的收益。專業視聽技術的進步使其變得更加經濟實惠和普及，從而推動了市場的成長。
直播視訊串流服務在教育目的上的廣泛應用受到諸多因素的積極影響，例如教育視訊內容的便捷獲取、行動裝置需求的不斷成長以及網際網路可訪問性的不斷提高。
雲端基礎的解決方案的日益普及也推動了所調查市場的成長。吸引和留住多樣化的觀眾，同時提供一致的高品質影片，是當今內容傳送分銷商面臨的主要挑戰之一。為了解決這個問題，銷售團隊和亞馬遜網路服務 (AWS) 最近宣布了一項服務，將高品質影片串流技術與觀眾資料和回饋分析工具相結合，幫助內容傳送分銷商提供更具可擴展性、個人化的觀眾體驗。
根據 Flexera 2024 雲端狀況報告，全球許多企業已經採用或正在採用公有雲來運行大量或部分工作負載。此外，許多公司要么正在試驗使用公有雲功能來開展業務，要么計劃在未來幾年使用公有雲。
大量數位內容的產生以及對視訊內容創作、分發和轉換的需求不斷成長，導致了資料儲存模式轉移，從而增加了媒體和娛樂領域的儲存需求，並推動了媒體和娛樂儲存解決方案的成長。從實體平台到數位平台的快速轉變以及 4K UHD 內容的日益普及是推動儲存媒體普及的關鍵因素。
總體而言，串流媒體、儲存和分發領域對專業視聽系統的需求預計將繼續呈上升趨勢。隨著串流媒體產業的發展，預計預測期內對專門的內容創作工具和高效內容管理系統的需求將持續上升。

亞太地區預計將佔據主要市場佔有率

由於印度和中國等亞太地區國家各行業的進步日益顯著，預計未來幾年亞太地區將佔據市場佔有率的主導地位。該地區對專業視聽系統的投資正在加大，各公司之間的合作也日益增多，預計將推動市場成長。
例如，中國、日本、印度和新加坡正在成為舉辦活動的熱門選擇。由於可支配收入增加、都市化以及對體驗式活動的興趣增加等因素，該地區的市場正在成長。此外，中國和印度等國家對企業活動、展覽會和技術會議的需求不斷成長也刺激了市場擴張。此外，該地區對媒體和娛樂領域的大量投資以及 AV 系統的日益普及預計將對市場產生重大影響。
預計中國將佔據該地區大部分的市場佔有率。預計該地區各行業將擴大採用專業視聽系統將推動該行業的發展。中國巨大的市場佔有率得益於該國蓬勃發展的場館和活動以及強勁的娛樂業。此外，跨地區建立夥伴關係的趨勢日益成長也刺激了市場成長率。此外，該地區有多家公司和協會活躍於 AV 產業，預計將推動市場發展。
例如，2024年5月在中國國家會議中心（CNCC）舉辦的北京InfoComm China 2024圓滿落下帷幕，參展參與度高、對話活躍，凸顯了展會對產業的巨大影響力。作為會議平台，2024北京 InfoComm China 高峰會展示了專業視聽和整合體驗技術的動態和變革力量，並提供了寶貴的大師班。活動的主要目標是促進專業視聽產業的發展、協作和不斷創新。
2024年3月，由全國七部會牽頭，推動視聽電子產業高品質發展的「2024音王視聽科技成果全國巡展」在中國合肥舉辦。主辦單位音王特別邀請了英國知名主機器品牌CADAC、德國知名音響品牌KLING&FREITAG（K&F）兩大品牌，展現各自在影音融合領域的卓越成果。該地區 AV 技術的此類發展預計將推動市場發展。

專業視聽系統市場概況

專業視聽系統市場高度分散，既有全球參與者，也有中小型企業。該市場的主要參與者包括 AVI-SPL Inc.、Diversified、AVI Systems Inc.、Ford Audio-Video LLC 和 CCS Presentation Systems Inc. 市場參與企業正在採用聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

2024 年 6 月 -全球AV/UC 系統整合商 AVI Systems 最近完成對 Sound Pro 專業視聽業務的收購。 Sound Pro 是一家 AV 技術供應商，主要滿足住宅和商業 AV 需求。

2024 年 1 月 - 全球數位支援解決方案供應商 AVI-SPL 推出了其企業託管服務解決方案。我們的創新解決方案涵蓋視聽 (AV)、數位電子看板和整合通訊(UC) 技術，可滿足當今現代職場的需求，無論是在實體會議室還是在數位雲端。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Professional audio-visual (pro-AV) systems can be installed for commercial sharing, advertising, and marketing. In private and public complexes, they are used in electronic systems to display videos, web content, graphics, and texts. The demand for lighting and sound devices, digital signage, video conferencing systems, companion whiteboard recording equipment, and projector systems is directly proportional to the rising adoption of audio-video-based communications for better audience interactions.

The market has been witnessing a significant growth trend supported by partnerships, acquisitions, and product innovations to strengthen its supply side and address the increasing demand. In April 2024, Project Audio Visual was acquired by AVPM Group, which joined as a sister company of the audio-visual retailer AV Partsmaster, creating a new market-leading integration and retail powerhouse. Combining resources, specialisms, and unrivaled technical experience, this alliance will offer a complete turnkey solution for AV services, ranging from project inception to completion, for SMBs and enterprise customers.

Enterprises leverage cloud computing and video conferencing to maintain a competitive edge. Adopting technology infrastructure and advanced audio-visual systems is driving the growth of the market. Cloud computing offers enhanced reliability in real-time communication and empowers staff to promptly share diverse media with their peers. Moreover, with the appropriate software, teams can seamlessly exchange images and videos, ensuring they are equipped with the latest and highest-quality information.

Connectivity issues can be equally detrimental. If an AV system isn't user-friendly, it hampers productivity and damages reputations. An effective AV system enhances job performance, not just impresses with tech. Key factors in selecting an AV system include audience size, user count, and space layout, which affect acoustics and display visibility. Flexibility and presenter mobility are also crucial. These factors determine the professional AV solution's complexity and sophistication.

After the pandemic, corporations have been increasingly adopting audio-visual services and video conferencing systems to enhance the quality of their tools and guarantee clear communication. In September 2023, Lumens Digital Optics Inc., a prominent global provider of pro-AV solutions, appointed Sonic Electronics as the exclusive distributor for its Lumens product lines in Qatar. Its products include Lumens CamConnect Pro, PTZ Cameras, Auto-Tracking Cameras, NDI Cameras, Box Cameras, Media Processors, Document Cameras, and AV over IP Systems. This decision highlights the growing market demand in Qatar and underscores the global shift toward digital communication strategies.

Professional Audio Visual Systems Market Trends

Growth in the Construction Sector Boosting the Demand for Furniture Products

The increasing popularity of streaming services over traditional cable and satellite TV is driving the demand for professional content creation solutions. As high-quality content production attracts more viewers and subscribers, leading to increased revenue for streaming services, the demand for audio-visual systems to deliver high-quality content is increasing. Advancements in professional audio-visual technology are making it more affordable and accessible, fueling the growth of the market.
The widespread usage of live video streaming services for educational purposes is being favorably influenced by factors like the ease with which educational video content might be accessed, the rising demand for mobile devices, and the expansion of internet accessibility.
The growing adoption of cloud-based solutions boosts the growth of the market studied. Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the critical challenges content distributors face today. To solve this problem, recently, Salesforce and Amazon Web Services (AWS) announced an offering combining high-quality video streaming technology with viewer data and feedback analysis tools to help content distributors deliver more scalable, personalized viewer experiences.
According to Flexera 2024 State of the Cloud Report, a large number of enterprises around the globe have already implemented or are in the process of implementing public cloud, running significant or some workloads. In addition, many enterprises are either experimenting with the features of public cloud for their businesses or plan to use the same in the forthcoming years.
A paradigm shift across data storage owing to enormous volumes of digital content produced along with the increasing demand for creation, distribution, and conversion of video content is advancing storage demand across media and entertainment, propelling the growth of media and entertainment storage solutions. A rapid shift from physical to digital platforms and the growing popularity of 4K UHD content are significant factors driving the increasing adoption of storage media.
Overall, the demand for professional audio-visual systems in the streaming media, storage, and distribution segment is expected to continue its upward trajectory. As the streaming industry grows, the need for professional content creation tools and efficient content management systems is expected to grow continuously during the forecast period.

Asia-Pacific is Expected to Hold Significant Market Share

Asia-Pacific is expected to dominate the market's share over the coming years due to the increasing advancements in the various industries across APAC countries like India and China. The region is significantly investing in professional AV systems, and various companies are increasingly establishing collaborations, which is expected to increase the market's growth.
For instance, China, Japan, India, and Singapore are becoming prominent choices for hosting events. The region's market is experiencing growth due to factors such as higher disposable incomes, urbanization, and a growing interest in experiential events. Moreover, the market expansion is fueled by the rising demand for corporate events, trade shows, and technology conferences in countries like China and India. Furthermore, the significant investments and increasing popularity of AV systems in the media and entertainment sector regionally are expected to substantially impact the market.
China is expected to contribute a significant portion of the region's share in the market. The increasing adoption of professional AV systems across the region's industries is expected to drive the segment's growth. The significant market share of China can be attributed to the country's flourishing venues and events, as well as its extensive entertainment sector. Furthermore, the increasing partnerships across different parts of the country fueled the market growth rate. Moreover, several companies and organizations are actively working in the region's AV industry, which is expected to drive the market forward.
For instance, in May 2024, the successful conclusion of Beijing InfoComm China 2024 at the China National Convention Centre (CNCC) was marked by strong exhibitor participation and engaging conversations, highlighting the significant impact of the show on the industry. Serving as a conference platform, Beijing InfoComm China Summit 2024 showcased the dynamic and transformative power of Pro AV and integrated experience technology, providing a valuable masterclass. The event's primary objective is to promote growth, collaboration, and limitless innovation within the Pro AV industry.
In Hefei, China, the 2024 Soundking Audio-Video Technology Achievements National Exhibition Tour was launched in March 2024 as a response to the appeal made by seven national ministries to foster the high-quality development of the audio-visual electronics industry. Soundking, the organizing company, extended invitations to CADAC, a prominent British mixing console brand, and KLING & FREITAG (K&F), a renowned German sound brand, to present their notable progress in the field of audio-video integration. Such developments in AV technology within the region are expected to drive the market.

Professional Audio Visual Systems Market Overview

The professional audio-visual systems market is highly fragmented due to the presence of global players and small and medium-sized enterprises. Some of the major players in the market are AVI-SPL Inc., Diversified, AVI Systems Inc., Ford Audio-Video LLC, and CCS Presentation Systems Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

June 2024 - AVI Systems, a global AV/UC systems integrator, recently completed the acquisition of Sound Pro's commercial audio-visual business. Sound Pro is an audio-visual technology provider that primarily caters to residential and commercial AV requirements.

January 2024 - AVI-SPL, a global provider of digital enablement solutions, unveiled its Enterprise Managed Services solution. This innovative offering spans audio-visual (AV), digital signage, and unified communications (UC) technologies, catering to the needs of today's modern workplace, whether in physical meeting rooms or the digital cloud.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Impact of COVID-19 on The Market
4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Intensity of Competitive Rivalry
- 4.4.5 Threat of Substitute Products

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rapid Adoption of Cloud Platforms
5.2 Market Restraints
- 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Capture and Production Equipment
- 6.1.2 Video Projection
- 6.1.3 Streaming Media, Storage, and Distribution
- 6.1.4 Services
- 6.1.5 Other Types
6.2 By End-user Vertical
- 6.2.1 Corporate
- 6.2.2 Venues and Events
- 6.2.3 Retail
- 6.2.4 Media and Entertainment
- 6.2.5 Other End-user Verticals
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia
- 6.3.4 Australia and New Zealand
- 6.3.5 Latin America
- 6.3.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 AVI-SPL Inc.
- 7.1.2 Diversified
- 7.1.3 AVI Systems Inc.
- 7.1.4 Ford Audio-Video LLC
- 7.1.5 CCS Presentation Systems Inc.
- 7.1.6 Solutionz Inc.
- 7.1.7 Electrosonic Group
- 7.1.8 Solotech Inc.
- 7.1.9 Conference Technologies Inc.
- 7.1.10 CTI (Vistacom Inc.)