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市場調查報告書
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1645159

NFT 遊戲 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

NFT Gaming - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年 NFT 遊戲市場規模預估為 5,400 億美元，預計到 2030 年將達到 1.08 兆美元，預測期內（2025-2030 年）的複合年成長率為 14.84%。

NFT 遊戲-市場-IMG1

此外，非同質化代幣（NFT）或數位資產將反映遊戲內容並促進遊戲中的區塊鏈技術。支撐 NFT 的區塊鏈網路允許參與企業所有權並提供稀缺性、互通性和不變性，同時使這些代幣獨特、稀有且不可分割。

關鍵亮點

  • 有很多優點：該令牌有幾個優點。例如，在典型的遊戲中，參與企業購買裝甲升級所能獲得的唯一好處就是改善該特定遊戲的遊戲玩法。但在支援 NFT 的遊戲生態系統中，同樣的盔甲可以被代幣化，將遊戲內購買轉化為可轉讓資產，可以在相關遊戲中授予獎勵或兌換成現金或其他數位資產。
  • 此外，收藏遊戲利用數位資產的稀缺性和稀有性來增加參與企業的參與度，並激勵他們在遊戲中投入時間和金錢。這是透過各種遊戲元素實現的，包括隨機獎品、僅在有限時間內提供的商品以及達到某些里程碑或目標的獎勵。
  • 在區塊鏈遊戲中，B2C交易和B2B交易都存在。然而，大多數遊戲僅強調針對B2C交易的有效使用者介面。為了獲得最佳的 B2C 用戶體驗，遊戲介面需要支援即時交易和錢包，這可能會阻礙市場成長。
  • 儘管 NFT 越來越受歡迎，但它們仍然面臨著包括版權問題、智慧財產權問題、環境影響和安全風險在內的挑戰。目前尚不清楚 NFT 是否會獲得主流採用或仍只是一個小眾市場。
  • COVID-19 疫情對 NFT 產生了正面影響。由於封鎖和其他社會隔離措施讓人們留在家裡，對線上遊戲的需求增加了。疫情期間，區塊鏈遊戲的接受度不斷提高，這可以歸因於其新穎的遊戲機制和商業化戰略。資料來源：https://www.mordorintelligence.com/industry-reports/global-nft-gaming-market

NFT 遊戲市場趨勢

隨著元宇宙活動的興起，市場需求預計將成長

  • 隨著元宇宙概念的傳播，選擇也隨之增加。 Pioneer 越來越強調自下而上的策略，遊戲誕生於 NFT 生態系統，而不是不同遊戲之間的 NFT互通性。例子包括 CryptoKitties 和跨平台 Bored Apes 之間的競賽。
  • 此外，如果可以實現跨平台遷移，設計師將需要為參與企業提供經驗和平衡方面的協助。 NFT 並不能一致地定義遊戲商品的真正效用，而僅僅是所有權的象徵。例如，一把劍的 NFT 可以輕鬆更改，使得它在一個遊戲中具有相當強大的力量，但在另一個遊戲中卻具有壓倒性的強大力量。
  • 圖形介面本身也存在問題。有許多可用於開發遊戲 3D 圖形資產的設計程序，例如 Unreal 和 Unity。這些項目使用與特定渲染引擎綁定的專有資料格式。但讓它們協同工作卻很複雜。
  • 據思科系統公司稱，線上遊戲領域的消費者資料流量預計將從 2017 年的 1 EB 成長到 2020 年的每月約 7 Exabyte。 2017 年至 2022 年期間，該子區隔的複合年成長率將達到 59%。
  • 企業家們推出解決方案來滿足日益成長的需求，使元宇宙成為其中可行的一部分。例如，MetaverseGo 在 2022 年 6 月表示將推出一款應用程式，讓訪問基於 NFT 的遊戲變得更加容易。這些遊戲通常要求參與企業完成需要花費時間和精力去理解的操作，例如創建加密貨幣錢包。您只需要一個行動電話號碼，應用程式就會為您處理其中一些任務。
  • 此外，2023 年 1 月，主要企業之一 NFT Technologies Inc. 與 Web3 工作室 Run It Wild 和 Sandbox（Animoca Brands 的子公司和領先的去中心化遊戲虛擬世界）合作。 Sandbox 宣布將透過增加新合作夥伴來擴大其生態系統。

北美佔有最大市場佔有率

  • 預計預測期內北美將經歷顯著成長。該地區的成長得益於 Splinterlands、Uplandme Inc.、Mythical Inc. 和 ROKO GAME STUDIOS 等行業巨頭的存在，以及大量精通技術的人士。此外，區塊鏈技術和加密貨幣通常受到北美法規結構的支持。
  • 隨著非同質化代幣（NFT）的興起，許多區塊鏈遊戲開發商正在建立自己的 NFT 市場，以允許參與企業購買、出售和交易遊戲內資產。因此，遊戲玩家現在可以在次市場上將其遊戲內資產收益，為該地區的區塊鏈遊戲創作者提供新的收入來源。
  • 隨著雲端遊戲的發展，虛擬伺服器（儲存所有遊戲的地方）執行渲染遊戲場景、處理遊戲邏輯、編碼視訊和串流影片等計算。已有多家公司提供此類商業雲端遊戲服務，包括 Onlive、G-Cluster、StreamMyGame、Gaikai 和 T5-Labs。傳統遊戲市場可能會面臨來自該行業的競爭。
  • 非同質化代幣（NFT）等獨特的數位資產儲存在區塊鏈上，可以安全公開地買賣，用於收藏類遊戲。因此，有興趣擁有或收集稀有或獨特數位資產的參與企業將擁有一個引人注目的價值提案，從而推動全部區域的市場擴張。

NFT 遊戲產業概況

全球 NFT 遊戲市場競爭激烈，參與企業眾多。目前，只有少數主要競爭對手佔大部分市場佔有率。然而，區塊鏈和雲端運算的廣泛應用正在增加該行業的需求。一些公司透過贏得新契約和進入新市場來擴大其市場佔有率。

  • 2023 年 5 月 - Sandbox 與總部位於新加坡的 Web3Start-UpsAffyn 合作，該公司創建了融合了擴增實境和地理定位功能的遊戲和元宇宙。兩家公司將共同推動可互通的元宇宙體驗，建構以社群為中心的突破性、可互通的開放元宇宙，匯集來自世界各地的創作者和合作者，建構融合虛擬世界和現實世界的長期生態系統。
  • 2022 年 6 月—以 NFT 為中心的遊戲平台 Cryptoys 在由 Andreessen Horowitz、OnChain Studios 及其母公司主導的A 輪資金籌措中籌集了 2,300 萬美元。 Cryptoys 計劃利用這筆資金建立一個基於 NFT 的遊戲世界，玩遊戲並賺錢，並允許用戶與收藏玩具互動。 Cryptoys 還計劃專注於新的動畫系列。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 遊戲中的 NFT ：模式轉移

  • 市場概況
  • 預計採用趨勢－根據遊戲轉換率，每個階段的百分比範圍很廣
    • 第一代 – NFT
    • 第二代-NFT+P2E
    • 第三代-NFT+P2E+高品質/渲染
    • 第四代－NFT + P2E + AAA 遊戲 + 傳統遊戲模式的轉變
  • 市場促進因素
    • NFT 帶來了分銷的根本性變化，從以出版商為中心的模式（零和博弈）轉變為去中心化的模式，DAO 社群、參與企業、出版商和遊戲玩家生態系統均能從中受益。
    • 向元宇宙和對加密產業日益成長的認知將進一步推動採用。
    • 由鄰近市場現有公司提供資金籌措支持的強大生態系統
  • 市場問題
    • 監管不確定性仍然是主要問題
    • 相對缺乏對基於 NFT 的模型的好處以及使用基於區塊鏈的模型所帶來的環境挑戰的認知
  • 產業生態系統分析

5. 遊戲 NFT - 產業人口統計

  • 目前遊戲中 NFT 的潛在市場和記錄的活躍錢包（2020-2021 年）
  • 按地區分類的需求分佈（北美、歐洲、亞太地區、亞太其他地區）
  • 遊戲類型需求：行動電話、主機、下載/盒裝

第6章 P2E遊戲市場現狀

  • P2E 遊戲的當前潛在市場及其在整個遊戲產業中的相對佔有率
  • 關鍵市場影響者與推動者
  • Gamefi 在促進 P2E 採用方面的作用

第7章 競爭格局

  • 遊戲產業 NFT 總量（含遊戲內交易量）
  • 公司簡介
    • Axie Infinity
    • Gods Unchained
    • CryptoPunks
    • Bored Ape Yacht Club
    • The Sandbox

第8章 GAMEFI 2.0-下一代IT及其特徵

  • GameFi 將進行最佳化，以實現更好的社交互動、元宇宙歸因整合，並降低所有主要相關人員的進入門檻。
  • 市場展望

第9章 投資分析-遊戲廠商的區塊鏈

簡介目錄
Product Code: 91758

The NFT Gaming Market size is estimated at USD 0.54 trillion in 2025, and is expected to reach USD 1.08 trillion by 2030, at a CAGR of 14.84% during the forecast period (2025-2030).

NFT Gaming - Market - IMG1

Additionally, non-fungible tokens (NFTs) and digital assets reflect in-game content and power blockchain technology in gaming. The blockchain networks that support NFTs enable player ownership and prove scarcity, interoperability, and immutability, while these tokens are one-of-a-kind, uncommon, and indivisible.

Key Highlights

  • It offers many advantages. It has several advantages. For instance, in a typical game, the only advantage a player receives from purchasing an armor upgrade is better gameplay inside the confines of that specific game. However, in a gaming ecosystem that uses (NFTs), the same armor can be tokenized to convert in-game purchases into transferable assets that may bestow benefits across connected games or be traded for cash or other digitall assets.
  • Additionally, collectible games use the rarity and scarcity of digital assets to increase player engagement and motivate them to invest their time and money in the game. This is accomplished through various gameplay elements, including randomized awards, goods only available for a limited time, and rewards for reaching certain milestones or objectives.
  • In blockchain gaming, both B2C and B2B transactions exist. However, most games only emphasize an effective user interface for business-to-consumer transactions. For the best possible B2C user experience, the gaming interface must support instant trades and a wallet, which might hamper the market growth.
  • Although NFTs are becoming more and more popular, they continue to face challenges that include copyright issues, intellectual property concerns, the impact on the environment and security risks. Whether they will succeed in gaining mainstream acceptance or retain a niche market is unclear.
  • The COVID-19 pandemic has positively impacted the NFT In the gaming sector, NFT. Lockdowns and other social isolation measures caused people to stay home, increasing demand for online gaming. A rise in acceptance of blockchain-based games during the pandemic can be attributed to their new gameplay mechanics and monetization strategies. Source: https://www.mordorintelligence.com/industry-reports/global-nft-gaming-market

NFT Gaming Market Trends

Increasing Move Towards Metaverse is Expected to Increase the Demand of the Market

  • There are now more options because of the growing "metaverse" notion. Pioneers increasingly see a bottom-up strategy where games emerge from NFT ecosystems rather than NFT interoperability between different games. For example, consider races amongst CryptoKitties or platform-jumping Bored Apes.
  • Additionally, cross-platform transferability would cause designers to need help with player experience and balance. An NFT hardly defines the real utility of game goods consistently; it is merely a symbol of possession. For instance, an NFT of a sword might easily be changed from being reasonably powerful in one game to utterly overwhelming in another.
  • The graphical interface itself has difficulties as well. Many design programs, such as Unreal or Unity, can be used to develop 3D graphic assets for games. These items use exclusive data formats that are connected to certain rendering engines. However, getting them to cooperate can be complicated.
  • According to Cisco Systems, in 2020, consumer data traffic in the online gaming segment is expected to be about 7 exabytes per month, an increase from 1 EB in 2017. The 2017-2022 CAGR of this subsegment amounts to 59 percent.
  • Entrepreneurs have launched solutions in response to the rising demand, making the metaverse an attainable factor. For instance, MetaverseGo stated in June 2022 that it would publish an app to facilitate access to NFT-based games. These games frequently demand players to complete actions that take some time and effort to understand, such as creating a cryptocurrency wallet. With just a mobile number, the app can do some of these tasks for the user.
  • Furthermore, in January 2023, NFT Technologies Inc., one of the leading technology companies, partnered with web3 studio Run It Wild and Sandbox, one of the leading decentralized gaming virtual worlds, a subsidiary of Animoca Brands. The Sandbox announced efforts to expand its ecosystem by onboarding new partners.

North America to hold largest Market share

  • Over the forecast period, North America is anticipated to have significant expansion. The region's growth can be ascribed to major industry companies like Splinterlands, Uplandme Inc., Mythical Inc., and ROKO GAME STUDIOS and the presence of a sizable community of technologically savvy people. Additionally, blockchain technology and cryptocurrencies are usually supported by the regulatory framework in North America.
  • Many blockchain game developers are creating their own NFT marketplaces so that players can buy, sell, and trade in-game assets as non-fungible tokens (NFTs) become more popular. As a result, gamers can now monetize their in-game assets on a secondary market, and blockchain game creators in the area also have a new source of income.
  • In addition to the growth of cloud gaming, the virtual server (where all of the games are kept) performs computations such as game scene rendering, game logic processing, video encoding, and video streaming. Several players, including Onlive, G-Cluster, StreamMyGame, Gaikai, and T5-Labs, already provide these commercial cloud gaming services. The traditional gaming market is potentially facing competition from this industry.
  • Unique digital assets, like Non-fungible Tokens (NFTs), which are kept on a blockchain and can be bought or sold securely and openly, are used in collectible games. As a result, players interested in owning and collecting rare or unique digital assets have a compelling value proposition that fuels market expansion throughout the region.

NFT Gaming Industry Overview

The global NFT gaming market is highly competitive and consists of major players. Few of the big competitors now control the majority of the market in terms of market share. However, the industry is experiencing increased demand due to the widespread implementation of blockchain and cloud computing. By winning new contracts and entering new markets, several corporations are expanding their market share.

  • May 2023 - The Sandbox has partnered with Affyn, a Singapore-based Web3 startup creating games and metaverses with built-in augmented reality and geolocation features. Together, these two organizations will improve the interoperable metaverse experiences and create a groundbreaking, community-focused interoperable and open metaverse that will bring together the world's creators and collaborators to build long-term ecosystems that merge the virtual and real worlds.
  • June 2022 - Cryptoys, an NFT-centric gaming platform, in a Series A fundraising round headed by Andreessen Horowitz, OnChain Studios and its parent business, raised USD 23 million. The business plans to utilize the money to create an NFT-based gaming world that will have play-and-earn games and let users interact with collector toys. Cryptoys will also be putting in effort on a fresh animated series.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 NFT IN GAMING - A PARADIGM SHIFT

  • 4.1 Market Overview
  • 4.2 Anticipated Adoption Trends - A Broader Percentage for Each Stage to be Attributed Based on Switch to Gaming
    • 4.2.1 First Gen - NFT
    • 4.2.2 Second Gen - NFT + P2E
    • 4.2.3 Third Gen - NFT + P2E + Higher quality/rendering
    • 4.2.4 Fourth Gen - NFT + P2E + AAA Titles + Shift from traditional gaming modes
  • 4.3 Market Drivers
    • 4.3.1 NFT has Led to a Fundamental Change in Distribution from a Publisher-oriented Model (Zero-Sum) to a Distributed Model Where DAO Community, Players, Publishers and Gamer Ecosystem Stand to Benefit from the Returns.
    • 4.3.2 The Move Towards Metaverse Coupled with Increased Awareness on the Crypto Industry will Further Drive Adoption
    • 4.3.3 Robust Ecosystem Backed by Funding from Incumbents from Adjacent Markets
  • 4.4 Market Challenges
    • 4.4.1 Regulatory Uncertainty Remains a Key Concern
    • 4.4.2 Relative Lack of Awareness on the Benefits of NFT-Based Models and Environmental Challenges due to use of Blockchain-based Models
  • 4.5 Industry Ecosystem Analysis

5 GAMING NFT - INDUSTRY DEMOGRAPHICS

  • 5.1 Current Addressable Market for NFT in Gaming & Number of Active Wallets Recorded (2020-2021)
  • 5.2 Breakdown of the Demand by Region - North America, Europe, Asia-Pacific, and Rest of the World
  • 5.3 Breakdown of the Demand by Gaming Type - Mobile, Console and Download/Box

6 PLAY-TO-EARN GAMING MARKET LANDSCAPE

  • 6.1 Current Addressable Market for P2E Gaming and its Relative Share in the Overall Gaming Industry
  • 6.2 Key Market Influencers and Enablers
  • 6.3 Role of Gamefi in Driving P2E Adoption

7 COMPETITIVE LANDSCAPE

  • 7.1 Overall NFT (including in-game transaction volume) in the Gaming industry
  • 7.2 Company Profiles
    • 7.2.1 Axie Infinity
    • 7.2.2 Gods Unchained
    • 7.2.3 CryptoPunks
    • 7.2.4 Bored Ape Yacht Club
    • 7.2.5 The Sandbox

8 GAMEFI 2.0 - THE NEXT ITERATION and its ATTRIBUTES

  • 8.1 GameFi to be Optimized on the Basis of Better Social Interactions, Integration of Metaverse Attributes, Lower Barriers to Entry for all the Key Parties
  • 8.2 Market Outlook

9 INVESTMENT ANALYSIS - BLOCKCHAIN in GAMING VENDORS