市場調查報告書
商品編碼
1520611
拉格啤酒的全球市場的評估:各類型,品質,ABV,低溫殺菌,各包裝形式,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Lager Beer Market Assessment, By Type, By Quality, By ABV, By Pasteurization, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球啤酒市場規模預計將從 2023 年的 3,255 億美元增至 2031 年的 4,158.7 億美元,在 2024-2031 年的預測期內複合年增長率為 3.11%。市場成長的驅動力是消費者越來越意識到適量飲用啤酒對健康的好處,精釀啤酒廠因其豐富而正宗的口味和釀造技術而越來越受歡迎,以及淡味啤酒越來越受到適度飲酒者的歡迎。
消費者對啤酒基本健康益處的認識不斷提高正在推動市場成長。由於淡啤酒含有矽,適量飲用有助於骨骼健康、改善認知功能、清潔牙齒、減少發炎、提高胰島素敏感性,有助於最大限度地降低糖尿病風險。根據歐洲糖尿病研究協會的一項研究,每週喝三到四次啤酒的消費者比從不喝啤酒的消費者患糖尿病的可能性更低。低碳水化合物和低熱量啤酒越來越受到消費者的歡迎。例如,2023 年 3 月,Heineken NV 宣布推出 Heineken Silver,這是一款清爽、清脆的啤酒,碳水化合物含量低,熱量低,在全國範圍內的商店有售,加入喜力標誌性的啤酒系列。
啤酒旅遊的增加正在透過參觀當地啤酒廠來推動市場成長,讓消費者在參觀期間親眼目睹優質啤酒的生產並品嚐一些獨特品種的啤酒。此外,啤酒節正在推動啤酒市場的成長,因為它們為大大小小的啤酒廠提供了在觀眾面前展示其產品並提高品牌知名度的機會。
製造商喜歡選擇線下分銷管道來廣泛銷售他們提供的產品。由於政府許可法規以及酒吧、酒館和餐廳等酒店業的發展,線下分銷管道主導了市場。
未經高溫消毒的啤酒佔有很大佔有率
未經巴氏殺菌的啤酒比巴氏殺菌的啤酒擁有更大的市場佔有率。未經高溫消毒的啤酒保留了其天然酵素和活酵母培養物,賦予其獨特的風味,被消費者視為更新鮮、更美味的選擇。
此外,未經高溫消毒的啤酒通常與小批量生產相關,吸引了尋求當地釀造和獨特製作的啤酒的消費者。這些啤酒比巴氏殺菌啤酒加工更少,更天然,對注重健康的消費者有吸引力。
未經高溫消毒的啤酒的品質和真實性引起了欣賞手工、正宗和精緻飲用體驗的消費者的共鳴。
2023 年8 月,愛丁堡啤酒廠Innis & Gunn 將發布其最新啤酒12 Moons Lager Beer,該啤酒裝在75 厘升的瓶子中,該啤酒於2022 年8 月滿月下釀造,陳釀了12 個月。這種未經高溫消毒的啤酒已經陳釀了超過正常時間的較長時間。
精釀啤酒佔市佔率
由於多種原因推動了市場的成長,精釀啤酒已顯示出優越性。精釀啤酒生產商小批量生產啤酒,優先考慮口味、品質和創新,為消費者提供各種獨特的手工啤酒,在批量生產的替代品中脫穎而出。我們對品質和創造力的關注與尋求正宗美味啤酒的消費者產生共鳴。
精釀啤酒廠通常採用傳統的釀造方法並使用優質原料來生產具有獨特風味和特點的啤酒。對工藝的重視和對細節的關注使精釀啤酒廠在競爭激烈的啤酒市場中區別於其他啤酒廠。
本報告提供全球拉格啤酒市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global lager beer market is projected to witness a CAGR of 3.11% during the forecast period 2024-2031, growing from USD 325.50 billion in 2023 to USD 415.87 billion in 2031. The factors which are driving the growth of the market are consumers' increasing awareness about the health benefits from moderate consumption of lager beer, increasing popularity of craft breweries due to their rich and authentic flavors and brewing techniques, rising popularity of light lagers among moderate drinkers, and its versatility and applicability in culinary.
The increasing consumers' awareness of the underlying health benefits of lager beer has been driving the market's growth. Since the lager beers contain silicon, their moderate consumption can contribute to bone health, boost cognitive health, clean teeth by keeping away bacteria, reduce inflammation, and minimize the risk of diabetes by improving insulin sensitivity. According to a study by the European Association for the Study of Diabetes, consumers who drink beer 3 to 4 times a week are less likely to develop diabetes than those who have never consumed it. Lower carb and lower calorie lager beer is gaining popularity among consumers. For instance, in March 2023, Heineken N.V. announced that it would be launching Heineken Silver, which has been hitting the shelves nationwide, as a refreshing and crisp, lower-carb, and lower-in-calorie beer into Heineken's iconic lager beer product line.
The increase in beer tourism is driving the growth of the market due to the visits to local breweries, which gives the consumers an opportunity to witness the production of premium beer and facilitates them to taste some of the unique varieties of lager beers during the visits. Moreover, beer festivals are promoting the growth of lager market as they offer small and large breweries to showcase their products in front of the audience and build awareness for their brand.
The manufacturers prefer opting for an offline distribution channel for the extensive sales of their product offerings. The offline distribution channel has been dominating the market due to licensing restrictions by the government and rise in the hospitality industry such as bars, pubs, and restaurants.
Unpasteurized Lager Beer Holds a Greater Share
Unpasteurized lager beer is holding a greater market share as compared to the pasteurized lager beer owing to several reasons. Unpasteurized lager beer is perceived by the consumers to be fresh and tastier option, as it retains the natural enzymes and live yeast cultures that contributes to its distinct flavor profile.
Moreover, unpasteurized lager beer is often associated with small batch production, which attracts the consumers who seek for locally brewed and independently crafted lager beers. These beers are appealing to the health-conscious consumers, as they are less processed and more natural as compared to pasteurized lager beers.
The quality and authenticity of unpasteurized beer resonates to the consumers who prefer an artisanal, authentic, and crafted drinking experience.
In August 2023, Innis & Gunn, an Edinburgh-based brewery, introduced 12 Moons Lager Beer, the latest brew bottle, which had been brewed in August 2022 under a full moon and aged for a duration of 12 months in 75cl bottles. The unpasteurized lager beer had undergone an extended maturation which exceed beyond the normal timeline.
Crafted Lager Beer to Dominate the Market Share
Craft lager beer has been showing dominance for numerous reasons which have been compelling the growth of the market. Craft breweries produce beers in small batches, prioritizing the taste, quality and innovation, offering consumers a wider range of unique and artisanal lager beers which stand out from the mass-produced alternatives. The focus on quality and creativity appeals to the consumers who seek authentic and delicious lager beers.
Craft breweries usually utilize the traditional brewing methods, incorporating premium ingredients for the production of the lager beers which have unique flavor profiles and characteristics. The emphasis on craftsmanship and attention to detail while production, sets the craft breweries apart from other breweries, in the highly competitive lager beer market.
Moreover, the craft breweries have gained momentum in recent years, facilitated by the evolving preferences of the consumers for locally brewed lager beers, supporting the local communities and independent craft breweries.
In January 2024, New Belgium Brewing, owned by Kirin Holdings Company, Limited, has brought stakes in Open Brewing, which is a local craft lager startup. Open Brewing features its Open Beer as a light-bodied, crisp pilsner-style lager, with an alcohol beverage volume of 4.4%.
Light Lager Beer to Drive the Market Growth
Light lager beer has been gaining immense popularity recently due to various notable reasons. It is perceived to have low-carb and low-calorie level in comparison to the traditional lager beers, which appeals to the health-conscious consumers who are mindful of their calorie intake and prefer healthy dietary options.
Moreover, light lager beer appeals to young consumers who prefer to consume alcohol moderately. It is often marketed as easy-to-drink beer option, making it a preferred option for casual beer drinkers and consumers who are looking for a refreshing beverage to enjoy in moderation. It offers a crisp and refreshing flavor profile which appeals to a broader audience, including the consumers who prefer milder and more approachable taste of beer. Its smooth, less bitter, and drinkable traits make it a suitable option for various occasions.
In February 2024, Blackberry Smoke and New Realm Brewing Company launched Southern Light Lager. The light lager contains an alcoholic beverage volume of 4%. With 110 calories and 9 carbs, the product is an easy drinking lager which has been crafted for refreshment.
Premium Lager Beer to Foster the Market Growth
Premium lager beer is gaining popularity in the market over the standard lager beer for numerous compelling reasons. These reasons include the utilization of high-quality ingredients, brewing techniques, and craftsmanship in comparison with standard lagers.
Moreover, premium lager beers often undergo fermentation processes with longer durations and maturation periods, resulting in smoother textures and cleaner finishes that offer greater drinkability. These refined qualities of premium lager beers are well-suited for leisure drinking experience.
Furthermore, the surge in the trend of craft lager beer, has supplemented consumers' interest in unique and artisanal lager beer offerings, driving the demand for premium lager beers, produced by the independent breweries which focus on quality, authenticity, and creativity. Thus, the overall combination of superior quality, craftsmanship, and flavor positions the premium lager beer as a preferred choice among the consumers.
In January 2024, Revolution Brewing announced the addition of Cold Time, a freshly brewed premium lager to its 2024 product line. The offer is premium as it has high process quality and ingredients. It is an all-malt beer consisting of Midwest two-row barley, Mexican lager yeast, and Great Lakes water. It is a freshly brewed and non-pasteurized lager beer.
Asia-Pacific to be the Fastest Growing Region
Asia-Pacific is witnessing a growth trajectory with the surge in the demand for lager beer due to several reasons. The climatic conditions of hot and humid weather in Asia-Pacific make lager beer a preferred choice in the region as it is refreshing and light. Lager beer's crisp and cold flavor profile appeals to consumers as it is invigorating, compared to various alcoholic beverages. Key players are introducing lager beers, which cater to the needs of the consumers, expanding its demand in the region. For instance, in April 2024, Heineken N.V. introduced Tiger Soju, a flavored lager in Malaysia which is a bold twist to its iconic lager. It is an easy-to-drink beer with a hint of sweetness yet offering freshness to elevate the everyday drinking experience of the consumers.
The increase in tourism, coupled with favorable regulations such as lower tax rates on beer, further augment the demand for lager beer in the region. The hospitality industry such as HoReCa and aviation demand a wide variety of lager beer to cater to the diverse preference of the travelers and citizens in the region. In June 2024, Carlsberg Breweries A/S launched its latest 1664 Brut in Malaysia, with the aim of capturing a broader base of audience by introducing its lager beer to the local market in various retail stores and food service places.
Future Market Scenario (2024 - 2031F)
Longer duration brews clubbed with innovative marketing strategies is driving the growth of the market. For instance, in February 2024, Mountain Culture Brewing Co launched its latest Australian Pale Lager Beer into the stratosphere. The lager beer has been brewed for 18 months, using pure Blue Mountains water and selected Australian ingredients.
Crafted lager beer is contributing to the market growth, creating opportunities in the market to appeal consumers who prefer super quality lager beers.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Flavorful premium lagers are driving the growth of the market unconventionally. Key players are expanding themselves in different regions, by testing their product in one market followed by its launch in another after witnessing the success in the former.
For instance, in February 2024, Madri Excepcional, an exceptional collaboration between the brewers of La Sagra & Molson Coors Beverage Company, is a Spanish-style lager that has been planned to launch in North America, following its fast growth in the United Kingdom. It contains 4.6% ABV, developed in a Spanish Brewery, Cerveza La Sagra, and has been showing great potential to grow in the market amongst other best sellers of lager beers such as Coors Light, Miller Light, Carling, and Ozujsko.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.