市場調查報告書
商品編碼
1642970
生啤酒市場- 全球產業規模、佔有率、趨勢、機會和預測,按類型(桶裝啤酒、桶裝啤酒)、按生產(大型啤酒廠、微型啤酒廠)、按最終用戶(住宅、商業)、按地區和競爭, 2020-2030FDraught Beer Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Keg Beer, Cask Beer), By Production (Macro Breweries, Micro Breweries), By End User (Residential, Commercial), By Region & Competition, 2020-2030F |
2024年,全球生啤酒市場價值為423.4億美元,預計2030年將成長至481.2億美元,預測期內複合年成長率為5.45%。消費者對新鮮、高品質啤酒的偏好日益增加,推動了生啤酒市場的發展,因為與瓶裝或罐裝替代品相比,生啤酒通常被認為具有更優越的口味。精釀啤酒文化的興起也刺激了對生啤酒的需求,消費者尋求獨特的、當地的和手工風味的啤酒,而這些啤酒通常在酒吧和餐廳提供。此外,日益成長的社交和外出用餐文化,尤其是在酒館、酒吧和餐館,也支持了生啤酒的消費。桶裝和配送技術的創新提高了啤酒的新鮮度並擴大了生啤酒的供應量。此外,啤酒節和活動的熱門也帶動了不同地區對生啤酒的需求。
市場概況 | |
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預測期 | 2026-2030 |
2024 年市場規模 | 423.4億美元 |
2030 年市場規模 | 481.2億美元 |
2025-2030 年複合年成長率 | 5.45% |
成長最快的細分市場 | 住宅 |
最大的市場 | 北美洲 |
啤酒消費量不斷成長
商業領域的擴張
精釀啤酒越來越受歡迎
供應鏈問題
瓶裝和罐裝啤酒的競爭加劇
送貨上門服務的需求不斷成長
永續和環保實踐越來越受歡迎
酒吧間的進步
最終使用者見解
區域洞察
Global Draught Beer market was valued at USD 42.34 billion in 2024 and is expected to grow to USD 48.12 billion by 2030 with a CAGR of 5.45% during the forecast period. The Draught Beer market is fueled by increasing consumer preference for fresh, high-quality beer, as draught beer is often perceived as offering a superior taste compared to bottled or canned alternatives. The rise of craft beer culture has also fueled demand for draught beer, with consumers seeking unique, local, and artisanal flavors that are typically offered on tap at bars and restaurants. Also, the growing social and dining-out culture, especially in pubs, bars, and restaurants, supports draught beer consumption. Innovations in kegging and distribution technology have improved beer freshness and expanded draught beer availability. Also, the popularity of beer festivals and events also boosts the demand for draught beer in different regions.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 42.34 Billion |
Market Size 2030 | USD 48.12 Billion |
CAGR 2025-2030 | 5.45% |
Fastest Growing Segment | Residential |
Largest Market | North America |
Key Market Drivers
Growing Consumption of Beer
The growing consumption of beer is a significant driving force behind the draught beer market. As beer remains one of the most consumed alcoholic beverages worldwide, consumers increasingly prefer fresh, on-tap beer for its superior taste and quality. According to a recent study, as of 2022, global beer consumption was around 192.1 million kiloliters, up 2.9% from the year before and 1.0% from 2019, indicating a trend of recovery after the COVID-19 pandemic. This is almost the same as packing the Tokyo Dome 155 times over. The rise in craft beer culture, with an emphasis on locally brewed and unique flavors, has driven a surge in draught beer sales, as these are often best enjoyed fresh from the tap. Also, the expanding social culture of dining out, particularly in pubs, bars, and restaurants, has fostered greater demand for draught beer.
Expansion of Commercial Sectors
The expansion of the commercial sector is a major driver of the draught beer market. As the global hospitality industry grows, particularly in restaurants, pubs, bars, and hotels, the demand for draught beer has increased. As a part of this, as of 2024, Heineken UK declared that it would spend USD 49 million renovating and reopening bars in its Star Pubs portfolio. These establishments prefer draught beer for its superior taste, freshness, and appeal to customers seeking a premium drinking experience. The rise of social and communal dining trends, along with the growing preference for craft and locally brewed beers, has further fuelled the demand for draught options. Also, the growth of international beer chains and the expansion of beer-focused events and festivals have contributed to the market's expansion. With more venues offering diverse draught beer selections, the commercial sector's expansion is helping drive increased consumption and availability of fresh, high-quality beer.
Rising Popularity of Craft Beer
The rise of craft beer breweries has significantly impacted the draught beer market, driving demand for unique and locally brewed beers. As consumers seek more distinct and artisanal beer options, craft breweries have responded by producing a diverse range of flavors, styles, and innovative brews that are often best enjoyed on tap. Many craft beers are served exclusively in bars and restaurants, making draught beer the primary method of distribution. This has led to a growing preference for fresh, high-quality, and locally sourced beers, with consumers becoming more knowledgeable about beer ingredients and brewing methods. Also, the craft beer movement emphasizes community engagement and a connection between breweries and consumers, further enhancing the appeal of locally brewed draught beers. As craft breweries continue to flourish, their presence in the draught beer market strengthens consumer demand for unique tap options.
Key Market Challenges
Supply Chain Issues
Supply chain issues pose a significant challenge to the draught beer market. Ensuring the freshness and quality of draught beer during transportation can be complex, as it requires proper refrigeration and timely delivery. Any disruption in the supply chain, such as delays or inadequate storage conditions, can result in subpar beer quality, which affects consumer satisfaction. Also, the need for specialized equipment like kegs, taps, and refrigeration systems increases logistical complexity. The rising demand for craft beers and local brews further complicates distribution, as small-scale breweries may lack the infrastructure to reach larger markets efficiently. With global supply chain disruptions, including material shortages and transportation delays, breweries and bars face difficulties in maintaining a consistent supply of fresh draught beer, ultimately impacting sales and consumer experience.
Increased Competition from Bottled & Canned Beer
Increased competition from bottled and canned beers is a significant challenge for the draught beer market. Bottled and canned beers offer greater convenience, as they have a longer shelf life and are easier to store and transport. This makes them a popular choice for consumers who prefer to drink at home or on-the-go. Also, bottled and canned beers are more widely available in retail outlets, while draught beer is primarily consumed in bars, restaurants, and pubs, limiting its reach. The growing preference for convenience and portability, combined with advances in packaging technology that preserve beer quality, has led many consumers to opt for bottled and canned options. As a result, the draught beer market faces intense competition from these alternatives, especially in an era of increased home consumption and delivery services.
Key Market Trends
Growing Demand for Home Delivery Services
The growing demand for home delivery services is significantly influencing the draught beer market. As consumers increasingly prioritize convenience, many are seeking ways to enjoy fresh, high-quality beer without leaving their homes. This has led to a rise in companies offering home delivery of draught beer, including subscription-based models and services from local breweries. As a part of this, as of January 2024, from 2023 to 2027, revenue from online meal delivery services is anticipated to increase at a rate of around 13% annually, reaching a market value of US$1.65 trillion by that time. Home draft systems, which allow consumers to have fresh beer on tap at home, are gaining popularity, further fuelling this trend. Delivery services ensure that kegs, which typically require proper handling and temperature control, are transported efficiently and safely. This trend also benefits from the increasing use of digital platforms for easy ordering. With the rise of e-commerce and delivery technologies, consumers now have access to a wide variety of draught beer options, making it more accessible than ever to enjoy pub-quality beer at home.
Rising Popularity of Sustainable & Eco-Friendly Practices
The rising popularity of sustainable and eco-friendly practices is significantly shaping trends in the draught beer market. As consumers become more environmentally conscious, breweries and bars are adopting greener practices, influencing both production and consumption. Breweries are reducing their carbon footprint by using energy-efficient brewing techniques, recycling water, and sourcing ingredients sustainably. In terms of packaging, reusable kegs and environmentally friendly containers are becoming more common, replacing single-use bottles and cans.
Advancement in Taprooms
Technology in taprooms is revolutionizing the draught beer experience, making it more engaging and convenient for customers. Self-pour systems, where consumers can serve themselves directly from taps, are gaining popularity. These systems allow customers to pour their own beer, offering greater control over portion sizes and providing a more interactive experience. With integrated technology, customers can easily track their consumption and pay per ounce, enhancing both convenience and personalization. Also, interactive digital menus provide detailed information about each beer, such as flavor profiles, ABV (alcohol by volume), and brewing details, helping customers make informed choices. Some taprooms even utilize digital screens displaying live events or beer recommendations, adding to the overall atmosphere.
Segmental Insights
End User Insights
Commercial dominated the global Draught Beer market driven by the widespread consumption as well as the expansion of draught beer in pubs, bars, restaurants, and hotels. As a part of this, as of October 2021, Ru-Bar-Ru, a restaurant-bar located in Noida, has revealed ambitions to expand. Saurabh Agarwal, the company's creator, hopes to open at least five or six locations nationwide, beginning in Delhi. These establishments are the primary distribution channels for draught beer, as they provide consumers with a fresh and high-quality beer experience that is difficult to replicate with bottled or canned alternatives.
Regional Insights
North America dominated the global Draught Beer market, driven by a strong beer culture, widespread availability of craft beers, and a growing preference for high-quality, fresh beer. The region's well-established pub and restaurant scene, alongside the increasing popularity of local and craft breweries, contributes significantly to the demand for draught beer. Also, consumers are increasingly seeking unique and diverse beer styles, often served on tap at bars and taprooms. The rise of home draft systems and online beer delivery services also supports the growth of the draught beer market, further solidifying North America market leadership.
In this report, the Global Draught Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Draught Beer Market.
Global Draught Beer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: