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市場調查報告書

商品編碼

1646216

啤酒市場規模、佔有率和成長分析（按產品類型、類別、酒精濃度、包裝、生產商、分銷通路和地區）－2025-2032 年產業預測

Beer Market Size, Share, Growth Analysis, By Product Type (Ale, Lager), By Category (Alcoholic Beer, Non-Alcoholic Beer), By Alcohol Content, By Packaging, By Production, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月27日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球啤酒市場規模將達到 7,232 億美元，並從 2024 年的 7,485.1 億美元成長到 2032 年的 9,856.5 億美元，預測期內（2025-2032 年）的複合年成長率為 3.5%。

最近的趨勢表明，都市化和現代化的生活方式導致可支配收入顯著增加，增強了消費者的消費能力。隨著偏好的變化，啤酒已成為年輕飲酒者中流行的酒精飲料，尤其是千禧世代和 Z 世代，他們被啤酒的多樣化口味和配方所吸引。由於這一趨勢，預計未來幾年啤酒的市場佔有率將會成長。新冠肺炎疫情帶來了重大挑戰，包括社會封鎖和供應鏈中斷。然而，隨著消費者轉向直接面對消費者 (D2C) 平台，網路啤酒購買量激增。總體而言，隨著消費者習慣的改變，啤酒產業有望復甦和成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲國家
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前 5 家公司對比
主要企業市場定位（2024年）
主要市場參與者所採用的策略
近期市場趨勢
公司市場佔有率分析（2024 年）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分析市場佔有率
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Anheuser-Busch InBev（Belgium）
Heineken Holding NV（Netherlands）
Carlsberg Group（Denmark）
Molson Coors Beverage Company（US）
Constellation Brands（US）
Asahi Group Holdings, Ltd.（Japan）
Kirin Holdings Company, Limited（Japan）
Tsingtao Brewery Co., Ltd.（China）
Beijing Yanjing Beer Group Corporation（China）
Grupo Modelo（Mexico）
FEMSA（Mexico）
Diageo plc（UK）
Sapporo Holdings Limited（Japan）
United Breweries Group（India）
Castel Group（France）
Efes Beverage Group（Turkey）
Boston Beer Company（US）
Sierra Nevada Brewing Co.（US）
Duvel Moortgat Brewery（Belgium）
Radeberger Gruppe KG（Germany）

結論和建議

簡介目錄

Product Code: SQSG30E2001

Global Beer Market size was valued at USD 723.2 billion in 2023 and is poised to grow from USD 748.51 billion in 2024 to USD 985.65 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

Recent trends indicate a notable increase in disposable incomes, driven by urbanization and a modernized lifestyle, enhancing consumer spending capabilities. As preferences shift, beer has emerged as a favorite alcoholic beverage among young drinkers, particularly millennials and Gen Z, who are drawn to its diverse flavors and formulations. This trend is expected to bolster the beer market share in the coming years. The COVID-19 pandemic posed significant challenges, with lockdowns resulting in the closure of social venues and disruptions in supply chains. However, the situation also saw a surge in online beer purchases, as consumers turned to Direct-to-Consumer (D2C) platforms for their needs. Overall, the beer industry is poised for recovery and growth as consumer habits evolve.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beer Market Segments Analysis

Global Beer Market is segmented by Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel and region. Based on Product Type, the market is segmented into Ale, Lager, Stout, Porter, Malt and Others. Based on Category, the market is segmented into Alcoholic Beer and Non-Alcoholic Beer. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular and High Alcohol. Based on Packaging, the market is segmented into Bottles, Cans and Kegs. Based on Production, the market is segmented into Macro brewery, Microbrewery, Craft Brewery and Homebrewing. Based on Distribution Channel, the market is segmented into On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beer Market

The Global Beer market is being significantly driven by rising GDP, which enhances the spending power of individuals, particularly evident in developing nations where disposable income is on the rise. Recent statistics indicate a 0.5% increase in global alcohol consumption, largely fueled by a 0.7% and 5.2% year-on-year surge in alcohol expenditure among populations in Asia and Africa. Additionally, the influence of Western culture and modern lifestyles is drawing many consumers in these regions towards beer, leading to a substantial increase in demand within the Global Beer Market. This trend underscores the evolving preferences and economic growth shaping the industry.

Restraints in the Global Beer Market

The global beer market faces significant challenges due to the negative repercussions of excessive alcohol consumption, prompting governments to implement measures aimed at curbing this issue. Countries like India, the UK, and China have instituted restrictions on the promotion and advertising of alcoholic beverages, which adversely impacts the beer industry. Such provincial bans can hinder market growth as companies are forced to find innovative and often indirect methods to market their products while adhering to these regulations. Consequently, these restrictions can create a complex environment for market players, compelling them to navigate carefully to promote their products without breaching laws.

Market Trends of the Global Beer Market

The Global Beer Market is experiencing a significant shift in consumer behavior influenced by the Covid-19 pandemic. While social restrictions initially hampered sales in bars and restaurants, a notable increase in demand for retail and online purchases has emerged. This trend has led to altered drinking habits, with consumers preferring to enjoy beer at home rather than in public spaces. As a result, market players are adapting their strategies to prioritize e-commerce, develop at-home consumption products, and enhance their understanding of evolving consumer preferences. This transformation presents both challenges and opportunities for brands to innovate and engage with a home-centric audience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Raw Material Analysis
Patent Analysis

Global Beer Market Size by Product Type & CAGR (2025-2032)

Market Overview
Ale
Lager
Stout
Porter
Malt
Others

Global Beer Market Size by Category & CAGR (2025-2032)

Market Overview
Alcoholic Beer
Non-Alcoholic Beer

Global Beer Market Size by Alcohol Content & CAGR (2025-2032)

Market Overview
Low Alcohol
Regular
High Alcohol

Global Beer Market Size by Packaging & CAGR (2025-2032)

Market Overview
Bottles
Cans
Kegs

Global Beer Market Size by Production & CAGR (2025-2032)

Market Overview
Macro brewery
Microbrewery
Craft Brewery
Homebrewing

Global Beer Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
On-Trade
Bars
Restaurants
Pubs
Off-Trade
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers

Global Beer Market Size & CAGR (2025-2032)

North America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- US
- Canada
Europe (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken Holding NV (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beijing Yanjing Beer Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FEMSA (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sapporo Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Breweries Group (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Castel Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Efes Beverage Group (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duvel Moortgat Brewery (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radeberger Gruppe KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments