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市場調查報告書
商品編碼
1661635

印度的動畫市場評估:各類別，各零件，各終端用戶，各地區，機會及預測，2018～2032年

India Animation Market Assessment, By Categories, By Components, By End-User, By Region, Opportunities, and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 124 Pages | 商品交期: 3-5個工作天內

價格

印度動畫市場規模預計將從 2024 財年的 18.9 億美元增至 2032 財年的 244.8 億美元，在 2025 財年至 2032 財年的預測期內，複合年增長率為 37.76%，這得益於印度互聯網使用量的增加和電信革命。隨著通訊革命的到來，網路連線變得簡單而廉價，從而廣泛應用於內容創作，進而影響整個內容產業和動畫市場。

得益於印度出色的網路連接，影片、短片、動畫電影和卡通連續劇變得更加容易取得。 5G將於2022年10月在該國推出，而4G已於2023年1月和2月建立，最高行動網路速度為30MBPS。平均寬頻速度超過50MBPS，最高速度為1GBPS。

受西方文化的影響，印度觀眾渴望體驗提供逼真的圖像和電影的新娛樂形式。不僅是電影，3D手機遊戲和應用程式的需求也很高。此外，利用3D動畫技術開發3D立體遊戲也正在推動市場的發展。

各大公司從傳統廣告形式轉變為數位廣告形式的轉變，正在推動印度對動畫的需求。此外，高精度物聯網網路的發展、智慧型手機使用量的增加以及生活方式的改變也是推動市場發展的主要因素。

多年來，動畫已經從手繪卡通發展到定格動畫，現在又發展到電腦圖形。動畫產業自誕生以來已取得長足發展，目前已成為娛樂產業的重要組成部分。

目錄

第1章 調查手法

第2章 計劃的範圍和定義

第3章 摘要整理

第4章 客戶的迴響

  • 市場認識與產品資訊
  • 品牌認知度和忠誠度
  • 決定是否購買時考慮的要素
    • 品牌名
    • 品質
    • 數量
    • 價格
    • 產品規格
    • 可用性
    • 畫品質
    • 技術支援
  • 購買頻率
  • 購買媒體

第5章 印度的動畫市場預測，2018年～2032年

  • 市場規模與預測
    • 各金額
  • 市場佔有率與預測
    • 各類別
      • 2D動畫
      • 3D動畫
      • 電腦生成影像(CGI)
      • 視覺效果(VFX)
      • 網站動畫
    • 各零件
      • 硬體設備
      • 軟體
      • 服務
    • 各終端用戶
      • 媒體和娛樂
      • 教育和學術
      • 建築和建設
      • 政府
      • 防衛
      • 醫療保健和生命科學
      • 製造業
      • 其他
    • 各地區
      • 北部
      • 南部
      • 東部
      • 西部和中部

第6章 市場製圖，2024年

  • 各類別
  • 各零件
  • 各終端用戶
  • 各地區

第7章 宏觀環境和產業結構

  • 供給需求分析
  • 進出口分析- 數量和價值
  • 支援/價值鏈分析
  • PESTEL分析
    • 政治要素
    • 經濟系統
    • 社會影響
    • 技術的進步
    • 對環境的影響
    • 法律合規與監管政策（包括法定機構）
  • 波特的五力分析
    • 供應商的力量
    • 買方勢力
    • 替代威脅
    • 新加入廠商的威脅
    • 競爭企業間的敵對關係

第8章 市場動態

  • 成長促進因素
  • 阻礙成長的要素(課題，規定)

第9章 主要企業的形勢

  • 市場領導前五名公司的競爭矩陣
  • 前五名公司的市場領導的市場收益分析(%、2024年度)
  • 併購/合資（如適用）
  • SWOT 分析（針對 5 家市場公司）
  • 專利分析（如果適用）

第10章 價格分析

第11章 案例研究

第12章 主要企業的展望

  • Reliance MediaWorks Ltd
    • 公司概要
    • 主要經營團隊
    • 產品和服務
    • 主要市場的著重和地理存在感
    • 財務狀況(如報告)
    • 最近的趨勢
  • O'Reilly Media, Inc.
  • The Walt Disney Company(Pixar Animation Studios)
  • Maya Entertainment Ltd.
  • Toonz Entertainment Pte. Ltd.
  • Sony Pictures Entertainment Inc.
  • Prime Focus Ltd.
  • Pixelloid Studios Private Limited
  • Graphic India Pte. Ltd.
  • Charuvi Design Labs Pvt. Ltd.

上述公司不根據其市場佔有率保留訂單，並且可能會在工作過程中發生變化。

第13章 策略性建議

第14章 關於調查公司·免責聲明

Product Code: MX10067

The India Animation Market is projected to reach USD 24.48 billion by FY2032 from USD 1.89 billion in FY2024, growing at a CAGR of 37.76% for the forecast period between FY2025 and FY2032 owing to increased internet usage and telecom revolution in the nation. With the advent of telecom revolution, internet connectivity became easy and cheap impacting the content industry as a whole along with animation market since it is being heavily used in content creation.

Videos, shorts, both animated movies and cartoon movies and cartoon serials became accessible owing to brilliant network connectivity in India. Already 5G is being rolled out in the country from October 2022 and 4G is already established with highest mobile network speed of 30 MBPS in January and February 2023. Broadband average speed is over 50 MBPS and highest is 1 GBPS.

Due to the influence of western culture, the Indian audience is inclined in experiencing new modes of entertainment that deliver realistic visuals and movies. In addition to movies, 3D mobile games and applications are in high demand. The market is also driven by the development of 3D stereoscopic gaming with the help of 3D animation technology.

The switch to the digital form of advertisements from the traditional mode adopted by key players has increased the demand for animation in India. Moreover, the development of high-precision IoT networks, increasing usage of smartphones and shifting lifestyles are some major factors that are benefiting the market growth.

Over the years, animation has evolved from hand-drawn cartoons to stop-motion animation and now computer-generated graphics. The animation industry has come a long way since its inception, and it is now a vital part of the entertainment industry.

Increased Demand for Localized Content Drive the Market Growth in India

The increased requirement for localized and international content is a key driver for India animation market growth in the forecast period. With an increase of regional language OTT platforms and a significant increase in internet penetration in tire-2 and tier-3 cities, driving the market growth in India. This trend is projected to motivate content creators to introduce culturally relevant and relatable animated series and films that cater precisely to regional preferences. In addition, the proliferation of domestic folk tales, cultural stories and others in animated formats is significantly contributing to this market demand. Such content propels a sense of cultural pride, which further accelerates the popularity and consumption of localized animated series and films. Furthermore, the growing emphasis on localization is attracting international collaboration, with global studios partnering with domestic animators to introduce content that blends international appeal with local flavors. Therefore, companies in the market are establishing high-tech studios across India to provide world-class visual effects and animation services to its international clientele.

For instance, in March 2023, ReDefine, a part of DNEG Group announced the launch of its sixth studio in India, located in Trivandrum to cater to the rising demand for VFX and animation services, both domestically and internationally.

Education Sector Has Contributed to the Market Growth

India is steadily becoming a hub for animation and visual effects due to its enormous workforce, low production costs and advantages such as excellent English-speaking software engineers and a pool of artistic talent. Animation education has seen remarkable expansion and India will soon be recognized for the creation of new institutions that provide degrees in these fields to eager students. Moreover, educational animations encourage students to explore complicated aspects and foster their creativity. Edtech platforms are quickly filling the many obvious gaps in India's traditional schooling system by using creative and technological potential. As of March 2023, over 200 EdTech companies are providing professional animation courses, which is expected to grow from here. The Indian government has played a pivotal role in fostering the growth of the animation and AVGC sector. A landmark step was the Cabinet's approval of a National Centre of Excellence (NCoE) for Animation in Sep 2024, VFX, Gaming, Comics, and Extended Reality (AVGC-XR). This initiative is designed to build a robust infrastructure for training and skill development, helping India meet the growing global demand for high-quality AVGC content. The NCoE aims to equip talent with industry-relevant skills and establish India as a hub for outsourcing AVGC services. By providing access to state-of-the-art technology, the center will also facilitate partnerships between studios, global companies, and domestic creators, accelerating innovation. This initiative aligns with the "Make in India" vision, creating job opportunities and enhancing the country's creative economy.

3D Animation Dominates the India Animation Market

The segment of 3D animation holds the biggest revenue share of nearly 40% in 2022, and it is expected that this dominance to continue till the year 2030. Animation is about motion, and in order to convey this motion, things must be rendered inert. A crucial component of animation and special effects, 3D modelling produces fully animated digital objects. Indian Animation industry became popular after release of movie "Narnia" whose animation was completely conducted on Indian soil. It triggered the animation industry of India and as of 2022, India is a part of almost all the

big budget Hollywood movies including Marvel and DC Studio motion pictures.

Impact of COVID-19 on India Animation Market

During the pandemic, there was a shutdown of theatres due to the lockdown restrictions, which led to an inclination of the population toward OTT platforms which benefitted the India animation market. Additionally, the production discipline for the animation market is similar to that of the IT sector, this made it easier for the companies operating in the animation sector to transform to virtual working, leading to the expansion of the market.

On the other hand, as there are several actors involved in the creation of animated films, several studios were negatively impacted by the delays in outsourced work. Productions of many projects had to be rescheduled, and deliveries got delayed, even cancelled. Some companies in the animation industry experienced immediate financial losses and lost prospects. Furthermore, new project launches have been more challenging, especially when incorporating foreign actors and partners.

Key Players Landscape and Outlook

In India, key players are focusing more on expansion since projects are flooded in the country with decline in Indian Rupee this year. Weak and depreciating currency is playing a pivotal role in projects inflow since the cost is directly 1/80th the cost of project of a strong currency country. Several international companies are expanding and acquiring local India players to better support their customer base and expand their reach within the country and internationally.

Cinesite Group, a UK based animation studio acquired Assemblage, an India based VFX Studio, which was the animation leader in Asia not just India till 2022.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Market Awareness and Product Information
  • 4.2. Brand Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision
    • 4.3.1. Brand Name
    • 4.3.2. Quality
    • 4.3.3. Quantity
    • 4.3.4. Price
    • 4.3.5. Product Specification
    • 4.3.6. Ease of Use
    • 4.3.7. Image Quality
    • 4.3.8. Technical Support
  • 4.4. Frequency of Purchase
  • 4.5. Medium of Purchase

5. India Animation Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Categories
      • 5.2.1.1. 2D Animation
      • 5.2.1.2. 3D Animation
      • 5.2.1.3. Computer-Generated Imagery (CGI)
      • 5.2.1.4. Visual Effects (VFX)
      • 5.2.1.5. Web Animation
    • 5.2.2. By Components
      • 5.2.2.1. Hardware
      • 5.2.2.2. Software
      • 5.2.2.3. Services
    • 5.2.3. By End-User
      • 5.2.3.1. Media & Entertainment
      • 5.2.3.2. Education & Academics
      • 5.2.3.3. Architecture & Construction
      • 5.2.3.4. Government
      • 5.2.3.5. Defence
      • 5.2.3.6. Healthcare & Life Sciences
      • 5.2.3.7. Manufacturing
      • 5.2.3.8. Others
    • 5.2.4. By Region
      • 5.2.4.1. North
      • 5.2.4.2. South
      • 5.2.4.3. East
      • 5.2.4.4. West & Central

6. Market Mapping, FY2024

  • 6.1. By Categories
  • 6.2. By Components
  • 6.3. By End-User
  • 6.4. By Region

7. Macro Environment and Industry Structure

  • 7.1. Supply Demand Analysis
  • 7.2. Import Export Analysis - Volume and Value
  • 7.3. Supply/Value Chain Analysis
  • 7.4. PESTEL Analysis
    • 7.4.1. Political Factors
    • 7.4.2. Economic System
    • 7.4.3. Social Implications
    • 7.4.4. Technological Advancements
    • 7.4.5. Environmental Impacts
    • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5. Porter's Five Forces Analysis
    • 7.5.1. Supplier Power
    • 7.5.2. Buyer Power
    • 7.5.3. Substitution Threat
    • 7.5.4. Threat from New Entrant
    • 7.5.5. Competitive Rivalry

8. Market Dynamics

  • 8.1. Growth Drivers
  • 8.2. Growth Inhibitors (Challenges, Restraints)

9. Key Players Landscape

  • 9.1. Competition Matrix of Top Five Market Leaders
  • 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4. SWOT Analysis (For Five Market Players)
  • 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

  • 12.1. Reliance MediaWorks Ltd
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As reported)
    • 12.1.6. Recent Developments
  • 12.2. O'Reilly Media, Inc.
  • 12.3. The Walt Disney Company (Pixar Animation Studios)
  • 12.4. Maya Entertainment Ltd.
  • 12.5. Toonz Entertainment Pte. Ltd.
  • 12.6. Sony Pictures Entertainment Inc.
  • 12.7. Prime Focus Ltd.
  • 12.8. Pixelloid Studios Private Limited
  • 12.9. Graphic India Pte. Ltd.
  • 12.10. Charuvi Design Labs Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Animation Market, By Value, In USD Billion, FY2018-FY2032F
  • Figure 2. India Animation Market, By Volume, In Units, FY2018-FY2032F
  • Figure 3. India Animation Market Share, By Category, In USD Billion, FY2018-FY2032F
  • Figure 4. India Animation Market Share, By Category, In Units, FY2018-FY2032F
  • Figure 5. India Animation Market Share, By Components, In USD Billion, FY2018-FY2032F
  • Figure 6. India Animation Market Share, By Components, In Units, FY2018-FY2032F
  • Figure 7. India Animation Market Share, By End-user, In USD Billion, FY2018-FY2032F
  • Figure 8. India Animation Market Share, By End-user, In Units, FY2018-FY2032F
  • Figure 9. India Animation Market Share, By Region, In USD Billion, FY2018-FY2032F
  • Figure 10. India Animation Market Share, By Region, In Units, FY2018-FY2032F
  • Figure 11. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 12. By Components Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024