動畫市場規模、佔有率和收益分析（按產品類型、收益來源、應用、最終用戶和地區）—2025 年至 2032 年產業預測

預計到 2023 年動畫市場規模將達到 4,247.5 億美元，從 2024 年的 4,468.4 億美元成長到 2032 年的 6,703.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.2%。

由於遊戲、娛樂和廣告等各個行業對高品質動畫內容的需求迅速成長，動畫市場正在經歷顯著成長。各大串流媒體平台正在增加對動畫電影和電視劇的投資，為該領域創造新的商機。 3D 動畫和動態圖像技術的進步正在提高動畫的品質和真實感，推動消費者對沉浸式體驗的需求。此外，軟體工具和硬體的進步使創作者能夠更有效率、更經濟地製作高品質的動畫。即時動畫和基於深度學習的逼真角色等新趨勢也豐富了動畫工作室的可能性。此外，動畫在教育、醫療保健、汽車設計等領域的應用正在擴大市場範圍並增加其成長潛力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

動畫市場規模（依產品類型）

• 市場概覽
• 2D動畫
• 3D動畫
• 動態圖像
• 定格動畫
• 其他

動畫市場規模（依收益來源）

• 市場概覽
• OTT
• 廣告
• 門票銷售
• 其他

動畫市場規模（按應用程式）

• 市場概覽
• 電影
• 電視機
• 電子遊戲
• 線上教育
• 車
• 其他

動畫市場規模（按最終用戶分類）

• 市場概覽
• 媒體和娛樂
• 教育與學術
• 建築學
• 衛生保健
• 其他

動畫市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• The Walt Disney Company（USA）
• DreamWorks Animation（USA）
• Warner Bros. Animation（USA）
• Sony Pictures Animation（USA）
• Blue Sky Studios（USA）
• Illumination Entertainment（USA）
• Studio Ghibli（Japan）
• Toei Animation（Japan）
• Nickelodeon Animation Studio（USA）
• Cartoon Network Studios（USA）
• Aardman Animations（UK）
• Sunrise Inc.（Japan）
• Madhouse Inc.（Japan）
• Framestore（UK）
• Animal Logic（Australia）
• Weta Digital（New Zealand）
• Double Negative（UK）

結論和建議

Animation Market size was valued at USD 424.75 billion in 2023 and is poised to grow from USD 446.84 billion in 2024 to USD 670.31 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The animation market is experiencing significant growth, driven by the surging demand for high-quality animated content across various industries such as gaming, entertainment, and advertising. Major streaming platforms are increasing investments in animated films and series, creating new opportunities within the sector. Technological advancements in 3D animation and motion graphics have improved the quality and realism of animations, fostering consumer demand for immersive experiences. Furthermore, the evolution of software tools and hardware has empowered creators to produce high-quality animations more efficiently and affordably. Emerging trends like real-time animation and photorealistic characters through deep learning are also enriching possibilities for animation studios. Additionally, the use of animation in sectors like education, healthcare, and automotive design is expanding the market's reach and enhancing its growth potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Animation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Animation Market Segments Analysis

Global Animation Market is segmented by Product Type, Revenue Stream, Application, End-User and region. Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion Graphics, Stop Motion and Other. Based on Revenue Stream, the market is segmented into OTT, Advertising, Sale of Tickets and Others. Based on Application, the market is segmented into Film, Television, Video Games, Online Education, Automotive and Others. Based on End-User, the market is segmented into Media & Entertainment, Education & Academics, Architecture, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Animation Market

The animation market has experienced significant growth due to the increasing accessibility of high-speed internet and the prevalence of digital platforms. As consumers engage more with streaming services, social media, and various online platforms, the demand for animated content has skyrocketed. This shift has prompted content creators and studios to diversify their offerings and produce a wide array of animated materials to meet the evolving preferences of their expanding audience. Consequently, this surge in demand, driven by the widespread availability of the internet, has greatly enhanced the reach of animated content, playing a pivotal role in the global animation market's growth and dynamism.

Restraints in the Animation Market

One significant constraint facing the animation market is the high production costs linked to the creation of high-quality animated content. Producing sophisticated animation, particularly in 3D and CGI, requires considerable financial investments in advanced technology, skilled professionals, and software licenses. These expenses act as a barrier to entry for smaller studios and independent animators, resulting in a concentration of production among established entities. As a consequence, this dynamic can stifle diversity within the industry, limiting opportunities for innovation and fresh perspectives from emerging creators. This restraint poses a challenge to the overall growth and evolution of the global animation market.

Market Trends of the Animation Market

The animation market is witnessing a burgeoning trend of catering to diverse audience preferences, presenting a lucrative opportunity for studios to delve into specialized niche segments. With viewers actively seeking content that resonates with their unique tastes-ranging from culturally specific themes to genre-focused storytelling-animation studios can thrive by developing targeted content. This trend is particularly evident in the increasing demand for educational animation targeted towards children, as well as health and wellness narratives aimed at adults. By embracing these diverse preferences and creating personalized viewing experiences, the animation industry is poised for significant growth, responding effectively to a more discerning global audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Animation Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• 2D Animation
• 3D Animation
• Motion Graphics
• Stop Motion
• Other

Global Animation Market Size by Revenue Stream & CAGR (2025-2032)

• Market Overview
• OTT
• Advertising
• Sale of Tickets
• Others

Global Animation Market Size by Application & CAGR (2025-2032)

• Market Overview
• Film
• Television
• Video Games
• Online Education
• Automotive
• Others

Global Animation Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Media & Entertainment
• Education & Academics
• Architecture
• Healthcare
• Others

Global Animation Market Size & CAGR (2025-2032)

• North America (Product Type, Revenue Stream, Application, End-User)
  • US
  • Canada
• Europe (Product Type, Revenue Stream, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Revenue Stream, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Revenue Stream, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Revenue Stream, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DreamWorks Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Pictures Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Sky Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illumination Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Studio Ghibli (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toei Animation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nickelodeon Animation Studio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cartoon Network Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aardman Animations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunrise Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madhouse Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framestore (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Animal Logic (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weta Digital (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Double Negative (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations