動漫商品市場:現狀分析與未來預測 (2024年～2032年)

Anime Merchandising Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年01月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 135 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

動漫商品市場預期成長率約8.9%。這是因為動漫世界的吸引力日益增強，促使對相關商品的需求激增。此外，產業內研發、投資、產品進步和合作的增加也在推動動漫商品市場的發展。例如，2024 年 8 月，Lactose 宣布與熱門動畫系列《海賊王》合作，推出限量版系列，其中包括受該劇人物和主題啟發的服裝和配件。此次合作體現了該品牌利用熱門動畫系列來打造與粉絲產生共鳴的獨家服裝和配件的持續趨勢。

市場按類型細分為商品/人物、服裝/時尚和印刷品/海報。收藏品和人物模型是全球動漫商品市場最大的部分，因為它們迎合了狂熱粉絲和收藏家的需求。這些產品大多是高品質、高檔、限量生產、精細的產品，針對的是少數特定客戶。隨著越來越多的文化將收藏品視為權力和權威的象徵，以及全球動漫觀眾的不斷增長，收藏品的需求也隨之增加。此外，3D 列印和個人化物品生產等技術的進步使品牌能夠創造新奇和獨特的精美玩具，從而增加該領域的流量和消費。

根據分銷管道，市場分為線下和線上。其中，線上類目對動漫商品產業的貢獻最大。這是因為需求最強烈，因為它使我們能夠不受地理限制地協調世界各地的演出粉絲。透過我們的電子商務平台、社群媒體和專門的粉絲網站，您可以輕鬆瀏覽、購買和互動我們獨家且多樣化的商品系列。市場區隔、影響力行銷、靈活且實惠的送貨服務也推動了網路收入。此外，大量發布和個人化客製化推薦在網路環境中產生了較高的消費者滿意度，從而促進了動漫人物和相關商品市場的持續成長。

為了更了解動漫商品的市場採用情況，我們根據其在北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太地區其他地區）和世界其他地區的全球影響力對市場進行了分析。特別是北美的動漫商品市場，隨著超越人口差異的動漫風潮日益高漲，正在經歷快速成長。 Crunchyroll、Netflix 和 Hulu 等串流服務上提供動漫，促使與消費更多動漫內容和商品的顧客的互動增加，從而導致對服裝和玩具等產品的限制。動漫博覽會和紐約動漫展等商品推銷和社區聚會充當了銷售平台，而強大的網路市場影響力也有利於該領域的銷售。此外，日本工作室與新興市場品牌之間的合作正在深化其市場地位，北美被視為所有動漫相關商品開發的關鍵地區。

Animate International、京都動畫、Madhouse Collectibles、Production IG（IG Port）、東映動畫、Pierrot、Sunrise（萬代南夢宮電影工作室）、吉卜力工作室收藏、VIZ Media, LLC（小學館集英社製作）和 Crunchyroll LLC（索尼集團）。

Animate International
- 企業概要
- 主要的財務指標
- SWOT分析
- 產品系列
- 近幾年趨勢
Kyoto Animation Co.,Ltd.
MadHouse Collectibles
Production I.G (IG Port, Inc.)
Toei Animation Co Ltd
Pierrot Co.,Ltd.
SUNRISE (Bandai Namco Filmworks INC.)
The Studio Ghibli Collection
VIZ Media, LLC (Shogakukan-Shueisha Productions Co.Ltd.)
Crunchyroll LLC (Sony Group)

第13章縮寫與前提條件

第14章附錄

簡介目錄

Product Code: UMME213149

The global market of anime merchandise comprises manufacturing, marketing, and selling of merchandise related to anime including clothing, jewelry, toys, souvenirs, etc. This market has been growing steadily because of anime lovers around the world who are participating more in anime-related products, availability of various streaming sites, and Regional/global licensing. Driving forces are characterized by an ever-increasing demand for characters and related merchandise products, an improvement in e-commerce technologies, and the impact made by social networks and enthusiasts' groups in the promotion of merchandise and products.

The anime merchandising market is set to show a growth rate of about 8.9%. This is due to the increasing global appeal of anime has led to a surge in demand for related merchandise. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Anime Merchandising market. For instance, in August 2024, Lactose announced a collaboration with the popular anime and manga series One Piece, featuring a limited-edition collection that includes apparel and accessories inspired by the show's characters and themes. This partnership reflects the ongoing trend of brands leveraging popular anime franchises to create limited-edition apparel and accessories that resonate with fans.

Based on type, the market is segmented into collectibles & figurines, apparel & fashion, and printed materials & posters. Collectibles and figurines are the largest segment in the global anime merchandising market because they sell items to die-hard fans and collectors who can relate to the products. These products mostly consist of high-quality and premium, limited production, and detailed products, which target a small but targeted clientele. The increase in cultures where collectibles are demonstrated as symbols of power and authority, and the increasing audience for anime across the world increases demand. In addition, improvements in technology such as 3-D printing and the production of personalized items allow brands to create novelty and exclusive elaborate toys that can increase both traffic and consumption in this segment.

Based on the distribution channel, the market is bifurcated into offline and online. Among these, the online category is the largest contributor to the Anime Merchandising industry. Because it has the strongest demand since it coordinates show fans worldwide without geographical restrictions. Browsing, purchasing, and interacting with exclusive and diverse merchandise collections through E-Commerce platforms, social media, and dedicated fan sites is made easy. Internet revenue is also driven by market segmentation, influencer marketing, and flexible and reasonable shipping services, meaning that enterprises can reach out to an enormous and constantly expanding global buyer base. Mass releases and individually tailored recommendations also create a higher satisfaction among consumers in online environments, which in turn contributes to the continuous growth of the market of anime figurines and related products.

For a better understanding of the market adoption of anime merchandising, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American anime merchandising market is steeped in growth due to the rising trends in anime across the demographic divide. The availability of anime through access to streaming services including Crunchyroll, Netflix, and Hulu has increased customer interactions with consuming more anime content and products, which are now regulated merchandise including clothes, toys, and so on. A solid online market presence also benefits sales in this area while merchandising itself and community gatherings like Anime Expo and New York Comic Con act as platforms for sales. Moreover, the partnerships between Japanese studios and Western brands have deepened their market position, and North America is considered the key area for the development of any anime-related merchandise.

Some major players running in the market include Animate International; Kyoto Animation Co.,Ltd.; MadHouse Collectibles; Production I.G (IG Port, Inc.); Toei Animation Co Ltd; Pierrot Co., Ltd.; SUNRISE (Bandai Namco Filmworks INC.); The Studio Ghibli Collection; VIZ Media, LLC (Shogakukan-Shueisha Productions Co.Ltd.); Crunchyroll LLC (Sony Group)

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Global Anime Merchandising Market
2.2. Research Methodology of the Global Anime Merchandising Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Collaboration & Investment and Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL ANIME MERCHANDISING MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

7.1. Collectibles & Figurines
7.2. Apparel & Fashion
7.3. Printed Materials & Posters

8.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

8.1. Online
8.2. Offline

9.MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of World

10.VALUE CHAIN ANALYSIS

10.1. Marginal Analysis
10.2. List of Market Participants

11.COMPETITIVE LANDSCAPE

11.1. Competition Dashboard
11.2. Competitor Market Positioning Analysis
11.3. Porter Five Forces Analysis

12.COMPANY PROFILED

12.1. Animate International
- 12.1.1. Company Overview
- 12.1.2. Key Financials
- 12.1.3. SWOT Analysis
- 12.1.4. Product Portfolio
- 12.1.5. Recent Developments
12.2. Kyoto Animation Co.,Ltd.
12.3. MadHouse Collectibles
12.4. Production I.G (IG Port, Inc.)
12.5. Toei Animation Co Ltd
12.6. Pierrot Co.,Ltd.
12.7. SUNRISE (Bandai Namco Filmworks INC.)
12.8. The Studio Ghibli Collection
12.9. VIZ Media, LLC (Shogakukan-Shueisha Productions Co.Ltd.)
12.10. Crunchyroll LLC (Sony Group)