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市場調查報告書
商品編碼
1452933
全球線上約會服務市場 2024-2031Global Online Dating Services Market 2024-2031 |
預計全球線上約會服務市場在預測期內(2024-2031)將以 5.5% 的CAGR成長。市場的成長歸因於對單親父母至關重要的時間管理需求不斷成長,而整合時間可以透過關注人際關係和平衡父母責任來顯著提高時間管理技能。此外,市場參與者正在尋求新產品的推出,以滿足日益成長的時間管理需求。例如,2022 年 3 月,Match Group 推出了針對單親父母的最新約會應用程式 Stir。該應用程式提供了一個名為“Stir Time”的日程安排選項,允許用戶管理約會之間的時間,解決了 2000 萬單身父母服務不足的問題。
全球線上約會服務市場按類型、性別和年齡細分。根據類型,市場分為基於訂閱的約會應用程式和免費約會應用程式。根據性別,市場分為男性和女性。此外,依年齡,市場細分為18-25歲、26-34歲、35-50歲及50歲以上。免費約會應用程式子類別預計將佔據該類型細分市場的很大一部分市場佔有率。這一成長可歸因於其低成本和最低的訂閱成本,該應用程式可以吸引更多用戶並擴大其在線上約會服務行業的全球影響力。此外,市場參與者正在尋找新產品的推出來滿足約會網站應用程式的需求。例如,2023 年 8 月,Never Married Dating 為單身未婚人士推出了新的免費約會網站應用程式。
其中,基於訂閱的約會應用子細分市場預計將在全球線上約會服務市場中佔據相當大的佔有率。此細分市場的成長歸因於對使用者體驗和支援的需求不斷成長。提供卓越的使用者體驗和快速回應的客戶服務至關重要。市場參與者正在尋求新產品的推出,以滿足為消費者提供基於訂閱的選項的需求。例如,2023 年 12 月,Tinder 推出了每月 499 美元的訂閱服務。它提供三種訂閱選項,例如 Tinder Plus(每月 7.99 美元)、Gold(每月 24.99 美元)和 Platinum(每月 29.99 美元)。
全球線上約會服務市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於亞太地區網路服務使用量的增加以及消費者對非一夫一妻制夥伴關係的偏好增加,預計亞太地區將在全球市場中佔據顯著佔有率。
在所有地區中,北美地區預計在預測期內將以相當大的CAGR成長。區域成長歸因於智慧型手機普及率的上升,而網路存取加速了約會應用程式的成長,使線上約會變得更加容易和廣泛。此外,該地區政府機構使用約會應用程式的比例不斷上升。根據美國國立衛生研究院 (gov.) 2023 年 11 月的數據,過去十年中,約會應用程式的使用量顯著增加。 2022 年,超過 3.66 億人使用線上約會服務。美國 30% 的成年人每天都會在某個時間使用約會應用程式,35% 使用線上約會網站的人表示收到攻擊性或不當訊息。
服務於全球線上約會服務市場的主要公司包括 eharmony Inc.、Hinge, Inc.、Match Group, LLC、Shaadi.com、The Meet Group, Inc. 等。市場參與者透過各種策略(包括併購、合作、合作、融資和新產品發布),為市場成長做出了巨大貢獻,以保持市場競爭力。例如,2022 年 2 月,Bumble, Inc. 收購了 Fruitz,這是一款幫助用戶尋找匹配對象的應用程式,旨在吸引年輕的 Z 世代受眾,儘管該應用程式已經在國際上佔有一席之地。
Global Online Dating Services Market Size, Share & Trends Analysis Report by Type (Subscription-Based Dating App and Free Dating App), by Gender (Male and Female), and by Age (18-25 years, 26-34 years, 35-50 years, and Above 50 years) Forecast Period (2024-2031)
The global online dating services market is anticipated to grow at a CAGR of 5.5% during the forecast period (2024-2031). The market's growth is attributed to the growing demand for time management is essential for single parents, and integrate times can significantly improve time management skills by focusing on connections and balancing parenthood responsibilities. Furthermore, market players are seeking for the new product launch to meet this growing demand for time management. For instance, in March 2022, Match Group launched its latest dating app, Stir, aimed at single parents. The app offers a scheduling option called "Stir Time," allowing users to manage their time between dates, addressing the under-served 20 million single parents.
The global online dating services market is segmented by type, gender, and age. Based on the type, the market is sub-segmented into subscription-based dating apps and free dating apps. Based on gender, the market is sub-segmented into male and female. Furthermore, based on age, the market is sub-segmented into 18-25 years, 26-34 years, 35-50 years, and above 50 years. The free dating app subcategory is expected to capture a significant portion of the market share within the type segment. The growth can be attributed to the owing its low cost and minimal subscription costs, the app can generate in more users and expand its global presence in the online dating services industry. Furthermore, market players are looking for the new product launch to meet the demand for dating website app. For instance, in August 2023, Never Married Dating launched a new free dating website app for single never married people.
Among the types, the subscription-based dating app sub-segment is expected to hold a considerable share of the global online dating services market. The segmental growth is attributed to the growing demand for user experience and support. It is essential to provide an exceptional user experience and responsive customer care. The market players are seeking for the new product launch to meet the demand for subscription based options to offer consumers. For instance, in December 2023, Tinder launched a $499 monthly subscription. It offers three subscription options such as Tinder Plus ($7.99 per month), Gold ($24.99 per month), and Platinum ($29.99 per month).
The global online dating services market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to rise in the region's use of internet service and an increased preference among consumers for non-monogamous partnerships.
Among all regions, the North American region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rise in smartphone penetration and internet access has accelerated the growth of dating apps, making online dating more accessible and widespread. Furthermore, the rising prevalence of government agencies for the use of dating applications across the region. According to the National Institute of Health (gov.) in November 2023, over the past decade, there has been a significant increase in the use of dating applications. Over 366 million individuals used online dating services in 2022. The 30% of adults in the US have used dating apps at a point in every day, and 35% of the individuals that use online dating sites report receiving offensive or inappropriate messages.
The major companies serving the global online dating services market include eharmony Inc., Hinge, Inc., Match Group, LLC, Shaadi.com, The Meet Group, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, Bumble, Inc. acquired Fruitz, an app that helps users find matches, aiming to gain traction with a younger, Gen Z audience, despite already having an international presence.