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市場調查報告書
商品編碼
1452974
2024-2031 年美容和化妝品市場中的全球人工智慧 (AI)Global Artificial Intelligence (AI) In Beauty and Cosmetics Market 2024-2031 |
預計在預測期內(2024-2031 年),全球美容和化妝品市場人工智慧將以 19.6% 的複合CAGR顯著成長。該市場的成長歸因於美容品牌對人工智慧技術的需求不斷成長,透過分析皮膚概況和偏好等消費者資料來提供個人化美容解決方案。根據美國國立衛生研究院 (gov.) 2021 年 9 月的數據,人工智慧在零售領域的部署已顯示出可喜的成果,特別是在針對為零售商創造重大價值的前 1.0% 客戶方面。透過利用人工智慧驅動的聊天機器人、內容生成和客戶洞察,零售商已經能夠實現極致的個人化並提高參與度。預計零售業人工智慧支出將大幅增加,到2022 年預計將達到73 億美元,到2023 年全球人工智慧服務支出將達到120 億美元。此外,預計在此期間將有超過325,000 家零售商採用人工智慧技術時期。
市場動態
Global Artificial Intelligence (AI) In Beauty and Cosmetics Market Size, Share & Trends Analysis Report by Product Type(Regular Tea, Artificial Intelligence (AI) In Beauty and Cosmetics Beverages, Food, and Personal Care & Cosmetics), by Form (Powder, and Liquid Source) and by Distribution Channel (Hypermarket/Supermarket, Speciality Retail Stores, Online Retail Stores, and Others)Forecast Period (2024-2031)
Global AI in beauty and cosmetics market is anticipated to grow at a significant CAGR of 19.6% during the forecast period (2024-2031). The market's growth is attributed to growing demand for AI technologies by beauty brands to provide personalized beauty solutions by analyzing consumer data such as skin profiles and preferences. According to the National Institute of Health (gov.) in September 2021, the deployment of AI in the retail sector has shown promising results, particularly in targeting the top 1.0% of customers who generate significant value for retailers. By utilizing AI-powered chatbots, content generation, and customer insights, retailers have been able to achieve extreme personalization and increased engagement. It is projected that the spending on AI in the retail sector will significantly increase, with an estimated $7.3 billion by 2022 and global spending on AI services reaching $12 billion by 2023. Additionally, it is expected that over 325,000 retailers will adopt AI technology during this period.
Market Dynamics
Increasing Adaptability Amid Economic Storms
The beauty industry exhibits resilience during economic downturns, with consumers prioritizing personal grooming and self-care, driven by the perception of beauty products as essential for self-esteem and well-being. According to the McKinsey & Company, in May 2023, skincare, fragrance, makeup, and haircare form an a component of the beauty industry, which has grown steadily and resiliently even in bad economic times. The market has received interest from a variety of sectors, including finance and entertainment, with projections indicating that it is projected to reach approximately $580 billion by 2027, rising at an estimated pace of 6.0% each year. This rise is comparable to, or marginally higher than, that of other consumer segments, such as clothing, accessories, footwear, pet supplies, and food and beverages.
Market Segmentation
performance marketing measurement platforms, demand forecasting and supply chain tools, real-time customer service platforms, and AI-based beauty devices.
Skincare is Projected to Emerge as the Largest Segment
Based on the application, the AI in beauty and cosmetics market is sub-segmented into skincare, haircare, make-up, fragrances, and others. Among these, the skincare sub-segment is expected to hold the largest share of the market. The primary factor supporting the segmental growth includes the increasing demand for the innovation in product development. AI technologies improve the production of skincare and cosmeceutical products by identifying market trends, improving ingredient formulas, and assessing consumer feedback. This allows for the customization of products for both male and female consumers. According to the International Journal Of Community Medicine And Public Health (IJCMPH), in December 2023, the study involved a total of 171 participants, with 24.6% identified as male and 75.4% as female. It was observed that there was a high level of awareness (100.0%) and utilization (60.8%) of essential skincare products, with females showing a higher tendency to use cosmeceuticals. Cleansers, moisturizers, and sunscreen were found to be the most valued and incorporated into daily skincare routines (100% usage). The study reveals gender disparities in product usage, emphasizing the need to promote responsible consumer practices in skincare and cosmeceutical products.
Fragrances Sub-segment to Hold a Considerable Market Share
The AI-powered fragrance platforms can provide personalized scent recommendations, analyzing consumer data and preferences, catering to diverse tastes and preferences, including unisex and inclusive options towards the consumer preferences drives the market gowth. According to the HW Harries Williams and Nicole Kirichanskaya Article, in August 2022, the demand for fragrances marketed as suitable for all genders saw significant growth, with unisex fragrances experiencing a 46.1% increase year-over-year (YOY) and unisex perfumes seeing a YOY increase of 38.4 percent. Boy Smells, a brand known for its inclusive fragrances, demonstrated remarkable growth, with a staggering 302.1 percent increase in sales from 2021 to 2022.
The global AI in beauty and cosmetics market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to the increasing consumer demand for personalized beauty products. According to the ArticleCosmetics: A Bright Foundation for Growth via M&A, in June 2023, cosmetics sector within the beauty industry is experiencing remarkable growth. In 2022, it achieved a 12.0% increase in sales, reaching $25.6 billion in US retail sales, making it the highest-grossing category in beauty. The US prestige makeup sales growing by 24.0%, while mass makeup sales increased by 15.0%, capturing almost one-third of all US beauty sales.
The major companies serving the global AI in beauty and cosmetics market include Aiir Ltd.,Perfect Corp.,HiMirror,L'OrealS.A, and UnileverGroup, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance,in January 2023, Perfect Corp. and The Good Glamm Group have partnered to launch virtual try-on and AI Skin Analysis experiences, revolutionizing online shopping for D2C brands, offering personalized, interactive experiences.