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市場調查報告書
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1500761

類比 IC 市場：2024-2033年全球產業分析、規模、佔有率、成長、趨勢、預測

Analog IC Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 177 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research 最近發布了一份關於全球類比IC 市場的綜合報告。本報告對關鍵市場動態進行了詳細分析，包括市場驅動因素、趨勢、機會和挑戰，為市場結構提供了寶貴的見解。研究報告包含獨家資料和統計資料，概述了2024年至2033年類比IC 市場的預測成長軌跡。

關鍵見解

  • 類比 IC 市場規模（2024年）：868.84 億美元
  • 預測市場價值（2033年）：1,979.938 億美元
  • 全球市場成長率（2024-2033年年複合成長率）：9.6%

類比IC市場-調查範圍：

類比積體電路（IC）在各種電子設備和系統中發揮非常重要的作用，可將聲音、溫度和壓力等現實世界訊號轉換為數位訊號進行處理。類比IC 市場支援汽車、家用電器、通訊和醫療保健等廣泛行業的應用。對高性能電子設備的需求不斷成長、感測器技術的進步以及物聯網（IoT）設備的激增推動了市場成長。

推動市場成長的因素：

全球類比 IC 市場由多個關鍵因素推動，包括智慧設備和物聯網應用的日益普及，這些應用需要類比 IC 提供高效的訊號處理能力。汽車產業向電動車（EV）和自動駕駛技術的轉變將進一步支持市場擴張，因為類比 IC 對於車輛電子和安全系統非常重要。電源管理 IC 和感測器介面的創新也透過提高各種應用中的能源效率和功能來促進市場成長。

市場限制因素：

儘管成長前景廣闊，類比 IC 市場仍面臨半導體供應鏈中斷、影響全球貿易的地緣政治緊張局勢以及消費性電子產品的周期性需求模式等挑戰。此外，監管複雜性和智慧財產權問題對市場進入和產品創新造成了障礙，影響了產業參與者之間的競爭動態。

市場機會：

隨著混合訊號整合的進步使設備變得更小、更節能，類比 IC 市場提供了巨大的成長機會。全球 5G 網路的擴展需要用於射頻（RF）前端模組的類比 IC，以支援高速資料傳輸和網路可靠性。此外，將人工智慧和機器學習演算法整合到類比IC 中可以提高資料處理能力，並開闢新的應用，例如機器人、醫療診斷和工業自動化。

策略夥伴關係、研發投資以及新興市場擴張對於利用類比IC 領域不斷變化的機會非常重要。與技術創新者、學術機構和監管機構的合作可促進市場准入並促進類比IC 設計和製造的創新。

本報告涵蓋的主要問題

  • 推動全球類比IC 市場成長的關鍵因素是什麼？
  • 哪些應用領域和最終用戶產業推動類比IC 的採用？
  • 技術進步如何改變類比IC 市場的競爭格局？
  • 誰是類比IC 市場的主要參與者？ 他們保持市場影響力的策略是什麼？
  • 全球類比IC市場的新趨勢和未來前景是什麼？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 主要市場趨勢

  • 影響市場的主要趨勢
  • 產品創新/發展趨勢

第4章 價格分析

  • 類比IC的價格分析
  • 平均價格分析基準

第5章 全球類比IC市場需求分析

  • 過去的市場價值分析，2019-2023年
  • 2024-2033年當前與未來市場價值預測
    • 年成長趨勢分析
    • 絕對的$機會分析

第6章 市場背景

  • 宏觀經濟因素
  • 預測因子－相關性和影響
  • 價值鏈
  • COVID-19 危機－影響評估
  • 市場動態

第7章 依產品類型劃分的全球類比IC 市場分析

  • 簡介/主要發現
  • 2019年至2023年產品類型市場規模的歷史分析
  • 2024-2033年依產品類型劃分的當前和未來市場規模分析和預測
    • 特定應用類比IC
      • 通訊
      • 汽車
      • 行業
      • 家用電器
      • 醫療/保健
    • 通用類比 IC
      • 放大器和比較器
      • 介面
      • 電壓調節器
      • 資料轉換器
  • 依產品類型進行市場吸引力分析

第8章 全球類比IC 市場應用分析

  • 簡介/主要發現
  • 2019-2023年依應用劃分的過去市場規模分析
  • 2024-2033年當前與未來市場規模（依應用）分析與預測
    • 通訊
    • 汽車
    • 行業
    • 家用電器
    • 醫療/保健
    • 其他
  • 依應用分析市場吸引力

第9章 依地區劃分的全球類比IC 市場分析

  • 簡介/主要發現
  • 過去依地區劃分的市場規模分析（2019-2023年）
  • 2024-2033年當前和未來市場規模的區域分析和預測
    • 北美
    • 拉丁美洲
    • 歐洲
    • 東亞
    • 南亞太地區
    • 中東和非洲
  • 區域市場吸引力分析

第10章 北美類比IC市場分析

第11章 拉丁美洲類比IC市場分析

第12章 歐洲類比IC市場分析

第13章 南亞及太平洋地區類比IC市場分析

第14章 東亞類比IC市場分析

第15章 中東與非洲類比IC市場分析

第16章 主要國家類比IC市場分析

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 德國
  • 義大利
  • 法國
  • 英國
  • 西班牙
  • 比荷盧經濟聯盟
  • 俄羅斯
  • 歐洲其他地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 馬來西亞
  • 印尼
  • 新加坡
  • 澳洲和紐西蘭
  • GCC國家
  • 土耳其
  • 南非
  • 其他中東和非洲地區

第17章 市場結構分析

  • 依公司層級的市場分析
  • 主要公司市佔率分析
  • 市場現況分析

第18章 競爭分析

  • 競爭對手儀表板
  • 競爭基準
  • 競爭詳情
    • Qualcomm Technologies, Inc.
    • STMicroelectronics
    • Analog Devices, Inc.
    • Infineon Technologies AG
    • NXP Semiconductors
    • Maxim Integrated
    • Skyworks Solutions, Inc.
    • ON Semiconductor
    • Linear Technology
    • 其他

第19章 使用的假設與縮寫

第20章 研究方法

簡介目錄
Product Code: PMRREP4799

Persistence Market Research has recently released a comprehensive report on the global Analog IC market. The report provides a detailed analysis of critical market dynamics, including drivers, trends, opportunities, and challenges, offering valuable insights into the market's structure. This research publication includes exclusive data and statistics outlining the anticipated growth trajectory of the Analog IC market from 2024 to 2033.

Key Insights:

  • Analog IC Market Size (2024E): USD 86884 Mn
  • Projected Market Value (2033F): USD 197993.8 Mn
  • Global Market Growth Rate (CAGR 2024 to 2033): 9.6%

Analog IC Market - Report Scope:

Analog Integrated Circuits (ICs) play a pivotal role in various electronic devices and systems, converting real-world signals such as sound, temperature, and pressure into digital signals for processing. The Analog IC market caters to a wide range of applications across industries including automotive, consumer electronics, telecommunications, and healthcare. Market growth is driven by increasing demand for high-performance electronic devices, advancements in sensor technologies, and the proliferation of Internet of Things (IoT) devices.

Market Growth Drivers:

The global Analog IC market is propelled by several key factors, including the growing adoption of smart devices and IoT applications, which require efficient signal processing capabilities provided by Analog ICs. The automotive industry's shift towards electric vehicles (EVs) and autonomous driving technologies further augments market expansion, as Analog ICs are integral to vehicle electronics and safety systems. Technological innovations in power management ICs and sensor interfaces also contribute to market growth, enhancing energy efficiency and functionality across diverse applications.

Market Restraints:

Despite promising growth prospects, the Analog IC market faces challenges related to semiconductor supply chain disruptions, geopolitical tensions affecting global trade, and cyclical demand patterns in consumer electronics. Additionally, regulatory complexities and intellectual property issues pose barriers to market entry and product innovation, impacting competitive dynamics among industry players.

Market Opportunities:

The Analog IC market presents significant growth opportunities driven by advancements in mixed-signal integration, enabling more compact and power-efficient devices. The expansion of 5G networks worldwide necessitates Analog ICs for radio frequency (RF) front-end modules, supporting high-speed data transmission and network reliability. Furthermore, the integration of AI and machine learning algorithms in Analog ICs enhances data processing capabilities, unlocking new applications in robotics, healthcare diagnostics, and industrial automation.

Strategic partnerships, investments in research and development, and expansion into emerging markets are crucial for capitalizing on evolving opportunities in the Analog IC landscape. Collaborations with technology innovators, academic institutions, and regulatory bodies facilitate market access and foster innovation in Analog IC design and manufacturing.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Analog IC market globally?
  • Which application segments and end-user industries are fueling the adoption of Analog ICs?
  • How are technological advancements reshaping the competitive landscape of the Analog IC market?
  • Who are the key players contributing to the Analog IC market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global Analog IC market?

Competitive Intelligence and Business Strategy:

Leading players in the global Analog IC market, including [Key Companies to be inserted based on current market leaders], focus on innovation in mixed-signal design, product differentiation, and strategic alliances to gain a competitive edge. These companies invest heavily in R&D to develop advanced Analog IC solutions, addressing evolving market demands for higher performance, energy efficiency, and miniaturization. Collaboration with semiconductor foundries, system integrators, and technology partners enhances product development cycles and accelerates time-to-market for new Analog IC applications.

Key Companies Profiled:

  • Qualcomm Technologies, Inc.
  • STMicroelectronics
  • Analog Devices, Inc.
  • Infineon Technologies AG
  • NXP Semiconductors
  • Maxim Integrated
  • Skyworks Solutions, Inc.
  • ON Semiconductor
  • Linear Technology

Key Segments of Analog IC Market Research

Product Type:

  • Application Specific ICs
  • General Purpose ICs

By Application:

  • Communication
  • Consumer Electronics
  • Automotive
  • Industrial
  • Medical and Healthcare
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Pricing Analysis

  • 4.1. Pricing Analysis, By Analog IC
  • 4.2. Average Pricing Analysis Benchmark

5. Global Analog IC Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

  • 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
    • 5.2.1. Y-o-Y Growth Trend Analysis
    • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

  • 6.1. Macro-Economic Factors
  • 6.2. Forecast Factors - Relevance & Impact
  • 6.3. Value Chain
  • 6.4. COVID-19 Crisis - Impact Assessment
    • 6.4.1. Current Statistics
    • 6.4.2. Short-Mid-Long Term Outlook
    • 6.4.3. Likely Rebound
  • 6.5. Market Dynamics
    • 6.5.1. Drivers
    • 6.5.2. Restraints
    • 6.5.3. Opportunities

7. Global Analog IC Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size (US$ Mn) Analysis By Product Type, 2019-2023
  • 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product Type, 2024-2033
    • 7.3.1. Application-Specific Analog ICs
      • 7.3.1.1. Communication
      • 7.3.1.2. Automotive
      • 7.3.1.3. Industrial
      • 7.3.1.4. Consumer Electronics
      • 7.3.1.5. Medical & Healthcare
    • 7.3.2. General Purpose Analog ICs
      • 7.3.2.1. Amplifiers & Comparators
      • 7.3.2.2. Interface
      • 7.3.2.3. Voltage Regulators
      • 7.3.2.4. Data Converters
  • 7.4. Market Attractiveness Analysis By Product Type

8. Global Analog IC Market Analysis 2019-2023 and Forecast 2024-2033, By Application

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis By Application, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2024-2033
    • 8.3.1. Communication
    • 8.3.2. Automotive
    • 8.3.3. Industrial
    • 8.3.4. Consumer Electronics
    • 8.3.5. Medical & Healthcare
    • 8.3.6. Other
  • 8.4. Market Attractiveness Analysis By Application

9. Global Analog IC Market Analysis 2019-2023 and Forecast 2024-2033, By Region

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2024-2033
    • 9.3.1. North America
    • 9.3.2. Latin America
    • 9.3.3. Europe
    • 9.3.4. East Asia
    • 9.3.5. South Asia Pacific
    • 9.3.6. Middle East and Africa
  • 9.4. Market Attractiveness Analysis By Region

10. North America Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 10.1. Introduction
  • 10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 10.3.1. By Product Type
    • 10.3.2. By Application
    • 10.3.3. By Country
      • 10.3.3.1. U.S.
      • 10.3.3.2. Canada
  • 10.4. Market Attractiveness Analysis
    • 10.4.1. By Product Type
    • 10.4.2. By Application
    • 10.4.3. By Country
  • 10.5. Market Trends
  • 10.6. Key Market Participants - Intensity Mapping

11. Latin America Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Product Type
    • 11.3.2. By Application
    • 11.3.3. By Country
      • 11.3.3.1. Brazil
      • 11.3.3.2. Mexico
      • 11.3.3.3. Rest of Latin America
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Product Type
    • 11.4.2. By Application
    • 11.4.3. By Country

12. Europe Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Product Type
    • 12.3.2. By Application
    • 12.3.3. By Country
      • 12.3.3.1. Germany
      • 12.3.3.2. Italy
      • 12.3.3.3. France
      • 12.3.3.4. U.K.
      • 12.3.3.5. Spain
      • 12.3.3.6. BENELUX
      • 12.3.3.7. Russia
      • 12.3.3.8. Rest of Europe
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Product Type
    • 12.4.2. By Application
    • 12.4.3. By Country

13. South Asia & Pacific Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Product Type
    • 13.3.2. By Application
    • 13.3.3. By Country
      • 13.3.3.1. India
      • 13.3.3.2. Indonesia
      • 13.3.3.3. Malaysia
      • 13.3.3.4. Singapore
      • 13.3.3.5. Australia & New Zealand
      • 13.3.3.6. Rest of South Asia and Pacific
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Product Type
    • 13.4.2. By Application
    • 13.4.3. By Country

14. East Asia Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Product Type
    • 14.3.2. By Application
    • 14.3.3. By Country
      • 14.3.3.1. China
      • 14.3.3.2. Japan
      • 14.3.3.3. South Korea
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Product Type
    • 14.4.2. By Application
    • 14.4.3. By Country

15. Middle East and Africa Analog IC Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Product Type
    • 15.3.2. By Application
    • 15.3.3. By Country
      • 15.3.3.1. GCC Countries
      • 15.3.3.2. Turkey
      • 15.3.3.3. South Africa
      • 15.3.3.4. Rest of Middle East and Africa
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Product Type
    • 15.4.2. By Application
    • 15.4.3. By Country

16. Key Countries Analysis- Analog IC Market

  • 16.1. U.S. Analog IC Market Analysis
    • 16.1.1. By Product Type
    • 16.1.2. By Application
  • 16.2. Canada Analog IC Market Analysis
    • 16.2.1. By Product Type
    • 16.2.2. By Application
  • 16.3. Mexico Analog IC Market Analysis
    • 16.3.1. By Product Type
    • 16.3.2. By Application
  • 16.4. Brazil Analog IC Market Analysis
    • 16.4.1. By Product Type
    • 16.4.2. By Application
  • 16.5. Germany Analog IC Market Analysis
    • 16.5.1. By Product Type
    • 16.5.2. By Application
  • 16.6. Italy Analog IC Market Analysis
    • 16.6.1. By Product Type
    • 16.6.2. By Application
  • 16.7. France Analog IC Market Analysis
    • 16.7.1. By Product Type
    • 16.7.2. By Application
  • 16.8. U.K. Analog IC Market Analysis
    • 16.8.1. By Product Type
    • 16.8.2. By Application
  • 16.9. Spain Analog IC Market Analysis
    • 16.9.1. By Product Type
    • 16.9.2. By Application
  • 16.10. BENELUX Analog IC Market Analysis
    • 16.10.1. By Product Type
    • 16.10.2. By Application
  • 16.11. Russia Analog IC Market Analysis
    • 16.11.1. By Product Type
    • 16.11.2. By Application
  • 16.12. Rest of Europe Analog IC Market Analysis
    • 16.12.1. By Product Type
    • 16.12.2. By Application
  • 16.13. China Analog IC Market Analysis
    • 16.13.1. By Product Type
    • 16.13.2. By Application
  • 16.14. Japan Analog IC Market Analysis
    • 16.14.1. By Product Type
    • 16.14.2. By Application
  • 16.15. South Korea Analog IC Market Analysis
    • 16.15.1. By Product Type
    • 16.15.2. By Application
  • 16.16. India Analog IC Market Analysis
    • 16.16.1. By Product Type
    • 16.16.2. By Application
  • 16.17. Malaysia Analog IC Market Analysis
    • 16.17.1. By Product Type
    • 16.17.2. By Application
  • 16.18. Indonesia Analog IC Market Analysis
    • 16.18.1. By Product Type
    • 16.18.2. By Application
  • 16.19. Singapore Analog IC Market Analysis
    • 16.19.1. By Product Type
    • 16.19.2. By Application
  • 16.20. Australia and New Zealand Analog IC Market Analysis
    • 16.20.1. By Product Type
    • 16.20.2. By Application
  • 16.21. GCC Countries Analog IC Market Analysis
    • 16.21.1. By Product Type
    • 16.21.2. By Application
  • 16.22. Turkey Analog IC Market Analysis
    • 16.22.1. By Product Type
    • 16.22.2. By Application
  • 16.23. South Africa Analog IC Market Analysis
    • 16.23.1. By Product Type
    • 16.23.2. By Application
  • 16.24. Rest of Middle East and Africa Analog IC Market Analysis
    • 16.24.1. By Product Type
    • 16.24.2. By Application

17. Market Structure Analysis

  • 17.1. Market Analysis by Tier of Companies
  • 17.2. Market Share Analysis of Top Players
  • 17.3. Market Presence Analysis

18. Competition Analysis

  • 18.1. Competition Dashboard
  • 18.2. Competition Benchmarking
  • 18.3. Competition Deep Dive
    • 18.3.1. Qualcomm Technologies, Inc.
      • 18.3.1.1. Business Overview
      • 18.3.1.2. Product Portfolio
      • 18.3.1.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.1.4. Key Strategy & Developments
    • 18.3.2. STMicroelectronics
      • 18.3.2.1. Business Overview
      • 18.3.2.2. Product Portfolio
      • 18.3.2.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.2.4. Key Strategy & Developments
    • 18.3.3. Analog Devices, Inc.
      • 18.3.3.1. Business Overview
      • 18.3.3.2. Product Portfolio
      • 18.3.3.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.3.4. Key Strategy & Developments
    • 18.3.4. Infineon Technologies AG
      • 18.3.4.1. Business Overview
      • 18.3.4.2. Product Portfolio
      • 18.3.4.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.4.4. Key Strategy & Developments
    • 18.3.5. NXP Semiconductors
      • 18.3.5.1. Business Overview
      • 18.3.5.2. Product Portfolio
      • 18.3.5.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.5.4. Key Strategy & Developments
    • 18.3.6. Maxim Integrated
      • 18.3.6.1. Business Overview
      • 18.3.6.2. Product Portfolio
      • 18.3.6.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.6.4. Key Strategy & Developments
    • 18.3.7. Skyworks Solutions, Inc.
      • 18.3.7.1. Business Overview
      • 18.3.7.2. Product Portfolio
      • 18.3.7.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.7.4. Key Strategy & Developments
    • 18.3.8. ON Semiconductor
      • 18.3.8.1. Business Overview
      • 18.3.8.2. Product Portfolio
      • 18.3.8.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.8.4. Key Strategy & Developments
    • 18.3.9. Linear Technology
      • 18.3.9.1. Business Overview
      • 18.3.9.2. Product Portfolio
      • 18.3.9.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.9.4. Key Strategy & Developments
    • 18.3.10. Others
      • 18.3.10.1. Business Overview
      • 18.3.10.2. Product Portfolio
      • 18.3.10.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.10.4. Key Strategy & Developments

19. Assumptions and Acronyms Used

20. Research Methodology