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市場調查報告書
商品編碼
1518838

線上廣告市場：全球產業分析、規模、佔有率、成長、趨勢、預測，2024-2033年

Online Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 320 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球線上廣告市場的綜合報告。本報告全面評估了主要市場動態，包括驅動因素、趨勢、機會和挑戰，並提供了有關市場結構的詳細見解。

關鍵見解

  • 線上廣告市場規模（2024年）：231,003,400,000 美元
  • 預測市場金額（2033年）：529,042,100,000 美元
  • 全球市場成長率（2024-2033年年複合成長率）：9.6%

線上廣告市場 - 報告範圍：

網路廣告包括企業用來透過網路推廣其產品和服務的各種數位行銷策略。這包括展示廣告、社交媒體廣告、搜尋引擎行銷（SEM）、影片廣告、行動廣告等。線上廣告市場服務於多種行業，包括零售、汽車、醫療保健、娛樂和金融服務。市場成長的驅動力是數位平台的日益普及、網路普及率的提高以及廣告技術進步帶來的定位準確性和投資回報率的提高。

推動市場成長的因素：

全球線上廣告市場由幾個關鍵因素推動，包括數位設備的激增和對線上媒體消費的日益偏好。隨著網路普及率的提高和智慧型手機使用的增加，網路廣告的用戶數量已增加到巨大的數字。程序化廣告和人工智慧等技術進步實現更有效的廣告定位和個人化，推動市場擴張。此外，廣告預算從傳統媒體轉向數位平台以及社群媒體在行銷策略中的重要性日益增加，都進一步支持了市場成長。

市場限制因素：

儘管成長前景廣闊，但線上廣告市場仍面臨資料隱私法規、廣告詐欺以及廣告攔截技術的日益使用等挑戰。歐洲《一般資料保護規範》（GDPR）等嚴格法規給廣告商帶來了合規負擔，並限制了定向廣告的資料使用。廣告欺詐，包括點擊欺詐和印象欺詐，會降低線上活動的有效性並增加廣告商的成本。此外，消費者廣泛採用廣告攔截軟體降低了網路廣告的可見度和影響力，為進入市場的公司帶來了重大挑戰。

市場機會：

由於新技術、不斷變化的消費者行為和創新的廣告格式，線上廣告市場提供了巨大的成長機會。將擴增實境（AR）和虛擬實境（VR）融入廣告中，打造引人入勝的沉浸式廣告體驗，吸引消費者的注意。電子商務的擴張以及語音搜尋和智慧揚聲器的使用增加為廣告商接觸潛在客戶開闢了新途徑。策略合作夥伴關係、對高級分析的投資以及互動和可購物廣告的引進對於利用新機會並在動態線上廣告領域保持市場領先地位非常重要。

報告回答的關鍵問題

  • 推動全球線上廣告市場成長的關鍵因素有哪些？
  • 哪些廣告格式和平台引領各產業線上廣告的採用？
  • 科技進步如何改變網路廣告市場的競爭格局？
  • 誰是網路廣告市場的主要參與者？ 他們採取了哪些策略來維持市場影響力？
  • 全球線上廣告市場的新趨勢和未來前景是什麼？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 主要市場趨勢

  • 影響市場的主要趨勢
  • 產品創新/發展趨勢

第4章 價格分析

  • 價格分析：透過網路廣告
    • 訂閱定價模型
    • 永久許可
  • 平均價格分析基準

第5章 全球線上廣告市場需求分析（金額，百萬美元）

  • 2019-2023年過去的市值（百萬美元）分析
  • 2024-2033年當前及未來市場價值（百萬美元）預測
    • 年成長趨勢分析
    • 絕對數量機會分析

第6章 市場背景

  • 宏觀經濟因素
  • 預測因子 - 相關性和影響
  • 價值鏈
  • 新冠肺炎（COVID-19）危機 - 影響評估
  • 市場動態

第7章 全球線上廣告市場分析：依廣告格式劃分

  • 簡介/主要發現
  • 2019-2023年按廣告格式劃分的歷史市場規模（百萬美元）分析
  • 2024-2033年按廣告格式劃分的當前和未來市場規模（百萬美元）的分析和預測
    • 社群媒體廣告
    • 搜尋引擎廣告（包括 PPC）
    • 電子郵件行銷
    • 展示廣告
    • 原生廣告
    • 其他
  • 市場吸引力分析：依廣告形式

第8章 全球線上廣告市場分析：依平台

  • 簡介/主要發現
  • 2019-2023年依平台劃分的歷史市場規模分析（百萬美元）
  • 2024-2033年依平台劃分的當前和未來市場規模（百萬美元）的分析和預測
    • 行動廣告
    • 網路/桌面廣告
  • 市場吸引力分析：依平台

第9章 全球線上廣告市場分析：依行業劃分

  • 簡介/主要發現
  • 2019-2023年以產業歷史市場規模分析（百萬美元）
  • 2024-2033年依行業劃分的當前和未來市場規模（百萬美元）的分析和預測
    • 汽車
    • 醫療保健/醫療
    • 零售/消費品
    • 教育
    • 媒體/娛樂
    • BFSI
    • 旅遊/旅館業
    • 通訊
    • 其他
  • 市場吸引力分析：依產業分類

第10章 全球線上廣告市場分析：依地區

  • 簡介/主要發現
  • 2019-2023年依地區歷史市場規模分析（百萬美元）
  • 2024-2033年依地區當前及未來市場規模（百萬美元）分析與預測
    • 北美
    • 拉丁美洲
    • 歐洲
    • 東亞
    • 南亞太地區
    • 中東、非洲
  • 市場吸引力分析：依地區劃分

第11章 北美線上廣告市場分析

第12章 拉丁美洲線上廣告市場分析

第13章 歐洲線上廣告市場分析

第14章 南亞/太平洋地區線上廣告市場分析

第15章 東亞線上廣告市場分析

第16章 中東與非洲線上廣告市場分析

第17章 主要國家網路廣告市場分析

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 德國
  • 義大利
  • 法國
  • 英國
  • 西班牙
  • 比荷盧經濟聯盟
  • 俄羅斯
  • 歐洲其他地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 馬來西亞
  • 印尼
  • 新加坡
  • 澳洲/紐西蘭
  • GCC國家
  • 土耳其
  • 南非
  • 其他中東、非洲

第18章 市場結構分析

  • 市場分析：依公司層級
  • 主要公司市佔率分析
  • 市場現況分析

第19章 競爭分析

  • 競爭對手儀表板
  • 競爭基準
  • 競爭詳情
    • Amazon.
    • AOI Pro. Inc.
    • Baidu, Inc.
    • Facebook, Inc.
    • Google LLC
    • LinkedIn Corporation
    • Microsoft Corporation
    • Twitter
    • Adobe Inc
    • Verizon Media
    • IAB Europe
    • Criteo
    • Novicom Marketing Group
    • Info Cubic Japan
    • Gaie Inc.

第20章 先決條件與使用的縮寫

第21章 研究方法

簡介目錄
Product Code: PMRREP4711

Persistence Market Research has recently released a comprehensive report on the worldwide market for online advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Online Advertising Market Size (2024E): USD 231003.4 million
  • Projected Market Value (2033F): USD 529042.1 million
  • Global Market Growth Rate (CAGR 2024 to 2033): 9.6%

Online Advertising Market - Report Scope:

Online advertising encompasses various digital marketing strategies used by businesses to promote their products and services through the internet. This includes display ads, social media ads, search engine marketing (SEM), video ads, and mobile advertising. The online advertising market caters to a diverse range of industries, including retail, automotive, healthcare, entertainment, and financial services. Market growth is driven by the increasing adoption of digital platforms, rising internet penetration, and advancements in ad technology, enhancing targeting precision and ROI.

Market Growth Drivers:

The global online advertising market is propelled by several key factors, including the proliferation of digital devices and the growing preference for online media consumption. The rising internet penetration and the increasing use of smartphones create a vast audience for online ads. Technological advancements, such as programmatic advertising and artificial intelligence, enable more effective ad targeting and personalization, driving market expansion. Moreover, the shift of advertising budgets from traditional media to digital platforms and the growing importance of social media in marketing strategies further bolster market growth.

Market Restraints:

Despite promising growth prospects, the online advertising market faces challenges related to data privacy regulations, ad fraud, and the increasing use of ad-blocking technologies. Stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe, impose compliance burdens on advertisers and limit data usage for targeted ads. Ad fraud, including click fraud and impression fraud, undermines the effectiveness of online campaigns and increases costs for advertisers. Additionally, the widespread adoption of ad-blocking software by consumers reduces the visibility and impact of online ads, posing a significant challenge for market participants.

Market Opportunities:

The online advertising market presents significant growth opportunities driven by emerging technologies, evolving consumer behaviors, and innovative advertising formats. The integration of augmented reality (AR) and virtual reality (VR) in advertising creates immersive and engaging ad experiences, attracting consumer attention. The expansion of e-commerce and the increasing use of voice search and smart speakers open new avenues for advertisers to reach potential customers. Strategic partnerships, investment in advanced analytics, and the introduction of interactive and shoppable ads are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic online advertising landscape.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the online advertising market globally?
  • Which advertising formats and platforms are leading the adoption of online advertising across different industries?
  • How are technological advancements reshaping the competitive landscape of the online advertising market?
  • Who are the key players contributing to the online advertising market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global online advertising market?

Competitive Intelligence and Business Strategy:

Leading players in the global online advertising market, including Google LLC, Facebook Inc., and Amazon.com Inc., focus on innovation, data analytics, and strategic partnerships to gain a competitive edge. These companies invest in AI and machine learning to develop advanced targeting solutions, enhance ad performance, and deliver personalized ad experiences. Collaborations with brands, agencies, and technology providers facilitate market access and promote the adoption of innovative ad formats. Moreover, emphasis on consumer data protection, transparency, and ethical advertising practices fosters market growth and enhances advertiser trust in the rapidly evolving online advertising landscape.

Key Companies Profiled:

  • Amazon
  • AOI Pro. Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Microsoft Corporation
  • Twitter
  • Adobe Inc
  • Verizon Media
  • IAB Europe
  • Criteo
  • Novicom Marketing Group
  • Info Cubic Japan
  • Gaie Inc.

Key Segments of Online Advertising Market Research

By Ad Format:

  • Social Media Advertising
  • Search Engine Advertising (including PPC)
  • Email Marketing
  • Display Advertising
  • Native Advertising

By Platform:

  • Mobile Advertising
  • Web/Desktop Advertising

By Vertical:

  • Automotive
  • Healthcare & Medical
  • Retail & CPG
  • Education
  • Media & Entertainment
  • BFSI
  • Travel & Hospitality
  • Telecom

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Pricing Analysis

  • 4.1. Pricing Analysis, By Online Advertising
    • 4.1.1. Subscription Pricing Model
    • 4.1.2. Perpetual Licensing
  • 4.2. Average Pricing Analysis Benchmark

5. Global Online Advertising Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

  • 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
    • 5.2.1. Y-o-Y Growth Trend Analysis
    • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

  • 6.1. Macro-Economic Factors
  • 6.2. Forecast Factors - Relevance & Impact
  • 6.3. Value Chain
  • 6.4. COVID-19 Crisis - Impact Assessment
    • 6.4.1. Current Statistics
    • 6.4.2. Short-Mid-Long Term Outlook
    • 6.4.3. Likely Rebound
  • 6.5. Market Dynamics
    • 6.5.1. Drivers
    • 6.5.2. Restraints
    • 6.5.3. Opportunities

7. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Ad Format

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2019-2023
  • 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2024-2033
    • 7.3.1. Social Media Advertising
    • 7.3.2. Search Engine Advertising (including PPC)
    • 7.3.3. Email Marketing
    • 7.3.4. Display Advertising
    • 7.3.5. Native Advertising
    • 7.3.6. Others
  • 7.4. Market Attractiveness Analysis By Ad Format

8. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Platform

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis by Power Device, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Power Device, 2024-2033
    • 8.3.1. Mobile Advertising
    • 8.3.2. Web/Desktop Advertising
  • 8.4. Market Attractiveness Analysis by Power Device

9. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Vertical

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2024-2033
    • 9.3.1. Automotive
    • 9.3.2. Healthcare & Medical
    • 9.3.3. Retail & CPG
    • 9.3.4. Education
    • 9.3.5. Media & Entertainment
    • 9.3.6. BFSI
    • 9.3.7. Travel & Hospitality
    • 9.3.8. Telecom
    • 9.3.9. Others
  • 9.4. Market Attractiveness Analysis By Vertical

10. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Region

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2033
    • 10.3.1. North America
    • 10.3.2. Latin America
    • 10.3.3. Europe
    • 10.3.4. East Asia
    • 10.3.5. South Asia Pacific
    • 10.3.6. Middle East and Africa
  • 10.4. Market Attractiveness Analysis by Region

11. North America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Ad Format
    • 11.3.2. By Platform
    • 11.3.3. By Vertical
    • 11.3.4. By Country
      • 11.3.4.1. U.S.
      • 11.3.4.2. Canada
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Ad Format
    • 11.4.2. By Platform
    • 11.4.3. By Vertical
    • 11.4.4. By Country
  • 11.5. Market Trends
  • 11.6. Key Market Participants - Intensity Mapping

12. Latin America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Ad Format
    • 12.3.2. By Platform
    • 12.3.3. By Vertical
    • 12.3.4. By Country
      • 12.3.4.1. Brazil
      • 12.3.4.2. Mexico
      • 12.3.4.3. Rest of Latin America
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Ad Format
    • 12.4.2. By Platform
    • 12.4.3. By Vertical
    • 12.4.4. By Country

13. Europe Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Ad Format
    • 13.3.2. By Platform
    • 13.3.3. By Vertical
    • 13.3.4. By Country
      • 13.3.4.1. Germany
      • 13.3.4.2. Italy
      • 13.3.4.3. France
      • 13.3.4.4. U.K.
      • 13.3.4.5. Spain
      • 13.3.4.6. BENELUX
      • 13.3.4.7. Russia
      • 13.3.4.8. Rest of Europe
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Ad Format
    • 13.4.2. By Platform
    • 13.4.3. By Vertical
    • 13.4.4. By Country

14. South Asia & Pacific Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Ad Format
    • 14.3.2. By Platform
    • 14.3.3. By Vertical
    • 14.3.4. By Country
      • 14.3.4.1. India
      • 14.3.4.2. Indonesia
      • 14.3.4.3. Malaysia
      • 14.3.4.4. Singapore
      • 14.3.4.5. Australia & New Zealand
      • 14.3.4.6. Rest of South Asia and Pacific
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Ad Format
    • 14.4.2. By Platform
    • 14.4.3. By Vertical
    • 14.4.4. By Country

15. East Asia Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Ad Format
    • 15.3.2. By Platform
    • 15.3.3. By Vertical
    • 15.3.4. By Country
      • 15.3.4.1. China
      • 15.3.4.2. Japan
      • 15.3.4.3. South Korea
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Ad Format
    • 15.4.2. By Platform
    • 15.4.3. By Vertical
    • 15.4.4. By Country

16. Middle East and Africa Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Ad Format
    • 16.3.2. By Platform
    • 16.3.3. By Vertical
    • 16.3.4. By Country
      • 16.3.4.1. GCC Countries
      • 16.3.4.2. Turkey
      • 16.3.4.3. South Africa
      • 16.3.4.4. Rest of Middle East and Africa
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Ad Format
    • 16.4.2. By Platform
    • 16.4.3. By Vertical
    • 16.4.4. By Country

17. Key Countries Analysis- Online Advertising Market

  • 17.1. U.S. Online Advertising Market Analysis
    • 17.1.1. By Ad Format
    • 17.1.2. By Platform
    • 17.1.3. By Vertical
  • 17.2. Canada Online Advertising Market Analysis
    • 17.2.1. By Ad Format
    • 17.2.2. By Platform
    • 17.2.3. By Vertical
  • 17.3. Mexico Online Advertising Market Analysis
    • 17.3.1. By Ad Format
    • 17.3.2. By Platform
    • 17.3.3. By Vertical
  • 17.4. Brazil Online Advertising Market Analysis
    • 17.4.1. By Ad Format
    • 17.4.2. By Platform
    • 17.4.3. By Vertical
  • 17.5. Germany Online Advertising Market Analysis
    • 17.5.1. By Ad Format
    • 17.5.2. By Platform
    • 17.5.3. By Vertical
  • 17.6. Italy Online Advertising Market Analysis
    • 17.6.1. By Ad Format
    • 17.6.2. By Platform
    • 17.6.3. By Vertical
  • 17.7. France Online Advertising Market Analysis
    • 17.7.1. By Ad Format
    • 17.7.2. By Platform
    • 17.7.3. By Vertical
  • 17.8. U.K. Online Advertising Market Analysis
    • 17.8.1. By Ad Format
    • 17.8.2. By Platform
    • 17.8.3. By Vertical
  • 17.9. Spain Online Advertising Market Analysis
    • 17.9.1. By Ad Format
    • 17.9.2. By Platform
    • 17.9.3. By Vertical
  • 17.10. BENELUX Online Advertising Market Analysis
    • 17.10.1. By Ad Format
    • 17.10.2. By Platform
    • 17.10.3. By Vertical
  • 17.11. Russia Online Advertising Market Analysis
    • 17.11.1. By Ad Format
    • 17.11.2. By Platform
    • 17.11.3. By Vertical
  • 17.12. Rest of Europe Online Advertising Market Analysis
    • 17.12.1. By Ad Format
    • 17.12.2. By Platform
    • 17.12.3. By Vertical
  • 17.13. China Online Advertising Market Analysis
    • 17.13.1. By Ad Format
    • 17.13.2. By Platform
    • 17.13.3. By Vertical
  • 17.14. Japan Online Advertising Market Analysis
    • 17.14.1. By Ad Format
    • 17.14.2. By Platform
    • 17.14.3. By Vertical
  • 17.15. South Korea Online Advertising Market Analysis
    • 17.15.1. By Ad Format
    • 17.15.2. By Platform
    • 17.15.3. By Vertical
  • 17.16. India Online Advertising Market Analysis
    • 17.16.1. By Ad Format
    • 17.16.2. By Platform
    • 17.16.3. By Vertical
  • 17.17. Malaysia Online Advertising Market Analysis
    • 17.17.1. By Ad Format
    • 17.17.2. By Platform
    • 17.17.3. By Vertical
  • 17.18. Indonesia Online Advertising Market Analysis
    • 17.18.1. By Ad Format
    • 17.18.2. By Platform
    • 17.18.3. By Vertical
  • 17.19. Singapore Online Advertising Market Analysis
    • 17.19.1. By Ad Format
    • 17.19.2. By Platform
    • 17.19.3. By Vertical
  • 17.20. Australia and New Zealand Online Advertising Market Analysis
    • 17.20.1. By Ad Format
    • 17.20.2. By Platform
    • 17.20.3. By Vertical
  • 17.21. GCC Countries Online Advertising Market Analysis
    • 17.21.1. By Ad Format
    • 17.21.2. By Platform
    • 17.21.3. By Vertical
  • 17.22. Turkey Online Advertising Market Analysis
    • 17.22.1. By Ad Format
    • 17.22.2. By Platform
    • 17.22.3. By Vertical
  • 17.23. South Africa Online Advertising Market Analysis
    • 17.23.1. By Ad Format
    • 17.23.2. By Platform
    • 17.23.3. By Vertical
  • 17.24. Rest of Middle East and Africa Online Advertising Market Analysis
    • 17.24.1. By Ad Format
    • 17.24.2. By Platform
    • 17.24.3. By Vertical

18. Market Structure Analysis

  • 18.1. Market Analysis by Tier of Companies
  • 18.2. Market Share Analysis of Top Players
  • 18.3. Market Presence Analysis

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Competition Benchmarking
  • 19.3. Competition Deep Dive
    • 19.3.1. Amazon.
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Solution Portfolio
      • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.1.4. Key Strategy & Developments
    • 19.3.2. AOI Pro. Inc.
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Solution Portfolio
      • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.2.4. Key Strategy & Developments
    • 19.3.3. Baidu, Inc.
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Solution Portfolio
      • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.3.4. Key Strategy & Developments
    • 19.3.4. Facebook, Inc.
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Solution Portfolio
      • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.4.4. Key Strategy & Developments
    • 19.3.5. Google LLC
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Solution Portfolio
      • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.5.4. Key Strategy & Developments
    • 19.3.6. LinkedIn Corporation
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Solution Portfolio
      • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.6.4. Key Strategy & Developments
    • 19.3.7. Microsoft Corporation
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Solution Portfolio
      • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.7.4. Key Strategy & Developments
    • 19.3.8. Twitter
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Solution Portfolio
      • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.8.4. Key Strategy & Developments
    • 19.3.9. Adobe Inc
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Solution Portfolio
      • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.9.4. Key Strategy & Developments
    • 19.3.10. Verizon Media
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Solution Portfolio
      • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.10.4. Key Strategy & Developments
    • 19.3.11. IAB Europe
      • 19.3.11.1. Business Overview
      • 19.3.11.2. Solution Portfolio
      • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.11.4. Key Strategy & Developments
    • 19.3.12. Criteo
      • 19.3.12.1. Business Overview
      • 19.3.12.2. Solution Portfolio
      • 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.12.4. Key Strategy & Developments
    • 19.3.13. Novicom Marketing Group
      • 19.3.13.1. Business Overview
      • 19.3.13.2. Solution Portfolio
      • 19.3.13.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.13.4. Key Strategy & Developments
    • 19.3.14. Info Cubic Japan
      • 19.3.14.1. Business Overview
      • 19.3.14.2. Solution Portfolio
      • 19.3.14.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.14.4. Key Strategy & Developments
    • 19.3.15. Gaie Inc.
      • 19.3.15.1. Business Overview
      • 19.3.15.2. Solution Portfolio
      • 19.3.15.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.15.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology