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市場調查報告書
商品編碼
1355246

線上廣告市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測，按廣告格式、平台、最終用戶、地區、公司細分

Online Advertising Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Advertising Format, By Platform, By End User, By Region, By Company
出版日期: | 出版商: TechSci Research | 英文 172 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於社群媒體使用量的不斷成長、行動廣告的出現以及內容行銷需求的不斷成長，全球線上廣告市場預計將在預測期內成長。

全球線上廣告市場範圍

網路廣告是透過網路向目標和確定的受眾發送行銷訊息的做法。網路廣告對於增加網站流量和品牌知名度很有用，但其主要目標是說服目標受眾採取特定行動，例如購買等。

市場概況
預測期 2024-2028
2022 年市場規模 2100億美元
2028 年市場規模 3940 億美元
2023-2028 年複合年成長率 10.54%
成長最快的細分市場 影片廣告
最大的市場 北美洲

網路廣告允許企業瞄準更有可能對其公司或產品感興趣的特定個人並與之互動，而無需花費過多費用來吸引更多受眾。網路廣告提供詳細的受眾訊息，以便人們能夠有效地瞄準他們的努力。這意味著人們可以專注於附近、特定城市或州、全國的客戶，或正在尋找線上廣告的特定概念的客戶。

全球線上廣告市場概況

為了接觸目標受眾並與其互動，廣告主在快速擴張的全球線上廣告市場中使用各種平台、格式和策略。消費者對數位技術的採用、行動裝置的普及以及社交媒體和其他線上平台作為與消費者聯繫的重要管道的出現等許多因素正在推動線上廣告市場的成長。程序化廣告、數據驅動的定位和行動優先策略只是定期引入市場的新技術和行銷策略的幾個例子，其特點是快速創新和發展。雖然網路廣告市場為廣告商帶來了許多機會，但也存在一些困難，例如廣告詐騙、資料隱私和廣告攔截器的使用等問題。

全球線上廣告市場促進因素

全球線上廣告市場受到多種因素的推動，這些因素影響廣告商接觸目標受眾並與之互動的方式。網路廣告市場的主要驅動力之一是網路在全球範圍內的日益普及。隨著越來越多的人訪問網際網路，線上廣告的潛在受眾不斷擴大。此外，智慧型手機和平板電腦等行動裝置的使用日益增多，導致廣告主開展廣告活動的方式發生轉變，越來越注重行動優先策略。大資料和先進分析工具的可用性也是網路廣告市場的關鍵驅動力，因為廣告主現在能夠根據人口統計、興趣和瀏覽行為等因素來定位特定受眾。 Facebook、Twitter 和 Instagram 等社群媒體平台已成為許多人日常生活的重要組成部分，廣告主的應對措施是利用這些平台上的用戶資料開發針對性極強的行銷活動。

全球線上廣告市場趨勢

全球線上廣告市場的特點是快速創新和發展，新趨勢和技術不斷出現。近年來最重要的趨勢之一是日益重視個人化。廣告主現在正在利用資料分析來更好地了解消費者的行為和偏好，並正在開發更有針對性的廣告活動，以引起特定受眾的共鳴。影片廣告也已成為線上廣告市場的主要趨勢，越來越多的品牌將影片內容涵蓋其廣告活動中。影響者行銷是網路廣告市場的另一個關鍵趨勢，品牌與社群媒體影響者合作以吸引新受眾並與消費者建立信任。此外，程序化廣告技術不斷發展，擁有更複雜的演算法和自動化工具，使廣告主能夠更有針對性地開展活動並更有效地最佳化廣告支出。

全球線上廣告市場挑戰

雖然全球線上廣告市場為廣告主帶來了許多機遇，但也帶來了一些挑戰。廣告商面臨的最大挑戰之一是廣告詐欺問題，其中涉及旨在產生非法廣告展示或點擊的詐欺活動。廣告詐騙不僅浪費廣告商的廣告支出，而且還破壞了整個線上廣告生態系統的完整性。廣告商面臨的另一個挑戰是擴大使用廣告攔截器，這會阻止廣告向安裝了它們的用戶展示。隨著廣告攔截器的使用變得越來越廣泛，廣告商必須找到新的方法來吸引目標受眾，例如開發更具吸引力和更少侵入性的廣告格式。資料隱私是廣告商面臨的另一個挑戰，因為消費者越來越了解正在收集的資料及其使用方式。最後，網路廣告市場競爭非常激烈，廣告商都在爭奪日益挑剔和要求越來越高的受眾的注意力。

全球線上廣告市場機會

全球線上廣告市場為廣告主提供了許多接觸目標受眾並與之互動的機會。市場上廣告商的主要機會之一是社群媒體影響者行銷。為了增強品牌影響力，各行各業的廣告主都在與社群媒體影響者建立合作關係。事實證明，這是一種有效的數位行銷策略，主要是因為客戶更有可能相信其他客戶的評論，而不是公司的廣告。到 2024 年及以後，更多的企業應該開始利用這些影響者來促進銷售。由於消費者疲勞，人們越來越期望未來減少對名人代言的依賴。消費者現在更喜歡與產品或產業有更緊密聯繫的影響者。這種轉變的典型例子是詹姆斯·查爾斯（James Charles），一位專門從事化妝品的著名化妝師，他與封面女郎合作進行促銷活動。

此外，數位行銷人員可以藉助人工智慧 (AI) 更有效地分析用戶資料，以進一步客製化客戶旅程。企業現在可以透過使用人工智慧來定位客戶，從而了解更多關於客戶的資訊。此外，人工智慧透過在整個購買過程中為用戶提供專業支持，為用戶提供更個人化的體驗。企業可以透過以程式方式向特定受眾投放廣告來提供這種程度的客戶服務。到 2023 年，程序化廣告預計將佔所有網路行銷支出的 72% 以上。

全球線上廣告市場公司概況

Google LLC、Meta Platforms, Inc.、微軟公司、Twitter, Inc.、Adobe Inc.、百度、Yahoo! Inc.、IAC Inc.、Amazon.com, Inc.和ByteDance Ltd. (TikTok)等是預測期間全球線上廣告市場的市場參與者。

全球線上廣告市場細分

全球線上廣告市場分為廣告格式、平台、最終用戶和地區。根據廣告格式，市場分為社群媒體、搜尋引擎、影片、電子郵件和其他（Podcast、廣播等）。根據平台，市場分為網路和應用程式。根據最終用戶，市場分為汽車、BFSI、醫療保健、零售、媒體和娛樂以及其他（旅行和旅遊、政府等）。依地區分類，市場分為北美、歐洲、亞太、中東和非洲、南美。

報告範圍：

線上廣告市場，依廣告形式分類：

  • 社群媒體
  • 搜尋引擎
  • 影片
  • 電子郵件
  • 其他

線上廣告市場（按平台）：

  • 網路
  • 應用

線上廣告市場，按最終用戶分類：

  • 汽車
  • BFSI
  • 衛生保健
  • 零售
  • 媒體與娛樂
  • 其他

線上廣告市場（按地區）：

  • 亞太
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • 土耳其
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞

競爭格局

公司概況：全球線上廣告市場主要公司的詳細分析。

可用的客製化：

根據給定的市場資料，TechSci Research 可根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：簡介

  • 服務概覽
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲分析

  • 平台偏好
  • 首選廣告形式

第 5 章：全球線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依廣告格式市佔率分析（社群媒體、搜尋引擎、影片、電子郵件和其他（Podcast、廣播等））
    • 按平台市佔率分析（Web、應用程式）
    • 按最終用戶市場佔有率分析（汽車、BFSI、醫療保健、零售、媒體和娛樂及其他（旅遊和旅遊業、政府等））
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球線上廣告映射和機會評估
    • 按廣告形式進行測繪和機會評估
    • 透過平台市場映射和機會評估
    • 按最終用戶市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：亞太地區線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按廣告形式市佔率分析
    • 按平台市佔率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 7 章：北美線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按廣告形式市佔率分析
    • 按平台市佔率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 8 章：歐洲線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按廣告形式市佔率分析
    • 按平台市佔率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 9 章：中東和非洲線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按廣告形式市佔率分析
    • 按平台市佔率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 10 章：南美洲線上廣告市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按廣告形式市佔率分析
    • 按平台市佔率分析
    • 按最終用戶市佔率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 動力
    • 社群媒體的使用不斷增加
    • 行動廣告
    • 性價比高
  • 挑戰
    • 廣告攔截器
    • 廣告詐欺

第 12 章：COVID-19 對全球線上廣告市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要地區
    • 受影響的主要國家
    • 受影響的主要配銷通路

第 13 章：市場趨勢與發展

  • 程序化廣告的使用增加
  • 影片廣告
  • 個人化廣告
  • 人工智慧的使用
  • 影響者行銷

第 14 章：SWOT 分析

  • 優勢
  • 弱點
  • 機會
  • 威脅

第15章：競爭格局

  • 公司簡介
    • Google LLC
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Meta Platforms, Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Microsoft Corporation
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Twitter, Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Adobe Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Baidu, Inc
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Yahoo! Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • IAC Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Amazon.com, Inc.
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • ByteDance Ltd. (TikTok)
      • 公司詳情
      • 產品與服務
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 16 章：策略建議/行動計劃

  • 重點關注領域
  • 目標區域

第 17 章：關於我們與免責聲明

（註：公司名單可依客戶要求客製化。）

簡介目錄
Product Code: 15355

Global Online Advertising market is anticipated to grow during the forecast period due to the growing usage of social media, increasing advent of mobile advertising, and rising demand for content marketing.

Global Online Advertising Market Scope

Online advertising is the practice of sending marketing messages to a targeted and identified audience via the internet. Online advertising is useful for increasing website traffic and brand awareness, but its primary goal is to persuade the targeted audience to take particular action, like making a purchase, etc.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 210 Billion
Market Size 2028USD 394 Billion
CAGR 2023-202810.54%
Fastest Growing SegmentVideo Advertising
Largest MarketNorth America

Online advertising allows businesses to target and engage with specific individuals who are more likely to be interested in their company or product, without the need to spend excessively on reaching a larger audience. Online advertising provides detailed audience information so that one can effectively target their efforts. This implies that one can concentrate on customers who are nearby, in a particular city or state, nationally, or who are looking for a particular concept of online advertisement.

Global Online Advertising Market Overview

In order to reach and interact with their target audiences, advertisers use a wide variety of platforms, formats, and strategies in the rapidly expanding global online advertising market. A number of factors, such as consumer adoption of digital technologies, popularity of mobile devices, and the emergence of social media and other online platforms as important channels for connecting with consumers, are fueling the growth of the online advertising market. Programmatic advertising, data-driven targeting, and mobile-first strategies are just a few examples of the new technologies and marketing tactics that are regularly introduced to the market, which is also characterized by rapid innovation and evolution. While there are many opportunities for advertisers in the online advertising market, there are also several difficulties, such as problems with ad fraud, data privacy, and the use of ad-blockers.

Global Online Advertising Market Drivers

Global Online Advertising market is driven by a variety of factors that are shaping the way advertisers reach and engage with their target audiences. One of the primary drivers of the online advertising market is the growing penetration of the internet across the world. As more people gain access to the internet, the potential audience for online advertising continues to expand. Additionally, the increasing use of mobile devices like smartphones and tablets has led to a shift in the way advertisers approach their campaigns, with a growing focus on mobile-first strategies. The availability of big data and advanced analytics tools has also been a key driver of the online advertising market, as advertisers are now able to target specific audiences based on factors such as demographics, interests, and browsing behavior. Social media platforms like Facebook, Twitter, and Instagram have become a crucial part of many people's daily lives, and advertisers have responded by developing highly targeted campaigns that leverage the user data available on these platforms.

Global Online Advertising Market Trends

The global online advertising market is characterized by rapid innovation and evolution, with new trends and technologies emerging on a regular basis. One of the most significant trends in recent years has been the increasing emphasis on personalization. Advertisers are now leveraging data analytics to better understand consumer behavior and preferences and are developing more targeted campaigns that resonate with specific audiences. Video advertising has also emerged as a key trend in the online advertising market, with more and more brands incorporating video content into their campaigns. Influencer marketing is another key trend in the online advertising market, with brands partnering with social media influencers to reach new audiences and build trust with consumers. Furthermore, Programmatic Advertising Technology continues to evolve, with more sophisticated algorithms and automation tools enabling advertisers to target their campaigns and optimize their ad spending more efficiently.

Global Online Advertising Market Challenges

While the global online advertising market presents many opportunities for advertisers, it also comes with several challenges. One of the biggest challenges facing advertisers is the issue of ad fraud, which involves fraudulent activity designed to generate illegitimate ad impressions or clicks. Ad fraud not only wastes advertisers' ad spend, but it also undermines the integrity of the entire online advertising ecosystem. Another challenge facing advertisers is the growing use of ad-blockers, which prevent ads from being displayed to users who have installed them. As ad-blocker usage becomes more widespread, advertisers must find new ways to reach their target audiences, such as developing more engaging and less intrusive ad formats. Data privacy is another challenge for advertisers, as consumers become more aware of the data that is being collected and how it is being used. Finally, the online advertising market is highly competitive, with advertisers competing for the attention of increasingly discerning and demanding audiences.

Global Online Advertising Market Opportunities

Global Online Advertising market presents many opportunities for advertisers to reach and engage with their target audiences. One of the major opportunities for advertisers in the market is the social media influencer marketing. To enhance their brand presence, advertisers in all sectors are forming partnerships with social media influencers. This is proving to be an effective digital marketing tactic, largely because customers are more likely to believe reviews from other customers than advertisements from companies. By 2024 and beyond, more businesses should start utilizing these influencers to boost sales. Due to consumer fatigue, there is a growing expectation of reduced reliance on celebrity endorsements in the future. Consumers now prefer influencers who have a stronger connection to the product or industry. An illustrative example of this shift is James Charles, a renowned makeup artist specializing in cosmetics, who collaborated with Cover Girl on promotional campaigns.

Furthermore, digital marketers can more effectively analyze user data with the help of artificial intelligence (AI) to further tailor the customer journey. Businesses can now learn a lot about their customers by targeting them through the use of AI. Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process. Businesses can provide this level of customer service by programmatically delivering ads to specific audiences. In 2023, programmatic advertising is anticipated to represent more than 72% of all online marketing expenditures.

Global Online Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc. are the market players in the global online advertising market during the forecast period.

Global Online Advertising Market Segmentation

Global Online Advertising market is segmented into advertising format, platform, end user, and region. Based on advertising format, the market is segmented into social media, search engine, video, e-mail, and others (podcast, radio, etc.). Based on platform, the market is segmented into web and application. Based on the end user, the market is segmented into automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). Based on region, the market is divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Report Scope:

In this report, the global Online Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Advertising Market, By Advertising Format:

  • Social Media
  • Search Engine
  • Video
  • E-mail
  • Others

Online Advertising Market, By Platform:

  • Web
  • Application

Online Advertising Market, By End User:

  • Automotive
  • BFSI
  • Healthcare
  • Retail
  • Media & Entertainment
  • Others

Online Advertising Market, By Region:

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Online Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Service Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis

  • 4.1. Platform Preference
  • 4.2. Preferred Advertising Format

5. Global Online Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))
    • 5.2.2. By Platform Market Share Analysis (Web, Application)
    • 5.2.3. By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Online Advertising Mapping & Opportunity Assessment
    • 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By End User Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Online Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Format Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By End User Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China Online Advertising Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.1.2.2. By Platform Market Share Analysis
        • 6.2.4.1.2.3. By End User Market Share Analysis
      • 6.2.4.2. India Online Advertising Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.2.2.2. By Platform Market Share Analysis
        • 6.2.4.2.2.3. By End User Market Share Analysis
      • 6.2.4.3. Japan Online Advertising Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.3.2.2. By Platform Market Share Analysis
        • 6.2.4.3.2.3. By End User Market Share Analysis
      • 6.2.4.4. South Korea Online Advertising Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.4.2.2. By Platform Market Share Analysis
        • 6.2.4.4.2.3. By End User Market Share Analysis
      • 6.2.4.5. Australia Online Advertising Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.5.2.2. By Platform Market Share Analysis
        • 6.2.4.5.2.3. By End User Market Share Analysis

7. North America Online Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Format Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By End User Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Online Advertising Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.1.2.2. By Platform Market Share Analysis
        • 7.2.4.1.2.3. By End User Market Share Analysis
      • 7.2.4.2. Canada Online Advertising Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.2.2.2. By Platform Market Share Analysis
        • 7.2.4.2.2.3. By End User Market Share Analysis
      • 7.2.4.3. Mexico Online Advertising Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.3.2.2. By Platform Market Share Analysis
        • 7.2.4.3.2.3. By End User Market Share Analysis

8. Europe Online Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Format Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By End User Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. Germany Online Advertising Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.1.2.2. By Platform Market Share Analysis
        • 8.2.4.1.2.3. By End User Market Share Analysis
      • 8.2.4.2. France Online Advertising Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.2.2.2. By Platform Market Share Analysis
        • 8.2.4.2.2.3. By End User Market Share Analysis
      • 8.2.4.3. United Kingdom Online Advertising Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.3.2.2. By Platform Market Share Analysis
        • 8.2.4.3.2.3. By End User Market Share Analysis
      • 8.2.4.4. Italy Online Advertising Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.4.2.2. By Platform Market Share Analysis
        • 8.2.4.4.2.3. By End User Market Share Analysis
      • 8.2.4.5. Spain Online Advertising Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.5.2.2. By Platform Market Share Analysis
        • 8.2.4.5.2.3. By End User Market Share Analysis

9. Middle East & Africa Online Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Format Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By End User Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Saudi Arabia Online Advertising Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.1.2.2. By Platform Market Share Analysis
        • 9.2.4.1.2.3. By End User Market Share Analysis
      • 9.2.4.2. UAE Online Advertising Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.2.2.2. By Platform Market Share Analysis
        • 9.2.4.2.2.3. By End User Market Share Analysis
      • 9.2.4.3. South Africa Online Advertising Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.3.2.2. By Platform Market Share Analysis
        • 9.2.4.3.2.3. By End User Market Share Analysis
      • 9.2.4.4. Turkey Online Advertising Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.4.2.2. By Platform Market Share Analysis
        • 9.2.4.4.2.3. By End User Market Share Analysis

10. South America Online Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Format Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By End User Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Online Advertising Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.1.2.2. By Platform Market Share Analysis
        • 10.2.4.1.2.3. By End User Market Share Analysis
      • 10.2.4.2. Colombia Online Advertising Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.2.2.2. By Platform Market Share Analysis
        • 10.2.4.2.2.3. By End User Market Share Analysis
      • 10.2.4.3. Argentina Online Advertising Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.3.2.2. By Platform Market Share Analysis
        • 10.2.4.3.2.3. By End User Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Growing Use of Social Media
    • 11.1.2. Mobile Advertising
    • 11.1.3. Cost-Effective
  • 11.2. Challenges
    • 11.2.1. Ad Blockers
    • 11.2.2. Ad Fraud

12. Impact of COVID-19 on the Global Online Advertising Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted
    • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

  • 13.1. Increased Use of Programmatic Advertising
  • 13.2. Video Advertising
  • 13.3. Personalized advertising
  • 13.4. Use of Artificial Intelligence
  • 13.5. Influencer Marketing

14. SWOT Analysis

  • 14.1. Strengths
  • 14.2. Weaknesses
  • 14.3. Opportunities
  • 14.4. Threats

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Google LLC
      • 15.1.1.1. Company Details
      • 15.1.1.2. Product & Services
      • 15.1.1.3. Financials (As Per Availability)
      • 15.1.1.4. Key Market Focus & Geographical Presence
      • 15.1.1.5. Recent Developments
      • 15.1.1.6. Key Management Personnel
    • 15.1.2. Meta Platforms, Inc.
      • 15.1.2.1. Company Details
      • 15.1.2.2. Product & Services
      • 15.1.2.3. Financials (As Per Availability)
      • 15.1.2.4. Key Market Focus & Geographical Presence
      • 15.1.2.5. Recent Developments
      • 15.1.2.6. Key Management Personnel
    • 15.1.3. Microsoft Corporation
      • 15.1.3.1. Company Details
      • 15.1.3.2. Product & Services
      • 15.1.3.3. Financials (As Per Availability)
      • 15.1.3.4. Key Market Focus & Geographical Presence
      • 15.1.3.5. Recent Developments
      • 15.1.3.6. Key Management Personnel
    • 15.1.4. Twitter, Inc.
      • 15.1.4.1. Company Details
      • 15.1.4.2. Product & Services
      • 15.1.4.3. Financials (As Per Availability)
      • 15.1.4.4. Key Market Focus & Geographical Presence
      • 15.1.4.5. Recent Developments
      • 15.1.4.6. Key Management Personnel
    • 15.1.5. Adobe Inc.
      • 15.1.5.1. Company Details
      • 15.1.5.2. Product & Services
      • 15.1.5.3. Financials (As Per Availability)
      • 15.1.5.4. Key Market Focus & Geographical Presence
      • 15.1.5.5. Recent Developments
      • 15.1.5.6. Key Management Personnel
    • 15.1.6. Baidu, Inc
      • 15.1.6.1. Company Details
      • 15.1.6.2. Product & Services
      • 15.1.6.3. Financials (As Per Availability)
      • 15.1.6.4. Key Market Focus & Geographical Presence
      • 15.1.6.5. Recent Developments
      • 15.1.6.6. Key Management Personnel
    • 15.1.7. Yahoo! Inc.
      • 15.1.7.1. Company Details
      • 15.1.7.2. Product & Services
      • 15.1.7.3. Financials (As Per Availability)
      • 15.1.7.4. Key Market Focus & Geographical Presence
      • 15.1.7.5. Recent Developments
      • 15.1.7.6. Key Management Personnel
    • 15.1.8. IAC Inc.
      • 15.1.8.1. Company Details
      • 15.1.8.2. Product & Services
      • 15.1.8.3. Financials (As Per Availability)
      • 15.1.8.4. Key Market Focus & Geographical Presence
      • 15.1.8.5. Recent Developments
      • 15.1.8.6. Key Management Personnel
    • 15.1.9. Amazon.com, Inc.
      • 15.1.9.1. Company Details
      • 15.1.9.2. Product & Services
      • 15.1.9.3. Financials (As Per Availability)
      • 15.1.9.4. Key Market Focus & Geographical Presence
      • 15.1.9.5. Recent Developments
      • 15.1.9.6. Key Management Personnel
    • 15.1.10. ByteDance Ltd. (TikTok)
      • 15.1.10.1. Company Details
      • 15.1.10.2. Product & Services
      • 15.1.10.3. Financials (As Per Availability)
      • 15.1.10.4. Key Market Focus & Geographical Presence
      • 15.1.10.5. Recent Developments
      • 15.1.10.6. Key Management Personnel

16. Strategic Recommendations/Action Plan

  • 16.1. Key Focus Areas
  • 16.2. Target Region

17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)