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市場調查報告書
商品編碼
1539383

健身應用市場：全球產業分析、規模、佔有率、成長、趨勢、預測，2024-2031年

Fitness App Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 180 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research 最近發布了一份關於全球健身應用市場的綜合報告。本報告全面評估了主要市場動態，包括驅動因素、趨勢、機會和挑戰，並提供了有關市場結構的詳細見解。

主要見解

  • 健身應用市場規模（2024年）：96億美元
  • 預測市場規模（2031年）：249億美元
  • 全球市場成長率（2024-2031年年複合成長率）：14.6%

健身應用市場 - 研究範圍：

健身應用提供了廣泛的功能，例如運動追蹤、個人化訓練計劃、營養建議和社交連接，使其成為數位健康和​​保健領域不可或缺的一部分。這些應用程式對應個人用戶、健身愛好者和注重健康的個人等各個細分市場，提供支援身體活動、健康監測和生活方式改善的解決方案。健身應用程式市場可在 Android 和 iOS 平台上使用，並提供從基本健身追蹤到高級健康管理解決方案的廣泛應用程式。市場成長的驅動力是健康意識的提高、行動技術的進步以及人工智慧（AI）和穿戴式裝置的整合。

推動市場成長的因素：

消費者對健康的日益重視、智慧型手機普及率的提高以及穿戴式健身設備的採用率不斷提高，推動了全球健身應用市場的發展，其中包括：個人化健身解決方案的激增，例如人工智慧驅動的鍛鍊計畫和虛擬教練，將提高使用者的參與度和滿意度。此外，隨著人們尋求方便、安全的方法來維持在家中的健身習慣，COVID-19 大流行加速了向數位健身解決方案的轉變。將健身應用程式與遠距醫療和飲食應用程式等其他健康管理平台整合的趨勢進一步推動市場擴張。

市場限制因素：

儘管成長前景廣闊，健身應用市場仍面臨資料隱私和安全的挑戰，影響使用者信任和應用採用。市場競爭也激烈，許多廠商提供類似的功能和特性，導致市場飽和。此外，需要持續創新和應用程式更新來滿足不斷變化的用戶期望，增加應用程式開發人員的營運成本。應對這些挑戰需要強有力的資料保護措施、差異化服務和策略行銷來吸引和留住用戶。

市場機會：

由於技術進步、人口趨勢和不斷變化的消費者偏好，健身應用市場提供了巨大的成長機會。將擴增實境（AR）和虛擬實境（VR）等先進技術整合到健身應用程式中，可提供身臨其境的鍛鍊體驗並提高用戶參與度。公司健康計劃的不斷成長趨勢以及健身應用程式開發商和醫療保健提供者之間的合作夥伴關係為市場成長開闢新的途徑。此外，透過拓展新興市場並提供多語言支援，可以吸引更廣泛的用戶群並加速全球市場擴張。

報告中回答的主要問題

  • 推動健身應用市場全球成長的關鍵因素是什麼？
  • 哪些應用程式功能和功能最受不同使用者群體的歡迎？
  • 科技進步如何改變健身應用市場的競爭格局？
  • 誰是健身應用市場的主要參與者？ 他們採取了哪些策略來維持市場影響力？
  • 全球健身應用市場的新趨勢和未來前景是什麼？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍與定義
  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
    • 課題
    • 主要趨勢
  • 宏觀經濟因素
    • 世界產業展望
    • 世界 GDP 成長前景
    • 全球醫療保健支出前景
  • 新冠肺炎（COVID-19）影響分析
  • 預測因子 - 相關性和影響

第3章 增值見解

  • 價值鏈分析
  • 主要交易和合併
  • PESTLE分析
  • 波特五力分析

第4章 全球健身應用市場展望：實績（2019-2023年）與預測（2024-2031年）

  • 主要亮點
    • 市場規模（十億美元）和年成長率
    • 絕對數量的機會
  • 市場規模分析與預測（十億美元）
    • 過去的市場規模（十億美元）分析，2019-2023年
    • 2024-2031年當前市場規模（十億美元）分析與預測
  • 全球健身應用市場展望：類型
    • 簡介/主要發現
    • 2019-2023年歷史市場規模（十億美元）分析，依類型
    • 2024-2031年當前市場規模（十億美元）分析與預測，依類型
  • 市場吸引力分析：類型
  • 全球健身應用市場展望：應用
    • 簡介/主要發現
    • 2019-2023年過去的市場規模（十億美元）分析，依應用
    • 2024-2031年當前市場規模（十億美元）的分析與預測，依應用
  • 市場吸引力分析：應用
  • 全球健身應用市場展望：平台
    • 簡介/主要發現
    • 2019-2023年歷史市場規模（十億美元）分析，依平台
    • 2024-2031年當前市場規模（十億美元）分析與預測，依平台
  • 市場吸引力分析：平台

第5章 全球健身應用市場展望：地區

  • 主要亮點
  • 過去2019-2023年市場規模分析（十億美元），依地區
  • 2024-2031年當前市場規模（十億美元）分析和預測，依地區
    • 北美
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東、非洲
  • 市場吸引力分析：地區

第6章 北美健身應用市場展望：實績（2019-2023年）與預測（2024-2031年）

第7章 歐洲健身應用市場展望：實績（2019-2023年）與預測（2024-2031年）

第8章 東亞健身應用市場展望：實績（2019-2023年）與預測（2024-2031年）

第9章 南亞/大洋洲健身應用市場展望：實績（2019-2023年）和預測（2024-2031年）

第10章 拉丁美洲健身應用市場展望：實績（2019-2023年）與預測（2024-2031年）

第11章 中東和非洲健身應用市場前景：實績（2019-2023年）和預測（2024-2031年）

第12章 競爭態勢

  • 2024年市佔率分析
  • 市場結構
    • 競爭強度圖：依市場劃分
    • 競爭儀表板
  • 公司簡介（詳細資料 - 概述、財務狀況、策略、近期發展）
    • FItbit
    • MyFitnessPal
    • Under Armour
    • Nike
    • Adidas
    • ASICS
    • Azumio
    • FatSecret
    • FitnessKeeper
    • HealthifyMe
    • Jefit
    • Keelo
    • Lose It!
    • MapMyFitness
    • Runtastic
    • Samsung Electronics
    • Sports Tracker
    • Strava
    • Sworkit
    • Withings

第13章 附錄

  • 調查方法
  • 調查的先決條件
  • 首字母縮寫詞和縮寫詞
簡介目錄
Product Code: PMRREP34706

Persistence Market Research has recently released a comprehensive report on the worldwide market for fitness apps. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Fitness App Market Size (2024E): US$ 9.6 Bn
  • Projected Market Value (2031F): US$ 24.9 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031):14.6%

Fitness App Market - Report Scope:

Fitness apps have become an integral part of the digital health and wellness landscape, offering a wide range of features such as workout tracking, personalized training plans, nutrition advice, and social connectivity. These apps cater to various segments, including individual users, fitness enthusiasts, and health-conscious individuals, providing solutions that support physical activity, health monitoring, and lifestyle improvements. The fitness app market serves both Android and iOS platforms, with applications ranging from basic fitness tracking to advanced health management solutions. Market growth is driven by increasing health awareness, advancements in mobile technology, and the integration of artificial intelligence (AI) and wearable devices.

Market Growth Drivers:

The global fitness app market is propelled by several key factors, including the growing emphasis on health and wellness among consumers, increasing smartphone penetration, and the rising adoption of wearable fitness devices. The proliferation of personalized fitness solutions, such as AI-driven workout plans and virtual coaching, enhances user engagement and satisfaction. Moreover, the COVID-19 pandemic has accelerated the shift towards digital fitness solutions, as people seek convenient and safe ways to maintain their fitness routines at home. The growing trend of integrating fitness apps with other health management platforms, such as telemedicine and dietary apps, further drives market expansion.

Market Restraints:

Despite promising growth prospects, the fitness app market faces challenges related to data privacy and security concerns, which impact user trust and app adoption. The market also experiences high competition, with numerous players offering similar features and functionalities, leading to market saturation. Additionally, the need for continuous innovation and app updates to meet evolving user expectations adds to the operational costs for app developers. Addressing these challenges requires robust data protection measures, differentiated offerings, and strategic marketing to attract and retain users.

Market Opportunities:

The fitness app market presents significant growth opportunities driven by technological advancements, demographic trends, and evolving consumer preferences. The integration of advanced technologies, such as augmented reality (AR) and virtual reality (VR), into fitness apps offers immersive workout experiences and enhances user engagement. The rising trend of corporate wellness programs and partnerships between fitness app developers and healthcare providers create new avenues for market growth. Additionally, expanding into emerging markets and offering multilingual support can tap into a broader user base, driving global market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the fitness app market globally?
  • Which app features and functionalities are most popular among users across different demographics?
  • How are technological advancements reshaping the competitive landscape of the fitness app market?
  • Who are the key players contributing to the fitness app market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global fitness app market?

Competitive Intelligence and Business Strategy:

Leading players in the global fitness app market, including MyFitnessPal, Fitbit Inc., and Strava, focus on innovation, user experience, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced app features, such as real-time health monitoring and personalized fitness recommendations, catering to diverse user needs and preferences. Collaborations with fitness equipment manufacturers, health organizations, and digital health platforms facilitate market access and promote technology adoption. Emphasis on user-centric design, data analytics, and cross-platform integration enhances user engagement and supports sustained market growth.

Key Companies Profiled:

  • Fitbit
  • MyFitnessPal
  • Under Armour
  • Nike
  • Adidas
  • ASICS
  • Azumio
  • FatSecret
  • FitnessKeeper
  • HealthifyMe
  • Jefit
  • Keelo
  • Lose It!
  • MapMyFitness
  • Runtastic
  • Samsung Electronics
  • Sports Tracker
  • Strava
  • Sworkit
  • Withings

Fitness App Market Segmentation

By Type

  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking

By Application

  • Smartphones
  • Tablets
  • Wearable Devices

By Platform

  • Android
  • iOS
  • Others

By Geographical Regions

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Fitness App Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
    • 2.3.3. Global Healthcare Spending Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Value Chain Analysis
  • 3.2. Key Deals and Mergers
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Force Analysis

4. Global Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 4.1. Key Highlights
    • 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.2. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 4.3. Global Fitness App Market Outlook: Type
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
    • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
      • 4.3.3.1. Exercise & Weight Loss
      • 4.3.3.2. Diet & Nutrition
      • 4.3.3.3. Activity Tracking
  • 4.4. Market Attractiveness Analysis: Type
  • 4.5. Global Fitness App Market Outlook: Application
    • 4.5.1. Introduction / Key Findings
    • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
    • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
      • 4.5.3.1. Smartphones
      • 4.5.3.2. Tablets
      • 4.5.3.3. Wearable Devices
  • 4.6. Market Attractiveness Analysis: Application
  • 4.7. Global Fitness App Market Outlook: Platform
    • 4.7.1. Introduction / Key Findings
    • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Platform, 2019-2023
    • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
      • 4.7.3.1. Android
      • 4.7.3.2. iOS
      • 4.7.3.3. Others
  • 4.8. Market Attractiveness Analysis: Platform

5. Global Fitness App Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
  • 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. East Asia
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 6.2.1. By Country
    • 6.2.2. By Type
    • 6.2.3. By Application
    • 6.2.4. By Platform
  • 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 6.3.1. U.S.
    • 6.3.2. Canada
  • 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 6.4.1. Exercise & Weight Loss
    • 6.4.2. Diet & Nutrition
    • 6.4.3. Activity Tracking
  • 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 6.5.1. Smartphones
    • 6.5.2. Tablets
    • 6.5.3. Wearable Devices
  • 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 6.6.1. Android
    • 6.6.2. iOS
    • 6.6.3. Others
  • 6.7. Market Attractiveness Analysis

7. Europe Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 7.2.1. By Country
    • 7.2.2. By Type
    • 7.2.3. By Application
    • 7.2.4. By Platform
  • 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.3.1. Germany
    • 7.3.2. France
    • 7.3.3. U.K.
    • 7.3.4. Italy
    • 7.3.5. Spain
    • 7.3.6. Russia
    • 7.3.7. Turkey
    • 7.3.8. Rest of Europe
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 7.4.1. Exercise & Weight Loss
    • 7.4.2. Diet & Nutrition
    • 7.4.3. Activity Tracking
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 7.5.1. Smartphones
    • 7.5.2. Tablets
    • 7.5.3. Wearable Devices
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 7.6.1. Android
    • 7.6.2. iOS
    • 7.6.3. Others
  • 7.7. Market Attractiveness Analysis

8. East Asia Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 8.2.1. By Country
    • 8.2.2. By Type
    • 8.2.3. By Application
    • 8.2.4. By Platform
  • 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. South Korea
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 8.4.1. Exercise & Weight Loss
    • 8.4.2. Diet & Nutrition
    • 8.4.3. Activity Tracking
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 8.5.1. Smartphones
    • 8.5.2. Tablets
    • 8.5.3. Wearable Devices
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 8.6.1. Android
    • 8.6.2. iOS
    • 8.6.3. Others
  • 8.7. Market Attractiveness Analysis

9. South Asia & Oceania Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 9.2.1. By Country
    • 9.2.2. By Type
    • 9.2.3. By Application
    • 9.2.4. By Platform
  • 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.3.1. India
    • 9.3.2. Southeast Asia
    • 9.3.3. ANZ
    • 9.3.4. Rest of South Asia & Oceania
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 9.4.1. Exercise & Weight Loss
    • 9.4.2. Diet & Nutrition
    • 9.4.3. Activity Tracking
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 9.5.1. Smartphones
    • 9.5.2. Tablets
    • 9.5.3. Wearable Devices
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 9.6.1. Android
    • 9.6.2. iOS
    • 9.6.3. Others
  • 9.7. Market Attractiveness Analysis

10. Latin America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 10.2.1. By Country
    • 10.2.2. By Type
    • 10.2.3. By Application
    • 10.2.4. By Platform
  • 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 10.3.1. Brazil
    • 10.3.2. Mexico
    • 10.3.3. Rest of Latin America
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 10.4.1. Exercise & Weight Loss
    • 10.4.2. Diet & Nutrition
    • 10.4.3. Activity Tracking
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 10.5.1. Smartphones
    • 10.5.2. Tablets
    • 10.5.3. Wearable Devices
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 10.6.1. Android
    • 10.6.2. iOS
    • 10.6.3. Others
  • 10.7. Market Attractiveness Analysis

11. Middle East & Africa Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 11.2.1. By Country
    • 11.2.2. By Type
    • 11.2.3. By Application
    • 11.2.4. By Platform
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.3.1. GCC Countries
    • 11.3.2. Egypt
    • 11.3.3. South Africa
    • 11.3.4. Northern Africa
    • 11.3.5. Rest of Middle East & Africa
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 11.4.1. Exercise & Weight Loss
    • 11.4.2. Diet & Nutrition
    • 11.4.3. Activity Tracking
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 11.5.1. Smartphones
    • 11.5.2. Tablets
    • 11.5.3. Wearable Devices
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 11.6.1. Android
    • 11.6.2. iOS
    • 11.6.3. Others
  • 11.7. Market Attractiveness Analysis

12. Competition Landscape

  • 12.1. Market Share Analysis, 2024
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. FItbit
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. MyFitnessPal
    • 12.3.3. Under Armour
    • 12.3.4. Nike
    • 12.3.5. Adidas
    • 12.3.6. ASICS
    • 12.3.7. Azumio
    • 12.3.8. FatSecret
    • 12.3.9. FitnessKeeper
    • 12.3.10. HealthifyMe
    • 12.3.11. Jefit
    • 12.3.12. Keelo
    • 12.3.13. Lose It!
    • 12.3.14. MapMyFitness
    • 12.3.15. Runtastic
    • 12.3.16. Samsung Electronics
    • 12.3.17. Sports Tracker
    • 12.3.18. Strava
    • 12.3.19. Sworkit
    • 12.3.20. Withings

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations