Product Code: PM2972
The global manga market size is expected to reach USD 53,502.4 Million by 2032, according to a new study by Polaris Market Research. The report "Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed, Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing internet penetration and rising demand for digital books have indeed played a significant role in driving the manga market. The manga market has embraced digital distribution, with many publishers making their titles available on digital platforms such as ComiXology, Kindle, and Crunchyroll. This has made it easier for fans to access and read their favorite manga titles online, particularly for readers in remote or underserved areas. Digital manga offers readers the convenience of reading on their favorite devices at any time and from anywhere. This has made it easier for fans to keep up with their favorite manga titles, and has helped to increase the accessibility of manga for readers who may not have access to physical copies. Digital manga titles are often cheaper than their physical counterparts, making them an attractive option for budget-conscious readers.
This has helped to expand the fanbase for manga, particularly among younger readers. Digital distribution has made it easier for publishers to localize manga titles for international markets, translating the manga into local languages and adapting it to local cultural norms and preferences. This has helped to make manga more accessible and appealing to readers in these markets, and has helped to drive demand for manga. Social media has played a significant role in promoting manga titles and building fan communities around specific titles or genres. This has helped to increase the visibility and popularity of manga, particularly among younger audiences. Overall, the growing internet penetration and rising demand for digital books have played a significant role in driving the manga market. As digital technology continues to evolve and expand, it is likely that we will see continued growth and expansion of the digital manga market in the coming years.
Besides, the aesthetic elements in the printed books attract enthusiasts as they seek to enjoy and collect high-quality and glossy manga books. The digital segment is expected to observe a notable growth rate during the forecast period as consumers are showing an increased interest in e-books as they offer greater convenience, address space constraints, and are relatively cheaper than printed versions.
Manga Market Report Highlights
In 2023, the adults segment accounted for the largest market share in the MANGA market. The manga market has significantly expanded its offerings to include a wide range of genres that cater to adult readers.
The digital segment is expected to grow at the fastest CAGR during the forecast period. Digital manga offers unparalleled convenience and accessibility. Readers can access vast libraries of manga titles on smartphones, tablets, and computers, allowing them to read anytime and anywhere.
In 2023, North America dominated the largest market. Manga has become an integral part of North American pop culture, appealing to a broad demographic that includes children, teenagers, and adults. The integration of manga into mainstream entertainment, through anime adaptations and merchandise, has significantly boosted its popularity.
Asia Pacific is expected to grow at the fastest CAGR Manga has always been popular in its home country of Japan, but its appeal is rapidly spreading across other Asia Pacific countries like China, South Korea, and Southeast Asian nations. The growing interest in Japanese culture, including manga, anime, and related media, is driving demand.
The global key market players are Shueisha Inc., Shogakukan Inc., Yen Press, VIZ Inc., Houbunsha Co., Ltd., Bilibili Comics, Seven Seas Entertainment, Inc., Kadokawa Corporation., AKITA PUBLISHING CO., LTD. (Akita Shoten Co., Ltd), Kodansha Ltd., IDW Media Holdings, DMG Entertainment Inc., Futabasha Publishers Ltd., Archie Comic Publications, Inc., Titan Books (Titan Entertainment Group).
Polaris Market Research has segmented the Manga Market report based on content type, distribution channel, genre, audience, and region.
Manga, Content Type Outlook (Revenue - USD Million, 2019 - 2032)
Manga, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)
Manga, Genre Outlook (Revenue - USD Million, 2019 - 2032)
- Action & Audience
- Sci-Fi & Fantasy
- Sports
- Romance & Drama
- Others
Manga, Audience Outlook (Revenue - USD Million, 2019 - 2032)
- Hospitals
- Catheterization Labs
- Others
Manga, Regional Outlook (Revenue - USD Million, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Australia
- Rest of Asia Pacific
- Latin America
- Argentina
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
- Rest of Middle East & Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Manga Market Insights
- 4.1. Manga - Industry Snapshot
- 4.2. Manga Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing demand for graphic novels across the globe
- 4.2.1.2. Enhanced consumer engagement and personalized experiences
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Availability of alternative entertainment sources
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Manga Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Manga Market, by Content Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Manga Market, by Content Type, 2019-2032 (USD Million)
- 5.3. Printed
- 5.3.1. Global Manga Market, by Printed, by Region, 2019-2032 (USD Million)
- 5.4. Digital
- 5.4.1. Global Manga Market, by Digital, by Region, 2019-2032 (USD Million)
6. Global Manga Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 6.3. Online
- 6.3.1. Global Manga Market, by Online, by Region, 2019-2032 (USD Million)
- 6.4. Offline
- 6.4.1. Global Manga Market, by Offline, by Region, 2019-2032 (USD Million)
7. Global Manga Market, by Genre
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Manga Market, by Genre, 2019-2032 (USD Million)
- 7.3. Action & Audience
- 7.3.1. Global Manga Market, by Action & Audience, by Region, 2019-2032 (USD Million)
- 7.4. Sci-Fi & Fantasy
- 7.4.1. Global Manga Market, by Sci-Fi & Fantasy, by Region, 2019-2032 (USD Million)
- 7.5. Sports
- 7.5.1. Global Manga Market, by Sports, by Region, 2019-2032 (USD Million)
- 7.6. Romance & Drama
- 7.6.1. Global Manga Market, by Romance & Drama, by Region, 2019-2032 (USD Million)
- 7.7. Others
- 7.7.1. Global Manga Market, by Others, by Region, 2019-2032 (USD Million)
8. Global Manga Market, by Audience
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Manga Market, by Audience, 2019-2032 (USD Million)
- 8.3. Children & Kids
- 8.3.1. Global Manga Market, by Children & Kids, by Region, 2019-2032 (USD Million)
- 8.4. Teenagers
- 8.4.1. Global Manga Market, by Teenagers, by Region, 2019-2032 (USD Million)
- 8.5. Adults
- 8.5.1. Global Manga Market, by Adults, by Region, 2019-2032 (USD Million)
9. Global Manga Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Manga Market Assessment, By Geography, 2019-2032 (USD Million)
- 9.3. Manga Market - North America
- 9.3.1. North America: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.3.2. North America: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.3.3. North America: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.3.4. North America: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.3.5. Manga Market - U.S.
- 9.3.5.1. U.S.: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.3.5.2. U.S.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.3.5.3. U.S.: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.3.5.4. U.S.: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.3.6. Manga Market - Canada
- 9.3.6.1. Canada: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.3.6.2. Canada: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.3.6.3. Canada: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.3.6.4. Canada: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4. Manga Market - Europe
- 9.4.1. Europe: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.2. Europe: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.3. Europe: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.4. Europe: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.5. Manga Market - UK
- 9.4.5.1. UK: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.5.2. UK: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.5.3. UK: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.5.4. UK: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.6. Manga Market - France
- 9.4.6.1. France: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.6.2. France: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.6.3. France: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.6.4. France: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.7. Manga Market - Germany
- 9.4.7.1. Germany: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.7.2. Germany: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.7.3. Germany: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.7.4. Germany: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.8. Manga Market - Italy
- 9.4.8.1. Italy: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.8.2. Italy: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.8.3. Italy: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.8.4. Italy: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.9. Manga Market - Spain
- 9.4.9.1. Spain: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.9.2. Spain: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.9.3. Spain: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.9.4. Spain: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.10. Manga Market - Netherlands
- 9.4.10.1. Netherlands: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.10.2. Netherlands: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.10.3. Netherlands: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.10.4. Netherlands: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.4.11. Manga Market - Russia
- 9.4.11.1. Russia: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.4.11.2. Russia.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.4.11.3. Russia: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.4.11.4. Russia: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5. Manga Market - Asia Pacific
- 9.5.1. Asia Pacific: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.2. Asia Pacific: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.3. Asia Pacific: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.4. Asia Pacific: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.5. Manga Market - China
- 9.5.5.1. China: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.5.2. China.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.5.3. China: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.5.4. China: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.6. Manga Market - India
- 9.5.6.1. India: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.6.2. India.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.6.3. India: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.6.4. India: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.7. Manga Market - Japan
- 9.5.7.1. Japan: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.7.2. Japan.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.7.3. Japan: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.7.4. Japan: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.8. Manga Market - Malaysia
- 9.5.8.1. Malaysia: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.8.2. Malaysia.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.8.3. Malaysia: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.8.4. Malaysia: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.9. Manga Market - Indonesia
- 9.5.9.1. Indonesia: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.9.2. Indonesia.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.9.3. Indonesia: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.9.4. Indonesia: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.5.10. Manga Market - South Korea
- 9.5.10.1. South Korea: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.5.10.2. South Korea.: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.5.10.3. South Korea: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.5.10.4. South Korea: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.6. Manga Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.6.2. Middle East & Africa: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.6.3. Middle East & Africa: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.6.4. Middle East & Africa: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.6.5. Manga Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.6.5.2. Saudi Arabia: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.6.5.3. Saudi Arabia: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.6.5.4. Saudi Arabia: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.6.6. Manga Market - South Africa
- 9.6.6.1. South Africa: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.6.6.2. South Africa: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.6.6.3. South Africa: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.6.6.4. South Africa: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.6.7. Manga Market - Israel
- 9.6.7.1. Israel: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.6.7.2. Israel: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.6.7.3. Israel: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.6.7.4. Israel: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.6.8. Manga Market - UAE
- 9.6.8.1. UAE: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.6.8.2. UAE: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.6.8.3. UAE: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.6.8.4. UAE: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.7. Manga Market - Latin America
- 9.7.1. Latin America: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.7.2. Latin America: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.7.3. Latin America: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.7.4. Latin America: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.7.5. Manga Market - Mexico
- 9.7.5.1. Mexico: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.7.5.2. Mexico: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.7.5.3. Mexico: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.7.5.4. Mexico: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.7.6. Manga Market - Brazil
- 9.7.6.1. Brazil: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.7.6.2. Brazil: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.7.6.3. Brazil: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.7.6.4. Brazil: Manga Market, by Genre, 2019-2032 (USD Million)
- 9.7.7. Manga Market - Argentina
- 9.7.7.1. Argentina: Manga Market, by Content Type, 2019-2032 (USD Million)
- 9.7.7.2. Argentina: Manga Market, by Audience, 2019-2032 (USD Million)
- 9.7.7.3. Argentina: Manga Market, by Distribution Channel, 2019-2032 (USD Million)
- 9.7.7.4. Argentina: Manga Market, by Genre, 2019-2032 (USD Million)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Shueisha Inc
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Audience Benchmarking
- 11.1.4. Recent Development
- 11.2. Shogakukan Inc
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Audience Benchmarking
- 11.2.4. Recent Development
- 11.3. Yen Press
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Audience Benchmarking
- 11.3.4. Recent Development
- 11.4. VIZ Inc
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Audience Benchmarking
- 11.4.4. Recent Development
- 11.5. Houbunsha Co., Ltd
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Audience Benchmarking
- 11.5.4. Recent Development
- 11.6. Bilibili Comics
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Audience Benchmarking
- 11.6.4. Recent Development
- 11.7. Seven Seas Entertainment, Inc
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Audience Benchmarking
- 11.7.4. Recent Development
- 11.8. Kadokawa Corporation
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Audience Benchmarking
- 11.8.4. Recent Development
- 11.9. AKITA PUBLISHING CO., LTD. (Akita Shoten Co., Ltd)
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Audience Benchmarking
- 11.9.4. Recent Development
- 11.10. Kodansha Ltd
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Audience Benchmarking
- 11.10.4. Recent Development
- 11.11. IDW Media Holdings
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Audience Benchmarking
- 11.11.4. Recent Development
- 11.12. DMG Entertainment Inc
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Audience Benchmarking
- 11.12.4. Recent Development
- 11.13. Futabasha Publishers Ltd
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Audience Benchmarking
- 11.13.4. Recent Development
- 11.14. Archie Comic Publications, Inc
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Audience Benchmarking
- 11.14.4. Recent Development
- 11.15. Titan Books (Titan Entertainment Group)
- 11.15.1. Company Overview
- 11.15.2. Financial Performance
- 11.15.3. Audience Benchmarking
- 11.15.4. Recent Development