基於位置的服務市場規模、佔有率、成長分析（按組件、按位置類型、按應用、按行業）- 2024-2031 年行業預測

2022年全球位置服務市場規模為328億美元，從2023年的423億美元成長到2031年的2,145億美元，複合年成長率預計為22.5%。

由於智慧型裝置的激增以及 A-GNSS 和混合位置追蹤等先進技術的整合，基於位置的服務 (LBS) 市場正在經歷顯著成長。這些服務透過提供即時地理資料來改善用戶體驗，從而實現從導航和本地搜尋到鄰近行銷和資產追蹤的廣泛應用。對個人化位置資訊不斷成長的需求正在推動這一趨勢，企業利用 LBS 來加強客戶關係並簡化訂單管理。諾基亞和三星等主要企業正在投資 3D 地圖技術，進一步推動市場擴張，特別是拉丁美洲和亞太地區的新興市場。這一成長軌跡預示著 LBS 的光明前景，預計未來幾年將保持強勁成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

基於位置的服務市場規模：按組成部分和複合年成長率（2024-2031）

• 市場概況
• 平台
• 服務
• 硬體

基於位置的服務市場規模：按位置類型和複合年成長率（2024-2031）

• 市場概況
• 室內的
• 戶外的

基於位置的服務市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 地理資訊系統導航
• 追蹤
• 社群媒體

基於位置的服務市場規模：按行業和複合年成長率（2024-2031）

• 市場概況
• 物流
• 零售
• 衛生保健
• 媒體
• 防禦
• 其他

基於位置的服務市場規模和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Apple（United States）
• Google LLC（United States）
• HERE Technologies（Germany）
• TomTom NV（Netherlands）
• Foursquare Labs, Inc.（United States）
• Cisco Systems, Inc.（United States）
• ESRI（United States）
• IBM Corporation（United States）
• Microsoft Corporation（United States）
• Oracle Corporation（United States）
• Qualcomm Inc.（United States）
• Telenav, Inc.（United States）
• Zebra Technologies Corporation（United States）
• Ericsson AB（Sweden）
• Navigine（Russia）
• Navisens（United States）
• AirSage Inc.（United States）
• Bluedot Innovation（United States）
• Geoloqi（United States）
• LocationSmart（United States）

結論和建議

Global Location Based Services Market size was valued at USD 32.8 billion in 2022 and is poised to grow from USD 42.3 billion in 2023 to USD 214.5 billion by 2031, growing at a CAGR of 22.5% during the forecast period (2024-2031).

The Location-Based Services (LBS) market is experiencing significant growth, driven by the increasing adoption of smart devices and the integration of advanced technologies such as A-GNSS and hybrid location tracking. These services enhance user experiences by providing real-time geo-data, enabling applications ranging from navigation and local search to proximity marketing and asset tracking. The rising demand for personalized, location-specific information fuels this trend, with companies leveraging LBS to better engage with customers and streamline order management. Key players like Nokia and Samsung are investing in 3D mapping technologies, further propelling market expansion, especially in emerging markets across Latin America and Asia-Pacific. This growth trajectory indicates a promising future for LBS, expected to sustain a robust rate in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Based Services Market Segmental Analysis

Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Location Based Services Market

The global Location Based Services (LBS) market is set for significant growth, driven primarily by the widespread adoption of smartphones and wireless devices. The increasing use of location-based check-in applications, enhanced analytical capabilities in communication technologies, and the affordability of GPS-enabled devices are crucial contributors to this trend. Additionally, the surge in social media usage, mobile networking, and the Internet of Things (IoT), coupled with advancements in communication infrastructure and ongoing investments in 4G and 5G technologies in rapidly developing regions, are pivotal factors further propelling the expansion of the LBS market worldwide.

Restraints in the Global Location Based Services Market

Global Location-Based Services (LBS) face several constraints, including privacy concerns, regulatory challenges, and technological limitations. As users become increasingly aware of data security issues, stringent regulations such as GDPR may hinder the collection and use of location data, affecting service personalization. Additionally, variations in infrastructure and technology across different regions can lead to inconsistent service quality and coverage. Geopolitical tensions can also restrict cross-border data flows, limiting global service integration. Moreover, reliance on GPS technology may lead to inaccuracies in areas with poor satellite visibility, ultimately impacting user experience and trust in LBS offerings.

Market Trends of the Global Location Based Services Market

The Global Location Based Services (LBS) market is witnessing significant growth driven by the increasing use of smartphones and enhanced mobile data networks, particularly 3G and beyond. Key subcategories such as social networking, local search, navigation, and entertainment are at the forefront of this trend, leveraging location awareness to deliver personalized experiences. Social media platforms are rapidly expanding their LBS offerings, complemented by an upsurge in mobile applications available through various app stores. Despite challenges in monetization, particularly in mobile advertising, LBS presents valuable opportunities for targeted marketing, appealing to brands seeking to engage consumers based on their geographic locations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Location Based Services Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
• Services
• Hardware

Location Based Services Market Size by Location Type & CAGR (2024-2031)

• Market Overview
• Indoor
• Outdoor

Location Based Services Market Size by Application & CAGR (2024-2031)

• Market Overview
• GIS Navigation
• Tracking
• Social Media

Location Based Services Market Size by Vertical & CAGR (2024-2031)

• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others

Location Based Services Market Size & CAGR (2024-2031)

• North America, (Component, Location type, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Location type, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Location type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Location type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Location type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Apple (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telenav, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigine (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navisens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AirSage Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluedot Innovation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geoloqi (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation