全球 A2P 訊息傳遞市場 (2023-2030)：按元件類型、部署模式、用途和最終用戶分類的規模、佔有率、成長分析和預測

Global A2P Messaging Market Size, Share, Growth Analysis, By Component Type, By Deployment Mode, By Application, By End-user(BFSI) - Industry Forecast 2023-2030

出版日期: 2023年09月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球A2P訊息傳遞市場規模預計將從2021年的592.2億美元成長到2022年的667.1億美元，預測期內年複合成長率為8.59%，到2030年將成長到1290.1億美元。預計規模也將繼續成長。

促進因素

行動裝置（尤其是智慧型手機）的普及是推動 A2P 訊息市場的關鍵要素。隨著使用行動電話的人口不斷增加，A2P 訊息傳遞的潛在覆蓋範圍顯著增加。行動裝置的便利性和普遍性使其成為企業與客戶建立聯繫的完美平台，支援對 A2P 訊息服務不斷成長的需求。

抑制因素

A2P 訊息傳遞市場競爭非常激烈，眾多供應商都在努力爭奪市場佔有率。這種競爭的加劇可能會導致定價壓力和報酬率下降。為了在這一競爭形勢中脫穎而出，服務提供者需要提供創新功能、可靠的訊息傳遞和卓越的客戶支持，以便在擁擠的市場環境中有效脫穎而出。

市場趨勢

我們在 A2P 訊息傳遞領域看到的一個關鍵趨勢是豐富通訊服務 (RCS) 的日益普及。 RCS 是一種高級訊息傳遞協議，與傳統 SMS 相比，它提供了各種改進的功能。這些增強功能包括多媒體內容、訊息接收功能、互動元素等等。

本報告調查了全球 A2P 訊息傳遞市場，並提供了市場概況、市場各種影響因素分析、技術和創新趨勢、法律制度、市場規模趨勢和預測，以及按各個細分市場和地區進行的細分。競爭形勢、主要企業概況等

市場概況
市場規模
市場動態
- 促進因素
- 機會
- 抑制因素
- 任務
關鍵市場洞察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- 啟動分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 重點投資分析
- 關鍵成功要素
- 競爭程度
市場動態/前景
- 市場動態
  - 促進因素
  - 機會
  - 抑制因素
  - 任務
法規狀況
波特的分析
Skyquest 對未來顛覆的獨家見解

全球 A2P 訊息傳遞市場：按組件類型

市場概況
平台
服務

全球 A2P 訊息傳遞市場：按部署模式

市場概況
本地
雲

全球 A2P 訊息市場：按用途

市場概況
推播式內容服務
互動服務
促銷活動
客戶關係管理（CRM）服務

全球 A2P 訊息傳遞市場：依最終用戶分類

市場概況
BFSI（銀行、金融服務、保險）
零售/電子商務
通訊/IT
旅遊/酒店業
衛生保健
媒體娛樂

全球 A2P 訊息市場：按地區

市場概況
北美洲
歐洲
亞太地區
拉丁美洲
中東/非洲
拉丁美洲

競爭形勢

前5名企業對比
主要企業市場地位
主要企業的招募策略
關鍵成功策略
近期市集活動
主要企業市場佔有率
主要企業簡介
- Twilio Inc.
- Syniverse Technologies LLC
- Infobip Ltd.
- Route Mobile Limited
- Nexmo Inc.
- OpenMarket Inc.
- CLX Communications AB
- SAP SE
- tyntec Ltd.
- Vonage Holdings Corp.
- Mitto AG
- MessageBird BV
- Karix Mobile Pvt. Ltd.
- Twizo
- Plivo Inc.
- 3Cinteractive Corp.
- Tata Communications Ltd.
- Comviva Technologies Ltd.
- Mblox Inc.
- Soprano Design Pty Ltd.

簡介目錄

Product Code: SQMIG50J2008

Global A2P Messaging Market size was valued at USD 59.22 billion in 2021 and is poised to grow from USD 66.71 billion in 2022 to USD 129.01 billion by 2030, at a CAGR of 8.59% during the forecast period (2023-2030).

In recent years, the Global A2P (Application-to-Person) Messaging market has experienced remarkable growth. The escalating adoption of A2P messaging spans various sectors, including BFSI, healthcare, retail, and e-commerce, among others. This widespread acceptance contributes significantly to the industry's expansion. A2P messaging facilitates consumer communication, timely alerts, and user authentication processes.

Several factors are driving this growth trajectory. The heightened attention of end-users towards A2P messaging, the growing reach of mobile advertisements, and the increasing prevalence of smartphones across global regions are pivotal factors propelling the industry's advancement. The expanding utilization of internet services, coupled with the integration of Over-The-Top (OTT) messaging platforms like Facebook Messenger and WhatsApp, further accentuates market growth. A2P messaging emerges as a potent catalyst for improving customer relationships and fostering enhanced connectivity, consequently driving sales growth. Notably, the Short Message Service (SMS) stands out as an exceptionally effective strategy that aids enterprises in attaining their marketing objectives. Compelling evidence supports the notion that SMS demonstrates markedly superior returns on investment compared to alternative communication channels. This resilient, streamlined, and cost-effective tool possesses the capability to engage a broader audience and achieve heightened response rates, distinguishing it from alternative communication approaches.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Driver

The widespread adoption of mobile devices, particularly smartphones, has emerged as a pivotal catalyst driving the A2P messaging market. With an expanding populace gaining access to mobile phones, the potential outreach of A2P messaging experiences a noteworthy surge. The convenience and omnipresence of mobile devices render them an optimal platform for businesses to establish connections with their clientele, thereby underpinning the escalating demand for A2P messaging services.

Restraint

The A2P messaging market is characterized by intense competition, with numerous providers striving to secure their market share. This heightened rivalry can result in pressures on pricing and the contraction of profit margins. To distinguish themselves within this competitive landscape, service providers must offer innovative features, dependable message delivery, and exceptional customer support to stand out effectively amid the crowded market milieu.

Market Trends

An important trend observed in the A2P messaging sector is the growing embrace of Rich Communication Services (RCS). RCS represents an advanced messaging protocol that brings a range of improved functionalities in contrast to traditional SMS. These enhanced attributes encompass the inclusion of multimedia content, the ability to confirm message receipt, and interactive elements.