全球非酒精飲料市場規模、佔有率、成長分析、按類型、分銷管道 - 產業預測 2024-2031

2022年全球非酒精飲料市場規模為7,720億美元，從2023年的8221.8億美元成長到2031年的13,607億美元，預測期間（2024-2031年）預計年複合成長率為6.5%。

隨著客戶對低酒精和無酒精類別的接受度不斷提高，該行業的製造商積極適應這些新趨勢，並利用創造性的方式來增強其當前的產品系列。這些精心策劃的行動為未來的成長潛力創造有利的軌跡。消費者對非酒精飲料的偏好影響針對複雜口味的優質軟性飲料獨特市場的開拓。2021年 10月 Waitrose 食品和飲料報告等研究突顯了需求的轉變，本報告顯示，無酒精飲料的搜尋每年穩步成長 22%。

為了因應這些不斷變化的趨勢，品牌日益擴大其當前的產品範圍並快速推出新產品。 Good Earth 就是一個例子，這是一家美國茶葉公司，於2020年 5月在英國擴大了產品陣容。該公司的產品線包括風味康普茶和原味康普茶，以及採用天然成分製成的水果茶和花草茶、綠茶和紅茶。此外，根據《2022年百加得雞尾酒趨勢報告》，全球 58%的消費者轉向酒精濃度較低的雞尾酒和非酒精飲料。

同時，低酒精和無酒精類別的日益普及刺激生產商對其現有產品進行創新，而這項策略預計將推動未來的成長。隨著消費者越來越意識到瓶裝水的健康益處，這個市場預計將會成長。產品銷售的推動因素是消費者對瓶裝水的偏好超過了自來水，尤其是年輕消費者。為了應對這一趨勢，越來越多的餐廳現在提供瓶裝水。

未來幾年，由於世界各地餐飲場所的迅速擴張，對瓶裝水的需求預計將大幅增加。此外，隨著消費者尋求更健康的身體，無酒精飲料也越來越受到青睞。 Goliath Consulting Group 的2021年飲料趨勢報告也強調了這一點，本報告顯示，消費者，尤其是美國和英國的消費者，選擇零度烈酒、無酒精雞尾酒以及低熱量和低碳水化合物飲料。市場變化為飲料製造商創造了新的可能性。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 二級/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 監管形勢
• 波特的分析
• 對未來顛覆的特別見解

全球非酒精飲料市場：依類型

• 市場概況
• 碳酸飲料（CSD）
• 包裝咖啡和茶
• 瓶裝水
• 水果飲料
• 其他（運動飲料/機能飲料）

全球非酒精飲料市場：按分銷管道分類

• 市場概況
• 超級市場/大賣場
• 食品服務部
• 便利商店
• 專賣店
• 網路零售

全球非酒精飲料市場規模：依地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲地區

競爭形勢

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• The Coca-Cola Company-USA
• PepsiCo, Inc.-USA
• Nestle SA-Switzerland
• Keurig Dr Pepper Inc.-USA
• Suntory Holdings Limited-Japan
• Danone SA-France
• The Starbucks Corporation-USA
• Red Bull GmbH-Austria
• Monster Beverage Corporation-USA
• Ocean Spray Cranberries, Inc.-USA

Global Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

Manufacturers in the industry are actively coordinating with these new trends and utilizing creative methods to enhance their current product portfolios as customer acceptance of the low- and no-alcohol categories rises. This calculated action creates a favorable trajectory for potential future growth. Customers' preference for non-alcoholic drinks has influenced the development of a unique market for high-end, complexly flavored soft drinks aimed at sophisticated palates. The shift in demand is highlighted by a study such as the Waitrose Food and Drink Report from October 2021, which shows a steady yearly increase of 22% in searches for alcohol-free drinks.

In response to these changing trends, brands have expanded their current product ranges or introduced new ones quickly. One such example is the American tea company Good Earth, which expanded its product line in the United Kingdom in May 2020. Their product line includes flavored and original kombucha varieties, as well as a variety of fruit and herbal, green, and black teas that are all mixed with natural ingredients. Additionally, according to the 2022 Bacardi Cocktail Trends Report, 58% of consumers worldwide are shifting to lower-ABV and non-alcoholic cocktails and beverages.

Simultaneously, producers have been spurred to reinvent their current product offerings by the growing popularity of low- and no-alcohol categories; this is a strategy that is expected to propel future growth. This market is predicted to grow as consumers become more aware of the health benefits of bottled water. Product sales are fueled by consumers' preference for bottled water over tap water, particularly among younger consumers. In response to this trend, a growing number of restaurants are offering a variety of bottled water options.

In the upcoming years, it is also anticipated that the fast expansion of eateries across the globe will greatly increase the need for bottled water. Furthermore, the desire of consumers for better physical health has resulted in a predilection for alcohol-free beverages. This is highlighted in the Goliath Consulting Group's 2021 Beverage Trends Report, which shows that consumers, especially in the United States and the United Kingdom, choose zero-proof spirits, alcohol-free cocktails, and low-calorie, low-carb drinks. The way the market is changing is opening up new possibilities for beverage producers to investigate and take advantage of.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Non-Alcoholic Drinks Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Drinks Market Segmental Analysis

The market for non-alcoholic drinks is divided into segments based on distribution channels, types, and regions. The market is divided by type into carbonated soft drinks (CSD), fruit drinks, bottled water, ready-to-drink coffee and tea, and others (sports drinks & functional drinks). The market is divided into the food services industry, supermarkets/hypermarkets, convenience stores, specialty shops, and internet retailers based on the distribution channel. The market is divided into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa based on geographic regions.

Drivers of the Global Non-Alcoholic Drinks Market

The significant demand for non-alcoholic beverages persists in areas where alcohol consumption is strongly discouraged by cultural or religious convictions, resulting in a solid market base.

Restraints in the Global Non-Alcoholic Drinks Market

Non-alcoholic beverages face competition from the growing popularity of alcohol substitutes like mocktails and non-alcoholic beers, particularly in social and celebratory contexts.

Market Trends of the Global Non-Alcoholic Drinks Market

Digital marketing and e-commerce: Especially in times of epidemic, brands use digital platforms and e-commerce to reach a larger audience while providing convenience and direct-to-consumer sales channels.

Focus on Health and Wellness: Growing consumer knowledge of the advantages of natural, low-sugar beverages has resulted in an increase in demand for plant-based substitutes, infused waters, and wellness shots, among other low-sugar options.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Non-Alcoholic Drinks Market by Type

• Market Overview
• Carbonated Soft Drinks (CSD)
• Ready-to-Drink Coffee & Tea
• Bottled Water
• Fruit Beverages
• Others (Sports Drinks & Functional Drinks)

Global Non-Alcoholic Drinks Market by Distribution channel

• Market Overview
• Supermarkets/Hypermarkets
• Food Services Sector
• Convenience Stores
• Specialty Stores
• Online Retails

Global Non-Alcoholic Drinks Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• The Coca-Cola Company - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. - Switzerland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. - France
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Starbucks Corporation - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH - Austria
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray Cranberries, Inc. - USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments