市場調查報告書
商品編碼
1610700
運動營養市場規模、佔有率、成長分析、按產品類型、按劑型、按消費群組、按銷售管道、按地區 - 產業預測,2024-2031 年Sports Nutrition Market Size, Share, Growth Analysis, By Product Type (Protein Bars, Energy Bars), By Formulation, By Consumer Group, By Sales Channel, By Region - Industry Forecast 2024-2031 |
2022年全球運動營養市場規模為270億美元,從2023年的291.3億美元成長到2031年的535.3億美元,在預測期內(2024-2031年)預計複合年成長率為7.9%。
在健身愛好者和積極生活方式的消費者尋求增強能量、肌肉開拓和體重管理產品的推動下,運動營養市場正在經歷顯著成長。文明病(尤其是肥胖症)的增加正在促使千禧世代和老年人轉向運動營養來改善能量、力量和肌肉健康。此外,隨著身體活動參與的增加,越來越多的健身愛好者開始使用補充品來提高耐力和耐力。運動營養產品具有許多好處,包括促進恢復、維持健康體重、降低受傷風險和維持穩定的表現。儘管在新冠肺炎 (COVID-19) 疫情期間,由於消費者優先事項的變化和健身房關閉,銷售額有所下降,但線上銷售額卻一直在飆升。健康意識的預期提高預計將在未來幾年進一步推動需求。
Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).
The sports nutrition market is witnessing significant growth, driven by fitness enthusiasts and active lifestyle consumers seeking products to enhance energy, muscle development, and weight management. The rise of lifestyle disorders, particularly obesity, is pushing Millennials and older adults towards sports nutrition to improve energy, strength, and muscle health. Gym-goers are also increasingly relying on supplements to boost endurance and stamina as participation in sports activities rises. Sports nutrition products offer numerous benefits, including enhanced recovery, healthy weight maintenance, reduced injury risk, and consistent performance. Although sales dipped during the COVID-19 pandemic due to shifts in consumer priorities and gym closures, there has been a notable surge in online sales. The anticipated rise in health awareness is expected to further bolster demand in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sports Nutrition Market Segmental Analysis
Global Sports Nutrition Market is segmented by product type, formulation, consumer group, sales channel and region. Based on product type, the market is segmented into sports food (protein bars, energy bars, protein cookies), sports drinks (isotonic drinks, hypotonic drinks, hypertonic drinks) and sports supplements (protein powders, creatine supplements, BCAA supplements, pre-workout supplements, post-workout supplements). Based on formulation, the market is segmented into powder, liquid, capsules and gels. Based on consumer group, the market is segmented into athletes, bodybuilders, lifestyle users and recreational users. Based on sales channel, the market is segmented into supermarkets, convenience stores, specialty stores, online stores and other distribution channels (pharmacies, health food stores). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Sports Nutrition Market
The Global Sports Nutrition market is experiencing significant growth, largely driven by the rising popularity of sports nutrition products among health-conscious consumers. As more individuals, particularly in countries like Germany, join fitness clubs, there is a heightened demand for nutritional supplements tailored for athletes and active individuals. The increasing focus on maintaining fitness and health, alongside greater participation in sports and gym activities, is propelling the sports nutrition sector forward. The United States leads the world in fitness club availability, while Brazil and Mexico also show strong gym presence. As consumer health awareness intensifies, the penetration rate of fitness club memberships continues to climb, further fueling market expansion.
Restraints in the Global Sports Nutrition Market
One significant restraint affecting the Global Sports Nutrition market is the rising prevalence of counterfeit products. The COVID-19 pandemic exacerbated this issue by creating a surge in demand for sports supplements, coupled with substantial supply chain disruptions. This environment presented an opportunity for counterfeiters to infiltrate the market, capitalizing on the high demand and low supply. As a result, counterfeit products proliferated, undermining consumer trust and brand integrity. Consequently, businesses are faced with the challenge of protecting their brands from counterfeiting, as consumers often associate counterfeit goods with specific companies rather than viewing it as a broader industry issue, potentially harming the reputation of legitimate suppliers.
Market Trends of the Global Sports Nutrition Market
The Global Sports Nutrition market is witnessing a significant trend towards plant-based proteins, driven by a growing consumer focus on sustainability and healthy lifestyles. This shift is particularly notable among sports performance consumers who seek the advantages associated with plant proteins, influenced by endorsements from prominent plant-based athletes. To achieve optimal amino acid profiles, formulations are increasingly incorporating a blend of proteins like pea, sunflower, pumpkin seed, and chia. This trend not only caters to the health-conscious demographic but also aligns with the broader movement towards environmentally friendly product offerings, positioning the sports nutrition segment for robust growth in the coming years.