運動健身營養及食品飲料市場規模、佔有率及成長分析（依產品類型、形式、通路、最終用戶及地區）－2025-2032 年產業預測

2023 年全球運動健身營養及食品飲料市場規模價值 448 億美元，預計將從 2024 年的 480.3 億美元成長到 2032 年的 837.6 億美元，預測期內（2025-2032 年）的複合年成長率為 7.2%。

由於營養棒、能量棒以及即飲產品越來越受歡迎，預計運動健身營養和食品飲料市場將經歷顯著成長。蛋白質越來越被人們認知到，它不僅是均衡飲食的重要組成部分，而且是有助於體重管理和免疫支持的。隨著運動員和健身愛好者尋求能夠提高運動表現、耐力和恢復能力的營養產品，預計這一趨勢將在 2023 年至 2030 年期間推動市場擴張。然而，市場面臨著缺乏營養教育的顯著挑戰，這可能會阻礙其成長潛力。該行業的發展取決於解決教育差距，以最大限度地提高消費者意識並促進健身營養的明智選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

健身體適能營養、食品飲料市場規模（依產品種類及複合年成長率）（2025-2032）

• 市場概覽
• 運動補品
  • 蛋白質補充劑
  • 維他命
  • 礦物
  • 胺基酸
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 排毒補充品
  • 電解質
  • 其他
• 運動飲料
• 運動食品
• 代餐
• 減重產品

健身適能營養、食品飲料市場規模（按類型及複合年成長率）（2025-2032）

• 市場概覽
• 藥片
• 膠囊
• 粉末
• 軟膠囊
• 液體
• 其他

運動健身營養及食品飲料市場規模（依通路及複合年成長率）(2025-2032)

• 市場概覽
• 磚塊和砂漿
  • 直接銷售
  • 藥局
  • 健康食品店
  • 大賣場
  • 超級市場
• 電子商務

運動與體適能營養及食品飲料市場規模（依最終用戶及複合健身分類）（2025-2032 年）

• 市場概覽
• 孩子
• 成人
• 老年人

運動健身營養及食品飲料市場規模（按地區及複合年成長率）（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Abbott Laboratories（USA）
• Ajinomoto Co., Inc.（Japan）
• Amway Corporation（USA）
• Atlantic Multipower Germany GmbH & Co. OHG（Germany）
• Key Developments
• Cytosport, Inc.（USA）
• Glanbia plc（Ireland）
• GNC Holdings, Inc.（USA）
• Hammer Nutrition Ltd.（USA）
• Harbin Pharmaceutical Group Co., Ltd.（China）
• Herbalife Nutrition Ltd.（USA）
• Himalaya Drug Company（India）
• Isostar（Switzerland）
• Kerry Group plc（Ireland）
• MusclePharm Corporation（USA）
• Nestle SA（Switzerland）
• NutraClick, LLC（USA）
• Nutrex Research, Inc.（USA）
• Nutrabolt（USA）

結論和建議

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 44.8 billion in 2023 and is poised to grow from USD 48.03 billion in 2024 to USD 83.76 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The sports fitness nutrition foods and beverages market is poised for significant growth, driven by the rising popularity of nutrition and energy bars, along with ready-to-drink offerings. Proteins are increasingly recognized not just as a vital ingredient but also as an essential element of a balanced diet, contributing to weight management and immune support. This trend is set to enhance market expansion from 2023 to 2030, as athletes and fitness enthusiasts seek nutritional products to boost performance, endurance, and recovery. However, the market faces a notable challenge: insufficient nutrition education, which may hinder growth potential. The industry's evolution hinges on addressing educational gaps to maximize consumer awareness and promote informed choices in fitness nutrition.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports And Fitness Nutrition Foods And Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports And Fitness Nutrition Foods And Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market can be attributed to several key factors. These include the swift urbanization, a rising demographic of non-traditional users, and the overall expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs has significantly contributed to the market's ascent during the forecast period. As more individuals engage in fitness activities and seek nutritional support, the demand for specialized food and beverage products designed to enhance athletic performance and promote overall health continues to escalate, driving market growth further.

Restraints in the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may be hindered by several factors, including a lack of practical knowledge in meal planning and limited access to appropriate food options. Frequent travel and demanding schedules can further exacerbate these challenges, making it difficult for consumers to maintain a balanced and nutritious diet tailored to their active lifestyles. This inaccessibility and knowledge gap can impede individuals from fully embracing sports nutrition products, ultimately restraining the market's potential for expansion and diminishing consumer engagement in this sector.

Market Trends of the Global Sports And Fitness Nutrition Foods And Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is experiencing a significant upward trend, driven by a consumer shift towards convenience and the rising popularity of sports beverages as refreshing hydration options. This trend is further bolstered by frequent product innovations featuring natural ingredients that offer sustained energy benefits, appealing to health-conscious individuals. Additionally, as more consumers embrace active lifestyles and prioritize their nutritional intake, the demand for tailored products that support performance and recovery continues to surge. This evolving landscape indicates a robust market trajectory, poised for continued growth as brands adapt to meet diverse consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations