市場調查報告書
商品編碼
1509802
歐洲運動營養市場規模和預測區域佔有率、趨勢和成長機會分析報告範圍:按產品類型、配銷通路和國家/地區Europe Sports Nutrition Market Size and Forecast Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel, and Country |
歐洲運動營養市場規模預計將從2023年的53.2億美元增加至2031年的107.9億美元。
歐洲地區糖尿病和肥胖等健康狀況的盛行率增加。據世界衛生組織稱,肥胖和超重影響了世界衛生組織歐洲區域近 60% 的成年人和近三分之一的兒童。此外,最近的估計表明,肥胖和超重是歐洲地區非傳染性疾病 (NCD) 的第四大常見危險因素,僅次於高血壓和飲食風險。隨著健康意識的不斷提高以及對美麗外表的日益關注,消費者擴大轉向健康的生活方式並參與體育健身活動。此外,正在實施各種政策,以提供機會並鼓勵更多的身體活動,並提高健康食品的可得性、可負擔性和可及性。該地區還舉辦了一些體育賽事,例如倫敦馬拉松賽、國際田徑總會世界錦標賽和環法自行車賽,從而增加了年輕人對體育活動的參與。因此,體育活動的日益普及導致運動員對運動營養產品(包括蛋白粉、蛋白棒和運動補充劑)的需求不斷增加,以提高他們的整體表現,尤其是在比賽和鍛煉期間。
隨著對運動營養產品的需求不斷成長,主要參與者正在採取各種策略措施來使自己與競爭對手區分開來。一些製造商正在推出創新產品。例如,2024 年,英國運動營養品牌 SCI-MX 在其高蛋白產品系列中添加了一種新的透明乳清分離蛋白。
運動營養市場的各個製造商都在與運動員合作以擴大他們的客戶群,這進一步推動了歐洲運動營養市場的成長。例如,2023年8月,在2024年巴黎奧運之前,運動營養品牌VOW Nutrition作為官方營養授權商與英國隊合作。明星代言對於運動營養品的銷售起到了至關重要的推動作用。
依產品類型,歐洲運動營養市場分為補充品、營養棒、即飲飲料等。補充劑進一步分為粉末、片劑和膠囊、軟糖等。到 2023 年,補充劑細分市場將佔據重要的市場佔有率。這些增強表現的運動補充劑,包括粉末、軟糖、片劑、膠囊等,在運動員和健美運動員中需求量很大。
根據配銷通路,市場分為超市和大賣場、專賣店、網路零售等。線上零售細分市場預計將在歐洲運動營養市場實現最高的複合年成長率。線上零售商可能會比零售商店更快地增加銷售額和利潤,因為線上銷售具有 24x7 營業的優勢。在 COVID-19 大流行期間,線上零售通路因提供送貨上門服務而受到歡迎。此外,國際品牌正在透過建立歐洲電子商務平台鼓勵消費者購買運動營養產品。
Glanbia plc、NOW Foods、Garden of Life、百事可樂公司、Quest Nutrition LLC、雅培實驗室、安麗公司、GNC Holdings, LLC、Worldwide Sport Nutritional Supplements, Inc.、康寶萊營養有限公司是在歐洲營運的主要參與者運動營養市場。
歐洲運動營養市場總體規模是透過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部來源進行了詳盡的次要研究,以獲得與市場相關的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證資料並獲得對該主題的更多分析見解。這個過程的參與者包括VP等行業專家;業務發展經理;市場情報經理;全國銷售經理;以及外部顧問,包括專門研究歐洲運動營養市場的估值專家、研究分析師和關鍵意見領袖。
The Europe sports nutrition market size is projected to reach US$ 10.79 billion by 2031 from US$ 5.32 billion in 2023. The market is expected to register a CAGR of 9.3% during 2023-2031.
There is an increase in the prevalence of health conditions such as diabetes and obesity in Europe region. According to the WHO, obesity and overweight affect almost 60% of adults and nearly one in three children in the WHO European Region. Also, recent estimates suggest that obesity and overweight are the fourth most common risk factors for noncommunicable diseases (NCDs) in the Europe region, after high blood pressure and dietary risks. With the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, various policies are being implemented to provide opportunities and encourage greater physical activity, and improve the availability, affordability, and accessibility of healthy foods. Several sports events are also taking place across the region, such as the London Marathon, IAAF World Championships, and Tour de France, resulting in increased involvement of youth in sports activities. Thus, the increasing adoption of sports activities leads to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by athletes to increase their overall performance, especially during games and workouts.
With the growing demand for sports nutrition products, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in 2024, the UK-based sports nutrition brand SCI-MX added a new clear whey protein isolate to its line-up of high-protein products.
Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base, which is further boosting the growth of the sports nutrition market in Europe. For instance, in August 2023, ahead of the Paris 2024 Olympic Games, VOW Nutrition, a sports nutrition brand, collaborated with Team GB as the Official Nutrition Licensee. Such celebrity endorsement plays a vital role in boosting the sales of sports nutrition products.
Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. Supplements segmented is further categorized into powders, tablets & capsules, gummies, and others. The supplements segment holds a significant market share in 2023. Sports supplements are designed to provide an energy boost, enhance performance, and aid endurance throughout the workout or sports activities of the consumers. These performance-enhancer sports supplements, including powders, gummies, tablets, capsules, and others, are in high demand among athletes and bodybuilders.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Online retail segmented expected to register highest CAGR in the Europe sports nutrition market. Online retailers are likely to increase their sales and profits faster than retail shops, as selling online offers the advantage of being open 24x7. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services. Further, international brands are encouraging customers to purchase sports nutrition products by establishing European e-commerce platforms.
Glanbia plc, NOW Foods, Garden of Life, PepsiCo Inc., Quest Nutrition LLC, Abbott Laboratories, Amway Corp, GNC Holdings, LLC, Worldwide Sport Nutritional Supplements, Inc., Herbalife Nutrition Ltd. are among the key players operating in the Europe sports nutrition market.
The overall Europe sports nutrition market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Europe sports nutrition market.