市場調查報告書
商品編碼
1530797
到 2030 年運動營養市場預測:按產品類型、劑型、消費群組、銷售管道、最終用戶和地區進行的全球分析Sports Nutrition Market Forecasts to 2030 - Global Analysis By Product Type, Formulation, Consumer Group, Sales Channel, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球運動營養市場規模為 494 億美元,預計預測期內複合年成長率為 9.5%,到 2030 年將達到 853 億美元。
運動營養是一種應用飲食原理來最佳化運動表現的科學。運動營養涉及了解身體在訓練、比賽和恢復過程中的營養需求。主要成分包括提供能源來源的碳水化合物、用於肌肉修復和生長的蛋白質以及提供持續能量的脂肪。此外,充足的水分、維生素和礦物質來支持代謝功能也很重要。將根據您的運動類型、強度、活動時間和個人健康目標設計個人化的營養計劃。
根據《2021 年世界衛生服務監測》,肥胖是 30 個國家公民面臨的第五大健康問題,僅次於 COVID-19、癌症、心理健康和壓力。
人們越來越認知到健康、健身和保健的重要性
人們越來越重視健康的生活方式,並尋求能夠增強身體表現和恢復的產品。這種意識的提高正在推動對運動營養產品的需求,例如蛋白質補充品、能量飲料和抗疲勞食品。消費者越來越了解這些產品的好處,各種產品的市場正在擴大。此外,這一趨勢正在推動產品創新,品牌開發先進的配方和功能成分,以滿足不斷變化的消費者需求。
高級產品高成本
價格上漲可能會阻礙精打細算的消費者,並限制這些產品的取得和採用。這種價格壁壘對於可支配所得較低的新興市場影響尤其大。因此,公司在擴大基本客群和實現廣泛的市場滲透方面可能面臨挑戰。高成本也會讓人認為運動營養是一種獨特或奢侈的類別,從而疏遠中低收入消費者並阻礙市場成長。
線上零售和社交媒體平台的成長
線上零售平台擴大了消費者的覆蓋範圍,並提供了在當地商店之外輕鬆購買各種運動營養產品的管道。這種增加的訪問量推動了銷量的增加和市場的擴張。同時,社群媒體平台透過有針對性的廣告和健身影響者的認可來提高品牌知名度並影響購買決策。這些平台還可以與消費者直接互動,培養品牌忠誠度,並推動推動市場成長的趨勢。
誤導性標語和不準確的成分列表
消費者依靠準確的產品資訊來做出有關其健康和健身的明智選擇。當產品做出虛假聲明或未能揭露其真實成分時,消費者的信任可能會受到損害,從而導致不滿和健康風險。信任度的下降會導致負面評價、品牌忠誠度降低以及公司潛在的法律後果,使市場動態更加複雜。
疫情提高了人們的健康和健身意識,推動了對運動營養產品的需求。同時,供應鏈中斷、消費者支出下降和健身房臨時關閉影響了銷售。然而,家庭運動的興起和網路購物的增加抵消了其中一些挑戰,將重點轉向電子商務和家庭健身解決方案。整體而言,疫情加速了健康生活和數位零售的趨勢。
預計蛋白質補充品市場在預測期內將是最大的市場
蛋白質補充品是運動營養中最受歡迎的類別,在預測期內達到最高成長率,因為它們迎合了廣泛的消費者,從尋求肌肉恢復的運動員到尋求提高表現的健身愛好者。人們越來越認知到蛋白質在肌肉修復、體重管理和整體健康方面的作用,從而推動了市場的成長,從而推動了它的流行。
預計粉末細分市場在預測期內複合年成長率最高
由於其方便、易用和有針對性的營養補充的有效性,預計粉末細分市場在預測期內將表現出最高的複合年成長率。蛋白粉可滿足各種飲食需求和偏好,提供乳清、酪蛋白和植物蛋白等選擇。電子商務的成長進一步推動了市場的發展,因為蛋白粉很容易在網路上購買。
由於其產品範圍廣泛,包括蛋白粉、能量飲料、能量棒和營養食品,預計北美在預測期內將佔據最大的市場佔有率。正在開發創新的新產品,以滿足消費者不同的偏好和飲食需求。此外,該地區也是一些在創新和市場佔有率方面處於領先地位的領先運動營養品牌和公司的所在地。公司經常投資研發以生產先進產品,促進該地區的市場成長。
由於健身房、健身中心和體育設施的激增推動了對運動營養產品的需求,預計亞太地區在預測期內將保持最高的複合年成長率。這種趨勢在健身文化正在發展的都市區尤其明顯。此外,對青少年體育和業餘田徑賽事的日益關注也導致了對運動營養產品的需求增加。父母和年輕運動員正在尋找補充品來提高表現和恢復。
According to Stratistics MRC, the Global Sports Nutrition Market is accounted for $49.4 billion in 2024 and is expected to reach $85.3 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Sports nutrition is the science of applying dietary principles to optimize athletic performance. It involves understanding the body's nutritional needs during training, competition, and recovery. Key components include carbohydrates for energy, proteins for muscle repair and growth, and fats for sustained energy. Additionally, it emphasizes adequate hydration, vitamins, and minerals to support metabolic functions. Personalized nutrition plans are designed based on the type of sport, intensity, duration of activity, and individual health goals.
According to Global Health Service Monitor 2021, the biggest health problem faced by citizens from 30 different countries stated that obesity came in fifth place, trailing COVID-19, cancer, mental health, and stress.
Growing awareness of the importance of health, fitness, and wellness
Individuals prioritize healthy lifestyles and they increasingly seek products that enhance their physical performance and recovery. This heightened awareness drives demand for sports nutrition products such as protein supplements, energy drinks, and recovery aids. Consumers are becoming more knowledgeable about the benefits of these products, leading to a broader market for diverse offerings. Additionally, this trend encourages product innovation, with brands developing advanced formulations and functional ingredients to meet evolving consumer needs.
High costs of premium products
Elevated prices may deter budget-conscious consumers, limiting their access to and adoption of such products. This price barrier is particularly impactful in developing markets where disposable income is lower. As a result, companies may face challenges in expanding their customer base and achieving widespread market penetration and the high costs can create a perception that sports nutrition is an exclusive or luxury category, potentially alienating middle and lower-income consumers and hampering the growth of the market.
Growth of online retail platforms & social media platforms
Online retail platforms expand consumer reach, providing easy access to a wide array of sports nutrition products beyond local stores. This increased accessibility facilitates higher sales volumes and market expansion. Social media platforms, meanwhile, amplify brand visibility and influence purchasing decisions through targeted advertising and endorsements from fitness influencers. These platforms also enable direct engagement with consumers, fostering brand loyalty and driving trends encouraging the markets growth.
Misleading claims or inaccurate ingredient lists
Consumers rely on accurate product information to make informed choices about their health and fitness. When products make false claims or fail to disclose true ingredients, it undermines consumer trust and can lead to dissatisfaction or health risks. This erosion of trust can result in negative reviews, reduced brand loyalty, and potential legal repercussions for companies further complicating market dynamics.
The pandemic heightened health and fitness awareness, boosting demand for sports nutrition products as people sought to strengthen their immune systems and maintain fitness during lockdowns. On the other hand, disruptions in supply chains, reduced consumer spending, and temporary closure of gyms affected sales. However, the rise of home workouts and increased online shopping offset some of these challenges, leading to a shift in focus towards e-commerce and home-based fitness solutions. Overall, the pandemic accelerated trends towards health-conscious living and digital retail.
The protein supplements segment is expected to be the largest during the forecast period
The protein supplements is expected to be the largest during the forecast period because most popular categories within sports nutrition, protein supplements cater to a wide range of consumers, from athletes seeking muscle recovery to fitness enthusiasts aiming for better performance. Their popularity is fuelled by increasing awareness of the role of protein in muscle repair, weight management, and overall health driving the markets growth
The powder segment is expected to have the highest CAGR during the forecast period
The powder segment is expected to have the highest CAGR during the forecast period owing to their convenience, ease of use, and effectiveness in providing targeted nutrition drive their widespread adoption. Protein powders cater to various dietary needs and preferences, offering options like whey, casein, and plant-based proteins and the growth of e-commerce has further boosted the market, as protein powders are readily available online, allowing for easy access and purchase.
North America is projected to hold the largest market share during the forecast period owing to wide range of products, including protein powders, energy drinks, bars, and dietary supplements. Innovations and new product formulations cater to various consumer preferences and dietary needs. Further the region is home to several major sports nutrition brands and companies that lead in innovation and market presence. Companies frequently invest in research and development to create advanced products propelling the growth of the market in this region.
Asia Pacific is projected to hold the highest CAGR over the forecast period due to the proliferation of gyms, fitness centers, and sports facilities are boosting the demand for sports nutrition products. This trend is particularly evident in urban areas with a growing fitness culture. Moreover the growing focus on youth sports and amateur athletics is contributing to increased demand for sports nutrition products. Parents and young athletes are seeking supplements to enhance performance and recovery.
Key players in the market
Some of the key players in Sports Nutrition market include Abbott, Atlantic Multipower UK Limited, BA Sports Nutrition, Cardiff Sports Nutrition, Cliff Bar, GlaxoSmithKline PLC, Iovate Health Sciences, Jacked Factory, MusclePharm, Olimp Laboratories, Orgain, PepsiCo, Post Holdings, PowerBar Europe GmbH, Quest Nutrition, The Bountiful Company, The Coca-Cola Company and Ultimate Nutrition Inc
In June 2024, Abbott teamed up with the National association of community health centers to expand access to nutritious food and improve health. Eight community health centers have been selected to receive funding, expert guidance and training to design and test new solutions to help advance nutrition and improve care in their communities.
In March 2024, Abbott, Real Madrid and the Real Madrid foundation announced the extension of their partnership through Real Madrid's 2026-27 season. Abbott will remain Global Health Sciences and Nutrition Partner of Real Madrid Football Club and Global Partner of the Real Madrid Foundation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.