蠟熔體市場規模、佔有率、成長分析、按產品類型、按香料類型、按分銷管道、按應用、按地區 - 行業預測，2025-2032 年

Wax Melts Market Size, Share, Growth Analysis, By Product Type (Paraffin Wax Melts, Soy Wax Melts), By Fragrance Type (Floral, Fruity), By Distribution Channel, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2024年12月26日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023年全球蠟熔體市場規模為34.7億美元，從2024年的36.8億美元成長到2032年的59.1億美元，在預測期間（2025-2032）預計年複合成長率為6.1%。

在耐火性吸引具有安全意識的消費者的推動下，全球蠟熔體市場正處於顯著成長的邊緣。透過將蠟熔體作為傳統蠟燭的安全且多功能的替代品進行行銷，公司可以吸引更多消費者並增加收益。隨著人們對在寒冷月份提供溫暖和舒適的季節性香味越來越感興趣，對可客製化且可以在家中製作的蠟熔體的需求也不斷成長。美國消防局一天內報告了 42 起與蠟燭相關的火災，人們對傳統蠟燭相關火災風險的認知不斷提高，這使得現在成為企業強調蠟熔體安全性的最佳時機。像 Fontana Candle Co. 這樣提供純天然、不易燃產品的公司，體現了市場向更安全、更美觀的家用香水轉變的情況，並透過合作和市場擴張得到了支持。

Scentsy, Inc.（美國）
邁克爾斯百貨公司（美國）
布里奇沃特蠟燭公司（美國）
NEST Fragrances, LLC（美國）
東海岸蠟燭（加拿大）
C. 強生公司（美國）
AFFCO 控股（紐西蘭）
布蘭布爾灣蠟燭公司（澳洲）
蠟燭加熱器等（美國）
更好的家和花園（美國）
殖民地蠟燭（美國）
Kringle 蠟燭公司（美國）
天鵝溪蠟燭公司（美國）
我們自己的蠟燭公司（美國）
Candle-lite 公司（美國）
Bath & Body Works（美國）

結論和建議

簡介目錄

Product Code: SQMIG25F2046

Global Wax Melts Market size was valued at USD 3.47 billion in 2023 and is poised to grow from USD 3.68 billion in 2024 to USD 5.91 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global wax melts market is on the brink of substantial growth, driven by their fire-resistant properties that appeal to safety-conscious consumers. By marketing wax melts as a secure and versatile alternative to traditional candles, businesses can attract a broader audience and increase revenue. The demand for customizable and at-home crafted wax melts is rising, alongside a growing interest in seasonal scents that provide warmth and comfort during colder months. Increased awareness of fire risks associated with traditional candles, highlighted by the U.S. Fire Administration's report of 42 daily candle-related fires, creates a prime opportunity for businesses to emphasize wax melts' safety. Companies like Fontana Candle Co., which offers all-natural, non-flammable products, exemplify this market shift towards safer, aesthetically pleasing home fragrances, further boosted by collaborations and market expansions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wax Melts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wax Melts Market Segmental Analysis

Global Wax Melts Market is segmented by Product Type, Fragrance Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Paraffin Wax Melts, Soy Wax Melts, Palm Wax Melts, Beeswax Melts and Others. Based on Fragrance Type, the market is segmented into Floral, Fruity, Spicy, Woody, Fresh and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wax Melts Market

A significant driver of the Global Wax Melts Market is the rising consumer inclination towards safe and flameless alternatives to conventional candles. As awareness of the fire risks posed by open flames increases, many individuals are opting for safer methods to enhance their home ambiance with delightful scents. Wax melts offer a non-flammable and user-friendly option, allowing consumers to enjoy a cozy atmosphere without the concerns associated with burning candles. This shift in consumer behavior is actively promoting the demand for wax melts and consequently propelling the growth of the market, making it a pivotal factor in its expansion.

Restraints in the Global Wax Melts Market

One significant challenge facing the global wax melts market is the availability of alternative home fragrance products. Despite the unique advantages that wax melts provide, such as prolonged scent release and versatility, they compete with a variety of other options like reed diffusers, air fresheners, and essential oil diffusers. Each of these alternatives employs different scent diffusion methods and caters to the varying preferences of consumers. This competition creates a challenging environment for wax melts, potentially hindering their market share and overall growth. As consumers prioritize diverse fragrance solutions, the wax melts market must navigate these competitive pressures effectively.

Market Trends of the Global Wax Melts Market

The Global Wax Melts market is witnessing a notable trend toward unique and experiential fragrance offerings, reflecting a consumer shift towards personalization and immersive sensory experiences. This burgeoning interest is driving demand for wax melts featuring distinctive scents inspired by nature, exotic locales, and thematic elements that resonate with emotional connections and memories. As consumers increasingly seek to express their individuality through home fragrances, manufacturers are innovating with creative scent combinations and launching limited-edition collections that cater to these evolving preferences. This trend not only enhances the product offering but also positions wax melts as an essential tool for self-expression and ambiance enhancement in modern homes.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis
Trade Analysis

Global Wax Melts Market Size by Product Type & CAGR (2025-2032)

Market Overview
Paraffin Wax Melts
Soy Wax Melts
Palm Wax Melts
Beeswax Melts
Others
- Gel Wax Melts
- Blended Wax Melts

Global Wax Melts Market Size by Fragrance Type & CAGR (2025-2032)

Market Overview
Floral
Fruity
Spicy
Woody
Fresh
Others
- Gourmet
- Herbal

Global Wax Melts Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline
- Supermarkets
- Specialty Stores
- Convenience Stores

Global Wax Melts Market Size by Application & CAGR (2025-2032)

Market Overview
Residential
Commercial
- Hotels
- Spas
- Offices
- Retail Stores

Global Wax Melts Market Size & CAGR (2025-2032)

North America (Product Type, Fragrance Type, Distribution Channel, Application)
- US
- Canada
Europe (Product Type, Fragrance Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Fragrance Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Fragrance Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Fragrance Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Scentsy, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michaels Stores, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bridgewater Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEST Fragrances, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
East Coast Candles (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Sons Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AFFCO Holdings (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bramble Bay Candle Co. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle Warmers Etc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Better Homes and Gardens (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colonial Candle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kringle Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swan Creek Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Our Own Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle-lite Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments