虛擬體育博彩市場規模、佔有率、成長分析，按運動類型、按類型、按模擬類型、按應用、按最終用戶、按地區 - 行業預測，2025 年至 2032 年

預計 2023 年全球虛擬體育博彩市場規模將達到 108 億美元，並從 2024 年的 126.7 億美元成長到 2032 年的 454.1 億美元，預測期內（2025-2032 年）的複合年成長率為 17.3%。

由於線上體育博彩日益普及、聯盟和廣播公司的採用率不斷提高以及技術的進步，虛擬體育博彩市場預計將經歷顯著成長。這種體育博彩允許您對足球、賽馬和網球等模擬體育運動下注，這些運動旨在模仿現實生活中的體育運動，不受天氣或傷害等外部因素的影響，確保可靠性和一致性。由於對可訪問的投注選項的需求不斷成長，虛擬體育投注已成為線上平台的焦點。此外，職業聯賽正在將虛擬賽事納入其產品範圍，為營運商創造新的機會。科技進步提高了圖形和遊戲的真實感，進一步豐富了使用者體驗和參與度，鞏固了市場強勁的擴張軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

虛擬體育博彩市場規模（按體育類型分類）

• 市場概況
• 足球
• 賽馬和騎馬
• 賽車
• 蟋蟀
• 曲棍球
• 拳擊
• 棒球
• 籃球
• 網球

虛擬體育博彩市場規模（按類型）

• 市場概況
• 比賽中的線
• 固定賠率投注
• 投注交易
• 每日幻想
• 點差交易
• 電競
• 其他

虛擬體育博彩市場規模（按模擬類型）

• 市場概況
• 基於隨機數產生 (RNG)
• 基於人工智慧

虛擬體育博彩市場規模（按應用分類）

• 市場概況
• 基於網路
• 基於行動裝置

虛擬體育博彩市場規模（按最終用戶分類）

• 市場概況
• 私人客戶
• 企業客戶
• 其他

虛擬體育博彩市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Bet365 Group Ltd.（United Kingdom）
• Betsson AB（Sweden）
• Evoke plc（formerly 888 Holdings Plc）（Gibraltar）
• DraftKings Inc.（United States）
• Betway Group（Malta）
• William Hill plc（United Kingdom）
• Paddy Power Betfair（Flutter Entertainment）（Ireland）
• Unibet（Kindred Group）（Malta）
• Betfred（United Kingdom）
• PointsBet Holdings Limited（Australia）
• BetMGM（United States）
• BetRivers（Rush Street Interactive）（United States）
• BetVictor（Gibraltar）
• Parimatch（Cyprus）
• LeoVegas AB（Sweden）
• Betsson Group（Malta）
• SBOBET（Isle of Man）
• 10bet（Malta）

結論和建議

Global Virtual Sports Betting Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.67 billion in 2024 to USD 45.41 billion by 2032, growing at a CAGR of 17.3% during the forecast period (2025-2032).

The virtual sports betting market is poised for significant growth, driven by rising online sports betting popularity, increased adoption by leagues and broadcasters, and advancements in technology. This form of betting allows users to wager on simulated sporting events like football, horse racing, and tennis, modeled to mimic real-life sports while being immune to external factors like weather or injuries, ensuring reliability and consistency. The growing demand for accessible betting options has propelled virtual sports betting into the spotlight on online platforms. Moreover, professional leagues are integrating virtual events into their offerings, creating new opportunities for operators. The enhanced realism in graphics and gameplay from technological advancements further enriches user experience and engagement, solidifying the market's robust expansion trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Sports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Sports Betting Market Segmental Analysis

Global Virtual Sports Betting Market is segmented by Sports Type, Type, Simulation Type, Application, End User and region. Based on Sports Type, the market is segmented into Football, Horse Racing/ Riding, Car Racing, Cricket, Hockey, Boxing, Baseball, Basketball and Tennis. Based on Type, the market is segmented into Line-in-Play, Fixed Odds Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports and Others. Based on Simulation Type, the market is segmented into Random Number Generation (RNG)-based and AI-based. Based on Application, the market is segmented into Web-Based and Mobile-Based. Based on End User, the market is segmented into Individual customers, Commercial customers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Virtual Sports Betting Market

The global virtual sports betting market is significantly driven by technological advancements that enhance user experience and engagement. Innovations like Virtual Reality (VR) create immersive environments, allowing users to feel as if they are attending live events in stadiums, thus transforming their betting experience. Additionally, advancements in high-quality 3D graphics contribute to the creation of realistic environments and characters, further boosting user satisfaction. Artificial Intelligence (AI) plays a vital role by analyzing extensive data to generate believable outcomes for virtual events. Moreover, the increasing adoption of smartphones facilitates mobile betting, granting users the convenience to place bets anywhere, anytime, while streaming technology ensures seamless access to live and on-demand events, enhancing overall engagement.

Restraints in the Global Virtual Sports Betting Market

Regulatory and legal constraints significantly hinder the expansion of the global virtual sports betting market. The intricate regulatory environment varies widely across different jurisdictions, with some regions imposing stringent laws that either restrict or entirely prohibit online sports betting. For instance, in the United States, only a limited number of states permit online sports betting, curtailing the potential market for operators. Many European countries also enforce strict regulations that can stifle market growth. Furthermore, operators often face extensive requirements related to licensing, data security, and consumer protection, which can be costly and time-consuming to meet. This regulation can deter new entrants, limit the diversity of offerings, and create uncertainty that hampers investment opportunities, as virtual sports betting companies must continuously adapt to evolving legal frameworks to thrive.

Market Trends of the Global Virtual Sports Betting Market

The global virtual sports betting market is witnessing significant growth fueled by the surging popularity of simulated sporting events. Leveraging advanced technologies like AI and machine learning, virtual sports offer a dynamic gaming experience that closely resembles real-world events while ensuring accessibility anytime, anywhere. This convenience aligns perfectly with the preferences of younger audiences who gravitate towards digital content. Unlike traditional sports, which are limited by event frequency, virtual sports are available round-the-clock, creating continuous betting opportunities. Additionally, the predictable nature of outcomes-driven by algorithms-caters to risk-averse bettors seeking to optimize their strategies, thus solidifying virtual sports as a compelling segment within the online gaming landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Virtual Sports Betting Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Football
• Horse Racing/ Riding
• Car Racing
• Cricket
• Hockey
• Boxing
• Baseball
• Basketball
• Tennis

Global Virtual Sports Betting Market Size by Type & CAGR (2025-2032)

• Market Overview
• Line-in-Play
• Fixed Odds Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Others

Global Virtual Sports Betting Market Size by Simulation Type & CAGR (2025-2032)

• Market Overview
• Random Number Generation (RNG)-based
• AI-based

Global Virtual Sports Betting Market Size by Application & CAGR (2025-2032)

• Market Overview
• Web-Based
• Mobile-Based

Global Virtual Sports Betting Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual customers
• Commercial customers
• Others

Global Virtual Sports Betting Market Size & CAGR (2025-2032)

• North America (Sports Type, Type, Simulation Type, Application, End User)
  • US
  • Canada
• Europe (Sports Type, Type, Simulation Type, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Type, Simulation Type, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Type, Simulation Type, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Type, Simulation Type, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bet365 Group Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evoke plc (formerly 888 Holdings Plc) (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power Betfair (Flutter Entertainment) (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unibet (Kindred Group) (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetMGM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetRivers (Rush Street Interactive) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetVictor (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parimatch (Cyprus)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeoVegas AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson Group (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SBOBET (Isle of Man)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 10bet (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations