體育博彩市場規模、佔有率、成長分析（按類型、按平台、按運動項目、按營運商、按年齡層、按地區）- 行業預測，2025 年至 2032 年

預計體育博彩市場規模將在 2023 年達到 930 億美元，從 2024 年的 1032.3 億美元成長到 2032 年的 2379 億美元，在預測期內（2025-2032 年）的複合年成長率為 11.0%。

由於連網型設備的廣泛使用、人們對電競的興趣日益濃厚以及數位基礎設施的進步，體育博彩的需求正在蓬勃發展。由於大範圍的限制，COVID-19 疫情最初阻礙了體育產業的發展，但它加速了線上體育博彩的興起。隨著科技重塑各個產業，博彩業尤其面臨重大挑戰。各大體育博彩組織正積極改造其平台，以改善使用者體驗和可近性。預計在預測期內，對數位化的關注將推動市場在線部分的顯著成長。隨著情況的發展，科技與體育博彩的交匯可能會在塑造未來機會方面發揮關鍵作用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

體育博彩市場規模（按類型）

• 市場概覽
• 比賽中的線
• 固定投注
• 投注交易
• 每日幻想
• 點差交易
• 電競
• 派利分彩
• 其他

各平台體育博彩市場規模

• 市場概覽
• 線上
• 離線

體育博彩市場規模 體育

• 市場概覽
• 種族
• 非競賽類運動

營運商的體育博彩市場規模

• 市場概覽
• 食品級
• 賭場
• 賓果遊戲廳
• 棋牌室
• 博彩公司
• 投幣式賭博設備
• 特許經營經營商
• 電玩遊戲機
• 彩票營運商
• 場外體育博彩
• 其他

按年齡層別分類的體育博彩市場規模

• 市場概覽
• Z 世代
• Y世代/千禧世代
• X世代
• 嬰兒潮世代

體育博彩市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Flutter Entertainment plc（Ireland）
• Entain plc（UK）
• DraftKings Inc.（USA）
• Bet365 Group Ltd.（UK）
• Caesars Entertainment, Inc.（USA）
• MGM Resorts International（USA）
• Penn National Gaming, Inc.（USA）
• 888 Holdings plc（Gibraltar）
• Kindred Group plc（Sweden）
• PointsBet Holdings Limited（Australia）
• Betsson AB（Sweden）
• Rush Street Interactive, Inc.（USA）
• Sazka Group（Czech Republic）
• The Stars Group（Canada）
• Sisal SpA（Italy）
• ZEAL Network SE（Germany）
• OPAP SA（Greece）
• Betway（Malta）
• Betfred（UK）

結論和建議

Sports Betting Market size was valued at USD 93.0 billion in 2023 and is poised to grow from USD 103.23 billion in 2024 to USD 237.9 billion by 2032, growing at a CAGR of 11.0% during the forecast period (2025-2032).

The demand for sports betting is surging due to the ubiquity of connected devices, increasing interest in eSports, and advancements in digital infrastructure. Although the COVID-19 pandemic initially hindered the sports industry due to widespread restrictions, it also accelerated the global rise of online sports betting. As technology reshapes all sectors, the gambling industry, particularly, faced significant challenges. Major sports betting organizations are actively refining their platforms to enhance user experience and accessibility. This focus on digitalization is expected to drive substantial growth in the online segment of the market during the forecast period. As the landscape evolves, the intersection of technology and sports betting will play a crucial role in shaping future opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Betting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Betting Market Segments Analysis

Global Sports Betting Market is segmented by Type, Platform, Sports, Operator, Age Group and region. Based on Type, the market is segmented into Line-In-Play, Fixed Old Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Pari Mutuel and Others. Based on Platform, the market is segmented into Online and Offline. Based on Sports, the market is segmented into Racing and Non-Racing Sports. Based on Operator, the market is segmented into Food Grade, Casinos, Bingo Halls, Card Rooms, Bookmakers, Coin-Operated Gambling Device, Concession Operators, Video Gaming Terminals, Lotteries Operator, Off-Track Sports Betting and Others. Based on Age Group, the market is segmented into Gen Z, Gen Y/Millennials, Gen X and Baby Boomers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Betting Market

The sports betting market is significantly driven by the widespread engagement in online gambling, appealing especially to younger demographics. This trend spans across numerous countries, regardless of their stance on the legality of sports betting, and extends its reach to individuals who may not typically follow sports. While the average online sports bettor tends to be around 38 years old, those who prefer traditional betting methods are typically about 45. As interest in sports betting continues to rise among the general population, it is expected to substantially contribute to the growth and expansion of the market.

Restraints in the Sports Betting Market

The sports betting market faces significant growth challenges primarily due to stringent government regulations concerning sports activities. These regulations are designed to maintain the integrity of the industry but create substantial barriers for expansion. Additionally, concerns surrounding illegal sports betting practices are anticipated to pose further difficulties for market development throughout the forecast period. As stakeholders navigate these legal constraints and societal apprehensions about unregulated betting, the overall progress of the sports betting sector may be hindered, prompting a need for robust strategies to address these issues effectively while promoting responsible betting practices.

Market Trends of the Sports Betting Market

The sports betting market is experiencing a significant upward trend, fueled by an expanding array of sports leagues and events globally. With the emergence of new professional leagues and enhanced accessibility of online betting platforms, consumers are increasingly inclined to place higher wagers across diverse sporting events. This surge is further fueled by advancements in technology, such as mobile betting apps and real-time analytics, which enhance user engagement and betting experiences. Consequently, leading sports leagues and tournaments are embracing partnerships with betting operators, driving an exponential growth in the industry as they capitalize on the lucrative opportunities presented by this evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Betting Market Size by Type & CAGR (2025-2032)

• Market Overview
• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

Global Sports Betting Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sports Betting Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Racing
• Non-Racing Sports

Global Sports Betting Market Size by Operator & CAGR (2025-2032)

• Market Overview
• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

Global Sports Betting Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Gen Z
• Gen Y/Millennials
• Gen X
• Baby Boomers

Global Sports Betting Market Size & CAGR (2025-2032)

• North America (Type, Platform, Sports, Operator, Age Group)
  • US
  • Canada
• Europe (Type, Platform, Sports, Operator, Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Sports, Operator, Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Sports, Operator, Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Sports, Operator, Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penn National Gaming, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 888 Holdings plc (Gibraltar)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Group plc (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Street Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazka Group (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Stars Group (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisal S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZEAL Network SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPAP S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betway (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfred (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations