數位流程自動化市場規模、佔有率及成長分析（按組件、業務功能、部署類型、組織規模、垂直產業和地區）－2025 年至 2032 年產業預測

預計 2023 年全球數位流程自動化市場規模將達到 134.8 億美元，從 2024 年的 151.5 億美元成長到 2032 年的 386 億美元，預測期內（2025-2032 年）的複合年成長率為 12.4%。

數位流程自動化領域正在經歷重大轉變，重塑觀點。一個關鍵趨勢是超自動化，它將機器人流程自動化、機器學習和人工智慧等技術結合在一起，建立一個整體的自動化生態系統，從孤立的努力轉向提高生產力和決策能力的整體策略。此外，隨著企業意識到雲端部署所提供的成本效益、擴充性和靈活性優勢，向雲端基礎的數位流程自動化系統的轉變正在加速。這種以雲端為中心的方法支援遠端工作、支援適應性架構並反映行業趨勢。具體來說，數位流程自動化擴大受到改善客戶體驗目標的驅動，企業專注於提高客戶參與和個人化服務，因為他們優先考慮客戶滿意度。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局

數位流程自動化市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
• 服務

數位流程自動化市場規模（按業務功能和複合年成長率） (2025-2032)

• 市場概覽
• 銷售流程自動化
• 供應鏈自動化
• 計費自動化
• 行銷自動化

數位流程自動化市場規模（按部署類型和複合年成長率）（2025-2032）

• 市場概覽
• 本地
• 雲端基礎

數位流程自動化市場規模（依組織規模及複合年成長率）（2025-2032）

• 市場概覽
• 中小型企業
• 大型企業

數位流程自動化市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI（銀行、金融服務、保險）
• 資訊科技和通訊
• 衛生保健
• 零售
• 製造業
• 消費品
• 能源和公共
• 媒體和娛樂
• 其他

數位流程自動化市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM Corporation（USA）
• Pegasystems Inc.（USA）
• Appian Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Automation Anywhere, Inc.（USA）
• UiPath Inc.（USA）
• SAP SE（Germany）
• WorkFusion, Inc.（USA）
• NICE Systems Ltd.（Israel）
• Kofax Inc.（USA）
• Bizagi Group Limited（UK）
• Software AG（Germany）
• OpenText Corporation（Canada）
• Newgen Software Technologies Ltd.（India）
• TIBCO Software Inc.（USA）

結論和建議

Global Digital Process Automation Market size was valued at USD 13.48 billion in 2023 and is poised to grow from USD 15.15 billion in 2024 to USD 38.6 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

The digital process automation landscape has undergone significant transformations, reshaping organizational perspectives on automation. A key trend is hyper automation, which amalgamates technologies such as robotic process automation, machine learning, and artificial intelligence to establish a holistic automation ecosystem, moving beyond isolated initiatives towards comprehensive strategies that enhance productivity and decision-making. Additionally, the shift towards cloud-based digital process automation systems is gaining momentum, as businesses recognize the benefits of cost-effectiveness, scalability, and flexibility that cloud deployment offers. This cloud-centric approach enables remote work and supports adaptable architectures, reflecting broader industry trends. Notably, digital process automation is increasingly driven by the goal of enhancing customer experience, as companies focus on improving client engagement and personalizing services to prioritize customer satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Process Automation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Process Automation Market Segments Analysis

Global Digital Process Automation Market is segmented by Component, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Solutions and Services. Based on Business Function, the market is segmented into Sales Process Automation, Supply Chain Automation, Claims Automation and Marketing Automation. Based on Deployment Type, the market is segmented into On-Premises and Cloud-Based. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecom, Healthcare, Retail, Manufacturing, Consumer Goods, Energy and Utilities, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Process Automation Market

The primary factor driving the growth of the global digital process automation market is the rising demand from organizations aiming to optimize processes and minimize operational expenses. Automation solutions significantly enhance work process efficiency, reduce manual errors, and accelerate workflows, leading to improved productivity and cost-effectiveness. This trend is evident across various industries, including manufacturing and healthcare, where streamlined operations are essential. As businesses increasingly recognize the benefits of digital process automation, the market is experiencing a robust expansion, reflecting a shift towards more efficient operational strategies that bolster overall performance and competitiveness.

Restraints in the Global Digital Process Automation Market

The Global Digital Process Automation market faces significant constraints primarily due to concerns surrounding data security and privacy. Organizations are tasked with managing vast amounts of sensitive information, which raises serious apprehensions regarding the potential fallout from data breaches or cyberattacks, as well as security lapses. Such fears can deter businesses, particularly in highly regulated sectors like finance and healthcare, from fully embracing automation technologies. The anxiety over possible repercussions from inadequate security measures inhibits the willingness to implement these advanced solutions, thus hampering the overall growth and adoption of digital process automation across various industries.

Market Trends of the Global Digital Process Automation Market

The Global Digital Process Automation market is witnessing a significant trend driven by AI-powered advancements, which enhance efficiency and innovation across various sectors, including finance and healthcare. By leveraging machine learning and natural language processing, organizations are automating complex processes and improving decision-making capabilities. This shift towards intelligent automation not only streamlines operations but also fosters the development of smarter, more responsive systems, capable of adapting to diverse business needs. As companies increasingly integrate these advanced technologies, the demand for innovative digital process automation solutions is expected to rise, reshaping the competitive landscape and driving future growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Digital Process Automation Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Digital Process Automation Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales Process Automation
• Supply Chain Automation
• Claims Automation
• Marketing Automation

Global Digital Process Automation Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Process Automation Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Global Digital Process Automation Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecom
• Healthcare
• Retail
• Manufacturing
• Consumer Goods
• Energy and Utilities
• Media and Entertainment
• Others

Global Digital Process Automation Market Size & CAGR (2025-2032)

• North America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appian Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automation Anywhere, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UiPath Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkFusion, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Systems Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kofax Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizagi Group Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newgen Software Technologies Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations