市場調查報告書
商品編碼
1462712
純素認證蛋糕粉的全球市場至2030年的預測:按產品、口味、分銷管道、最終用戶和地區的分析Vegan Certified Cake Mixes Market Forecasts to 2030 - Global Analysis By Product (Basic Cake Mixes, Specialty Cake Mixes and Other Products), Flavor, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球純素認證蛋糕粉市場規模將達到 10 億美元,預計到2030年將達到 16 億美元,預測期內年複合成長率為 7.3%。
經過素食認證的蛋糕粉提供令人愉悅的糖果零食,不使用雞蛋、牛奶或蜂蜜等動物源成分。這些混合物通常使用亞麻籽粉、蘋果醬和非乳製牛奶等替代品,同時保持水分和風味。它可以滿足各種飲食需求,包括乳糖不耐症和雞蛋過敏的人,而不會影響味道或質地。純素蛋糕粉對於忙碌的糖果零食來說很方便,可以以最少的努力製作出美味的蛋糕。無論是生日、節慶還是休閒娛樂,這些不含化學物質的蛋糕粉都可以讓每個人都可以毫無罪惡感地享用蛋糕。
素食主義日益普及
隨著越來越多的人出於健康、環境和道德原因而採用植物來源飲食,食品市場上對純素食替代品的認知和偏好也在增加。這一趨勢刺激純素認證蛋糕粉領域的創新和擴張,製造商推出多樣化的口味、改進的配方和方便的包裝選項來滿足不斷成長的需求。此外,主流人群對純素食主義的接受程度不斷提高,使得純素食蛋糕粉在超級市場、專賣店和線上平台上更容易買到,推動了市場的進一步成長。
健康問題
一些消費者擔心純素蛋糕粉可能含有過量的糖、添加劑或防腐劑,並擔心成分的營養成分或品質。此外,對純素飲食的誤解,例如對蛋白質攝取和潛在缺陷的擔憂,可能會阻止某些消費者購買純素蛋糕粉。為了克服這些負面看法,必須有效傳達營養益處和品質標準。
擴大純素糖果零食市場
隨著消費者擴大在糖果零食業尋求植物來源替代品,對純素蛋糕粉在家中重新製作這些糖果零食的需求也在增加。各種純素糖果零食的出現有助於消費者更熟悉植物來源成分,並讓他們更容易接受純素糖果零食的挑戰。人們對純素糖果日益成長的興趣為經過認證的純素蛋糕粉創造一個支持性的環境,促進創新、市場意識和消費者接受度。
成分知識有限
如果對純素成分及其功能沒有清楚的了解,消費者可能會對純素蛋糕粉的品質、口味和營養價值產生懷疑。這種意識的缺乏可能會導致對原料替代和烘焙技術的誤解和混亂,阻止潛在客戶嘗試純素食選擇並阻礙市場成長。
COVID-19 的影響
隨著健康意識的增強和向植物來源飲食的轉變,這種流行病加速了純素烘焙產品的採用。但供應鏈中斷和經濟不確定性最初給製造商和零售商帶來了挑戰。儘管如此,純素食品產業的韌性和電子商務平台的崛起使得其持續成長。總體而言,這場大流行凸顯了純素食選擇的重要性,並激發了消費者對經過認證的純素食蛋糕粉的長期興趣。
預計基本蛋糕粉細分市場在預測期內將是最大的
基本蛋糕粉細分市場預計將出現良好的成長。基本純素蛋糕粉的供應讓消費者了解純素烘焙及其簡單性。隨著消費者越來越熟悉基本的純素烘焙,他們可能更傾向於探索和購買具有其他口味和功能的其他純素蛋糕粉。隨著基本純素蛋糕粉的出現,消費者現在可以根據自己的口味、需求和預算在基本混合物和高級或特色混合物之間進行選擇。
麵包和糖果零食區隔預計在預測期內年複合成長率最高
麵包和糖果零食區隔預計在預測期內將以最高的年複合成長率成長。這是因為越來越多的烘焙品和糖果零食店提供純素食選擇,包括完全純素食或純素食友善的替代品,消費者越來越熟悉和接受純素食產品,包括純素食蛋糕粉。當傳統烘焙品和糖果零食企業開始使用經過認證的純素蛋糕粉粉提供純素蛋糕時,它就成為純素蛋糕粉行業的市場檢驗。這種檢驗可以鼓勵行業內外的其他公司投資純素蛋糕粉的生產和普及。
由於全部區域採用純素飲食的人數不斷增加,預計亞太地區在預測期內將佔據最大的市場佔有率。這包括出於健康原因、對動物食品的道德擔憂、環境永續性等原因而實行素食的人。此外,亞太地區一些政府正透過政策、補貼、法規和政策等方式推廣植物性飲食,支持純素食品產業的發展。這樣的支持環境將鼓勵純素蛋糕粉市場的進一步成長和創新。
預計北美在預測期內將經歷最高的年複合成長率,這是因為該地區的製造商不斷創新,提供各種純素蛋糕混合選擇,包括不同的口味、質地和營養成分。這種產品多樣性有助於滿足不同消費族群的偏好和飲食要求。在北美純素蛋糕粉市場中營運的公司積極從事行銷和促銷活動,以提高其產品的知名度。這包括廣告宣傳、社交媒體行銷以及參加以純素和植物來源產品為重點的食品展覽和活動。
According to Stratistics MRC, the Global Vegan Certified Cake Mixes Market is accounted for $1.0 billion in 2023 and is expected to reach $1.6 billion by 2030 growing at a CAGR of 7.3% during the forecast period. Vegan-certified cake mixes offer delightful treats without animal-derived ingredients like eggs, milk, or honey. These mixes often use substitutes like flaxseed meal, applesauce, or non-dairy milk, maintaining moisture and flavour. They cater to various dietary needs, including those with lactose intolerance or egg allergies, without compromising on taste or texture. Vegan cake mixes are convenient for busy bakers, requiring minimal effort while still delivering scrumptious results. Whether for birthdays, celebrations, or casual indulgences, these cruelty-free options ensure everyone can enjoy a slice guilt-free.
Growing popularity of veganism
As more individuals adopt plant-based diets for health, environmental, and ethical reasons, there's a heightened awareness and preference for vegan alternatives in the food market. This trend has spurred innovation and expansion within the vegan certified cake mixes sector, with manufacturers introducing diverse flavours, improved formulations, and convenient packaging options to cater to the increasing demand. Additionally, the mainstream acceptance of veganism has led to greater accessibility of vegan cake mixes in supermarkets, specialty stores, and online platforms, driving further growth in the market.
Health concerns
Some consumers may have reservations about the nutritional content and ingredient quality of vegan cake mixes, fearing they may contain excessive sugars, additives, or preservatives. Additionally, misconceptions about vegan diets, such as concerns about protein intake or potential deficiencies, may deter certain consumers from purchasing vegan cake mixes. Overcoming these negative perceptions requires effective communication of the nutritional benefits and quality standards
Expansion of the vegan confectionery market
Consumers seeking plant-based alternatives in the confectionery industry, there's a parallel increase in demand for vegan cake mixes to replicate these treats at home. The availability of diverse vegan confectionery options helps familiarize consumers with plant-based ingredients and encourages experimentation with vegan baking. This growing interest in vegan sweets fosters a supportive environment for vegan certified cake mixes, driving innovation, market visibility, and consumer acceptance.
Limited ingredient knowledge
Without a clear understanding of vegan ingredients and their functionalities, consumers may be skeptical about the quality, taste, and nutritional value of vegan cake mixes. This lack of awareness may lead to misconceptions or confusion regarding ingredient substitutions and baking techniques, discouraging potential customers from trying vegan options thus impeding the growth of the market.
Covid-19 Impact
With growing health consciousness and a shift towards plant-based diets, the pandemic accelerated the adoption of vegan baking products. However, disruptions in supply chains and economic uncertainties initially posed challenges for manufacturers and retailers. Despite this, the resilience of the vegan food sector and the rise of e-commerce platforms enabled continued growth. Overall, the pandemic highlighted the importance of vegan options and fueled long-term consumer interest in vegan certified cake mixes.
The basic cake mixes segment is expected to be the largest during the forecast period
The basic cake mixes segment is estimated to have a lucrative growth, due to the availability of basic vegan cake mixes helps educate consumers about vegan baking and its simplicity. As consumers become more comfortable with basic vegan baking, they may be more inclined to explore and purchase other vegan cake mixes with additional flavours or features. Thus the availability of basic vegan cake mixes has led to market segmentation, with consumers having the option to choose between basic mixes and premium or specialty mixes based on their preferences, needs, and budget.
The bakery & confectionery industry segment is expected to have the highest CAGR during the forecast period
The bakery & confectionery industry segment is anticipated to witness the highest CAGR growth during the forecast period, as more bakeries and confectionery shops offer vegan options, either fully vegan or with vegan-friendly alternatives, consumers become more familiar and accepting of vegan products, including vegan cake mixes. When traditional bakeries and confectionery businesses start offering vegan cakes made from vegan certified cake mixes, it serves as market validation for the vegan cake mixes sector. This validation can encourage other businesses, both within and outside the industry, to invest in producing and promoting vegan cake mixes.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increase in the number of people adopting vegan diets across the Asia Pacific region. This includes individuals following veganism for health reasons, ethical concerns related to animal products, and environmental sustainability. Moreover some governments in the Asia Pacific region are promoting plant-based diets and supporting the development of the vegan food industry through policies, subsidies, and regulations. This supportive environment encourages further growth and innovation in the vegan cake mix market.
North America is projected to have the highest CAGR over the forecast period, owing to manufacturers in the region are continually innovating to offer a diverse range of vegan cake mix options, including various flavors, textures, and nutritional profiles. This product diversity helps cater to the preferences and dietary requirements of different consumer segments. Companies operating in the North American vegan cake mix market are actively engaged in marketing and promotional activities to raise awareness about their products. This includes advertising campaigns, social media marketing, and participation in food expos and events focused on vegan and plant-based products.
Key players in the market
Some of the key players in the Vegan Certified Cake Mixes Market include Annie's Homegrown, Arrowhead Mills, Betty Crocker, Bob's Red Mill Natural Foods, Cherrybrook Kitchen, Duncan Hines, Edward & Sons Trading Co., Hain Celestial Group, Hodgson Mill, King Arthur Flour, Miss Jones Baking Co., Namaste Foods, Pamelas Products, Pillsbury, Simple Mills and Wholesome Chow
In March 2024, King arthur baking company expands the baking mix category with launch of savoury bread mix kits. These mix kits cater to the demand for easy and approachable bakes, bridging a gap in the market for accessible homemade bread options with a quick start-to-finish process.
In December 2023, TCL and King Arthur Baking Company launch 'Tastes Like Home' student recipe contest. The Culinary Institute of the South at Technical College of the Lowcountry has partnered with King Arthur; America's oldest baking company, to launch a recipe competition for area students.
In February 2021, Annie's Homegrown announced that it would remove phthalates from its processing equipment and packaging, and that its products contain phthalates at levels below the threshold of 0.05 mg/kg of body weight recommended by the European Food Safety Authority (EFSA).
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.