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市場調查報告書
商品編碼
1489360
到 2030 年廣播市場預測:按內容類型、類型、技術和地區進行的全球分析Radio Broadcasting Market Forecasts to 2030 - Global Analysis By Content Type, Type, Technology (Frequency Modulation, Amplitude Modulation and Other Technologies) and By Geography |
根據 Stratistics MRC 的數據,2023 年全球無線電廣播市場規模將達到 674 億美元,預計到 2030 年將達到 1,186 億美元,預測期內複合年成長率為 8.4%。
無線電廣播是透過無線電波向廣大受眾傳輸音訊內容。廣播可以是本地的、國家的或國際的,從而可以進行有針對性的溝通和普及。無線電廣播在緊急情況下提供資訊、振興社區和保護文化遺產方面發揮著重要作用。廣播仍然是世界範圍內重要的娛樂媒體,因為它應用廣泛且適用於各種情況。
將無線電廣播整合到智慧型設備中
透過將廣播功能無縫整合到智慧型手機、智慧揚聲器和其他連接設備中,廣播公司可以為更廣泛的受眾提供更大的可訪問性和便利性。這種整合利用了無處不在的智慧型設備,使用戶能夠輕鬆收聽自己喜愛的廣播電台,無論其位置或時間如何。此外,廣播電台和智慧技術的融合可實現個人化建議、互動內容和點播播放等創新功能,從而豐富聽眾體驗並提高參與度。
內容授權費用
內容授權成本是廣播市場成長和永續性的主要障礙。廣播公司努力為觀眾提供多樣化且引人入勝的內容,但必須獲得音樂、企業聯合組織節目和其他受版權保護的材料的許可。這些許可費可能金額,特別是對於規模較小的廣播公司或預算緊張的廣播公司。結果,許多廣播公司被迫限制他們的節目選擇或完全放棄某些內容,最終降低了廣播公司的品質和吸引力。不斷上升的授權成本可能會阻礙新技術和人才開發的創新和投資,進一步限制該行業在日益數位化中發展和競爭的能力。
創新經營模式
創新的經營模式正在改變廣播廣播的格局,為這個曾經被認為是傳統的產業注入新的生命和活力。 Spotify 和 Pandora 等數位串流平台正在將廣播內容的覆蓋範圍擴展到地面電波廣播的限制之外,提供適合個人偏好的個人化體驗。此外,Patreon 等基於訂閱的模式允許聽眾直接支持他們喜愛的廣播公司,從而培養社區和忠誠度。這些創新不僅擴大了廣播電台的市場吸引力,也賦予創作者和聽眾權力,並促進內容傳送的創造力和多樣性浪潮。
非法複製內容
內容盜版削弱了廣播公司的收入來源,對廣播市場構成了重大挑戰。盜版內容可以透過線上平台和非法串流服務輕鬆獲取,從而減少了合法廣播電台的聽眾基礎。當聽眾選擇免費或低成本的盜版內容時,廣播公司的廣告收入和授權費就會下降。然而,未經授權的內容分發剝奪了創作者和權利持有者的公平補償,並抑制了對新專案和創新專案的投資。這種趨勢不僅損害了廣播公司的財務永續性,也降低了他們投資優質內容製作和人才招募的能力。
普遍的關門和旅行限制極大地改變了通勤習慣,並減少了傳統尖峰時段的聽眾。由於經濟不確定性,公司削減了行銷預算,這一變化擾亂了廣告收入。許多廣播電檯面臨營運挑戰,包括遠距工作的員工和有限的生產設施。通常會提高電台參與度和收益的現場活動被取消或推遲,進一步加劇了財務壓力。但這場大流行凸顯了廣播作為危機時期值得信賴的資訊來源和伴侶的彈性,導致新聞和談話廣播的消費增加。
體育報道預計將成為預測期內最大的部分
在預測期內,體育廣播業務在無線電廣播市場中佔據最大佔有率,因為它提供各種體育賽事的即時更新、分析和說明,並迎合了體育愛好者的興趣。體育運動的流行具有多種屬性,廣播電台正在利用這種廣泛的吸引力來吸引不同的聽眾。此外,現場體育賽事可以培養球迷的社區意識和參與度,鼓勵定期觀看。此外,體育廣播通常以獨家採訪、幕後觀點和互動元素為特色,增強聽眾的整體體驗,並鞏固廣播在數位時代的相關性。
調變(FM)產業預計在預測期內複合年成長率最高
調變(FM) 細分市場將在預測期內達到最高水平,因為與先前的調變(AM) 相比,它可提供卓越的音質,從而對追求清晰度和保真度的聽眾更具吸引力。這種增強的音訊體驗吸引了更廣泛的受眾並增加了廣播公司的廣告收入。此外,FM 的抗干擾能力更強,訊號傳輸更可靠,尤其是在電磁波密集的都市區。
在整個估計期間,歐洲佔據了最大的市場佔有率。該地區越來越重視個人的身心健康,導致人們對與健身、營養、心理健康和整體健康實踐相關的資訊豐富且引人入勝的內容越來越感興趣。該地區的廣播廣播公司正在利用這一趨勢,將節目內容多樣化,涵蓋健康和保健主題,包括運動習慣、健康烹飪技巧、正念技巧和專家訪談。此外,隨著該地區數位平台和串流媒體服務的興起,廣播電台能夠覆蓋更廣泛的受眾並響應不斷變化的聽眾偏好,同時增加對以健康為中心的內容的關注。
預計亞太地區在預測期內將出現良好的成長。該地區各國政府正在透過旨在鼓勵本地內容製作、確保公平競爭環境並擴大廣播基礎設施的法規來培育充滿活力的廣播格局。專注於數位化和頻寬管理的努力將加速向先進廣播技術的過渡,使廣播公司能夠覆蓋更多受眾並提高全部區域。
According to Stratistics MRC, the Global Radio Broadcasting Market is accounted for $67.4 billion in 2023 and is expected to reach $118.6 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Radio broadcasting is the dissemination of audio content via radio waves to reach a wide audience. Broadcasting can be local, regional, national, or international, allowing for targeted communication or broad dissemination. Radio broadcasting plays a crucial role in providing information during emergencies, fostering community engagement, and preserving cultural heritage. With its widespread accessibility and adaptability to different contexts, radio remains a significant medium for entertainment worldwide.
Integration of radio broadcasting into smart devices
By seamlessly embedding radio functionality into smartphones, smart speakers, and other connected devices, broadcasters can reach wider audiences with enhanced accessibility and convenience. This integration leverages the ubiquity of smart devices, allowing users to effortlessly tune in to their favorite radio stations regardless of their location or time zone. Moreover, the convergence of radio broadcasting with smart technology enables innovative features such as personalized recommendations, interactive content, and on-demand playback, enriching the listener experience and fostering greater engagement.
Content licensing costs
Content licensing costs significantly impede the growth and sustainability of the radio broadcasting market. As broadcasters strive to provide diverse and engaging content to their audiences, they must obtain licenses for music, syndicated programs, and other copyrighted materials. These licensing fees can be exorbitant, especially for smaller stations or those operating on tight budgets. Consequently, many broadcasters are forced to limit their programming options or forego certain content altogether, ultimately diminishing the quality and appeal of their stations. Escalating licensing expenses can hinder innovation and investment in new technologies or talent development, further constraining the industry's ability to evolve and compete in an increasingly digital landscape.
Innovative business models
Innovative business models are reshaping the landscape of radio broadcasting, injecting new life and dynamism into an industry once considered traditional. Digital streaming platforms, such as Spotify and Pandora, have expanded the reach of radio content beyond terrestrial limitations, offering personalized experiences tailored to individual preferences. Moreover, subscription-based models, like Patreon, enable listeners to directly support their favorite broadcasters, fostering a sense of community and loyalty. These innovations not only broaden the market appeal of radio broadcasting but also empower creators and listeners alike, driving a wave of creativity and diversity in content delivery.
Content piracy
Content piracy poses a significant challenge to the radio broadcasting market by undermining the revenue streams of broadcasters. Pirated content, easily accessible through online platforms and illegal streaming services, diminishes the audience base of legitimate radio stations. As listeners opt for free or low-cost pirated alternatives, broadcasters experience a decline in advertising revenue and subscription fees. However, the unauthorized distribution of content deprives creators and rights holders of their rightful compensation, discouraging investment in new and innovative programming. This trend not only undermines the financial sustainability of radio broadcasters but also diminishes their ability to invest in high-quality content production and talent acquisition.
With widespread lockdowns and restrictions on movement, commuting habits changed dramatically, leading to a decline in listenership during traditional peak hours. This shift disrupted advertising revenues, as businesses reduced marketing budgets due to economic uncertainty. Many radio stations faced operational challenges, with staff working remotely and production facilities experiencing limitations. Live events, which often drive engagement and revenue for radio, were canceled or postponed, further exacerbating financial strain. However, the pandemic also highlighted radio's resilience as a trusted source of information and companionship during times of crisis, leading to increased consumption of news and talk radio formats.
The sports coverage segment is expected to be the largest during the forecast period
Sports coverage segment dominated the largest share in the radio broadcasting market during the projected time frame as it offers real-time updates, analysis, and commentary on various sports events, catering to the interests of sports enthusiasts. With the popularity of sports spanning across different demographics, radio stations capitalize on this widespread appeal to capture a diverse listener base. Moreover, sports coverage fosters a sense of community and engagement among fans, encouraging them to tune in regularly. Additionally, sports coverage often feature exclusive interviews, behind-the-scenes insights, and interactive elements, enhancing the overall listener experience and cementing radio's relevance in the digital age.
The frequency modulation (FM) segment is expected to have the highest CAGR during the forecast period
Frequency Modulation (FM) segment is expected to have the highest CAGR during the forecast period as it offers superior sound quality compared to its predecessor, amplitude modulation (AM), making it more appealing to listeners seeking clarity and fidelity. This enhanced audio experience has attracted a larger audience base, thereby increasing advertising revenue for broadcasters. Additionally, FM's resistance to interference allows for more reliable signal transmission, particularly in urban areas with dense electromagnetic activity.
Europe is estimated to command the largest share of the market throughout the extrapolated period. As individuals in the region increasingly prioritize their physical and mental well-being, there is a surge in interest for informative and engaging content related to fitness, nutrition, mental health, and holistic wellness practices. Radio broadcasters throughout the region are capitalizing on this trend by diversifying their programming to include segments dedicated to health and wellness topics, such as exercise routines, healthy cooking tips, mindfulness techniques, and expert interviews. Moreover, the rise of digital platforms and streaming services across the region enables radio stations to reach wider audiences and offer on-demand access to health-focused content, catering to the evolving preferences of listeners.
Asia Pacific region is projected to witness the lucrative growth during the forecasted period. With regulations aimed at promoting local content production, ensuring fair competition and expanding broadcasting infrastructure, governments in the region are nurturing a vibrant broadcasting landscape. Initiatives focusing on digitalization and spectrum management are facilitating the transition towards advanced broadcasting technologies, enabling broadcasters to reach wider audiences and enhance service quality across the region.
Key players in the market
Some of the key players in Radio Broadcasting market include Alpha Media LLC, Beasley Broadcast Group, Inc, Bonneville International Corporation, British Broadcasting Corporation, Cox Media Group, Cumulus Media Inc, Emmis Corporation, Entercom Communications Corp, Hubbard Broadcasting, Inc, iHeartMedia Inc, Liberty Media Corporation, Saga Communications, Inc, Salem Media Group, Inc, Sirius XM Radio Inc and Townsquare Media, Inc.
In April 2024, Liberty Media Corporation has announced an agreement to acquire MotoGP(TM). This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP(TM), remain an independently run company attributed to Liberty Media's Formula One Group tracking stock.
In October 2023, Beasley Broadcast Group, Inc Launches Music Discovery on HD-2 Channels in seven markets. It's called NuTune Country and is now heard on WXTU-HD2 Philadelphia, WKLB-HD2 Boston, KKLZ-HD2 Las Vegas, WQYK-HD2 Tampa, WSOC-HD2 Charlotte, WKXC-HD2 Augusta, Ga., and WKML-HD2 Fayetteville, N.C.