市場調查報告書
商品編碼
1494752
至 2030 年植物性肉品市場預測:按產品、成分、類型、儲存方法、通路、最終用戶和地區進行的全球分析Plant-based Meat Market Forecasts to 2030 - Global Analysis By Product, Source, Type, Storage, Distribution Channel, End User and by Geography |
根據Stratistics MRC預測,2024年全球植物肉市場規模將達到107.6億美元,預計2030年將達到271.8億美元,預測期內複合年成長率為16.7%。
植物肉是一種新食品,使用植物來源的成分,旨在再現傳統肉類的營養成分、質地和風味。許多不同的成分被用來製作這些替代品,包括大豆、豌豆、小麥,甚至獨特的蛋白質,如真菌蛋白和藻類。為了吸引尋求健康、永續選擇的素食者和肉食者,生產商正在利用尖端的食品科學來重現吃肉的感覺。
根據美國心臟協會的說法,心臟檢查標記是一個幫助您「明智飲食」的簡單工具。當您看到此標記時,您可以確信該產品符合美國心臟協會建議的健康飲食模式。
人們對植物性肉類替代品的興趣日益濃厚
植物肉吸引消費者關注的主要因素是其與傳統肉類相比的安全性和營養優勢。食用過多的動物肉類會導致與飲食相關的疾病,如肥胖、2 型糖尿病、心臟病和某些類型的癌症。植物來源肉類比動物性肉類含有較少的熱量、膽固醇和飽和脂肪。隨著人們對植物性食品的興趣增加,人們被鼓勵多吃水果、蔬菜、豆類、堅果和種子。此外,消費者開始意識到植物性食品帶來的眾多健康益處。
產品價格上漲
在印度、中國和南非等價格敏感市場,植物性肉類相對昂貴,可能會阻礙擴張。動物肉類盈利較高。與傳統肉類相比,植物性肉類替代品的成本較高,阻礙了植物性肉類產業的快速發展,而提供替代品的公司正在努力降低價格。與傳統肉類相比,植物性肉類更昂貴。此外,由於 COVID-19、貿易限制、原料供應中斷和通路效率低下,植物性肉類替代品的成本預計將進一步上升。
肉類替代品的有利可圖的行銷
細分和多樣化等行銷技術可以幫助增加植物性肉類替代品的銷售。目標是增加素食者、彈性素食者、素食者和注重健康的消費者等族群的消費需求。此外,必須透過正確的銷售管道將產品放置在正確的位置。為了保持競爭力並增加銷量,領先企業必須關注這一標準。他們必須透過擴大消費者基礎並覆蓋世界各地更多的人來重新定位自己。
根據植物性肉類替代品的風味進行區分
消費者普遍認為,選擇肉類替代品會嚴重影響風味。由於缺乏風味,不建議人類食用大豆蛋白。醛、酮、呋喃和醇等化合物是造成異味的原因。造成豆製品豆香或草香的主要原因之一是中鏈醛。然而,由於大豆營養價值高,對大豆的需求正在增加。植物性肉類食品的營養價值與動物肉類相當。此外,肉類替代的質地、顏色、風味和味道都旨在盡可能接近真正的肉類。
COVID-19 大流行正在影響每個行業,包括植物性肉類市場。意外的 COVID-19 大流行對植物肉市場產生了積極和消極的影響。在封鎖期間,隨著更多植物性肉類用於食品、飲料和製藥行業,市場銷售和收益適度成長。由於COVID-19大流行,植物性肉品市場具有巨大的成長潛力。
漢堡肉餅市場預計將在預測期內成為最大的市場
漢堡肉餅部分預計將佔據植物肉的最大市場部分。該類別因其廣泛的吸引力和適應性而擁有很大的市場佔有率。隨著消費者尋求方便、熟悉和美味的肉類替代品,植物來源漢堡餅已成為食品服務和零售業的支柱。此外,這些肉餅的味道和質地類似於傳統的牛肉漢堡,使其受到彈性素食者和素食者的歡迎。
酒店/餐廳/咖啡館 (HoReCa) 領域預計將在預測期內呈現最高的複合年成長率
在植物性肉品市場中,酒店/餐廳/咖啡館 (HoReCa) 領域預計將以最高的複合年成長率成長。許多餐廳、飯店和咖啡館的菜單上植物性肉類選項越來越受歡迎,可歸因於純素和彈性飲食趨勢的日益成長。此外,這些餐廳還透過提供漢堡、雞塊和香腸等各種植物來源肉類菜餚來滿足消費者的需求,以提供更健康、更環保的膳食選擇。
預計北美在預測期內將佔據最大的市場佔有率。北美已成為肉類替代品市場的中心,Impossible Foods Inc.(美國)和 Beyond Meat(美國)等新興企業率先開拓植物來源肉類產品。成長的推動因素是無肉肉類消費的增加以及消費者對食用受污染肉類危險性認知的提高。此外,植物性食品(包括植物性肉類)消費的增加預計將導致消費者對食品永續性和安全性的看法進一步改變。
預計預測期內複合年成長率最高的地區是亞太地區。隨著人們採取更健康的生活方式並選擇天然成分,植物性食品在該地區變得越來越受歡迎。因此,植物性食品的銷售量應該會增加。此外,消費者對動物性蛋白質來源健康日益成長的擔憂,以及道德和環境問題,預計將在未來幾年推動對植物性肉類食品的需求。
According to Stratistics MRC, the Global Plant-based Meat Market is accounted for $10.76 billion in 2024 and is expected to reach $27.18 billion by 2030 growing at a CAGR of 16.7% during the forecast period. Utilizing components derived from plants, plant-based meat is a novel food product that aims to replicate the nutritional makeup, texture, and flavor of traditional meat. Many different materials are used to create these substitutes, such as soy, peas, wheat, and even unique proteins like mycoprotein and algae. Moreover, in order to appeal to both vegetarians and meat eaters looking for healthier, sustainable options, producers try to replicate the sensory experience of eating animal meat by utilizing cutting-edge food science techniques.
According to the American Heart Association, The Heart-Check mark is a simple tool to help you Eat Smart. When you see it, you can be confident that a product aligns with the American Heart Association's recommendations for an overall healthy eating pattern.
Growing interest in plant-based meat substitutes
Some of the key elements that have been drawing consumer's attention to plant-based meats are their safety when compared to conventional meat and their nutritional advantages. Overindulgence in meat derived from animals can lead to diet-related illnesses like obesity, type-2 diabetes, heart disease, and some types of cancer. Meat derived from plants has fewer calories, cholesterol, and saturated fat than meat derived from animals. People are being encouraged to eat more fruits, vegetables, legumes, nuts, and seeds as a result of the growing plant-based movement. Furthermore, consumers are becoming more aware of the numerous health advantages linked to plant-based products.
Higher price for goods
In price-sensitive markets like India, China, and South Africa, the comparatively high cost of plant-based meat will probably hinder its expansion. Animal-based meat is more profitable. While the high cost of plant-based meat substitutes over conventional meat hinders the rapidly expanding plant-based industry, companies that offer these alternatives are attempting to lower their prices. Compared to traditional meat, plant-based meat is more costly. Additionally, because of COVID-19, trade restrictions, disruptions in the raw material supply, and ineffective distribution channels, it is anticipated that the costs of plant-based meat substitutes will rise even more.
Beneficial marketing of meat substitutes
Adopting marketing techniques like segmentation and diversification can boost the growing sales of plant-based meat substitutes. The goal is to increase consumer demand from groups like vegans, flexitarians, vegetarians, and health-conscious consumers. Moreover, it is essential to place the product through the appropriate sales channel at the appropriate location. In order to remain competitive and boost sales, major players must concentrate on this criterion. By broadening their consumer base and reaching a wider audience worldwide, they must reposition themselves.
Discrimination based on plant-based meat substitutes flavours
It is widely believed by consumers that choosing meat alternatives results in a noticeable loss of flavor. Soy protein is not recommended for consumption due to its off-flavor. Compounds like aldehydes, ketones, furans, and alcohols are the source of the off-flavor. One of the main causes of the beany and grassy flavors of soy products is medium-chain aldehydes. But demand for soy has increased due to its high nutritional value. The nutritional advantages of plant-based meat substitutes are comparable to those of animal meat. Furthermore, the texture, color, flavor, and taste of meat substitutes are all intended to be as close to real meat as possible.
The COVID-19 pandemic has affected every industry, including the market for plant-based meat. The unexpected COVID-19 pandemic has both positive and negative effects on the market for plant-based meat. Because more plant-based meat is being used in the food and beverage and pharmaceutical industries, the market has seen modest volume growth and earnings during the lockdown. The market for plant-based meat has tremendous growth potential as a result of the COVID-19 pandemic.
The Burger Patties segment is expected to be the largest during the forecast period
The burger patties segment is anticipated to hold the largest market segment for plant-based meat. This category has a large market share because of its broad appeal and adaptability. Because consumers want convenient, well-known, and delicious meat substitutes, plant-based burger patties have become a mainstay in the foodservice and retail industries. Moreover, these patties are a favorite among flexitarians and vegetarians alike because they are made to resemble classic beef burgers in both flavor and texture.
The Hotel/Restaurant/Cafe (HoReCa) segment is expected to have the highest CAGR during the forecast period
In the market for plant-based meat, the hotel/restaurant/Cafe (HoReCa) segment is anticipated to grow at the highest CAGR. The rise in popularity of plant-based meat options on menus at many restaurants, hotels, and cafes can be attributed to the growing trend of vegan and flexitarian diets. Additionally, these restaurants are responding to consumer demand by providing a range of plant-based meat dishes, such as burgers, nuggets, and sausages, in an effort to provide healthier and more environmentally friendly dining options.
Over the course of the forecast period, North America is anticipated to hold the largest market share. Due to the support of start-ups like Impossible Foods Inc. (US) and Beyond Meat (US), which spearheaded the development of plant-based meat products, North America is the center of the market for meat substitutes. The increase in meatless meat product consumption and growing consumer awareness of the dangers of eating tainted meat products are credited with the growth. Furthermore, a further shift in consumer perceptions regarding food sustainability and safety is anticipated as a result of the increased consumption of plant-based foods, including plant-based meat.
The region with the highest predicted CAGR during the forecast period is Asia-Pacific. Because people are adopting healthier lifestyles and choosing natural ingredients, plant-based food products are becoming more and more popular in the area. Sales of plant-based foods should increase as a result. Additionally, rising consumer health concerns about animal-based protein sources, along with ethical and environmental concerns, are predicted to drive up demand for plant-based meat substitutes in the upcoming years.
Key players in the market
Some of the key players in Plant-based Meat market include Impossible Foods Inc., Conagra Foods, Gold&Green Foods Ltd., Kellogg Company, Maple Leaf Foods, Amy's Kitchen, Inc., Marlow Foods Ltd. (Cauldron), Tofurky, Unilever, Lightlife Foods, Inc, VBites Foods Limited, Beyond Meat, Morningstar Farms, Kraft Foods, Inc. and Omni Foods.
In February 2024, Conagra Brands, Inc. announced that one of its subsidiaries has entered into a definitive agreement with funds advised by Convergent Finance and Samara Capital to divest its 51.8% ownership stake in Agro Tech Foods Limited (ATFL), a food company based in Mumbai, India, and listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas. Founded in 2020 by Suveen Sahib and Britta Cox, K18 is a fast-growing brand that sits at the intersection of beauty and biotechnology.
In February 2023, Tofurky, a leading manufacturer of plant-based meats in the U.S., announced that Morinaga Nutritional Foods, the U.S.-based manufacturer of Mori-Nu Silken Tofu, has acquired the company and its sister brand, Moocho. With the acquisition of Tofurky, Morinaga Nutritional Foods will own the #3 retail brand for plant-based meats in the U.S.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.