市場調查報告書
商品編碼
1617131
到 2030 年唇部護理產品包裝市場預測:按產品、類型、材料、分銷管道、應用、最終用戶和地區進行的全球分析Lip Care Products Packaging Market Forecasts to 2030 - Global Analysis by Product (Lip balms, Lip gloss, Lipsticks, Lip tints and Lip liners), Type, Material, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球唇部護理產品包裝市場規模為 14.3 億美元,預計到 2030 年將達到 22.9 億美元,預測期內複合年成長率為 8.2%。
唇部護理產品包裝是用於儲存和保護唇部護理產品(例如潤唇膏、唇彩、護理劑和口紅)的材料和設計。我們透過避免污染、保持新鮮度和延長效力來確保產品完整性。常見材料包括鋁、玻璃、塑膠和環保替代品。扭轉管、罐子和棒子是透過提供易用性、便攜性和便利性來滿足實際需求的包裝範例。包裝透過傳達公司的身份並向顧客提供美感,在行銷中發揮著重要作用。唇部護理包裝還包括 SPF 保護和環保設計等元素,以滿足客戶對永續性和提高舒適度日益成長的需求。
自我護理產品的需求不斷成長
對自我護理產品的需求不斷成長正在推動唇部護理產品包裝產業的發展。隨著消費者更加重視護膚和個人健康,對潤唇膏、唇蜜和唇部護理品的需求不斷增加。由於這種流行熱潮,品牌在包裝設計中注重便利性、永續性和美觀性。環保材料、小型設計和易於使用的功能對於吸引注重健康和環境的消費者來說變得越來越重要,這將進一步推動市場成長。
包裝成本高
唇部護理產品市場的成長受到高包裝成本的阻礙,從而提高了整體產品價格並降低了消費者的承受能力。因此,需求可能會下降,尤其是在價格很重要的市場。此外,公司可能會面臨利潤壓力,這會抑制行銷和創新工作。為了解決這個問題,品牌可能會專注於更便宜的包裝選擇或更小的包裝尺寸,但這樣做可能會降低其產品的吸引力和獨特性,從而限制市場擴張。
創新包裝設計
創新的容器設計透過提高產品吸引力和使用者體驗來推動市場發展。獨特、實用且永續的包裝解決方案吸引了環保意識的客戶,並幫助品牌在擁擠的市場中脫穎而出。追求便利性和美觀的現代消費者被可自訂的選擇所吸引,例如環保材料、流線型設計和互動功能。此外,創意包裝透過延長保存期限和維持產品品質來增加消費者的幸福感。在唇部護理領域,這種永續性、形式和功能的結合增加了銷售並增強了客戶忠誠度。
供應鏈中斷
唇部護理包裝行業的供應鏈中斷正在降低生產效率,導致延誤和成本上升。勞動力短缺、運輸瓶頸和原料限制正在阻礙包裝供應並推高價格。結果包括新產品推出的延遲、產品可用性的降低以及難以滿足不斷成長的客戶需求。唇部護理行業的製造商和零售商都受到這些干擾的影響,加劇了市場的波動。
COVID-19 的爆發對唇部護理產品包裝市場產生了各種影響。由於關門和社交距離,對唇部護理產品的需求最初下降,但在疫情後期,由於消費者專注於自我護理,需求出現反彈。衛生意識的增強導致人們更喜歡防篡改的一次性包裝。此外,這場危機期間消費者環保意識的增強也增加了對永續包裝的需求。
預計鋁業在預測期內將成為最大的產業
由於鋁具有保護性和持久性,預計在預測期內將成長最大。透過密封產品,使其免受光、空氣和雜質的影響,有助於延長保存期限並保持其完整性。此外,鋁由於其可回收特性而變得越來越受歡迎,滿足了客戶對環保包裝的需求。由於其實用性和環保優勢,鋁已成為潤唇膏和其他唇部護理包裝的流行材料。
玻璃產業預計在預測期內複合年成長率最高
由於其奢華和環保的吸引力,玻璃產業預計在預測期內將出現最高的複合年成長率。玻璃提供精緻奢華的外觀,提高品牌知名度並吸引具有環保意識的客戶。它也是一種永續的選擇,因為它可以回收和再利用,使其適合對環保包裝不斷成長的需求。此外,玻璃可以保持產品的完整性並確保唇部護理產品新鮮且不受污染,從而使它們對消費者和企業更具吸引力。
由於消費者對優質產品展示、永續性和易用性的需求,預計北美將在預測期內佔據最大的市場佔有率。可回收材料和其他環保包裝解決方案補充了日益成長的環境問題。社群媒體和影響力行銷的成長進一步推動了富有創意、具有視覺吸引力的包裝的流行。此外,唇部護理產品的選擇不斷增加,包括唇膏和護理產品,也增加了包裝在競爭激烈的行業中對客戶的吸引力。
由於對創新、環保和功能性包裝解決方案的渴望,預計亞太地區在預測期內的複合年成長率最高。隨著護膚和化妝品趨勢的變化,可回收和生物分解性的材料變得越來越受歡迎。此外,電子商務平台的擴張和自我護理意識的增強正在推動對簡單、引人注目的包裝的需求,從而增強產品的吸引力。該地區不斷壯大的中階進一步推動了市場擴張。
According to Stratistics MRC, the Global Lip Care Products Packaging Market is accounted for $1.43 billion in 2024 and is expected to reach $2.29 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Lip care packaging is the materials and design used to store and protects lip care products such as balms, glosses, treatments, and lipsticks. By avoiding contamination, retaining freshness, and sustaining efficacy, it guarantees product integrity. Aluminum, glass, plastic, and environmentally acceptable substitutes are common materials. Twist-up tubes, jars, or sticks are examples of packaging that fulfills practical needs by providing ease of use, portability, and convenience. Packaging plays a significant role in marketing by communicating the company's identity and being aesthetically pleasing to customers. In order to satisfy the increased customer demand for sustainability and improved user experience, lip care packaging may also include elements like SPF protection and environmentally friendly designs.
Rising Demand for Self-Care Products
The growing demand for self-care products is driving the lip care product packaging industry. Lip balms, lip glosses, and lip treatments are in high demand as consumers place a greater emphasis on skincare and personal wellness. Brands are now concentrating on convenience, sustainability, and beauty in their packaging design as a result of this popularity boom. To appeal to consumers who are concerned about their health and the environment, eco-friendly materials, small designs, and easy-to-use features are increasingly crucial, which will further propel the market's growth.
High Packaging Costs
Lip care product market growth is hampered by high packaging costs, which raise overall product prices and make them less affordable to consumers. Demand may decline as a result, particularly in markets where prices are crucial. Additionally, businesses can experience pressure on their profit margins, which could impede their attempts at marketing or innovation. Brands may concentrate on less expensive packaging options or lower packaging sizes to counteract this, but doing so may reduce the attraction and uniqueness of their products, thus it limits the market expansion.
Innovative Packaging Designs
Innovative container designs are boosting the market by improving product attractiveness and user experience. Packaging solutions that are distinctive, practical, and sustainable draw in eco-aware customers and set brands apart in a crowded market. Modern consumers looking for ease and beauty are drawn to customizable options including eco-friendly materials, streamlined designs, and interactive capabilities. Additionally, creative packaging extends shelf life and enhances consumer happiness by maintaining product quality. In the lip care sector, this blend of sustainability, form, and function increases sales and fortifies customer loyalty.
Supply Chain Disruptions
Supply chain disruptions in the lip care packaging sector have reduced production efficiency, resulting in delays and higher costs. Packaging supply has been hampered and prices have increased due to labor shortages, transportation bottlenecks, and raw material limitations. Delays in new introductions, decreased product availability, and difficulties satisfying rising customer demand have resulted from this. Both manufacturers and retailers in the lip care sector are impacted by these interruptions, which further increase market instability.
The COVID-19 pandemic had a mixed impact on the lip care products packaging market. While demand for lip care items initially declined due to lockdowns and social distancing, it rebounded as consumers focused on self-care during the pandemic's later stages. Increased hygiene awareness led to a greater preference for tamper-proof, single-use packaging. Additionally, the demand for sustainable packaging grew as consumers became more environmentally conscious during the crisis.
The aluminum segment is expected to be the largest during the forecast period
The aluminum segment is expected to be the largest during the forecast period because to its protecting and long-lasting qualities. By shielding the product from light, air, and impurities, it prolongs its shelf life and helps maintain its integrity. Additionally, aluminum is becoming more and more popular because to its recyclable nature, which satisfies customer desire for environmentally responsible packaging. Aluminum is a common material for lip balm and other lip care packaging because of its practicality and environmental advantages.
The glass segment is expected to have the highest CAGR during the forecast period
The glass segment is expected to have the highest CAGR during the forecast period because of its high-end, environmentally friendly appeal. Glass provides a sleek, opulent look that improves brand perception and draws in eco-aware customers. Being recyclable and reusable, it is also a sustainable choice that fits well with the rising demand for environmentally friendly packaging. Additionally, glass maintains the product's integrity, guaranteeing that lip care products stay fresh and uncontaminated, which increases their appeal to both consumers and companies.
North America is anticipated to hold the largest market share during the forecast period due to consumer desire for quality product display, sustainability, and ease of use. Recyclable materials and other eco-friendly packaging solutions complement the growing environmental concern. The popularity of creative and visually appealing packaging is further increased by the growth of social media and influencer marketing. Furthermore, the growing selection of lip care products-such as tinted balms and treatment-based options-improves packaging's ability to draw customers in the cutthroat industry.
Asia Pacific is anticipated to witness the highest CAGR over the forecast period due to the desire for innovative, eco-friendly, and functional packaging solutions. Recyclable and biodegradable materials are becoming more and more popular as skincare and cosmetics trends change. Furthermore, growing e-commerce platforms and growing self-care awareness are driving demand for easy, eye-catching packaging that improves the product's appeal. Market expansion is further aided by the region's expanding middle class.
Key players in the market
Some of the key players in Lip Care Products Packaging market include Amcor Limited, Berry Global Inc., AptarGroup, Inc, Quadpack Industries, Silgan Holdings Inc, Albea Group, HCP Packaging, Crown Holdings, Inc., Geka GmbH, Logoplaste, Cosmogen, Kao Corporation, L'Oreal Packaging, Sepha Ltd, MaqPac and Virospack.
In November 2024, Amcor signed a strategic collaboration agreement with Kolon Industries Inc., to co-develop and commercialize more sustainable polyester materials for selected applications in Amcor's flexible packaging business.
In November 2024, Amcor launched two new editions of its open-call initiative, Amcor Lift-Off, to deepen its focus on research and development (R&D) opportunities and key emerging technologies: Amcor Lift-Off Sprints; and, Amcor Lift-Off Connect.
In May 2024, Amcor and AVON, announced the launch of the AmPrima(TM) Plus refill pouch for the AVON Little Black Dress classic shower gels in China.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.