市場調查報告書
商品編碼
1360072
南美洲和中美洲爽膚水市場預測至 2028 年 - 區域分析 - 按類型、類別和配銷通路South & Central America Skin Toners Market Forecast to 2028 -Regional Analysis - by Type, Category, and Distribution Channel |
南美洲和中美洲爽膚水市場預計將從2022年的7,179萬美元成長到2028年的9,405萬美元。預計2022年至2028年年複合成長率為4.6%。
主要市場參與者的創新產品發布和廣告支出推動了南美洲和中美洲爽膚水市場
製造商正在大力投資研發,推出創新的護膚產品,以吸引龐大的消費者群。酒精是爽膚水的基本原料,因為它可以對抗細菌,但它也會使皮膚乾燥,使痤瘡等皮膚問題更加嚴重。因此,對無酒精爽膚水的需求不斷增加,製造商正在開發無酒精爽膚水以滿足不斷成長的需求。該公司聲稱這種爽膚水可以深入滲透到皮膚毛孔中,溶解污垢和碎屑。這款爽膚水不含酒精、香料、對羥基苯甲酸酯、鄰苯二甲酸鹽、染料,且不含動物實驗。此外,在南美洲和中美洲爽膚水市場營運的知名企業正在擴大其產品組合,以滿足不斷成長的需求。製造商推出的此類產品正在推動市場成長。此外,根據歐萊雅2020年年報公佈的資料,2019年美容及個護產品廣告及促銷支出為103.1109億美元,較2018年的96.046億美元有所成長。南美洲和中美洲爽膚水市場的領先製造商將在未來幾年提高產品知名度和對爽膚水的需求。
南美洲和中美洲爽膚水市場概況
南美洲和中美洲爽膚水市場分為巴西、阿根廷以及南美洲和中美洲其他地區。南美國家經濟的逐步進步導致這些國家在美容和個人護理產品上的支出增加。巴西消費者對美容產品的渴望影響美容產業企業加大對保養品的投資。消費者,尤其是老齡化人口,擴大尋求能夠維持和改善外表的產品,尤其是隨著人們對抗衰老產品的認知不斷提高。爽膚水俱有抗衰老特性;因此,預計爽膚水的需求將推動預測期內的市場成長。另一方面,人們對網購的喜愛程度不斷提高,進一步促進了臉部化妝品在電商平台的銷售。因此,其他製造商正努力在亞馬遜和絲芙蘭等各種線上銷售管道上提供獨特的產品,以增加收入,從而帶動爽膚水等臉部化妝品產品的線上銷售。這也是推動爽膚水銷售的主要因素,預計將在預測期內推動市場成長。
南美洲及中美洲爽膚水市場收入及 2028 年預測(百萬美元)
南美洲和中美洲爽膚水市場細分
南美洲和中美洲爽膚水市場按類型、類別、配銷通路和國家/地區進行細分。
根據類型,南美洲和中美洲爽膚水市場分為保濕爽膚水、去角質爽膚水和護理爽膚水。 2022 年,護理爽膚水細分市場在南美洲和中美洲爽膚水市場中佔據最大佔有率。
根據類別,南美洲和中美洲爽膚水市場分為有機爽膚水和傳統爽膚水。 2022 年,傳統細分市場在南美洲和中美洲爽膚水市場中佔據更大佔有率。
根據配銷通路,南美洲和中美洲爽膚水市場分為超市和大賣場、藥局和藥房、保健和美容店、線上零售等。 2022 年,健康和美容商店細分市場在南美洲和中美洲爽膚水市場中佔據最大佔有率。
根據國家/地區,南美洲和中美洲爽膚水市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022 年,南美洲和中美洲其他地區主導了南美洲和中美洲爽膚水市場佔有率。
強生消費品公司;歐萊雅公司;資生堂有限公司;寶潔公司;伯特蜜蜂公司;和 The Bodyshop International Ltd 是南美洲和中美洲爽膚水市場的領先公司。
The South & Central America skin toners market is expected to grow from US$ 71.79 million in 2022 to US$ 94.05 million by 2028. It is estimated to grow at a CAGR of 4.6% from 2022 to 2028.
Innovative Product Launches and Advertising Expenditure by Key Market Players Fuels South & Central America Skin Toners Market
Manufacturers are investing significantly in research & development to launch innovative skin care products to attract a large consumer base. Alcohol is the basic raw material in skin toner as it fights bacteria, but it can also dry the skin, making skin issues such as acne even worse. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. The company claimed this toner penetrates deep into the skin's pores to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free. Moreover, well-established players operating in the South & Central America skin toners market are expanding their product portfolio to cater to the increasing demand. Such product launches by manufacturers are driving the market growth. Further, as per the published data in L'Oreal S.A. 2020 annual report, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such rise in advertising expenditure from the leading manufacturers in South & Central America skin toners market will boost the product awareness and demand for skin toner in the coming years.
South & Central America Skin Toners Market Overview
The South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The gradual economic progress in South American countries has resulted in increased spending on beauty and personal care products in these countries. The desire for beauty products among consumers in Brazil influences enterprises operating in the beauty industry to boost their investments in skin care products. Consumers, especially the aging population, are increasingly seeking products to maintain and improve their appearance, especially with the rising awareness about antiaging products. Skin toners show antiaging properties; thus, the demand for skin toners is anticipated to fuel the market growth in the forecast period. On the other hand, the increasing preference for online shopping further promotes the sales of facial cosmetic products in the e-commerce platform. As a result, other manufacturers are making efforts to offer unique products on various online sales channels, such as Amazon and Sephora, to increase revenue, thus driving the online sales of facial cosmetics products such as skin toner. This is also a major factor that propels the sale of skin toner and is projected to boost the market growth during the forecast period.
South & Central America Skin Toners Market Revenue and Forecast to 2028 (US$ Million)
South & Central America Skin Toners Market Segmentation
The South & Central America skin toners market is segmented into type, category, distribution channel, and country.
Based on type, the South & Central America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the South & Central America skin toners market in 2022.
Based on category, the South & Central America skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the South & Central America skin toners market in 2022.
Based on distribution channel, the South & Central America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The health and beauty stores segment held the largest share of the South & Central America skin toners market in 2022.
Based on country, the South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the share of the South & Central America skin toners market in 2022.
Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd are the leading companies operating in the South & Central America skin toners market.