市場調查報告書
商品編碼
1562300
到 2030 年歐洲貿易促進管理軟體市場預測 - 區域分析 - 按組件、部署類型、應用程式和行業垂直Europe Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
歐洲貿易促進管理軟體市場預計將從2022年的3.8516億美元成長到2030年的8.3265億美元。
專注線上促銷推動歐洲貿易促銷管理軟體市場
該用戶類別廣泛,在影響零售、消費品、IT 和醫療保健等行業的成長方面發揮巨大作用。鑑於 X 世代和千禧世代約佔全球人口的 35-40%,零售商和消費品製造商正在為這些世代提供更多選擇和更低的價格。因此,領先且成熟的零售商和製造商正在進行新的促銷活動,以留住這幾代的客戶。忠誠度計劃、折扣以及傳統和社交廣告是公司用來維持客戶群的一些技術。因此,消費品和其他行業應該在貿易促進工具上投入資金,以維持零售商和製造商賺取更多收入。貿易促銷管理解決方案的使用可以創造對軟體的需求,以保持其高效運作。此外,電子商務的趨勢正在盛行,並在多元化行業中發展勢頭強勁。 X 世代在線上網站上花費更多時間,並且往往是忠實客戶。這項因素鼓勵企業更加重視行銷和貿易促進,這也是鼓勵消費品、零售商和其他部門大量投資於貿易促進活動的另一個因素。由於上述因素,公司有機會針對這一代人進行線上促銷。為了管理促銷,對貿易促銷管理解決方案的需求將會增加,預計這將為未來幾年貿易促銷管理軟體市場的成長創造大量機會。
歐洲貿易促進管理軟體市場概況
德國、俄羅斯、法國、英國、義大利是歐洲主要國家。這些國家以大規模工業化而聞名。因此,它們在採用先進解決方案來提高各種工業和城市流程的生產力方面具有巨大潛力。歐洲國家集中了零售和消費品等突出行業。此外,挪威、芬蘭、瑞典、荷蘭、丹麥和瑞士等歐洲國家對該地區的技術進步做出了巨大貢獻,預計將在未來提振歐洲的貿易促進管理軟體市場。在歐洲,不斷變化的消費者行為、外部影響和行業動態有助於貿易促銷管理軟體市場的成長。折扣店混合購物的興起、大眾市場停滯、電子雜貨的出現、數位領域的競爭以及嚴格的監管是推動歐洲快速消費品公司成長的因素。這些因素將鼓勵零售商和消費品公司大力投資於使用促銷方法的先進行銷技術。此外,該地區還擁有雀巢、寶潔、聯合利華、百事可樂、百威英博、億滋國際、可口可樂公司、歐萊雅、達能和卡夫亨氏公司等領先的大型消費品公司。消費品產業中佔有重要佔有率。為了保持在市場中的地位,這些公司使用複雜和先進的促銷工具來創造更大的收入和更高的投資報酬率,同時充分利用其投資。因此,考慮到上述參數,貿易促進管理軟體市場正在該地區獲得關注。
歐洲貿易促進管理軟體市場收入及 2030 年預測(百萬美元)
歐洲貿易促進管理軟體市場細分
歐洲貿易促進管理軟體市場分為元件、部署類型、應用程式、垂直產業和國家。
根據組件,歐洲貿易促進管理軟體市場分為解決方案和服務。到 2022 年,解決方案細分市場將在歐洲貿易促進管理軟體市場中佔據更大佔有率。
就部署類型而言,歐洲貿易促進管理軟體市場分為雲端和本地部署。 2022 年,雲端細分市場在歐洲貿易促進管理軟體市場中佔有更大佔有率。
根據應用,歐洲貿易促進管理軟體市場分為大型企業和中小企業。 2022 年,大型企業細分市場在歐洲貿易促進管理軟體市場中佔有更大佔有率。
在垂直產業方面,歐洲貿易促進管理軟體市場分為零售和消費品、製藥、IT 和服務、製造業等。 2022 年,零售和消費品領域在歐洲貿易促銷管理軟體市場中佔最大佔有率。
根據國家/地區,歐洲貿易促進管理軟體市場分為德國、英國、法國、義大利、俄羅斯和歐洲其他地區。 2022 年,德國在歐洲貿易促進管理軟體市場佔據主導地位。
維普羅有限公司; PSignite 集團公司;埃拉科技;研科; o9 解決方案公司;甲骨文公司; SAP 系統公司;向上清除;安納普蘭公司;和 Aforza Inc 是歐洲貿易促進管理軟體市場的領先公司之一。
The Europe trade promotion management software market is expected to grow from US$ 385.16 million in 2022 to US$ 832.65 million by 2030. It is estimated to grow at a CAGR of 10.1% from 2022 to 2030.
Focus on Online Promotions Drives Europe Trade Promotion Management Software Market
The category of users is widespread and is playing a huge role in impacting the growth of industries such as retail, consumer goods, IT, and healthcare. Pertaining to the fact that Generation X and Millennials generation account for ~35- 40% of the global population, retailers and consumer goods manufacturers are offering these generations more choices and lower prices. Hence, the leading and well-established retailers and manufacturers are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, and traditional and social ads are a few of the techniques used by companies to maintain their customer base. As a result, consumer goods and other industries should spend on trade promotion tools to keep retailers and manufacturers earning more revenue. This use of trade promotion management solutions can create demand for software to keep them running efficiently. Moreover, the trend of e-commerce is prevailing heavily and gaining high momentum among diversified industries. Gen X spends more time on online websites and tends to be loyal customers. This factor encourages the companies to put additional emphasis on marketing and trade promotion, which is another factor encouraging consumer goods, retailers, and other sectors to invest substantially in trade promotion activities. Due to the above-mentioned factors, the companies have an opportunity to target this generation for online promotions. To manage the promotions, the need for trade promotion management solutions will rise, which is anticipated to create numerous opportunities for the trade promotion management software market growth in the coming years.
Europe Trade Promotion Management Software Market Overview
Germany, Russia, France, the UK, and Italy are the major countries in Europe. The countries are known for large-scale industrialization. Thus, they hold great potential for adopting advanced solutions that boost the productivity of various industrial and urban processes. European countries are concentrated with prominent industries such as retail & consumer goods. In addition, Norway, Finland, Sweden, the Netherlands, Denmark, and Switzerland are the other European countries that have made robust contributions to the technological advancements of the region, which is anticipated to bolster the trade promotion management software market in Europe in the coming years. In Europe, changing consumer behavior, external influences, and industry dynamics contribute to the growth of the trade promotion management software market. Hybrid shopping rise in discounters, stagnating mass market, the emergence of e-grocery, competition in digital areas, and stringent regulation are among the factors boosting the growth of the fast-moving consumer goods companies in Europe. These factors will encourage retailers and consumer goods companies to invest significantly in advanced marketing techniques using promotional methods. In addition, the region houses leading and large consumer goods companies such as Nestle, Procter & Gamble, Unilever, PepsiCo, Anheuser-Busch InBev, Mondelez International, The Coca-Cola Company, L'Oreal, Danone, and Kraft Heinz Company, which hold significant share in the FMCG sector in terms of sales. To maintain their position in the market, these companies use sophisticated and advanced promotional tools to generate greater revenue with higher ROI while making the best of their investments. Therefore, considering the above parameters, the trade promotion management software market is gaining traction in the region.
Europe Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Europe Trade Promotion Management Software Market Segmentation
The Europe trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Europe trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of deployment type, the Europe trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Europe trade promotion management software market in 2022.
Based on application, the Europe trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of industry vertical the Europe trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Europe trade promotion management software market in 2022.
Based on country, the Europe trade promotion management software market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe trade promotion management software market in 2022.
Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the Europe trade promotion management software market.