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到 2030 年北美貿易促進管理軟體市場預測 - 區域分析 - 按組件、部署類型、應用程式和行業垂直
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1562289

到 2030 年北美貿易促進管理軟體市場預測 - 區域分析 - 按組件、部署類型、應用程式和行業垂直

North America Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical
出版日期: | 出版商: The Insight Partners | 英文 90 Pages | 訂單完成後即時交付

價格

北美貿易促進管理軟體市場預計將從2022年的4.8182億美元成長到2030年的9.3807億美元。

使用進階分析進行貿易促銷管理的好處推動北美貿易促銷管理軟體市場

近年來，資料和分析技術的進步已經重組了消費品和快速消費品公司。將貿易促銷與高級分析聯繫起來等技術發展有助於使未來的貿易促銷更加高效和有效。消費品包裝公司在進行貿易促銷管理活動時使用先進的分析。透過進階分析，消費品公司可以獲得更精細的訊息，產生與購物者及其消費行為相關的見解。透過利用分析，這些公司可以在促銷投資和客製化投資方面獲得更好的回報，以符合整體策略目標。此外，零售商高度意識到貿易促銷管理的好處，因為他們透過使用有效的促銷策略和分析將營業利潤提高了 60%。隨著不斷改進，貿易促銷最佳化的採用率也不斷上升。此外，提供分析解決方案以提高貿易促銷管理效率的公司的存在正在為市場成長做出積極貢獻。例如，Neal Analytics 是一家貿易促銷最佳化解決方案提供商，幫助企業創建銷售基線，以確定銷售情況，並利用銷售資料和成本因素計算歷史促銷兌換率、銷售提升和投資回報率。因此，使用高級分析進行貿易促銷管理預計將推動未來幾年的市場成長。

北美貿易促銷管理軟體市場概況

美國、加拿大、墨西哥是北美主要經濟體。該地區的各種零售業者正在對先進技術解決方案進行大量投資，以產生更高的投資回報（ROI）。由於該地區的消費者，尤其是美國的消費者在食品雜貨上花費大量資金，一些零售新創公司正在進入北美市場。此外，零售商和科技公司正在合作大力投資促銷活動，以吸引新買家並留住現有買家。在北美，消費品公司是貿易促銷管理解決方案的主要最終用戶。該地區擁有可口可樂、雀巢、百事可樂、寶潔、菲利普莫里斯、歐萊雅和卡夫食品等知名消費品公司。為了保持在消費品領域的競爭力，這些公司不斷投資廣告和其他促銷活動，以提升品牌形象並刺激銷售。北美見證了提供貿易促進管理解決方案的公司的足跡。例如，Adesso透過其貿易促銷管理解決方案，協助客戶增強貿易促銷管理和有效性。該解決方案對於北美的中小型和新興消費品製造商來說非常有效。因此，貿易促進管理解決方案提供者的足跡和北美消費品產業的成長預計將創造對貿易促進管理軟體的需求，以高效、有效地管理貿易促進活動。

北美貿易促進管理軟體市場收入及 2030 年預測（百萬美元）

北美貿易促銷管理軟體市場細分

北美貿易促銷管理軟體市場分為組件、部署類型、應用程式、垂直行業和國家。

根據組件，北美貿易促進管理軟體市場分為解決方案和服務。 2022 年，解決方案細分市場在北美貿易促銷管理軟體市場中佔據更大佔有率。

就部署類型而言，北美貿易促銷管理軟體市場分為雲端和本地部署。 2022 年，雲端細分市場在北美貿易促銷管理軟體市場中佔據更大佔有率。

根據應用，北美貿易促進管理軟體市場分為大型企業和中小企業。 2022 年，大型企業細分市場在北美貿易促銷管理軟體市場中佔有較大佔有率。

從垂直產業來看，北美貿易促進管理軟體市場分為零售和消費品、製藥、IT 和服務、製造業等。 2022 年，零售和消費品領域在北美貿易促銷管理軟體市場中佔據最大佔有率。

根據國家/地區，北美貿易促進管理軟體市場分為美國、加拿大和墨西哥。 2022年，美國在北美貿易促進管理軟體市場佔據主導地位。

維普羅有限公司； PSignite 集團公司；埃拉科技；研科； o9 解決方案公司；甲骨文公司； SAP 系統公司；向上清除；安納普蘭公司；和 Aforza Inc 是北美貿易促銷管理軟體市場的領先公司之一。

目錄

第 1 章：簡介

第 2 章：執行摘要

  • 主要見解
  • 市場吸引力

第 3 章：研究方法

  • 覆蓋範圍
  • 二次研究
  • 初步研究

第 4 章：北美貿易促銷管理軟體市場格局

  • 概述
  • PEST分析
  • 生態系分析
    • 價值鏈供應商名單

第 5 章：北美貿易促進管理軟體市場 - 主要產業動態

  • 貿易促進管理軟體市場 - 主要產業動態
  • 市場促進因素
    • 貿易促進管理支出增加
    • 對軟體解決方案的需求不斷成長
    • 貿易促進業務數位化
  • 市場限制
    • 偏好電子表格和基於售完的付款
  • 市場機會
    • 專注於線上促銷
    • 數據分析的革命
  • 未來趨勢
    • 使用進階分析進行貿易促銷管理
  • 促進因素和限制的影響：

第 6 章：貿易促銷管理軟體市場 - 北美市場分析

  • 貿易促進管理軟體市場收入，2020 - 2030
  • 貿易促進管理軟體市場預測與分析

第 7 章：北美貿易促銷管理軟體市場分析 - 元件

  • 解決方案
    • 概述
    • 2030 年解決方案市場、收入與預測
  • 服務
    • 概述
    • 服務市場、收入與 2030 年預測

第 8 章：北美貿易促銷管理軟體市場分析 - 部署類型

  • 雲
    • 概述
    • 雲端市場、收入與 2030 年預測
  • 本地部署
    • 概述
    • 本地市場、收入與 2030 年預測

第 9 章：北美貿易促銷管理軟體市場分析 - 應用

  • 大型企業
    • 概述
    • 大型企業市場、收入與 2030 年預測
  • 中小企業
    • 概述
    • 中小企業市場、收入與 2030 年預測

第 10 章：北美貿易促銷管理軟體市場分析 - 產業垂直

  • 零售與消費品
    • 概述
    • 零售和消費品市場、收入和 2030 年預測
  • 製藥
    • 概述
    • 醫藥市場、收入與 2030 年預測
  • 資訊科技和服務
    • 概述
    • IT 和服務市場、收入和 2030 年預測
  • 製造業
    • 概述
    • 製造業市場、收入與 2030 年預測
  • 其他
    • 概述
    • 其他市場收入及 2030 年預測

第 11 章：北美貿易促銷管理軟體市場 - 國家分析

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥

第 12 章：產業格局

  • 概述
  • 市場主動性

第 13 章：公司簡介

  • Wipro Ltd
  • PSignite Group Inc
  • Aera Technology
  • TELUS
  • o9 Solutions, Inc.
  • Oracle Corp
  • SAP SE
  • UpClear
  • Anaplan Inc
  • Aforza Inc

第 14 章：附錄

Product Code: TIPRE00024777

The North America trade promotion management software market is expected to grow from US$ 481.82 million in 2022 to US$ 938.07 million by 2030. It is estimated to record a CAGR of 8.7% from 2022 to 2030.

Benefits of Use of Advanced Analytics for Trade Promotion Management Fuel North America Trade Promotion Management Software Market

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

North America Trade Promotion Management Software Market Overview

The US, Canada, and Mexico are major economies in North America. Various retail operators in the region are making substantial investments in advanced technological solutions to generate higher returns on investment (ROI). As consumers in the region, especially in the US, spend heavily on groceries, several retail start-ups are entering the North American market. Also, retailers and technology companies are collaborating to invest significantly in promotional activities to attract new buyers and retain existing ones. In North America, consumer goods companies are the major end users of trade promotion management solutions. The region consists of well-established consumer goods companies such as Coca-Cola, Nestle, PepsiCo., Procter & Gamble, Philip Morris, L'Oreal, and Kraft Foods Inc. Due to the presence of such leading consumer goods companies, the expenditure on promotional activities is rising. To remain competitive in the consumer goods sector, these companies continuously invest in advertising and other promotional activities to boost brand image and stimulate sales. North America witnessed the footprints of companies offering trade promotion management solutions. For instance, Adesso, through its trade promotion management solutions, assists its customers in enhancing trade promotion management and effectiveness. The solution is efficient for small, mid-size, and emerging consumer packaged goods manufacturers in North America. Therefore, the footprints of trade promotion management solution providers and the growth of the consumer goods sector in North America are projected to create the demand for trade promotion management software to manage trade promotion activities efficiently and effectively.

North America Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

North America Trade Promotion Management Software Market Segmentation

The North America trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country.

Based on component, the North America trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the North America trade promotion management software market in 2022.

In terms of deployment type, the North America trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held a larger share of the North America trade promotion management software market in 2022.

Based on application, the North America trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the North America trade promotion management software market in 2022.

In terms of industry vertical, the North America trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others. The retail & consumer goods segment held the largest share of the North America trade promotion management software market in 2022.

Based on country, the North America trade promotion management software market is segmented into the US, Canada, and Mexico. The US dominated the North America trade promotion management software market in 2022.

Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Cor; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the North America trade promotion management software market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. North America Trade Promotion Management Software Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. North America Trade Promotion Management Software Market - Key Industry Dynamics

  • 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Rise in Expenditure on Trade Promotion Management
    • 5.2.2 Growing Need for Software Solutions
    • 5.2.3 Digitalization of Trade Promotion Operations
  • 5.3 Market Restraints
    • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
  • 5.4 Market Opportunities
    • 5.4.1 Focus Towards Online Promotions
    • 5.4.2 Revolution of Data Analytics
  • 5.5 Future Trends
    • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
  • 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - North America Market Analysis

  • 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. North America Trade Promotion Management Software Market Analysis - Component

  • 7.1 Solution
    • 7.1.1 Overview
    • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Services
    • 7.2.1 Overview
    • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. North America Trade Promotion Management Software Market Analysis - Deployment Type

  • 8.1 Cloud
    • 8.1.1 Overview
    • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 On-Premise
    • 8.2.1 Overview
    • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. North America Trade Promotion Management Software Market Analysis - Application

  • 9.1 Large Enterprises
    • 9.1.1 Overview
    • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
  • 9.2 SMEs
    • 9.2.1 Overview
    • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. North America Trade Promotion Management Software Market Analysis - Industry Vertical

  • 10.1 Retail & Consumer Goods
    • 10.1.1 Overview
    • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.2 Pharmaceutical
    • 10.2.1 Overview
    • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.3 IT and Services
    • 10.3.1 Overview
    • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.4 Manufacturing
    • 10.4.1 Overview
    • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
  • 10.5 Others
    • 10.5.1 Overview
    • 10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)

11. North America Trade Promotion Management Software Market - Country Analysis

  • 11.1 North America: Trade Promotion Management Software Market
    • 11.1.1 North America: Trade Promotion Management Software Market - Revenue (2022) (US$ Million)
    • 11.1.2 North America: Trade Promotion Management Software Market, by Key Country
      • 11.1.2.1 US: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.1.1 US: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.1.2 US: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.1.3 US: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.1.4 US: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.2 Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.2.1 Canada: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.2.2 Canada: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.2.3 Canada: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.2.4 Canada: Trade Promotion Management Software Market Breakdown by Industry Vertical
      • 11.1.2.3 Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
        • 11.1.2.3.1 Mexico: Trade Promotion Management Software Market Breakdown by Component
        • 11.1.2.3.2 Mexico: Trade Promotion Management Software Market Breakdown by Deployment Type
        • 11.1.2.3.3 Mexico: Trade Promotion Management Software Market Breakdown by Application
        • 11.1.2.3.4 Mexico: Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Market Initiative

13. Company Profiles

  • 13.1 Wipro Ltd
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 PSignite Group Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Aera Technology
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 TELUS
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 o9 Solutions, Inc.
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Oracle Corp
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 UpClear
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Anaplan Inc
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Aforza Inc
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Word Index

List Of Tables

  • Table 1. Trade Promotion Management Software Market Segmentation
  • Table 2. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million)
  • Table 3. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Component
  • Table 4. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) -Deployment
  • Table 5. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Application
  • Table 6. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) - Industry Vertical
  • Table 7. North America Trade Promotion Management Software Market, by Country - Revenue and Forecast to 2030 (USD Million)
  • Table 8. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 9. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 10. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 11. US: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 12. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 13. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 14. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 15. Canada: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 16. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Component
  • Table 17. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Deployment Type
  • Table 18. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Application
  • Table 19. Mexico: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) - By Industry Vertical
  • Table 20. List of Abbreviation

List Of Figures

  • Figure 1. Trade Promotion Management Software Market Segmentation, By Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Trade Promotion Management Software Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
  • Figure 6. Trade Promotion Management Software Market Share (%) - Component, 2022 and 2030
  • Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 8. Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 9. Trade Promotion Management Software Market Share (%) - Deployment Type, 2022 and 2030
  • Figure 10. Cloud Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 11. On-Premise Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 12. Trade Promotion Management Software Market Share (%) - Application, 2022 and 2030
  • Figure 13. Large Enterprises Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 14. SMEs Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 15. Trade Promotion Management Software Market Share (%) - Industry Vertical, 2022 and 2030
  • Figure 16. Retail & Consumer Goods Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 17. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 18. IT and Services Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 19. Manufacturing Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
  • Figure 21. North America: Trade Promotion Management Software Market, by Key Country - Revenue (2022) (US$ Million)
  • Figure 22. North America: Trade Promotion Management Software Market, by Key Country (2022 and 2030) (%)
  • Figure 23. US: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 24. Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 25. Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)