市場調查報告書
商品編碼
1562292
到 2030 年亞太地區貿易促進管理軟體市場預測 - 區域分析 - 按組件、部署類型、應用程式和行業垂直Asia Pacific Trade Promotion Management Software Market Forecast to 2030 - Regional Analysis - by Component, Deployment Type, Application, and Industry Vertical |
亞太地區貿易促進管理軟體市場預計將從2022年的3.276億美元成長到2030年的7.6665億美元。
對軟體解決方案不斷成長的需求推動了亞太貿易促進管理軟體市場
貿易過程需要技術支援。在目前的情況下,電子表格和 Microsoft Excel 用來準備貿易促進活動的預算。為了最佳化最終用戶公司的促銷支出,對貿易促銷管理軟體的需求不斷增加。該軟體可以完整地收集和解釋促銷資料,並得出有價值的見解,例如增量提升、投資回報率、總量以及消費品銷售人員和行銷所花費的資金。因此,包含規劃、貿易、零售、財務、預算和分銷等流程的互聯平台的使用正在不斷成長。此外,消費品公司透過執行穩定的基於伺服器的貿易促銷管理解決方案或本地和基於雲端的應用程式之間的混合解決方案,提供貿易促銷規劃能力的持續開發。對於消費品、零售或電子商務公司來說,制定貿易促銷策略是提高營收同時維持顧客忠誠度的關鍵。因此,Accelytics 等公司利用其貿易促進管理和供應鏈專業知識,幫助企業之間創造一個互聯的環境。該公司協助最終用戶識別貿易流程,以及實現公司價值並使其最大化。 Accelytics 聲稱,透過使用其 Anaplan 技術,最終用戶可以製定利潤豐厚的貿易促銷策略,從而產生更大的投資回報率並提供卓越的客戶體驗。 Anaplan 是一個具有 Excel 類型功能的平台,可提供更大的靈活性。因此,市場上貿易促銷管理軟體供應商的存在有助於目標最終用戶利用貿易促銷管理軟體來增加收入,從而推動市場成長。
亞太地區貿易促進管理軟體市場概況
在亞太地區,澳洲、中國、印度、日本和韓國的技術創新正在興起。由於科技的快速發展、各國政府加強消費品和零售業的有利舉措、經濟數位化以及中等收入階層可支配收入的不斷成長,該地區整體經濟將在2020年繼續成長。在過去十年中,亞太地區經歷了經濟成長,導致消費者支出增加,特別是由於該地區中產階級收入群體的擴大以及年輕人和精通技術的人口結構。不斷變化的銷售管道和市場路線、電子商務參與者的成長勢頭以及小型和本土品牌的進入是亞洲經濟體的普遍趨勢,這將在推動快速消費品行業的成長方面發揮重要作用。此外,Shopee 和 Lazada 等線上公司正在透過管理物流和供應鏈來實現其產品組合的差異化。因此,快速消費品品牌正在意識到在不同的線上入口網站和其他管道上提供其產品的要求,消費者可以透過這些管道購買這些商品。這一因素鼓勵零售商和快速消費品公司在促銷活動上投入大量資金,以使他們的產品可供大量買家購買。這種在不同平台上提供產品的傾向預計將促進整個地區貿易促進管理軟體的使用。此外,貿易促銷是大型消費品公司的最高成本。這項支出使這些公司難以衡量此類支出的投資回報率,預計這將推動對貿易促銷管理軟體的需求,以在未來幾年最大限度地提高投資回報率。
亞太地區貿易促進管理軟體市場收入及 2030 年預測(百萬美元)
亞太地區貿易促進管理軟體市場細分
亞太地區貿易促進管理軟體市場分為組件、部署類型、應用程式、垂直產業和國家。
根據組件,亞太貿易促進管理軟體市場分為解決方案和服務。 2022 年,解決方案細分市場在亞太貿易促銷管理軟體市場中佔據更大佔有率。
在部署方面,亞太地區貿易促進管理軟體市場分為雲端和本地部署。 2022 年,雲端細分市場在亞太貿易促銷管理軟體市場中佔據更大佔有率。
根據應用,亞太貿易促進管理軟體市場分為大型企業和中小企業。 2022 年,大型企業細分市場在亞太貿易促進管理軟體市場中佔有更大佔有率。
就垂直產業而言,亞太貿易促進管理軟體市場分為零售和消費品、製藥、IT 和服務、製造業等。 2022 年,零售和消費品領域在亞太貿易促銷管理軟體市場中佔最大佔有率。
依國家/地區分類,亞太地區貿易促進管理軟體市場分為中國、日本、韓國、印度、澳洲和亞太地區其他地區。 2022年,中國在亞太貿易促進管理軟體市場佔據主導地位。
維普羅有限公司;埃拉科技;研科; o9 解決方案公司;甲骨文公司; SAP 系統公司;向上清除;和 Anaplan Inc 是亞太貿易促銷管理軟體市場的領先公司之一。
The Asia Pacific trade promotion management software market is expected to grow from US$ 327.60 million in 2022 to US$ 766.65 million by 2030. It is estimated to grow at a CAGR of 11.2% from 2022 to 2030.
Growing Need for Software Solutions Boosts Asia Pacific Trade Promotion Management Software Market
The trade process is subject to be technology-enabled. In the present scenario, spreadsheets and Microsoft Excel are used to prepare the budget for trade promotion activities. The need for trade promotion management software is rising to optimize promotion expenditure incurred by end user companies. The software can collect and interpret promotional data completely and draw valuable insights such as incremental lift, ROI, total volume, and funds spent on consumer goods salespeople and marketing. As a result, the use of connected platforms comprising processes such as planning, trade, retail, finances, budgeting, and distribution is growing. Also, consumer goods companies provide continuous development regarding capabilities in trade promotion planning by executing stable and server-based trade promotion management solutions or hybrid solutions between on-premises and cloud-based applications. In the case of consumer goods, retail, or e-commerce companies, the development of a trade promotion strategy is key to boosting top-line revenue while maintaining customer loyalty. Therefore, companies such as Accelytics help create a connected environment among enterprises by taking leverage of their trade promotion management and supply chain expertise. The company assists an end user in identifying trade processes, as well as realizing the company's value and maximizing it. Accelytics claims that by using its Anaplan technology, an end user can generate a lucrative trade promotion strategy that produces greater ROI and offers excellent customer experiences. Anaplan is a platform with an Excel-type functionality that offers more flexibility. Thus, the presence of trade promotion management software providers in the market helps target end users to utilize trade promotion management software to boost revenue, which drives the market growth.
Asia Pacific Trade Promotion Management Software Market Overview
In Asia Pacific, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations. Owing to the rapid developments in technology, favourable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region's overall economy will continue to grow in the coming years. In the past decade, Asia Pacific experienced economic growth, leading to increased consumer spending-especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector. Moreover, online-only companies, such as Shopee and Lazada, are differentiating their portfolio by managing logistics and supply chains. As a result, FMCG brands are realizing the requirement of making their products available on different online portals and other channels through which consumers can purchase these items. This factor encourages retailers and FMCG companies to invest substantial amounts in promotional activities to make their products available to a high number of buyers. Such inclination toward making products available on different platforms is projected to boost the use of trade promotion management software across the region. Furthermore, trade promotions are the highest cost incurred by large consumer goods companies. This expenditure puts these companies in a difficult scenario to measure the ROI of such expenses, which is projected to propel the demand for trade promotion management software to maximize ROI in the coming years.
Asia Pacific Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Trade Promotion Management Software Market Segmentation
The Asia Pacific trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Asia Pacific trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
In terms of deployment the Asia Pacific trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
Based on application, the Asia Pacific trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Asia Pacific trade promotion management software market in 2022.
In terms of industry vertical the Asia Pacific trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Asia Pacific trade promotion management software market in 2022.
Based on country, the Asia Pacific trade promotion management software market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific trade promotion management software market in 2022.
Wipro Ltd; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; and Anaplan Inc are among the leading companies operating in the Asia Pacific trade promotion management software market.